Connect with us

MARKETING

Shopify SEO 2022: The Guide to Optimizing Shopify

Published

on

Shopify SEO 2022: The Guide to Optimizing Shopify


The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story:

The Shopify platform has been steadily rising in popularity throughout the years. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since October 2017. Currently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 are using Shopify.

Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients with. The guide below should outline some common adjustments we make on Shopify stores.

What is Shopify SEO?

Shopify SEO is a set of  SEO adjustments that are unique to the Shopify platform. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate content. 

Some of the most common Shopify SEO recommendations are:

  1. Remove duplicate URLs from internal linking architecture

  2. Remove duplicate paginated URLs

  3. Create blog content for keywords with informational intent

  4. Add “Product,” “Article,” & “BreadcrumbList” structured data

  5. Determine how to handle product variant pages

  6. Compress images using crush.pics

  7. Remove unnecessary Shopify apps

We’ll go into how we handle each of these recommendations below:

Duplicate content

In terms of SEO, duplicate content is the highest priority issue we’ve seen created by Shopify. Duplicate content occurs when either duplicate or similar content exists on two separate URLs. This creates issues for search engines as they might not be able to determine which of the two pages should be the canonical version. On top of this, often times link signals are split between the pages.

We’ve seen Shopify create duplicate content in several different ways:

  1. Duplicate product pages

  2. Duplicate collections pages through pagination

Duplicate product pages

Shopify creates this issue within their product pages. By default, Shopify stores allow their /products/ pages to render at two different URL paths:

Shopify accounts for this by ensuring that all /collections/.*/products/ pages include a canonical tag to the associated /products/ page. Notice how the URL in the address differs from the “canonical” field:

URL In Address Bar Is Different Than Canonical Link

While this certainly helps Google consolidate the duplicate content, a more alarming issue occurs when you look at the internal linking structure. By default, Shopify will link to the non-canonical version of all of your product pages.

Shopify collection page links to non-canonical URLs

As well, we’ve also seen Shopify link to the non-canonical versions of URLs when websites utilize “swatch” internal links that point to other color variants.

Thus, Shopify creates your entire site architecture around non-canonical links by default. This creates a high-priority SEO issue because the website is sending Google conflicting signals:

  1. “Here are the pages we internally link to the most often”

  2. “However, the pages we link to the most often are not the URLs we actually want to be ranking in Google. Please index these other URLs with few internal links”

While canonical tags are usually respected, remember Google does treat these as hints instead of directives. This means that you’re relying on Google to make a judgement about whether or not the content is duplicate each time that it crawls these pages. We prefer not to leave this up to chance, especially when dealing with content at scale.

Adjusting internal linking structure

Fortunately, there is a relatively easy fix for this. We’ve been able to work with our dev team to adjust the code in the product.grid-item.liquid file. Following those instructions will allow your Shopify site’s collections pages to point to the canonical /product/ URLs.

Duplicate collections pages

As well, we’ve seen many Shopify sites that create duplicate content through the site’s pagination. More specifically, a duplicate is created of the first collections page in a particular series. This is because once you’re on a paginated URL in a series, the link to the first page will contain “?page=1”:

First page in Shopify pagination links to ?page=1 link

However, this will almost always be a duplicate page. A URL with “?page=1” will almost always contain the same content as the original non-parameterized URL. Once again, we recommend having a developer adjust the internal linking structure so that the first paginated result points to the canonical page.

Product variant pages

While this is technically an extension of Shopify’s duplicate content from above, we thought this warranted its own section because this isn’t necessarily always an SEO issue.

It’s not uncommon to see Shopify stores where multiple product URLs are created for the same product with slight variations. In this case, this can create duplicate content issues as often times the core product is the same, but only a slight attribute (color for instance) changes. This means that multiple pages can exist with duplicate/similar product descriptions and images. Here is an example of duplicate pages created by a variant: https://recordit.co/x6YRPkCDqG

If left alone, this once again creates an instance of duplicate content. However, variant URLs do not have to be an SEO issue. In fact, some sites could benefit from these URLs as they allow you to have indexable pages that could be optimized for very specific terms. Whether or not these are beneficial is going to differ on every site. Some key questions to ask yourself are:

  • Do your customers perform queries based on variant phrases?

  • Do you have the resources to create unique content for all of your product variants?

  • Is this content unique enough to stand on its own?

