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Instagram To Show More Content From People You Don’t Follow

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Instagram To Show More Content From People You Don't Follow


Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow.

To counterbalance the additional content you didn’t opt-in to seeing, Instagram is bringing back the chronological feed which only contains content from followed accounts.

The other feed Instagram is introducing is similar to Twitter’s lists, in that it allows you to curate the accounts you want to see content from.

Here are more details about the updates coming to Instagram, which are said to give users more control over their experience.

Updates To Instagram’s Home Feed

In an update that’s confirmed to be rolling out soon, and is already available in testing for select users, the Instagram app is going to contain three types of feeds.

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The three feeds include:

  • Home: This is the Instagram experience you know today where content is ranked algorithmically based on how interested you’re likely to be in specific posts.
  • Favorites: This feed contains content from accounts that you want to make sure you don’t miss things from. You can choose which accounts appear in this feed, kind of like Twitter lists.
  • Following: This is a chronological list of posts just from accounts you follow.
Screenshot from: Twitter.com/Mosseri, January 2022.

In a video published by Head of Instagram Adam Mosseri, the two new feeds are previewed and details are shared regarding changes to the existing home feed.

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Mosseri says these changes are being made in an effort to help people feel good about the time they spend in the app.

He believes giving people ways to customize their Instagram feed can create a more positive experience.

At the same time, however, the main feed is going to stray further away from the content people have opted into.

This is stated while Mosseri is describing the new ‘Following’ feed. He says (emphasis mine):

“… The third we’re calling ‘Following’ — and it’ll be a chronological list of posts just from accounts you follow, because Home is going to have more and more recommendations over time.”

That’s good news when it comes to content discovery, as it creates the potential for accounts to get in front of more people and build an audience.

Though it could lead to a worse experience if people suddenly find they’re not getting enough of the content they want to see when they open the Instagram app.

At least they’ll be able to quickly switch over to either the Favorites or Following feeds from an easily accessible drop down menu.

As mentioned, these are already available in testing for some users. Mosseri says he hopes the full experience will launch in the first half of this year.

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Featured Image: Camilo Concha/Shutterstock





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How to Make Money With SEO

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How to Make Money With SEO

SEO isn’t a get-rich-quick scheme—it often takes years of hard work to make a living from it. The great thing, though, is its versatility. There are many ways to monetize SEO skills, which all suit different people.

Want to know some of the best ways to monetize your SEO skills?

Let me show you how.

1. Selling productized SEO services

Selling productized SEO services or, in other words, creating standardized versions of services sold as products is a great way to make money with SEO. 

The advantage of this method over providing full-service SEO is that it is faster to deliver, which means you’ll generally get paid more regularly.

Productized SEO services can include but are not limited to:

  • SEO audits
  • Keyword research
  • Link building

So who is making money doing this?

Glen Allsopp has blogged extensively about how he made six figures from providing SEO audits, which shows how lucrative this particular method can be. 

Gaps' Glen Allsopp making six figures with video audits

Another advantage of productized SEO services is that they can be sold on freelancer websites, where buyers search for specific SEO tasks rather than a fully managed SEO service. 

Here’s an example of a productized service for Google My Business I found on a popular freelancing site.

Productized service GMB example via People Per Hour

As we can see from the description below, everyone gets the same format of audit, which means it should be relatively easy to scale.

Same audit for everyone; productized service details via People Per Hour

So what are the most popular forms of productized SEO services you can sell? 

SEO audits

It might not look like much, but this seller below has 1,000+ sales and charges £125 (~$155) per audit. This means that he has sold ~$155,000 worth of SEO audits. 

Detailed SEO audit example, via People Per hour

SEOs have different methods for completing audits, but if you want to start providing them as a productized service, you should check out our SEO audit post first. 

In that post, you can see that the core elements of an SEO audit have been broken down into different checks, which you can use as a basis for your audit.

They are:

  • Check for manual actions
  • Check organic traffic
  • Check for HTTPS-related issues
  • Check that you can only browse one version of your website
  • Check for indexability issues
  • Check for mobile-friendliness
  • Check page speed
  • Check Core Web Vitals
  • Check for broken pages
  • Check for sitemap issues
  • Check basic on-page elements
  • Check for declining content
  • Check for content gaps
  • Check for other technical issues

You may want to add further checks yourself, but this gives you a framework to start providing SEO audits as a productized service and start making money.

Keyword research

Another productized SEO service you can sell is keyword research. The basic process for creating a keyword research document is simple: You research the relevant metrics for a given keyword and then report them back to the client.

