Connect with us

SEO

One Part Of Site Can Hurt Entire Site Quality

Published

on

One Part Of Site Can Hurt Entire Site Quality


Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a website for quality when one section of it is of poor quality.

While the question is about a section of a site that has a poor translation, Mueller’s answer provides insights into how site quality, even in one section of a site, can affect the entire website and the rankings.

Low Quality Section of a Website

The person asking the question wanted to know if a poor translation can affect an entire website.

He asked:

“I wonder if a poor translation of a new language version can negatively affect the SEO for (the) domain’s more established main language versions.”

He then offered the example of a well established French language site whose publisher adds a German language section of the site with poor autogenerated German language content.

He acknowledged that he knows Google frowns on poor quality translations.

Advertisement

Advertisement

Continue Reading Below

What he wanted to know was whether this poor quality section could bring down the rest of the site or if the negative quality would be isolated to that section of the site.

Related: Using Google Translate to Autogenerate Content?

One Part of Site Can Drag Down Entire Site

John Mueller answered the question as to whether the poor quality would be isolated to one section of a site.

Mueller:

“I guess the short answer is yes.

The main issue is less about these being translated versions of the content, but more that for some things, we look at the quality of the site overall.

Ans when we look at the quality of the site overall, if you have significant portions that are lower quality it doesn’t matter for us like why they would be lower quality.

If they’re just bad translations, of if they’re terrible content or whatever.

Advertisement

But if we see that there are significant parts that are lower quality then we might think overall this website is not so fantastic as we thought.

And that can have effects in different places across the website.

So in short, I guess if you have a very low quality translation that’s also indexed and that’s also very visible in search, then that can definitely pull down the good quality translation as well or the good quality original content that you also have.”

Advertisement

Continue Reading Below

Related: 50 Questions You Must Ask to Evaluate the Quality of Your Website

No Big Red Flags for Site Quality

Sometimes we look for big red flags that stand out but John Mueller explains that in terms of site quality, it’s a matter of a lot of things working together, like signals, to indicate whether the site is high quality or low quality.

The person asked a follow up question about translations and Mueller started talking about overall site quality assessment.

Advertisement

He described how many different low quality aspects of a site can work together to contribute to a negative quality assessment from Google about the entire site.

Mueller explained:

“So at least the way that I understand it, it’s more a matter of us trying to understand the quality of the website overall.

And that’s usually not something where they’re individual things that we could just point at and say like, oh, if you have five misspellings on a page, that’s a sign of low quality.

These things happen individually.

And all of these factors I think individually are hard to say that they’re a sign of something being low quality but rather we have to take everything together and then figure out what the mix is together.

And that’s also a reason why sometimes when you significantly improve the quality of a website overall or when things get significantly worse, it just takes a lot of time for our systems to figure out like oh, overall the view of this website is now better or worse.

So from that point of view, it’s not that we have anything specific that we could point at.”

Related: It Takes Months For Google To Evaluate Website Quality Across The Web

Advertisement

Overall Site Quality

Mueller’s been talking a lot about overall site quality over the past year and it’s been very fascinating to learn about, especially considering how so many are reporting that their content isn’t getting indexed.

I think an important takeaway is that there isn’t one big specific red flag to point at as something that’s to blame for negative site quality. But rather, it’s a many things working together to signal an overall impression of quality.

One Low Quality Area Can the Hurt Entire Site

Watch at 6:53 Minute Mark

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'website-quality', content_category: 'news seo ' });



Source link

SEO

How Decentralized Web3 Is Changing Online Publishing & SEO [Podcast]

Published

on

How Decentralized Web3 Is Changing Online Publishing & SEO [Podcast]

Could the web be owned and governed by its users? That’s what Web 3.0 offers, a decentralized web where individuals have control over their own sections of this virtual landscape!

In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience on Decentralized Web3.

Jon has recently worked on many Web3-based CDN / publishing/blogging projects. Included in our discussion are insights into what this means for the future of content publishing and SEO.

It’s a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I’ve observed over the last year with what I’ve been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47

I always write in a way that’s very that’s focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13

At SEJ, we don’t do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29

[00:00] – A little about Jon
[06:23] – Is the increase in videos and images in search results relevant?
[10:05] – How Coy Wolf started.
[17:29] – What signals are becoming stronger over the last year?
[18:50] – One interesting thing Jon has observed in the rankings.
[24:16] – Coy Wolf’s other experiments.
[37:30] – A tactic for reputation management.
[56:07] – Did search visibility for professional news & review sites increase?
[1:01:42] – Can dot-com quality help?
[1:07:00] – How Jon sets up his hosting.

Advertisement

Resources mentioned:
https://www.coywolf.news/
https://coywolf.app/
https://coywolf.pro/
https://coywolf.reviews/
https://coywolf.surf/

I think the latest algorithm update probably hit on things that may have to do with how much time people spend on the content before they actually click back to the search result.–Jon Henshaw, 26:38

I definitely do the experiment and do things that many people within our field would consider not best practices. Never seen that before, or I certainly wouldn’t advise doing that. But, I’ve learned from it that there are some things I now would suggest or recommend because it’s not as bad as you thought they might be.–Jon Henshaw. 54:14

It reminds me of the Japanese concept of Kaizen. Every mountain starts with a speck of dust, right, so Kaizen’s at the thousandth step. But you have to start with step one, and you just grow and grow slowly and slowly over time. –Loren Baker, 50:43

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Jon Henshaw:

Jon brings an unmatched combination of experience and expertise to the world of digital marketing and web technologies. He founded Raven Tools, which became widely used in the industry after selling it to TapClicks in 2017.

He’s also no stranger to the big screen, having worked with Fortune 500 companies throughout his career. Currently, he is the Principal SEO analyst at Paramount, where you can find him directing and overseeing streaming services of Paramount+, Pluto TV, Showtime, and CBS.

Advertisement

Also, as Editor-In-Chief of CoyWolf, he ensures that all stories are reported with rigorous journalistic integrity.

Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonhenshaw/
Follow him on Twitter: https://twitter.com/henshaw

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

fbq('init', '1321385257908563');

fbq('init', '164237177383067'); // custom pixel

fbq('init', '239948206198576');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'decentralized-web3-online-publishing-podcast', content_category: 'trends search-engine-journal-show' }); }



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish