Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from...
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top...
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a...
Reporting can be a tedious part of the paid media manager’s job, but it is also an essential part. You need to know how to set...
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something...
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is...
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized...
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have...
According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad...
Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering...
