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9 Ways to Monetize Your Pinterest Account



9 Ways to Monetize Your Pinterest Account

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest?

The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue. And with 31% of online American adults using Pinterest, this isn’t an opportunity you’ll want to leave on the table.

Can you make money on Pinterest?

Whether you are a content creator, have an eCommerce business, or are trying to drive traffic to your blog, Pinterest can be a key tool for monetization.

If your target customers are on Pinterest, they’re likely ready to buy. According to demographic data from Pinterest, 45% of adults in the U.S. with a household income over $100K per year are active on the platform. Additionally, 83% of Pinterest users make purchases based on what they see on the platform.

If you aren’t monetizing through Pinterest, now is a great time to start. To help you get a handle on how to make Pinterest work better for your business, check out the tips below.

How to Make Money on Pinterest

1. Generate traffic to your eCommerce products.

Best for: eCommerce businesses.

If you sell products online, one of the simplest ways to drive more sales is to pin your product pages directly to Pinterest. Creating pins that are linked directly to your online shop can generate meaningful traffic when paired with the keywords your ideal customers are searching for.

Before you start sharing your products on Pinterest, make sure you’ve enabled Rich Pins, which sync the latest information from your website into any pins created from your site. Product Rich Pins are able to pull the most up-to-date price, inventory, and product description from your website so you don’t need to worry about manually updating existing pins.

Rich Pins are free to use and only require adding a bit of code to your website. New websites requesting Rich Pins are typically approved within 24 hours.

2. Create pins for your affiliate partnerships.

Best for: Users with strong relationships with their affiliate partners.

Affiliate marketing is a popular tactic for marketers and entrepreneurs looking to build passive income. As an affiliate, you can receive a commission anytime someone makes a purchase from your unique link to a product or service.

To leverage Pinterest for your affiliate marketing efforts, consider creating pins that link directly to your affiliate links or to blog posts or YouTube videos that incorporate your affiliate links. By sharing your affiliate links on Pinterest, they can be found by anyone searching for that particular product, earning you a commission if they make a purchase.

Here are a few best practices to keep in mind when using Pinterest to make affiliate sales:

  • Disclose when affiliate links are present. Per FTC guidelines, clearly state when affiliate links are being shared within a piece of content.
  • Only share direct links. Pinterest discourages the use of link shorteners or tools that disguise the final URL when sharing affiliate links.
  • Optimize your pins for keywords related to affiliate products. The beauty of Pinterest is that it operates as a search engine. When your content features keywords users are searching for, the content is more likely to generate clicks and engagement which could lead to increased sales.

3. Send traffic to your blog.

Best for: Inbound marketers and bloggers.

Whether you rely on web traffic for advertising revenue, or as part of an inbound marketing approach, you can incorporate Pinterest into your traffic-building strategy to drive revenue. Ranking for keywords on Google can be a complex, time-consuming endeavor. However, ranking for keywords on Pinterest can be more straightforward, and can lead to meaningful traffic gains.

According to Pinterest, 85% of users turn to Pinterest to start a new project or learn something new. If you’re creating helpful content that aligns with the keywords your potential audience is searching for, you can potentially capture some of this search traffic through Pinterest.

Here are some tips to help you grow your web traffic through Pinterest:

  • Use Pinterest Trends to discover which keywords are trending with Pinterest users.
  • Create multiple pins for each blog post that have an optimized title, description, and image that align with the keywords users are searching for.
  • Save your pins to boards that have optimized titles and descriptions incorporating the keywords users are searching for.
  • Create article Rich Pins from your website to incorporate the blog post title, description, and author information in your pins.

4. Join the Pinterest Creator Fund.

Best for: Creators who want to grow and monetize their Pinterest account.

In 2021, Pinterest launched the Creator Fund to help creators grow and monetize their content on the platform. These cohorts open quarterly and participants have access to unique brand partnerships and tools and resources from the Pinterest team to help them grow their reach.

This year, Pinterest announced an expansion of the program’s fund to support a wider range of creators.

How to make money on Pinterest: Content created from participants of the Pinterest Creator Fund

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5. Share shoppable pins for your products.

Best for: Online shops and eCommerce businesses.

If you sell products online, creating shoppable pins for your products can be an effective way to increase sales. According to Pinterest, engagement with shoppable pins increased by 20% in 2021. One way to drive conversion from Pinterest is to enable Product Pins on your account.

