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We’re hiring a managing editor

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We're hiring a managing editor


We’re looking for a new editor to join us in geeking out over modern marketing as we cover the exciting tactics, trends and technologies shaping the profession.

MarTech is currently recruiting for Managing Editor to coordinate the day-to-day publishing of news, features, newsletters, analysis, special projects and more.

As one of several authoritative journalists on the team, the Managing Editor also helps the Director of Events Content to create agendas for the MarTech Conference. The Managing Editor will also moderate panels and discussions at MarTech, and even may lead presentations on marketing developments.

This is a remote position.

Core job responsibilities

  • Write daily news articles on developments in digital marketing, marketing operations, commerce marketing, marketing transformation, marketing technology and more.
  • Regularly write feature articles, guides, and other forms of in-depth content to advance our mission to inform, engage, convene and support our audience of digital marketers.
  • Manage day-to-day assignment flow for the site, leveraging daily meetings, editorial calendars and other digital tools to coordinate publishing.
  • Coordinate our daily newsletters.
  • Speak and moderate panel discussions and support agenda development for MarTech Conference.
  • Edits some staff and contributed content.

Who we are looking for

While past experience covering marketing topics for a news or content marketing department is a plus, we know that any hard-charging reporter who knows the craft can learn a new beat, so it’s not a prerequisite. Instead, the perfect candidate is someone who:

  • Is a hard-charging reporter with a passion for breaking news and engaging a readership
  • Is endlessly curious about our subject matter
  • Knows how to cultivate a large body of reliable authoritative sources
  • Empathizes with our audience’s challenges
  • Is a strong writer who holds the clarity and impact of a piece above flowery language, Oxford commas and whether it follows AP style, etc.
  • Is confident on stage or leading a video-based discussion
  • Has at least 5 years experience at a digital news outfit, newspaper, B2B media brand or in-house content marketing department
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Who we serve

Today’s marketers wear many hats, from the digital marketers leveraging automation and content management applications to deliver campaigns, the marketing operations pros who orchestrate those systems for their organization, the data analysts who measure effectiveness, and the citizen developers who create new applications by leveraging software, apps and other no-code solutions. MarTech serves them all. Learn more about our mission here: https://martech.org/what-is-martech/

If you are interested, please email your resume and clips to Henry Powderly, VP of Content at hpowderly@thirddoormedia.com.


About The Author

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.



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MARKETING

Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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