This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used...
Before you decline a job offer, ask yourself some key questions:
We’re looking for a new editor to join us in geeking out over modern marketing as we cover the exciting tactics, trends and technologies shaping the...
Last summer, we reported that precision demand marketing platform Integrate had launched a program to sponsor walk-on college athletes in the wake of a Supreme Court...
Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. Visitors to...
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management,...
Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know...
With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why...
Marketers use a lot of images. In an average week, 42.8% of surveyed marketers publish at least five visuals, and 40.8% use two to five images,...
As agile becomes more and more the norm in marketing departments, is it time for marketers to have their own framework? It’s been the common practice...
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