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Proven 7 Ways for Enhancing Student Writing Abilities

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Proven 7 Ways for Enhancing Student Writing Abilities

Writing competently is one of the most essential skills in 2023. Every semester, writing notes, essays, and term papers is a requirement for students. So, developing this talent can significantly improve your academic achievement.

There are several ways to develop your writing abilities. Your schooling, employment, and other pursuits will all teach you something new that will improve your writing. In the early stages, you’ll get benefits such as:

  • your writing will become more readable
  • you’ll discover new opportunities, such as starting your blog
  • you can meet new exciting people

Seven Ways to improve student writing skills

Your writing abilities may be improved in a variety of ways. Based on the experiences of many students, we’ve highlighted the seven best ways to help you start developing right away.

As you improve your skills, learning tools can expand dramatically. Find new things to do, practice, and study different literature to write your best texts.

Read a lot

Reading numerous literary works and writings in different genres and styles might help you pick up new words and idioms. This expands your vocabulary and promotes more accurate and varied word choices in your writing.

Reading well-written texts also aids in your understanding of the proper application of stylistic and grammatical strategies. You can learn from concrete examples how to formulate sentences, avoid repetition, and create harmonious and understandable text.

Write every day

Frequent writing requires you to express your thoughts clearly and concisely. It allows you to develop the skill of structuring and organizing ideas, which is important for effective communication in writing.

The more you write, the more opportunities you have to use various words and expressions. You can use online scheduler to make your writing regular. Constant writing encourages learning new words and applying them in context, ultimately expanding your vocabulary.

If you’re interested in practicing your writing skills and don’t mind taking on commercial tasks, remember that writers are always in high demand to expand and enhance product information in sales literature for companies of all sectors and sizes, possibly with the help of specialized catalog software. You can write also copy for infographics, ads and Instagram posts.

Keep a diary

Another technique to improve writing abilities is by maintaining a diary. It may be used for self-expression and introspection as well as practice.

If you don’t want to write about your feelings and experiences, try describing something else, such as

  • last week’s or month’s events
  • helpful advice you could give to friends
  • outlines of extracurricular activities
  • reviews of movies, books, music, etc.

Keeping a diary is very interesting and useful. This process is a springboard to prepare for more complex research, thesis, or essay writing.

Sign up for a writing class.

A writing class is an excellent solution for all students. In addition to learning spelling, stylistics, punctuation, and grammar, you can increase your ability to write compelling sentences.

In classes, you can meet interesting people, learn from experts, share your own, and learn from other students’ experiences. These specialized classes improve your imagination, vocabulary, and ability to communicate your thoughts intelligently.

Use active voice

If you want to make your content simple and easy to read, use active voice. Readers will prefer text written in a light form, with short sentences, and without using passive verbs.

Before you write an article, paper, or essay, set a goal to use passive voice as infrequently as possible. Here are some helpful tips:

  • paraphrase sentences with passive verbs
  • use editing services
  • divide a complex sentence into several simple ones.

Using the active voice can make your narrative 30% more readable. Improve this skill so you can write impactful texts.

Study grammar and stylistics

To write quality research papers, you need to learn the grammar and stylistics of writing. This can be done with a variety of tools, such as:

Your article’s success will depend on how you handle this question. Use services that verify your writing for grammar, punctuation, and style. The majority of the work should be done by you, though.

Get feedback

A crucial tool for improving your writing is feedback. To get better, just like in any profession, you must correct your errors. To discover them, you can seek advice from people such as:

Keep a record of your work, take notes, and collect statistics on typical and repeated mistakes. Also, pay attention to who you receive feedback from and which articles.

Polls

Cambridge researchers conducted a study to evaluate the effects of real-time polling on students, and the results were highly encouraging. Incorporating interactive live polling during classes led to enhanced engagement, and strengthened comprehension of course material.

To evaluate your knowledge effectively, consider creating polls that cover various aspects of grammar and stylistics, including cases, sentence construction, punctuation, and other related topics. By incorporating diverse questions, you can better assess your proficiency in these areas.

Conclusion

Creating text is a process that requires you to be competent and responsible. Use in your work and improve the tools suggested in this article. Stay one step ahead of your classmates; you will notice the results sooner or later.

Also, keep planning in mind. Write a plan detailing exactly how and when you will improve your writing skills. Divide your roadmap into strategic and intermediate goals to see progress. Keep records and collect analytics to get as much out of your training as possible.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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