Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look...
Facebook Ads are powerful because the target audiences marketers can build are so precise. However, if your goals include offline conversion like an in-store purchase, you...
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on...
Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account...
You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click...
We are just shy of 1 year until the 2020 Presidential election is upon us. While that may seem that it is a long way ahead,...
Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.”...
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers...
We all know Facebook Pixel. The little snippet of code that is tasked with sending interaction and conversion data back to Facebook Ads algorithm for delivery...
Baidu last week announced that the Chinese website Haokan with short videos reached 110 million Monthly Active Users (MAUs). Baidu’s short video platform Haokan offers a...
