What is a content workflow? A content workflow involves a series of tasks performed by a team between the ideation to delivery steps...
Artificial Intelligence and automation in digital marketing are like witnessing the magic of technology and creativity. As per the data, a whopping $94 billion was invested...
I failed. I helped a client with an account-based marketing (ABM) initiative. We had third-party intent data of companies searching keywords and phrases related to their...
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the...
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search...
Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the...
There is no topic in business and marketing bigger than the topic branding. When you Google the term “why is branding important,” you’ll find an abundance...
You probably know that you have to meet your audience where it is, especially online. You might also know that your target audience is more likely...
Writing competently is one of the most essential skills in 2023. Every semester, writing notes, essays, and term papers is a requirement for students. So, developing...
Product differentiation theory goes back 90 years to economist Edward Hastings Chamberlin’s book Theory of Monopolistic Competition. Let me save you the read and share his...