Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow. To counterbalance...
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has...
The first six years of my SEO career were spent in the same in-house SEO team. During that time, the team underwent many changes, evolving and...
Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. These questions are...
A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at...
There are two key components to setting any audience strategy in PPC: Targeting and Observation. For any PPC practitioner, these two settings can either make or...
Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not...
Prior to the COVID-19 pandemic, remote work uptake was slow and many employers had serious reservations about it. How will we communicate, collaborate, and keep everyone...
Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find...
Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors...