SEO
Are Nofollow Links a Google Ranking Factor?
“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious. Nofollow is an HTML attribute that’s been around for 14 years.
At its most basic, nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t even crawl nofollowed links.
You can control the nofollowing of any links on your site (whether those are to external sites or internal pages) with the simple addition of the nofollow attribute.
There are also nofollowed links that are out of your control – when another site links to you, but has marked it up as a nofollowed link.
But is there any connection between nofollowed links and rankings?
It turns out there is a lot of confusion on this topic. Let’s get to the bottom of it all.
The Claim: Nofollow Links Are A Ranking Factor
Do nofollow links offer any value?
Nofollow links are not just a glorified attribute. It was a way to show search engines to ignore spammy or low-quality links.
Think of nofollow links as armor to protect your site from shady tactics.
It looks like this in your source code:
<a href=”http://www.example.com/” rel=”nofollow”>Anchor Text</a>
But do nofollow links really impact rankings?
The Evidence For Nofollow Links As A Ranking Factor
Google introduced the nofollow link attribute in 2005 to help website owners fight off spam. Google required that sites add the nofollow link attribute if you were exchanging links.
If you didn’t and you got caught, Google could penalize you for link schemes.
That’s when nofollow links were introduced. Nofollow tag tells search engines to ignore the destination URL.
While Google can take manual action on you for not using nofollowing links, does it help your rankings?
In September 2019, Google’s Gary Illyes confirmed these directives serve as “hints.”
Focus on the other part: nofollow became a hint. Ugc and sponsored are icing on top of that cake, and it’s one of those things where you don’t have to do anything if you don’t want to. If you want to help us understand the web better, implement them. If you don’t want to, don’t.
— Gary 鯨理/경리 Illyes (@methode) September 11, 2019
Google’s Danny Sullivan chimed in to support Illyes’s comments related to nofollow links.
People may simply adopt these because they are specific to what they want to communicate to use about these links. They don’t have to make nofollow into a one-size-fits-all type of thing. They have a choice to be granular, if they want to….
— Danny Sullivan (@dannysullivan) September 11, 2019
These statements are supported in the nofollow announcement post by Google, which stated:
“When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed. All the link attributes — sponsored, UGC, and nofollow — are treated as hints about which links to consider or exclude within Search.
We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.”
More recently on September 10, 2019, Google introduced two new attributes to support the nofollow link: sponsored links and UGC links.
These attributes were created to help Google understand the intent behind the link.
Sponsored links (rel=”sponsored”) are used for promotional, advertising, or sponsored links.
UGC links (rel=”ugc”) are used for users who generate their own content that was not endorsed from an advertising perspective.
Can nofollow links hurt your site?
In a Google Search Central YouTube video on September 9, 2013, Matt Cutts shared that nofollow links do not hurt your site.
Cutts stated:
“No, typically nofollow links cannot hurt your site. So, upfront, very quick answer.”
Can I use nofollow tag to control indexing?
No.
Simply adding the nofollow tag attribute to a link does not mean Google will not index or crawl your site.
The best way to preserve your crawl budget is with other methods like using the noindex attribute or disallowing from the robots.txt files.
Nofollow Links As A Ranking Signal: Our Rating
While links with a nofollow tag are no longer ignored, they do not pass ranking signals.
While it’s interesting to see that nofollow links do not directly impact your rankings, it’s clear to see the little hints it serves to Google and search engines.
If you read between the lines, these “hints” we are serving to Google means you can tell Google to nofollow a link, but the ultimate decision lies with Google in “some” cases.
In the end, in most cases, your rankings will not be affected.
Featured Image: Paulo Bobita/Search Engine Journal
All screenshots taken by author, September 2021
SEO
Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics.
- Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often.
- Health and finance AI Overviews frequently include disclaimers urging users to consult professionals.
- Google avoids generating AI Overviews for sensitive topics like mental health, elections, and specific medications.
SEO
Executive Director Of WordPress Resigns
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.
She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as positive economic force as well as the importance of strong opinions that are “loosely held.”
She wrote:
“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.
…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”
Turmoil At WordPress
The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.
Resignation News Was Leaked
The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.
He posted:
“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.
She’s working on a statement for the community. She’s in good spirits despite the turmoil.”
Screenshot Of Deleted Tweet
Josepha tweeted the following response the next day:
“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”
Rocky Period For WordPress
While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work there.
Read the official announcement:
Featured Image by Shutterstock/Wirestock Creators
SEO
8% Of Automattic Employees Choose To Resign
WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.
Reactions Of Automattic Employees
Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.
One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.
He shared:
“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.
I’m going to spend the next month taking a break, getting married, and visiting family in Australia.
I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”
Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.
She tweeted:
“Today was my last day at Automattic.
I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”
Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.
Mullenweg himself was bittersweet to see those employees go, writing in a blog post:
“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.
However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”
Read the entire announcement on Mullenweg’s blog:
Featured Image by Shutterstock/sdx15
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