Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and...
“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from...
Every day there’s something new on social media.
“Today, marketing is no longer about grabbing attention, but about creating real connections, building that emotional resonance, and spurring action throughout the customer journey,” said Nina...
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out...
You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold,...
CMI creative director Joseph Kalinowski contributed to this piece. In just 10 episodes, CMI’s The Creative Show has completely rewritten the rules for live streaming, visual storytelling,...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A trend...
We live in an age of convenience, and few things are more convenient for the consumer than the multi-vendor marketplace. Right now, multi-vendor marketplaces are emerging...
According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data...