For a more in-depth guide, Jenny Halasz wrote a great article on determining the best course of action for product variations. If your Shopify store contains product variants, than it’s worth determining early on whether or not these pages should exist at a separate URL. If they should, then you should create unique content for every one and optimize each for that variant’s target keywords.

Crawling and indexing

After analyzing quite a few Shopify stores, we’ve found some SEO items that are unique to Shopify when it comes to crawling and indexing. Since this is very often an important component of e-commerce SEO, we thought it would be good to share the ones that apply to Shopify.

Robots.txt file

By default, Shopify creates a robots.txt file for your store with quite a few prewritten “Disallow” commands. We find that in most cases, Shopify’s default robots.txt rules are good enough for most store owners. You can see an example of Shopify’s default robots.txt rules here:

An example robots.txt file in Shopify

Here are some sections of the site that Shopify will disallow crawling in:

  • Admin area

  • Checkout

  • Orders

  • Shopping cart

  • Internal search

  • Policies page

However, as Shopify stores get bigger and more customized, there’s a greater chance that you might need to adjust the robots.txt file. Fortunately, as of June 2021, Shopify now let’s you update the robots.txt file

In order to edit the Shopify robots.txt file, store owners must create a robots.txt.liquid file and then create custom rules to specify any changes.

In order to create a robots.txt.liquid file, store owners can perform the following steps:

  1. Login to your Shopify admin area

  2. In the left sidebar, go to Online Store > Themes

  3. Choose Actions > Edit code

  4. In “Templates”, select the “Add a new template” link

  5. Find the left-most dropdown and choose “robots.txt”

  6. Choose “Create template”

This should create your Shopify robots.txt.liquid file. You can then add rules to your robots.txt.liquid file by adding liquid code. Fortunately, this code isn’t too difficult to add, and Shopify does a good job of highlighting how to do it in their official documentation. Following these steps should allow you to have much more control over which URLs are crawled in your Shopify site.

Sitemap.xml

By default, Shopify will generate a sitemap.xml index file at the URL path “domain.com/sitemap.xml”. Shopify’s sitemap.xml index file will automatically create links to child sitemaps that contain URLs of the following page types:

  1. Product Pages (sitemap_products_1.xml)

  2. Collection Pages (sitemap_collections_1.xml)

  3. Blog Posts (sitemap_blogs_1.xml)

  4. Marketing Pages (sitemap_pages_1.xml)

This sitemap.xml file will dynamically update as new pages are added/removed from to the site. Generally, the Shopify sitemap.xml is good to go out of the box and doesn’t need to be adjusted.

One thing to be aware of is that Shopify will include any published pages in the sitemap.xml file. The most common issue we see is that legacy pages that are published but no longer linked to on the site get included in the sitemap.xml file. It’s worth crawling your sitemap.xml to find any instances of published pages that are included in the sitemap but are not important for search engines to crawl.

Adding the “noindex” tag

While you cannot adjust the robots.txt, Shopify does allow you to add the “noindex” tag. You can exclude a specific page from the index by adding the following code to your theme.liquid file.

{% if template contains ‘search’ %}

<meta name=”robots” content=”noindex”>

{% endif %}

As well, if you want to exclude an entire template, you can use this code:

{% if handle contains ‘page-handle-you-want-to-exclude’ %}

<meta name=”robots” content=”noindex”>

{% endif %}

Redirects

Shopify does allow you to implement redirects out-of-the-box, which is great. You can use this for consolidating old/expired pages or any other content that no longer exists. You can do this by going to:

  1. Online Store

  2. Navigation

  3. URL Redirects

The big thing to keep in mind is that you will need to delete a page before you can implement a redirect on Shopify. This means that you’ll want to be really sure you’re not going to use the page in the future. To make this process a little less stressful, we recommend implementing the “Rewind Backups” app.

Log files

As of now, Shopify does not allow you to access log files directly through the platform. This has been confirmed by Shopify support.

Fast Simon implementation

Fast Simon is an enterprise solution that adds robust personalization features to your Shopify store, and is becoming increasingly popular. If your Shopify site is utilizing the Fast Simon technology, you’ll want to be sure that you’re taking steps to adjust any potential indexing issues from an improper implementation. 

