Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear marketing goals is important, as this...
When companies are craving long-term, sustainable growth, they need to think about content marketing. Content marking is knowing how, when, and where to publish, how to...
If some keywords are good, then more must be better, right? That’s the simple logic behind keyword stuffing as a ranking factor. In the early days...
Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too. Why are your search rankings so important? Try this number...
Google’s John Mueller answers a question about whether author archives makes a difference with their E-A-T scores. John first noted that there is no such thing...
Since the announcement of the Page Experience update and its full rollout last September 2021, many SEO professionals worldwide have turned their attention to improving Core...
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. Slated...
Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of...
This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote: Multiple divisions of our company want to rank for the same keywords. Are...
Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand,...