Product pins allow online merchants to list their products on Pinterest so customers can make a purchase without leaving the platform. To set up shoppable pins, start by applying to be a Verified Merchant on Pinterest.

Below, you can see an example of shoppable pins by the skincare brand, Summer Fridays.

How to make money on Pinterest: Skincare brand Summer Fridays shares shoppable Pins on Pinterest

6. Create sponsored content.

Best for: Content creators and influencers.

Pinterest can be a lucrative space for influencer marketing. Content creators can work with brands to create sponsored content specifically for Pinterest or can negotiate a higher rate for sharing their sponsored blog and social content from other platforms with their Pinterest audience as well.

7. Manage Pinterest accounts for other businesses.

Best for: Virtual assistants, social media managers, and administrative professionals.

If you have the skills to manage and grow a Pinterest account, consider lending your services to other businesses. Many busy entrepreneurs don’t have time to manage their own Pinterest accounts despite the benefits of remaining active on the platform.

In this role, you could develop a Pinterest strategy for your client’s primary business objectives (such as growing web traffic or increasing conversions of shoppable pins), do keyword research to determine what their audience is searching for, and create and upload pins to their account.

It helps to have demonstrated experience in this area. Try creating a portfolio outlining the results you’ve gotten from growing your own or other businesses’ Pinterest accounts to share with potential clients.

8. Use Pinterest Ads to reach new users.

Best for: People selling digital and physical products online.

If you have an online business, consider running ads on Pinterest to get your offerings in front of potential buyers. Pinterest ads look like regular pins but can be strategically placed where your audience is most likely to see them including on the home feed and in search results.

To start running ads on Pinterest, make sure you have a business account. After you have your business account created, visit the Ads Manager to create a campaign and ad group.

Lastly, you’ll have the option to create new pins or select the existing pins you want to promote. Here’s how the company Daily Harvest uses paid ads on Pinterest to reach new customers.

How to make money on Pinterest: How Daily Harvest uses paid ads on Pinterest to acquire new customers

9. Showcase your products with video content.

Best for: eCommerce businesses.

Idea Pins are multi-page video posts that are quickly gaining popularity on Pinterest. Though Idea Pins can’t link directly to web pages like standard pins can, users can tag specific products featured in their Idea Pins to make them shoppable. Cosmetics company Fenty Beauty frequently features video tutorials on Pinterest to promote key products.

Users can tag products using affiliate links, and merchants can tag products from their own businesses to drive sales. By sharing Idea Pins that feature video clips of your products in action, you can help expose new buyers to the features of your products.

With over 400 million users who are looking for inspiration and are ready to buy, incorporating Pinterest into your business strategy is a great way to engage with your audience and drive potential revenue.

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The Biggest Ad Fraud Cases and What We Can Learn From Them



The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud in recent years. 

So what does this mean for the rest of the industry? The answer is simple: every ad company, no matter their size or budget is just as at risk as the big guns – if not more. 

In this article, I summarize some of the biggest and most shocking cases of ad fraud we’ve witnessed over recent years and notably, what vital lessons marketers and advertisers can learn from them to avoid wasting their own budgets. 

The biggest ad fraud cases in recent years 

From fake clicks and click flooding to bad bots and fake ad impressions, fraudsters have and will go to any lengths to siphon critical dollars from your ad budgets.

Let’s take a look at some of the most high-profile and harmful ad fraud cases of recent years that have impacted some of the most well-known brands around the world. 

Methbot: $5 million a day lost through fake video views 

In 2016, Aleksandr Zhukov, the self-proclaimed “King of Fraud”, and his group of fraudsters were discovered to have been making between $3 and $5 million a day by executing fake clicks on video advertisements. 

Oft-cited as the biggest digital ad fraud operation ever uncovered, “Methbot” was a sophisticated botnet scheme that involved defrauding brands by enabling countless bots to watch 300 million video ads per day on over 6000 spoofed websites. 

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Due to the relatively high cost-per-mille (CPM) for video ads, Aleksandr and his group were able to steal millions of dollars a day by targeting high-value marketplaces. Some of the victims of the Methbot fraud ring include The New York Times, The New York Post, Comcast, and Nestle.

In late 2021, Aleksandr Zhukov was sentenced to 10 years in prison and ordered to pay over $3.8 million in restitution. 

Uber: $100 million wasted in ad spend 

In another high-profile case, transportation giant Uber filed a lawsuit against five ad networks in 2019 – Fetch, BidMotion, Taptica, YouAppi, and AdAction Interactive – and won. 

