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Plugins, Tips & Proven Tactics

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Plugins, Tips & Proven Tactics

WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more.

Enterprise businesses require a scalable, credible, and reliable website to earn top domain authority and stay competitive.

While many organizations have turned to expensive solutions that often run up the budget and offer limited support, better options exist, like WordPress.

What started as a blogging platform ten years ago, WordPress is now the most popular content management system globally. With over 30 million enterprise WordPress websites live, the platform has grown to 65.2% CMS market share and continues to evolve year over year.

So, what makes WordPress suitable for enterprise businesses? There are many benefits – but at the top is how it can contribute to your SEO strategy to build trustworthiness and credibility in search results.

Let’s dig into all the top reasons WordPress is right for your enterprise and the tips you need to know to get started.

Image created by author, December 2021

Is WordPress Good For Enterprises?

Since WordPress is open source software, your business has access to endless designers, developers, and specialized agencies, on top of a massive community that is all willing to collaborate and troubleshoot.

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With millions of WordPress websites live, the user community allows you to leverage best practices and implement them within your own system – instead of relying on inconsistent customer service or a limited FAQ page from closed-off systems.

Here are a few reasons why WordPress is great for enterprises:

  • Ongoing support as opposed to proprietary systems that provide more flexibility and customization.
  • Robust content editing experience with WordPress Gutenberg and accessibility standards.
  • High-level security that keeps you protected against cyberattacks.
  • Scalable infrastructure with consistent themes and plugins to help reach your goals.
  • Huge costs savings by not having to pay hefty licensing costs compared to competitors like Adobe, Magento, and HubSpot.

WordPress is designed to stay and support enterprises.

Developers have downloaded over 81 million versions of WordPress. They have also created over 59,000 plugins and 9,000 themes. This is a testament to the core WordPress development team’s ability to improve the platform and meet modern business needs.

WordPress Benefits For Your Enterprise SEO Strategy

SEO is an essential part of your business’s digital strategy. To drive qualified website traffic, you need to ensure your content management system can handle the visibility and searchability you need to scale.

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Luckily for you, WordPress SEO is well-optimized to help you increase user engagement and boost rankings in SERPs.

Not only does it include several built-in features that help you better optimize your site, but there are several plugins to establish authority much easier.

Check out these nine WordPress SEO highlights:

  • Permalinks: Customize your permalinks with targeted keywords to increase your CTR rate.
  • Metadata: Automatically add title and meta description to every post or page on your website to improve your position.
  • Images: Optimize your images by using keywords in the ALT text and improve your page speed by editing the size – not to mention 20% of all U.S. web searches happen on Google Images!
  • User experience: Develop a well-designed site that enhances the user experience to increase pageviews, conversions, and session times.
  • Site speed: Select the right themes and plugins that help you maintain a fast-loading time.
  • Mobile-friendly: Use a mobile responsive theme to ensure it’s the same quality as the desktop version for a better user experience.
  • Social media: Increase your brand visibility by including social media share and follow buttons on your website.
  • Integration: Seamlessly integrate your WordPress site with other software like G Suite, Google Analytics, ConvertKit, and more.

When it comes to SEO, WordPress has all the tools you need to optimize your enterprise website with reliability and scalability.

Top 7 WordPress Plugins And Tools To Help You Become An SEO Rockstar

With 75% of people never going beyond the first Google search page, having an optimized site is an absolute must.

What’s the most significant way WordPress boosts your SEO rankings? Plugins.

WordPress plugins and tools optimize your site to boost SEO efforts and improve site security, performance, and speed.

But, with so many different plugins and tools in the market today – how do you choose the right ones that will improve your site’s visibility?

To help you avoid a SEO disaster, let’s take a look at the top WordPress tools and plugins for search optimization.

