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6 Expert Tips For Small Business SEO Strategy in 2022

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6 Expert Tips For Small Business SEO Strategy in 2022


Are you prepared for small business SEO in 2022?

If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in consumer behavior are keeping marketers and SEO pros on their toes.

To help SMBs and marketing professionals, we asked our network of experts, “What’s your best SEO tip for SMBs as we kick off 2022?”

From business networking to sharing customer stories, here are the top tips for small businesses that want to improve their search rankings.

1. Tap Emerging Search Trends

Jeff Riddall, Senior Product Manager at OneLocal, advises all businesses to focus on optimization around topical groups of intent-based keywords at each stage of their customer’s journey, as Google continues to refine its algorithm and ability to determine what content searchers are really after.

“Small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions that their customers have,” he says.

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In addition, Riddall advises small businesses that are introducing ecommerce via Shopify, Amazon, or other such platforms to become aware of what is necessary to optimize their product pages in these environments and the content required to complement and support their products.

“Modern SEO is all about optimized content marketing; and those who are able to provide their customers with timely, relevant content and answers to their product-related questions are most likely to improve their visibility in search,” he adds.

2. Plan Your Content Wisely

Clarentino Aduk, Managing Director at Clarini Online Marketing, recommends that local businesses start producing content on their website on a regular basis, if they aren’t doing so already.

“They need to start thinking less as a local business and more as a media company,” she explains.

SEO consultant Anatolii Ulitovskyi says, “SEO is a long game but it’s possible to increase the speed with the right strategy and implementation.”

“Go deep and not wide in your content strategy. Build authoritative content. Localization is key for discoverability,” says Sigharth Iyer, Head of SEO at resulta.

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He adds, “Be the thought leader in your niche and showcase your expertise. Trust signals will be instrumental for dominance. Get those reviews, testimonials, and industry recognition. Prioritize accessibility, inclusion, and user experience in your messaging, sales process, and customer’s journey.”

Rebekah Conway, Content Executive at Sweet Digital, recommends that small businesses take a holistic approach.

“Link your email, social, PPC, and content strategies together to increase reach and engagement, and increase the chances of campaign goals being met,” she says.

3. Use The Right Keywords

Shiva Kumar VogalaboyinaSr. Digital Marketing Analyst (PPC Expert) at Visaka Industries Limited, suggests small businesses to focus on long-tail keywords when creating content. This strategy will help you earn more featured snippets that will drive a good amount of traffic to your website.

Ulitovskyi agrees and adds, “Content and links are still the main ranking factors. So, covering these keywords helps to get ranking positions faster. Paid tools provide a good job of finding such keywords. Then check out manually and filter out irrelevant topics.”

“The last step is to choose priorities. Less but quality is still key,” he emphasizes.

Rod Loop suggests that when sending Google review links to your customers, you should use the background search query to associate your brand to your main keyword and watch your listing fly.

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Furthermore, “You’ll score 100/100 when you have the right keyword domain URL. Performing less than eight modifications to any page makes your SEO easier,” says Anna Evans.

4. Connect With Businesses In Your Area

Svetlana Stankovic advises that small businesses should not copy big ones.

“Find your niche and build connections with other small businesses in your area. Engage with others in doing something for your community. No matter how small a business is, there are always unique topics to be covered in a meaningful way,” she explains.

5. Share Customer Stories

Digital Organic Growth Consultant Suhrud Potdar encourages entrepreneurs to start writing short stories about their daily interactions with customers at any stage of their business, from inquiry and comparing products to actual sales or after-sales.

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“Make these stories a part of your website with basic SEO applied and share them on social media. However simple and small a step it may sound at first, it can drive more people to your brand and take you a long way,” he adds.

Riddall agrees and tells businesses to “Make it easy for customers by including reminders and links to your Google Business Profile, Facebook, or other relevant review pages.”

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In fact, Amanda Leeman, SEO Manager at Adept Marketing, says your Google Business Profile could be more important for generating leads than your website.

“Ensure it’s completely filled out. Make sure you’re using keywords in your business descriptions. Ask for reviews, and don’t forget to add and fill out all of your services,” she suggests.

6. Be Resourceful

“Everything you need to rank on Google is available to you when you do some strategic Google searches. The formula is right there,” says Brandy Harworth, Owner of LocalAdz.

