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We’re hiring a managing editor

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We're hiring a managing editor


We’re looking for a new editor to join us in geeking out over modern marketing as we cover the exciting tactics, trends and technologies shaping the profession.

MarTech is currently recruiting for Managing Editor to coordinate the day-to-day publishing of news, features, newsletters, analysis, special projects and more.

As one of several authoritative journalists on the team, the Managing Editor also helps the Director of Events Content to create agendas for the MarTech Conference. The Managing Editor will also moderate panels and discussions at MarTech, and even may lead presentations on marketing developments.

This is a remote position.

Core job responsibilities

  • Write daily news articles on developments in digital marketing, marketing operations, commerce marketing, marketing transformation, marketing technology and more.
  • Regularly write feature articles, guides, and other forms of in-depth content to advance our mission to inform, engage, convene and support our audience of digital marketers.
  • Manage day-to-day assignment flow for the site, leveraging daily meetings, editorial calendars and other digital tools to coordinate publishing.
  • Coordinate our daily newsletters.
  • Speak and moderate panel discussions and support agenda development for MarTech Conference.
  • Edits some staff and contributed content.

Who we are looking for

While past experience covering marketing topics for a news or content marketing department is a plus, we know that any hard-charging reporter who knows the craft can learn a new beat, so it’s not a prerequisite. Instead, the perfect candidate is someone who:

  • Is a hard-charging reporter with a passion for breaking news and engaging a readership
  • Is endlessly curious about our subject matter
  • Knows how to cultivate a large body of reliable authoritative sources
  • Empathizes with our audience’s challenges
  • Is a strong writer who holds the clarity and impact of a piece above flowery language, Oxford commas and whether it follows AP style, etc.
  • Is confident on stage or leading a video-based discussion
  • Has at least 5 years experience at a digital news outfit, newspaper, B2B media brand or in-house content marketing department

Who we serve

Today’s marketers wear many hats, from the digital marketers leveraging automation and content management applications to deliver campaigns, the marketing operations pros who orchestrate those systems for their organization, the data analysts who measure effectiveness, and the citizen developers who create new applications by leveraging software, apps and other no-code solutions. MarTech serves them all. Learn more about our mission here: https://martech.org/what-is-martech/

If you are interested, please email your resume and clips to Henry Powderly, VP of Content at hpowderly@thirddoormedia.com.


About The Author

Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.



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MARKETING

Daily SEO Fix: Competitive Link Research

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Daily SEO Fix: SEO Reporting — More Specific Use Cases

Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about their own link profile, but to also have an effective strategy in place to stay relevant against competitors.

Hopefully at this point, you know who your competitors are, and hey, that’s half the battle. If you still aren’t sure, check out our Competitive Research tool in Moz Pro. This tool can help you find out exactly who your competitors are, the keywords they rank for and what their top performing content is.

If you would like to understand our Competitive Research tool more, and learn how it can be used to your advantage, feel free to book a Moz Pro Kick Off Call with a member of Moz’s Onboarding Team below.

Book a Moz Pro Kick Off Call

So, why do we want to conduct “competitive link research”?

  • Learning how others are performing can help guide your own linking strategy, and you may discover tactics that you haven’t considered before.

  • There may be opportunities and gaps in your competitor’s link profile, which you can identify and slot yourself into.

  • You will know what types of content perform well, and from there can make your content 10x better than your competitors!

  • Your analysis will help you understand more about the audience you are trying to speak to.

  • A comprehensive backlink strategy can aid you in ranking higher on the SERP.

If you’re seeking guidance on how to build an SEO competitive analysis framework, check out Moz Academy’s SEO Competitive Analysis Certification. This coursework covers everything you need to know to confidently implement an effective strategy, and you’ll earn your Moz Certification, which you can display on your LinkedIn profile!

In the following videos, the Moz team will show you workflows and other tips and tricks within the Moz Pro tool set that will help you with your competitive link research analysis.

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Link Gap Analysis: Link Intersect

Link gap analysis is a popular tactic amongst SEOs. It involves comparing your own link profile to that of your competitors, and finding the gaps that exist. They could be getting backlinks from several websites that you aren’t receiving any from — this could be a golden opportunity — another way to compete with your top competitors.

In this video, Emilie will show you how to use Moz Pro’s Link Intersect tool to find out this information.

Discover Linking Domains with SERP Analysis

In the Moz Pro Keyword Research tool, there is a functionality where you can search a keyword, and the top ranking pages for that keyword will show. But, there is so much more to this function.

In this video, Varad will show you those ranking pages, as well as the domains that are linking to that particular page. Get ready to soar from there!

Use Page Optimization to Find Content Suggestions

Moz’s Page Optimization tool is primarily used to see what improvements may need to be made to a page, as well as keyword placement on a page. When you dive a bit deeper into this particular tool, you’ll find that Moz offers content suggestions to you, including URLs that are ranking for the keyword you first queried. Identifying these top ranking URLs is a great way to see what kind of content you should also be creating.

In this video, Rachel will show you what you can do with this new found information and how it can help your link research.

Find Backlinks to Competitor’s Broken Pages

Analyzing the backlinks on a competitor’s broken page is another tactic that SEOs are using, that you may not have been aware of. There are hidden opportunities within these broken pages that are just waiting to be discovered.

In this video, Arian will show you exactly how you can find those broken pages within Moz Pro’s Link Research tool.

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Discovered & Lost Backlinks

Another gem within the Moz Pro Link Research tools is the ‘Discovered & Lost’ section. This section will show you all of the new backlinks that Moz has found linking to your competitor in the last 60 days, as well as backlinks that have been lost. This can be insightful information when working on your own backlink building.

In this video, Eoin shows you how you can use this functionality to up your Link Research game.


If you’d like to continue learning about Competitive Research, check out our previous Daily SEO Fix on Competitive Keyword Research for some great insights into a competitive keyword research strategy.

Other additional resources for learning continuation:

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