There is no shortage of SEOs on freelance sites who have made decent money by providing keyword research as a productized service.

We can see from the example below that if we multiply the sales by the product cost, the seller has made ~£12,000 from selling keyword research in this particular gig.

Keyword research productized service, via People Per Hour

To start making money with keyword research as a productized service, you must focus on what website owners want. 

They will most likely want to know the best keywords to target. You can provide this to them by identifying low-competition keywords.

Using Ahrefs’ Keywords Explorer, you can easily find 20 low-competition keywords and charge $XX for this.

Recommendation

If you want to brush up on your keyword research skills, start by watching our Sam Oh’s video:

Let’s look at how we can identify low-competition keywords related to “macbook air.”

First, go to Keywords Explorer and plug in the keyword “macbook air.” The overview will show the keyword’s difficulty, search volume, traffic potential, global volume, and even popular questions around the topic.

Overview for the keyword "macbook air," via Ahrefs' Keywords Explorer

This information can help clients determine whether or not to target a particular keyword as part of their overall SEO strategy.

To identify low-competition keywords in this topic, we need to click on the Matching terms report and filter by KD from 0 to 25. 

Matching terms report for "macbook air," via Ahrefs' Keywords Explorer

Once we have done this, we can see that the demand for used MacBook Air models is high—this alone may be an interesting insight you can share with your client.

Now we have a list of the lowest competition keywords to target for this keyword. To download this report, click the Export button in the top right-hand corner. Then review and format the data in your template before sending it to your client.

Link building

Links are still considered one of the most important Google ranking factors. If you can help acquire them for a client’s website through outreach or by creating content that attracts links naturally, this can be a valuable skill.

Returning to our freelance site, some charge £750 (~$927) for five DR 40 guest blogs via blogger outreach.

Guest post example, via People Per Hour

If we multiply the product price by the sales, we can see that this person has had 67 sales, meaning they have made ~$62,000.

When it comes to link building, it is not the most straightforward service to productize, but you can take the following approach: 

  • Create a service along the lines of: “I will land 10 guest post placements for $1,000 for your website.” 
  • Assuming you get a ~20% hit rate, it will mean that you will have to find and pitch 50 sites for this to work—quite achievable.

If you want to know the exact process of how to build links, the best way to do this is to check out our updated link building guide.

Sidenote.

You must know at least the SEO basics before attempting to sell productized SEO services. If you are knowledgeable about SEO and provide genuine value to your customers, you will stand a better chance of growing your business.

If you enjoy writing, creating content for websites may be one of the fastest ways to make money. There has always been a constant demand for high-quality content writers in SEO, and that trend looks set to continue based on the search volume trend below for the phrase “content creator.”

Keyword overview of "content creator," via Ahrefs' Keywords Explorer

Out of all of the methods here, this one has the lowest barrier to entry. So long as you are a reasonably good writer, you can make six figures writing content.

Six figures may sound like a lot, but it is achievable. For example, Elise Dopson, a freelance content creator, managed to build a six-figure writing business from scratch, all by the age of 21.

So how can you find a content writing job and start making money?

To find content work, you have several different options: 

You can search popular freelance sites, join a content agency, or even just check out popular Reddit threads such as /r/hireawriter, /r/forhire, and /r/freelance—where you can share your content writing services.

Recommendation

Always read the subreddit rules before sharing your content services. Otherwise, the mods may delete your post if you fall foul of the rules. For example, in /r/hireawriter, they have the following rules.

To show you how easy it can be, I set up a basic advert on a popular freelance site to “write an engaging 500-word article on any topic.” I didn’t include any information about qualifications or include a portfolio of my work.

Content writing service, via People Per Hour

After 177 views of my advert, I got an offer of work:

Offer of work for writing content, via People Per Hour

And then another…

Offer of work for writing content, via People Per Hour

Hopefully, this shows how straightforward it can be to start making money by writing content.

If you are new to SEO, you may wonder what a “niche site” is. This phrase is SEO jargon for “a blog about a particular topic.” 

Here are two examples of niche sites that focus on a particular topic:

So how do you make money with a niche site?

The first thing is to build traffic to your site. Once you have some traffic, you can start to monetize it. One of the easiest ways to do this is using Amazon Associates, but it’s worth noting that the commissions have been fairly low in recent years.

The amount of money that you make with a niche site can vary from month to month. But it is clear that if you stick to it, the income can be significant in the long term.

Here are two examples from Flippa of sites making decent money from their respective niches.