Confirm that Fast Simon is pre-rendering your website’s content so that Google doesn’t run into crawling and indexing issues. This will give Googlebot a server-side, rendered version of your site that will make it easier for it to interpret the content. For more details, you can read our case study here

Structured data

Product structured data

Overall, Shopify does a pretty good job with structured data. Many Shopify themes should contain “Product” markup out-of-the-box that provides Google with key information such as your product’s name, description, price etc. This is probably the highest priority structured data to have on any e-commerce site, so it’s great that many themes do this for you.

Shopify sites might also benefit from expanding the Product structured data to collections pages as well. This involves adding the Product structured data to define each individual product link in a product listing page. The good folks at Distilled recommend including this structured data on category pages.

Every product in Shopify collections page marked up with Product structured data

Article structured data

As well, if you use Shopify’s blog functionality, you should use “Article” structured data. This is a fantastic schema type that lets Google know that your blog content is more editorial in nature. Of all of the informational content schema, “Article” seems to be the one that Google may prefer since that’s what’s referenced in their official documentation. However, “BlogPosting” schema is also another type of structured data you could add to your Shopify blog

BreadcrumbList structured data

One addition that we routinely add to Shopify sites are breadcrumb internal links with BreadcrumbList structured data. We believe breadcrumbs are crucial to any e-commerce site, as they provide users with easy-to-use internal links that indicate where they’re at within the hierarchy of a website. As well, these breadcrumbs can help Google better understand the website’s structure. We typically suggest adding site breadcrumbs to Shopify sites and marking those up with BreadcrumbList structured data to help Google better understand those internal links.

Implementing structured data on Shopify

If you want to implement structured data and have a developer on hand, it can be good to have them add the above structured data types. This ensures that these schema elements will always be present on your site.

However, if your development resources are more limited, we find that Schema App Total Schema Markup is a great option. This will incorporate structured data types such as Product and BlogPosting schema on the proper pages of the site. As well, it will even add OfferCatalog schema to mark up every single product within a category page. Their support is also fantastic as they’re team helps you with any technical issues you might encounter.

Improving Shopify site speed

One of the biggest complaints we hear about Shopify is that it suffers from slower speeds. However, compared to other e-commerce platforms, we find that Shopify performs quite well. Out of the box, Shopify uses the Fastly CDN and leverages browser caching which gives you a solid performance foundation. In the past, we’ve actually benchmarked the average speed metrics of 400+ Shopify sites. Below are the average performance metrics of the Shopify sites we tested in our dataset.

  • First Contentful Paint: 3.8 seconds

  • Time To Interactive: 22.1 seconds

  • Total Page Size: 4.41 MB

  • Total Image Assets: 2.1 MB

  • Requests: 171

In terms of improving performance, below are the things we’ll generally advise our clients to do:

  • Lazy load images with the lazysizes library

  • Automatically compress images using Crush.pics

  • Eliminate any low usage Shopify apps

  • Manually resize and compress large images on high priority pages

  • Migrate tracking codes to Google Tag Manager

Keyword research

Performing keyword research for Shopify stores will be very similar to the research you would perform for other e-commerce stores.

Some general ways to generate keywords are:

  • Export your keyword data from Google AdWords. Track and optimize for those that generate the most revenue for the site.

  • Research your AdWords keywords that have high conversion rates. Even if the volume is lower, a high conversion rate indicates that this keyword is more transactional.

  • Review the keywords the site currently gets clicks/impressions for in Google Search Console.

  • Research your high priority keywords and generate new ideas using Moz’s Keyword Explorer.

  • Run your competitors through tools like Ahrefs. Using the “Content Gap” report, you can find keyword opportunities where competitor sites are ranking but yours is not.

  • If you have keywords that use similar modifiers, you can use MergeWords to automatically generate a large variety of keyword variations.

Keyword optimization

Similar to Yoast SEO, Shopify does allow you to optimize key elements such as your title tags, meta descriptions, and URLs. Where possible, you should be using your target keywords in these elements.

To adjust these elements, you simply need to navigate to the page you wish to adjust and scroll down to “Search Engine Listing Preview”:

Optimization Options For Metadata in Shopify

Adding content to product pages

If you decide that each individual product should be indexed, ideally you’ll want to add unique content to each page. Initially, your Shopify products may not have unique on-page content associated with them. This is a common issue for Shopify stores, as oftentimes the same descriptions are used across multiple products or no descriptions are present. Adding product descriptions with on-page best practices will give your products the best chance of ranking in the SERPs.