Uber claimed that its ads were not converting, and ultimately discovered that roughly two-thirds of its ad budget ($100 million) wasn’t needed. This was on account of ad retargeting companies that were abusing the system by creating fraudulent traffic. 

The extent of the ad fraud was discovered when the company cut $100 million in ad spend and saw no change in the number of rider app installs. 

In 2020, Uber also won another lawsuit against Phunware Inc. when they discovered that the majority of Uber app installations that the company claimed to have delivered were produced by the act of click flooding. 

Criteo: Claims sues competitor for allegedly running a damaging counterfeit click fraud scheme 

In 2016, Criteo, a retargeting and display advertising network, claimed that competitor Steelhouse (now known as MNTM) ran a click fraud scheme against Criteo in a bid to damage the company’s reputation and to fraudulently take credit for user visits to retailers’ web pages. 

Criteo filed a lawsuit claiming that due to Steelhouse’s alleged actions — the use of bots and other automated methods to generate fake clicks on shoe retailer TOMS’ ads — Criteo ultimately lost TOMS as a client. Criteo has accused Steelhouse of carrying out this type of ad fraud in a bid to prove that Steelhouse provided a more effective service than its own. 

Twitter: Elon Musk claims that the platform hosts a high number of inauthentic accounts 

In one of the biggest and most tangled tech deals in recent history, the Elon Musk and Twitter saga doesn’t end with Twitter taking Musk to court for backing out of an agreement to buy the social media giant for $44 billion.

In yet another twist, Musk has also claimed that Twitter hid the real number of bots and fake accounts on its platform. He has also accused the company of fraud by alleging that these accounts make up around 10% of Twitter’s daily active users who see ads, essentially meaning that 65 million of Twitter’s 229 million daily active users are not seeing them at all. 

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6 Lessons marketers can learn from these high-profile ad fraud cases 

All of these cases demonstrate that ad fraud is a pervasive and ubiquitous practice that has incredibly damaging and long-lasting effects on even the most well-known brands around the world. 

The bottom line is this: Marketers and advertisers can no longer afford to ignore ad fraud if they’re serious about reaching their goals and objectives. Here are some of the most important lessons and takeaways from these high-profile cases. 

  1. No one is safe from ad fraud 

Everyone — from small businesses to large corporations like Uber — is affected by ad fraud. Plus, fraudsters have no qualms over location: no matter where in the world you operate, you are susceptible to the consequences of ad fraud. 

  1. Ad fraud is incredibly hard to detect using manual methods

Fraudsters use a huge variety of sneaky techniques and channels to scam and defraud advertisers, which means ad fraud is incredibly difficult to detect manually. This is especially true if organizations don’t have the right suggestions and individuals dedicated to tracking and monitoring the presence of ad fraud. 

Even worse, when organizations do have teams in place monitoring ad fraud, they are rarely experts, and cannot properly pore through the sheer amount of data that each campaign produces to accurately pinpoint it.

  1. Ad fraud wastes your budget, distorts your data, and prevents you from reaching your goals

Ad fraud drains your budget significantly, which is a huge burden for any company. However, there are also other ways it impacts your ability to deliver results. 

For example, fake clicks and click bots lead to skewed analytics, which means that when you assess advertising channels and campaigns based on the traffic and engagement they receive, you’re actually relying on flawed data to make future strategic decisions. 

Finally – and as a result of stolen budgets and a reliance on flawed data – your ability to reach your goals is highly compromised. 

  1. You’re likely being affected by ad fraud already, even if you don’t know it yet

As seen in many of these cases, massive amounts of damage were caused because the brands weren’t aware that they were being targeted by fraudsters. Plus, due to the lack of awareness surrounding ad fraud in general, it’s highly likely that you’re being affected by ad fraud already. 

  1. You have options to fight the effects of ad fraud  

Luckily, as demonstrated by these cases, there are some options available to counteract the impact and losses caused by ad fraud, such as requesting a refund or even making a case to sue. In such cases, ad fraud detection solutions are extremely useful to uncover ad fraud and gather evidence. 

  1. But the best option is to prevent ad fraud from the get-go

The best ad fraud protection is ad fraud prevention. The only surefire way to stop fraudsters from employing sophisticated fraud schemes and attacking your campaigns is by implementing equally sophisticated solutions. Anti-ad fraud software solutions that use machine learning and artificial intelligence help you keep fraud at bay, enabling you to focus on what matters: optimizing your campaigns and hitting your goals. 

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