Example of data on niche sites, via Flippa

Let’s take a look at a few niche site examples in more depth:

1. Coffee Detective

Coffee Detective screenshot, via coffeedetective.com
  • The website offers common-sense tips, guides, and reviews to help you make coffee at home.
  • If you can’t live without coffee, then you may find this an easy topic to write about.
  • In terms of monetization, Coffee Detective is monetized by Mediavine and Amazon Associates.

Let’s use Ahrefs’ Site Explorer to get an idea of how much organic traffic it is getting and the value of that traffic.

Overview for coffeedetective.com, via Ahrefs' Site Explorer
  • In the overview, coffeedetective.com is getting an estimated 17,700 organic monthly traffic and has an organic monthly traffic value of ~$11,100. 

If we go to the Top pages report, we can see that ~18% of the traffic comes from just two articles. 

Top pages report for coffeedetective.com, via Ahrefs' Site Explorer

Using Ahrefs’ SEO Toolbar, we can see that the top page has fewer than 1,000 words of content—showing that you don’t always need thousands of words of content to rank well on Google and get traffic.

Word count for coffeedetective.com page, via Ahrefs' SEO Toolbar

Let’s take a look at another example.

2. Get Busy Gardening

Get Busy Gardening screenshot, via getbusygardening.com
  • This site has a variety of posts on a wide range of topics related to gardening, such as growing food, garden care, and gardening techniques.
  • If you know a bit about gardening, this can be an excellent topic to write about.
  • In terms of monetization, Get Busy Gardening is monetized with Mediavine and Amazon Associates.

In Ahrefs’ Site Explorer, let’s take a closer look at the estimated organic traffic and its value.

Overview for getbusygardening.com, via Ahrefs' Site Explorer
  • We can see that getbusygardening.com is getting ~438,000 organic monthly traffic and has a value of ~$105,000.

Let’s go to the Top pages report. We can see that 5.1% of the site’s traffic comes from a single article.

Top pages report for getbusygardening.com, via Ahrefs' Site Explorer

These examples show that even a simple idea, such as making coffee at home or gardening tips, can provide a life-changing income. 

However, if we look closer at both sites, they started being active around 2016. So it has taken them at least six years to build up to these organic traffic levels. 

So while creating a niche site can be financially rewarding in the long term, it’s not the quickest way to make money with SEO.

4. Create an e-commerce or dropshipping site

Both e-commerce and dropshipping are well known for their six-figure case studies. A quick browse of Flippa shows us that many sites are changing hands for six figures or more.

List of sites already sold for six figures, via Flippa

Here’s an example of an e-commerce website, Code and Quill. According to Flippa, it has a monthly profit of $2,576/mo.

Code and Quill's profile on Flippa

Here’s another example of a dropshipping site, Barbell Standard, which according to Flippa, has a monthly profit of $20,496/mo. This site is only two years old.

Barbell Standard's profile on Flippa

If you want to make money with e-commerce or dropshipping, you will first need to identify at least one product you can be reasonably sure will sell online. 

In my opinion, the simplest way to do this is to:

  • Find a site selling products in the category you are interested in.
  • Plug it into Ahrefs’ Site Explorer.
  • Check the Top pages report.

Check out the example below of me doing this.

Top pages report for thetoyshop.com, via Ahrefs' Site Explorer

Once I plugged a website into Ahrefs’ Keywords Explorer, the keyword “fidget toys” caught my attention.

Let’s click on “fidget toys” and go to the overview to take a closer look at this keyword.

Overview for "fidget toys," via Ahrefs' Keywords Explorer

A quick five-second check shows that this sharp peak occurred in April 2017 and again in May 2021. It’s clear from the trend graph that this is not a great product to create a store around at the moment. 

Recommendation

It’s vital to sense-check your keywords because, sometimes, your perception of a keyword’s popularity may differ from the data.

In a different example, let’s say you wanted to set up an e-commerce site selling popular variations of hoodies. You can easily find all the variations of the most searched for hoodies using Ahrefs.

To do this, enter “hoodies” in the search bar of Keywords Explorer and click on the Matching terms report in the sidebar. 

We can now see the most popular hoodie variations, allowing us to position our e-commerce store effectively.

Matching terms report for "hoodies," via Ahrefs' Keywords Explorer

The keyword “anime hoodies” sounds interesting—let’s take a closer look at this keyword by clicking on the link. 

Overview for "anime hoodies," via Ahrefs' Keywords Explorer

Once you have clicked the keyword, you should see the overview screen again. We can see that this keyword’s trend varies quite a lot, but it has been relatively positive over the last few years.

If you want to maximize your profits in e-commerce and dropshipping, you will need to consider the current trend of the product, its Keyword Difficulty, and Traffic Potential.