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Riddall recommends small businesses and SEO pros to tap into the power of tools that automate online review requests and management as reviews have a significant bearing on local search or map pack visibility but can take some time to manage.

“Review requests can be easily triggered based on specific customer actions, such as purchases or completed appointments.

Similar solutions can be used to aid in responding to reviews, which is also important in terms of demonstrating the responsiveness of a business.

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Beyond increased organic authority and visibility, obtaining and responding to online reviews is an increasingly critical driver of business growth,” he explains.

The only thing certain about 2022 is that it brings continued uncertainty. However, those small businesses that are tuned in to customer and searcher needs and positioned to respond stand to make the greatest gains this year.

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Why Esports organizations are losing business due to lack of SEO

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Why Esports organizations are losing business due to lack of SEO

SEO is a standard within a number of marketing strategies through a myriad of industries, but has someone found themselves outside of the gaming and esports industries? There is a non-factor within new marketing verticals such as influencer marketing despite its immense potential to impact.

During the latest edition of the Gamactica Podcast, I got a chance to talk about the lack of SEO, or Esports SEO, that exists within the industry with Michael Ashford, CEO of The Game Awards.

In this article, I share some highlights and key insights that are affecting the fate of many Esports organizations.

What Esports can learn from sports and other industries

“I guess where Esports has been very pioneering there are also a lot of things that it can learn from other industries in the same vein,” he said.

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“The big controversial one is the sports and Esports gear compared a lot. I’m a big fan of it because sports do very well with media rights and distribution deals. They do very well with sponsorships, two things that are absolutely pivotal and critical to the future of Esports. Those two things go hand-in-hand, they ensure everyone continues to be stable and everyone wins off the back of them. Esports as a term has really only been popular for 10 years. Before that you would just be OpTic gaming, people would just type in “optic” and their website would come up, their socials were there, everything was great and now there are probably 10,000 companies that all call themselves Esports something or another, and it’s a very different problem.

Doesn’t matter to OpTic, because OpTic is still a leading name and people still search for OpTic on Google. OpTic still comes up but it does matter to new businesses coming in.

“There are three waves to Esports”

You have wave one which is all the teams, the TOs, and the publishing companies.

Wave two is supporting services, people like ourselves, agencies, creative agencies, sales, and talent specialists.

Wave three is all the supplementary services under that, and that’s where that trickle-down comes down with publishers at the top and everyone in these waves underneath waiting to get paid. That is where wave three is so pivotal and why you hear stories of these companies trying to get in now that are very challenged because they’re not using proven techniques that work outside of the market to get into the market. They are trying to conform to the market that already exists, and you can’t take on an Esports Awards because we own that domain, we own that optimization, and we have seven years of history working with Google, YouTube, Amazon, we have even worked with Lexus. All these brands have given us that domain authority that is very hard to purchase now.” said, Michael Ashford, CEO of The Game Awards.

The advantage of domain authority in Esports

Ashford goes on to discuss the competitive advantage the domain authority provides them, especially as the Esports landscape continues to evolve and grow.

“So, if you were going to take us on as a competitor, you probably don’t want to go against that unless you’ve got a big, realistic search engine budget to go against us. That’s where marketing gives you that advantage, when you do marketing you put yourself in the eye of the consumer, you look at their journey, you understand their peeves, and you gain a finer understanding of what they’re doing.”

Ashford talked about the difficulties that face new entities, such as Esports teams face as they are entering a fiercely competitive space.

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“If you’re a team that just got into this and you’re saying ‘I really want a big sponsorship to land on my doorstep’ like you have to be in their consideration and that’s what it comes down to. If I’m buying for one of the biggest companies in the world and I have a budget and I type in “Esports teams” or “successful Esports teams” or “biggest Esports teams” on Google, if you’re not on that list you’re already outliers from the consideration perspective because all of those other brands have long term domain authority” he said.

“The OpTics, The FaZe, the DSMs have done it for years and they’ll be the first stable thing that people see.”

Despite the proven data, SEO remains on the peripherals of the gaming, Esports, and content creation industries.

While platforms such as Twitch struggle to effectively scale the monetization of creators and their platforms, SEO continues to be an absolute need, a critical of conversation which eludes these spaces.

The Game Awards will be taking place on December 11th-13th in Las Vegas, Nevada, and will air on platforms such as Twitch and Twitter.


Anthony DiMoro is CEO of Gamactica. He can be found on Twitter @AnthonyDiMoro.

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