However, we understand that it’s time-consuming to create unique content for every product that you offer. With clients in the past, we’ve taken a targeted approach as to which products to optimize first. We like to use the “Sales By Product” report which can help prioritize which are the most important products to start adding content to. You can find this report in Analytics > Dashboard > Top Products By Units Sold.

Shopify revenue by product report

By taking this approach, we can quickly identify some of the highest priority pages in the store to optimize. We can then work with a copywriter to start creating content for each individual product. Also, keep in mind that your product descriptions should always be written from a user-focused view. Writing about the features of the product they care about the most will give your site the best chance at improving both conversions and SEO.

Shopify blog

Shopify does include the ability to create a blog, but we often see this missing from a large number of Shopify stores. It makes sense, as revenue is the primary goal of an e-commerce site, so the initial build of the site is product-focused.

However, we live in an era where it’s getting harder and harder to rank product pages in Google. For instance, the below screenshot illustrates the top 3 organic results for the term “cloth diapers”:

SERP for

While many would assume that this is primarily a transactional query, we’re seeing Google is ranking two articles and a single product listing page in the top three results. This is just one instance of a major trend we’ve seen where Google is starting to prefer to rank more informational content above transactional.

By excluding a blog from a Shopify store, we think this results in a huge missed opportunity for many businesses. The inclusion of a blog allows you to have a natural place where you can create this informational content. If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself.

If you run a Shopify store (or any e-commerce site), we would urge you to take the following few steps:

  1. Identify your highest priority keywords

  2. Manually perform a Google query for each one

  3. Make note of the types of content Google is ranking on the first page. Is it primarily informational, transactional, or a mix of both?

  4. If you’re seeing primarily mixed or informational content, evaluate your own content to see if you have any that matches the user intent. If so, improve the quality and optimize.

  5. If you do not have this content, consider creating new blog content around informational topics that seems to fulfill the user intent

As an example, we have a client that was interested in ranking for the term “CRM software,” an extremely competitive keyword. When analyzing the SERPs, we found that Google was ranking primarily informational pages about “What Is CRM Software?” Since they only had a product page that highlighted their specific CRM, we suggested the client create a more informational page that talked generally about what CRM software is and the benefits it provides. After creating and optimizing the page, we soon saw a significant increase in organic traffic (credit to Ally Mickler):

The issue that we see on many Shopify sites is that there is very little focus on informational pages despite the fact that those perform well in the search engines. Most Shopify sites should be using the blogging platform, as this will provide an avenue to create informational content that will result in organic traffic and revenue.

Apps

Similar to WordPress’s plugins, Shopify offers “Apps” that allow you to add advanced functionality to your site without having to manually adjust the code. However, unlike WordPress, most of the Shopify Apps you’ll find are paid. This will require either a one-time or monthly fee.

Shopify apps for SEO

While your best bet is likely teaming up with a developer who’s comfortable with Shopify, here are some Shopify apps that can help improve the SEO of your site.

  • Crush.pics: A great automated way of compressing large image files. Crucial for most Shopify sites as many of these sites are heavily image-based.

  • Schema App Total Schema Markup: This app may be used if you do not have a Shopify developer who is able to add custom structured data to your site.

  • Smart SEO: An app that can add meta tags, alt tags, & JSON-LD

  • Yotpo Reviews: This app can help you add product reviews to your site, making your content eligible for rich review stars in the SERPs.

  • Rewind Backups: Creates backups of your site. Great to implement before making development changes or adding redirects.

Is Yoast SEO available for Shopify?

Yoast SEO is exclusively a WordPress plugin. There is currently no Yoast SEO Shopify App.

Limiting your Shopify apps

Similar to WordPress plugins, Shopify apps will inject additional code onto your site. This means that adding a large number of apps can slow down the site. Shopify sites are especially susceptible to bloat, as many apps are focused on improving conversions. Often times, these apps will add more JavaScript and CSS files which can hurt page load times. You’ll want to be sure that you regularly audit the apps you’re using and remove any that are not adding value or being utilized by the site.

Client results

We’ve seen pretty good success in our clients that use Shopify stores. Below you can find some of the results we’ve been able to achieve for them. However, please note that these case studies do not just include the recommendations above. For these clients, we have used a combination of some of the recommendations outlined above as well as other SEO initiatives.

