We all know Facebook Pixel. The little snippet of code that is tasked with sending interaction and conversion data back to Facebook Ads algorithm for delivery...
Baidu last week announced that the Chinese website Haokan with short videos reached 110 million Monthly Active Users (MAUs). Baidu’s short video platform Haokan offers a...
Google this week opened up de access to Site Kit, a new WordPress plugin that contains Google Search Console, Google Analytics, PageSpeed Insights, Optimize, Tag Manager,...
Facebook this week announced that it will implement a limit on the number of ads each Page can run at the same time. The limit will...
Amazon Advertising this week launched Sponsored Display to vendors who sell on Amazon in the United Kingdom, Germany, France, Italy, Spain, India, Japan, and Canada. Sponsored...
Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on...
Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome...
Facebook this month included the ad campaigns using Automatic Placements on the Facebook Search Results. There is a limitation: the feature is only available to English...
With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – How to Structure...
The way you structure your PPC campaigns is extremely important. Your structure is basically the skeleton or the backbone of your account, and a fantastic structure...