MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
In recent times, some marketers have given more preference to social media marketing and consider email marketing a thing of the past. However, email marketing is...
Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only...
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is...
A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified...
Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based...
Everybody tells you to make SOPs as an agency owner. It’s the only way to grow, right? Yes…and no. Your marketing agency needs SOPs. That’s a...
Facebook has more than 2 billion users and their favorite content is of course video. That’s why marketers are inclined to create Facebook video ads now...
Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to...