In one example, we worked with a Shopify store that was interested in ranking for very competitive terms surrounding the main product their store focused on. We evaluated their top performing products in the “Sales by product” report. This resulted in a large effort to work with the client to add new content to their product pages as they were not initially optimized. This combined with other initiatives has helped improve their first page rankings by 113 keywords (credit to Jennifer Wright & LaRhonda Sparrow).

Graph of first-page keyword rankings over time

In another instance, a client came to us with an issue that they were not ranking for their branded keywords. Instead, third-party retailers that also carried their products were often outranking them. We worked with them to adjust their internal linking structure to point to the canonical pages instead of the duplicate pages created by Shopify. We also optimized their content to better utilize the branded terminology on relevant pages. As a result, they’ve seen a nice increase in overall rankings in just several months time.

Graph of total ranking improvements over time.

Moving forward

As Shopify usage continues to grow, it will be increasingly important to understand the SEO implications that come with the platform. Hopefully, this guide has provided you with additional knowledge that will help make your Shopify store stronger in the search engines. If you’re interested in learning more about Shopify, you can also check out our Shopify SEO Learning Center.





Source link

MARKETING

Advocate | DigitalMarketer

Published

on

Advocate | DigitalMarketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you. This stage is all about learning your customer’s experience, and building up your testimonial database. 

The most important part of this step is asking these four questions. 

What Was Your Life Like Before Finding Our Solutions? What Challenges Were You Facing That Caused You to Consider Us? 

These questions are great not only because it gives you some really good stories, but because it gives you some insight on how you can provide similar prospects with that AHA moment. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors.

What Key Features Had the Biggest and/or Fastest Impact?

Not only is this going to get you to really specific stories, you will understand the specific things you provided that gave the biggest impact. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. This part is a new Entry Point Offer goldmine! 

What Has Been the Impact or Results in Your Life or Business Since Using Our Product or Service? 

This is a fairly broad question, and that’s why we put it after the others. You will have already gotten all of the specifics out of the way with #1 & #2. But when you ask this question, this is where you get the most valuable stories. You can use this part as testimonials, as an order form, as a sales page, this part is testimonial gold. 

If You Were Asked to Justify this Purchase to Your Boss or a Friend, What Would You Say? 

This is our favorite question by far. If you had to go back in time and justify this purchase, what would you say? I promise you what we’re going to find is a lot of great ideas for the jobs that your product or service has done. You’ll get a lot of great ideas for your core message canvas. This question is about backfilling all of the assets that you may not have. Here you’re going directly to the customer who are already happy, and using their justifications to help you sell to new customers. 

Hopefully you now understand just how valuable the Advocate stage could be, as well as the key questions you need to ask to get your customers talking. Here’s how it works for our example companies.

When it comes to fashion we all love to show off our outfits. So a good example for Hazel & Hems would be to have customers write reviews for a discount code or points towards their next purchase. 

Better yet, follow up with the customers to ask them to share and tag themselves wearing the items in a social media post and providing them with something valuable as a reward.

For Cyrus & Clark Media, hopping on zoom meetings or a streaming service for live talks about them and their business could generate valuable awareness for them, and a live case study for the agency. They can use the questions Ryan provided during this lesson to conduct the interview.



Source link

Continue Reading

MARKETING

Drive Conversions and Generate Engagement With Instacart Promotions

Published

on

Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.

 

What are Instacart Promotions?

 

Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”

 

– Ali Miller, VP of Ads Product at Instacart

 

Source: Instacart

 

How Do Instacart Promotions Work?

 

Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  

 

Example of Instacart Promotions

Source: Instacart

 

Instacart Promotions Benefits

 

Deliver Value and Savings to Consumers

 

With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.

 

Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  

 

Tailor Your Campaigns to Specific Objectives

 

With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 

 

Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 

 

Access Real-Time Performance Insights 

 

The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.

 

Hot tip: Make sure your budget matches your discount and objectives.

 

“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti

 

Interested in Instacart Promotions?

 

With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.

 

Source link

Continue Reading

MARKETING

(Re)Introducing your favorite Optimizely products!

Published

on

(Re)Introducing your favorite Optimizely products!



It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 

Meaning… 

DXP 

Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 

Welcome 

Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 

DAM 

Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 

PIM 

Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 

Web 

Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 

Personalization 

Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 

ODP 

Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 

 

So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  

 

Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  

 

Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 

 

Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 

 

Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com 

 

Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  


Source link

Continue Reading

Trending