No cookies for you. With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it...
There’s something every single company needs to operate, regardless of the industry or product, and that’s people.
“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou,...
One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is...
Your great content deserves a publicist. A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in...
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
There’s no easy, consistent way to implement agile marketing. At least there hasn’t been until now. We tapped several members of the agile marketing community, from...
Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India, he immigrated to Canada five years...
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For...