So what exactly is “website flipping?”

In simple terms, website flipping is the process of buying a website, improving it, and selling it for more money. 

Website flipping can be particularly lucrative if you have a few years of experience working in SEO already.

For example, here’s a case study where a website was flipped for $136,000 in just 16 months. 

Website flipping case study, via Empire Flippers

Here are some key points to remember when flipping websites for money:

  • When purchasing a website, you want to look for one with good links but where the content can be improved. You can use Ahrefs’ Site Explorer to help you decide on this.
  • According to Flippa, returns for flipping websites can be more than 50X its average monthly earnings. In other words, if a website has average earnings over the last 12 months of $1,000 per month, it can be worth ~$50,000.
  • Once you have a rough idea of how much the site is worth, you will need to choose a broker. Empire Flippers provides such a service and is one of the most trusted platforms where you can buy and sell websites.

Website flipping can be lucrative, but you must understand what to look for when purchasing a website. It also helps to have at least a basic knowledge of SEO

Once you have gained several years of experience in SEO, you may feel that your skills are better used to help others learn the skills you have acquired. 

Authority Hacker did just that to build a six-figure business. 

Premium SEO training landing page, via Authority Hacker

You can do this as well by creating high-quality SEO courses for in-person or online coaching. You can sell these courses and training materials through your website, Gumroad, Udemy, Teachable, or any other platform.

To get set up selling your course, you will first need to decide what format it will be in. 

Here are a few examples of ways you can sell your course in different formats:

  • Provide free video lessons on YouTube and monetize with ads
  • Provide premium video lessons on a paid platform (Udemy, Teachable)
  • Create templates or instructions for specific tasks and sell on Gumroad, e.g., site speed optimization for WordPress
  • Set up an expert online community and charge a monthly subscription fee
  • Create a documented course and provide one-to-one training in person or remotely

If you have a background in teaching, this method could be an excellent way for you to make money.

It may not be the most exciting method to make money with SEO, but providing SEO consulting services is one of the most tried and tested approaches for making money—it’s how many SEOs make their living.

It’s challenging to verify the amount SEOs are making from consultation, but our survey suggests over 25% of respondents charged ~$101–150 per hour, with some charging ~$750 per hour. 

How much do SEOs charge per hour

If you want to get started with SEO consulting, check out our how to get a job in SEO post. It will give you a good overview of what to expect when looking for SEO jobs and following a more traditional SEO career path. If you are determined, you can get to a senior role in just a few years. 

Final thoughts 

SEO can be extremely lucrative—but it does take time, effort, and a bucketload of determination to make the big bucks.

It’s worth remembering that the people making the most money in SEO are not always the most well-versed technical SEOs. Crucially, however, they know how to leverage their skills to make money. 

Maybe you can too? 

Got questions? Ping me on Twitter.



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How To Optimize Your Site For Any Device

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How To Optimize Your Site For Any Device

1. Give Your Site A Responsive Layout & Mobile-Friendly Design

Your website looks cool and works like a charm on PC; that’s fantastic.

Have you tried opening it on a smartphone?

Does it look like this?

Screenshot from TCRF.net, January 2023

If yes, then you have a big problem. That website is practically unusable on mobile.

Unfortunately, being PC-friendly doesn’t automatically make a website mobile-friendly as well.

And because of Google’s mobile-first index, if your site is not mobile-friendly, it may never see the light of page 1 of the search engine results pages (SERPs).

So what do you do?

The first major step in making your site mobile-friendly is working on a responsive design.

When a site is responsive, it displays properly on screens of all sizes, like this:

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from WebCEO.com, January 2023

How To Give Your Website A Mobile-First Design

There are two ways to upgrade your website into a mobile-friendly experience. Each solution has its own tradeoffs.

  1. The fastest way: install a dedicated mobile-first plugin like WPtouch to give your website a responsive design in minutes. It’s the easiest method, but not without its risks; plugins are prone to breaking and (in the most extreme cases) even being hacked.
  2. The most reliable and secure way: modify your website’s code to include responsive solutions.

How To Hand-Code A Responsive Website

If you want to take the matters into your own hands and transform your desktop site into a responsive, mobile-friendly website, you’ll need to incorporate:

  • A viewport.
  • Responsive images.
  • A fluid layout.
  • Media queries.

We’ll teach you all the code you need to make your website responsive. But first, be sure you back up your website before making changes to your code.

How To Set A Viewport On A Website

Viewports help each browser know how to adapt your webpage’s dimensions to its screen.

If you add a viewport to your website’s HTML, your webpages will automatically adapt to fit onto any mobile device.

