Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital...
We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social...
From search to influencers, TikTok to Instagram, Amazon to mom-and-pop shops, CPG customers have never before had as many ways to discover and purchase day-to-day essentials...
Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on...
In the digital age, relying on smartphones throughout the day is an easy (and sometimes necessary) choice. From alarms and map navigation to calendar reminders and...
Did you read the open letter from The Future of Life Institute? That call to pause AI experiments more powerful than GPT-4 emerged a couple of...
AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers.
The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have...
It’s no surprise that consumers across the world are cutting the cord to cable due to the increased popularity of streaming services and the accessibility of...
Marketers have always been at the forefront of innovation, acting as both artists and scientists. The rise of digital has ushered in an...
