Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of...
Twitter has agreed to be acquired by Elon Musk, the billionaire CEO of Tesla Motors and SpaceX. The Board accepted an offer of $54.20 per share,...
What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in...
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were...
The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the...
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Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that...
Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a...