1. All in One SEO (AIOSEO)

Made popular by over two million users, AIOSEO offers a comprehensive toolkit and setup wizard for you to establish SEO settings for your website quickly. The checklist includes features like meta tag generators, titles, descriptions, rich snippet schema markup, and XML sitemaps.

For tech-savvy users, AIOSEO gives you complete control of Robosts.txt, local SEO, RSS videos, video and photo optimizations. It also allows enterprises to assign user roles to employees or contractors.

2. BrightEdge

BrightEdge provides AI-powered data-driven solutions to help you manage your SEO and content performance to convert more users into customers.

You can leverage BrightEdge throughout every stage of content optimization: discovering your target audience’s search demand, creating impactful content, and measuring results to scale.

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With powerful data insights like share of voice, opportunity forecasting, and ContentIQ your content is more likely to capture your audience’s attention and boost SEO efforts.

3. Semrush

As one of the best SEO tools in the market, Semrush allows you to find all the organic keywords and search terms that your website can rank. It also provides a competitive analysis of how your competitors rank, so you know how to gain an edge over their SEO strategy.

With Semrush’s Writing Assistant Tool, you can also improve your existing WordPress content with targeted focus keywords to help you make the top 10 results.

4. Yoast SEO

Yoast SEO lets you easily update descriptions, titles, and social media images throughout your website. With a user-friendly platform, Yoast SEO automatically creates an XML sitemap to make it easier for search engines to crawl your website and import data from other plugins.

You also have complete control of your site breadcrumbs and premium loading times.

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5. Ahrefs

Ahrefs is an all-in-one SEO tool that helps optimize your website, analyze industry content, and study your customer’s top keywords to help you improve.

With Ahrefs, you can track your ranking progress and learn from your competitor’s content to deliver a high-ranking website that builds authority.

Additionally, Ahrefs provides enterprise-level support with unique features like multiple user seats, personalized customer support, daily updates, and more to help your business grow globally.

6. NitroPack

With over one million websites using NitroPack, it’s safe to say that performance plugins can positively impact your SEO presence. NitroPack helps increase your Speed Score by 69% and improves your Core Web Vitals you can provide a better experience to users.

It provides advanced features like caching, built-in CDN, and HTML optimization in a user-friendly platform.

7. MonsterInsights

Instead of relying on SEO assumptions, MonsterInsights provides you with all the insights you need to improve search rankings by connecting Google Analytics to your WordPress site.

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MonsterInsights shows you top content, how users interact on your site, and connects ecommerce SEO.

Also, MonsterInsights provides over 100 data points to help you make better marketing decisions through real-time analytics.

More Tried And True WordPress SEO Best Practices For Enterprises

With 40 to 60 billion estimated Google searches in the U.S each month, your enterprise needs to focus on an on-page and off-page SEO strategy.

There are 5.6 billion searches on Google each day.Image created by author, December 2021

On-page SEO includes creating valuable content, adding targeted keywords, and having metadata on every website page or post.

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On the other hand, off-page SEO involves building links on third-party websites to improve your site’s trustworthiness, relevance, and authority.

To help you get started, here are a few additional on and off-page SEO best practices for your WordPress site:

  • Use a dedicated focus keyword for each page and include it in key places like your titles, first paragraph, and the URL.
  • Write valuable and authentic content that not only delights your users but signals to search engines that you’re a credible enterprise.
  • Choose a theme that supports SEO best practices, like headings or title tags, and offers your users a simple customer experience.
  • Select a plugin that develops an automatic Google XML sitemap to help search bots easily crawl your website.
  • Start building backlinks with other high-ranking websites through content partnerships, guest blogging, and directory profiles.
  • Protect your site against third-party attacks by using SSL and HTTPS for enhanced WordPress enterprise security.
  • Take advantage of local SEO features by creating a Google My Business and using localized keywords in your content.

Now, search engines keep getting more intelligent, and for enterprises to improve rankings, you need to keep up.

Using the right plugins is a great start, but staying on top of the algorithms, monitoring your traffic daily, and implementing SEO best practices will help ensure you drive users back to your website.

