If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something...
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is...
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized...
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have...
According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad...
Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering...
IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California...
Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in...
Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one third of...
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG...