Scale Your WordPress Enterprise Website With SEO

Is WordPress enterprise-ready?

Combined with powerful plugins and themes, WordPress’s content management system is more than ready to handle the needs of a complex enterprise website. With WordPress, you can scale your website with flexible infrastructure and reliable SEO features.

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WordPress is one of the best platforms for SEO. Not only does the system provide SEO features, but the plugins available make it easy for your website to start building authority and boost your overall rankings.

With a higher ranking, you’re more likely to drive the right traffic back to your site that converts into future customers.

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5 Questions Answered About The OpenAI Search Engine

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5 Questions Answered About The OpenAI Search Engine

It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a standalone search engine or if there’s another reason for the announcement.

OpenAI Web Search Report

The report published on The Information relates that OpenAI is developing a Web Search product that will directly compete with Google. A key detail of the report is that it will be partly powered by Bing, Microsoft’s search engine. Apart from that there are no other details, including whether it will be a standalone search engine or be integrated within ChatGPT.

All reports note that it will be a direct challenge to Google so let’s start there.

1. Is OpenAI Mounting A Challenge To Google?

OpenAI is said to be using Bing search as part of the rumored search engine, a combination of a GPT-4 with Bing Search, plus something in the middle to coordinate between the two .

In that scenario, what OpenAI is not doing is developing its own search indexing technology, it’s using Bing.

What’s left then for OpenAI to do in order to create a search engine is to devise how the search interface interacts with GPT-4 and Bing.

And that’s a problem that Bing has already solved by using what it Microsoft calls an orchestration layer. Bing Chat uses retrieval-augmented generation (RAG) to improve answers by adding web search data to use as context for the answers that GPT-4 creates. For more information on how orchestration and RAG works watch the keynote at Microsoft Build 2023 event by Kevin Scott, Chief Technology Officer at Microsoft, at the 31:45 minute mark here).

If OpenAI is creating a challenge to Google Search, what exactly is left for OpenAI to do that Microsoft isn’t already doing with Bing Chat? Bing is an experienced and mature search technology, an expertise that OpenAI does not have.

Is OpenAI challenging Google? A more plausible answer is that Bing is challenging Google through OpenAI as a proxy.

2. Does OpenAI Have The Momentum To Challenge Google?

ChatGPT is the fastest growing app of all time, currently with about 180 million users, achieving in two months what took years for Facebook and Twitter.

Yet despite that head start Google’s lead is a steep hill for OpenAI to climb.  Consider that Google has approximately 3 to 4 billion users worldwide, absolutely dwarfing OpenAI’s 180 million.

Assuming that all 180 million OpenAI users performed an average of 4 searches per day, the daily number of searches could reach 720 million searches per day.

Statista estimates that there are 6.3 million searches on Google per minute which equals over 9 billion searches per day.

If OpenAI is to compete they’re going to have to offer a useful product with a compelling reason to use it. For example, Google and Apple have a captive audience on mobile device ecosystem that embeds them into the daily lives of their users, both at work and at home. It’s fairly apparent that it’s not enough to create a search engine to compete.

Realistically, how can OpenAI achieve that level of ubiquity and usefulness?

OpenAI is facing an uphill battle against not just Google but Microsoft and Apple, too. If we count Internet of Things apps and appliances then add Amazon to that list of competitors that already have a presence in billions of users daily lives.

OpenAI does not have the momentum to launch a search engine to compete against Google because it doesn’t have the ecosystem to support integration into users lives.

3. OpenAI Lacks Information Retrieval Expertise

Search is formally referred to as Information Retrieval (IR) in research papers and patents. No amount of searching in the Arxiv.org repository of research papers will surface papers authored by OpenAI researchers related to information retrieval. The same can be said for searching for information retrieval (IR) related patents. OpenAI’s list of research papers also lacks IR related studies.

It’s not that OpenAI is being secretive. OpenAI has a long history of publishing research papers about the technologies they’re developing. The research into IR does not exist. So if OpenAI is indeed planning on launching a challenge to Google, where is the smoke from that fire?

It’s a fair guess that search is not something OpenAI is developing right now. There are no signs that it is even flirting with building a search engine, there’s nothing there.

4. Is The OpenAI Search Engine A Microsoft Project?

There is substantial evidence that Microsoft is furiously researching how to use LLMs as a part of a search engine.

All of the following research papers are classified as belonging to the fields of Information Retrieval (aka search), Artificial Intelligence, and Natural Language Computing.

Here are few research papers just from 2024:

Enhancing human annotation: Leveraging large language models and efficient batch processing
This is about using AI for classifying search queries.

Structured Entity Extraction Using Large Language Models
This research paper discovers a way to extracting structured information from unstructured text (like webpages). It’s like turning a webpage (unstructured data) into a machine understandable format (structured data).

Improving Text Embeddings with Large Language Models (PDF version here)
This research paper discusses a way to get high-quality text embeddings that can be used for information retrieval (IR). Text embeddings is a reference to creating a representation of text in a way that can be used by algorithms to understand the semantic meanings and relationships between the words.

The above research paper explains the use:

“Text embeddings are vector representations of natural language that encode its semantic information. They are widely used in various natural language processing (NLP) tasks, such as information retrieval (IR), question answering…etc. In the field of IR, the first-stage retrieval often relies on text embeddings to efficiently recall a small set of candidate documents from a large-scale corpus using approximate nearest neighbor search techniques.”

There’s more research by Microsoft that relates to search, but these are the ones that are specifically related to search together with large language models (like GPT-4.5).

Following the trail of breadcrumbs leads directly to Microsoft as the technology powering any search engine that OpenAI is supposed to be planning… if that rumor is true.

5. Is Rumor Meant To Steal Spotlight From Gemini?

The rumor that OpenAI is launching a competing search engine was published on February 14th. The next day on February 15th Google announced the launch of Gemini 1.5, after announcing Gemini Advanced on February 8th.

Is it a coincidence that OpenAI’s announcement completely overshadowed the Gemini announcement the next day? The timing is incredible.

At this point the OpenAI search engine is just a rumor.

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Warning: Unpopular SEO writing opinion

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Warning: Unpopular SEO writing opinion

Unpopular opinion alert: Adding new blog posts may not help your site.

(No matter what that content marketing company told you.) 🙄

So many of my new clients — especially subject matter experts — don’t need new content (immediately).

They HAVE content — scads of it scattered across various platforms.

(Maybe that sounds familiar.)

What they DO need is someone to review their content and customer persona, pinpoint opportunities, and develop a baby-step approach to leveraging those older content assets.

Because there are always opportunities. 🔥

Before writing another word, ask…

  • Are you repurposing the content you have? Or are you writing it once and forgetting about it (which is so common)?
  • Is your customer/reader persona still accurate, or has your target audience changed post-COVID?
  • Do your sales pages showcase your benefits and speak to your customers’ pain points? Or are they flat and dull?
  • Does your content sound like YOU with a point of view? Or is there a massive disconnect between how you talk to clients and the words you use on your site?
  • When did you last take a peek at your old sales emails and email welcome sequences? Could updating those assets make you more money?
  • Isn’t it time to save time (and budget) and leverage your existing content?

If you need help untangling your content and messaging, let me know. I love creating content order out of chaos.

After all…

 

Warning Unpopular SEO writing opinion

 

What do you think? Leave your comment below.

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Google Bans Impersonation In Ads

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Google Bans Impersonation In Ads

Google bans impersonation and false affiliation in ads, enforcing policy changes in March.

  • Google bans impersonation and false affiliation in ads.
  • Policy enforcement starts in March.
  • Violators will be banned from Google Ads.

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