Add This:

To set the viewport on a page, add this line of HTML code inside its <head> tag:

<meta name="viewport" content="width=device-width, initial-scale=1">

How To Make Images Responsive

When it comes to mobile-friendliness, it’s important that your visitor does not have to scroll left and right to see the content of your website.

This is true for all images as well, especially infographics.

Responsive images should automatically shrink and grow to fit the width of each visitor’s screen perfectly.

So, you want to use the max-width property.

How To Add The Max-Width To Make Your Images Responsive

  1. Open your site’s stylesheet (the CSS file).
  2. Add “max-width: 100%” for the <img> tag, like this:
img {
 max-width: 100%;
}

Now, if your images are wider than the viewport you added in the above step, they will automatically shrink to fit the available space.

How To Install A Fluid Layout

When you have a responsive layout on your website, it’s page elements fit themselves to any screen on their own. For example, if you have a fluid table, the table will resize along with the screen. That way, you can see all the columns without ever having to scroll left or right – even on a small mobile screen.

There are a few different fluid layout methods that you can try, depending on your individual site:

Use them when appropriate.

When To Use Flexbox

Use this method when you have a number of differently-sized items and want to fit them in a row. Add the “display: flex” property to their HTML tag, like in this example:

.items {
  display: flex;
}

When To Use Multicol

This method splits your content into columns. It uses the column-count property, like this:

.container {
 column-count: 3;
}

In this example, you get three columns.

When To Use Grid

As the name suggests, this method creates a grid to fit your elements inside. Here’s an example:

.container {
     display: grid;
     grid-template-columns: 1fr 1fr 1fr;
}

The grid-template-columns property sets the number of column tracks (three in this example) and their sizes (1 fr).

Still not sure which to use? Plugins can automatically detect and implement the best fluid layout.

How To Add Media Queries To Your Website

Media queries are another way to adapt your content to any screen size. But they have another, much more notable advantage: they adapt your site to specific features native to different devices.

For example, a computer mouse’s cursor can hover over page elements, and smartphones have touchscreens. Account for these features, and you can tailor the user experience to any type of device.

There’s a lot to absorb when dealing with media queries, but MDN Web Docs have very detailed instructions.

Once you’ve done everything, check how well it works by viewing your site on many different devices.

2. Make Your Full Website Look Good On Mobile

Step one covered the technical framework that makes your website fit well on mobile devices.

Good news – that was the hardest part. Just a few more steps to go.

With a responsive design, your site is almost fully mobile-friendly. What else do you need to finish the job?

Next, it’s time to:

  • Make use of large, easily readable text. Headlines and subheadings should be especially eye-catching.
  • Make your interactive elements (such as buttons and checkboxes) large enough to be show-stopping.
  • Avoid using long paragraphs. Short ones are always better.
  • Use negative space generously. It will prevent your site from looking cramped.
  • Leave some room around links and other interactive elements. That way, users won’t accidentally press what they don’t want to press.

3. Don’t Block Your Content With Popups

Popups make it harder for your visitor to get the information they came for, and they result in high bounce rates, a.k.a. people leaving your site as soon as they enter it.

Now, certain kinds of popups are pretty important. Most websites need to use cookies, and yours is probably no exception. And the GDPR made it mandatory to ask for the users’ permission to use their data, so you can’t avoid using a popup for that.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from Axahealth.co.uk, January 2023

However, your users don’t visit your site to look at popups. When the entire page is blocked by a request to accept the use of cookies, the visitors might not be so eager to put themselves in your shoes. On the contrary, it’s guaranteed to annoy them, and they may even leave without browsing your site at all.

What To Do Instead

Users are more tolerant of popups when they cover just a small portion of the screen. And if they are easy to close and dismiss, even better.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from Att.com, January 2023

4. Fix The Technical Errors On Your Website

Even the most minor hiccup will be easy to spot on a small screen, including the dreaded 404 errors.

While a 404 page with a funny design can serve you well, an error is still an error; it will disrupt the user experience. It’s better to remove them as a factor completely.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from Dribbble.com, January 2023

How To Discover Your Website’s Technical Errors

What other errors can ruin a mobile user’s day? To name a few:

  • Broken links.
  • Broken images.
  • Unwanted page redirects.
  • Faulty CSS and Javascript.
  • Server issues (e.g. gateway timeout).

All of them will send the user running if you don’t do something.
To get started, find all technical errors on your site. Scan it with WebCEO’s Technical Audit tool to generate a report.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from WebCEO, January 2023

Fix all the website errors you find as quickly as you can.

Don’t let codes like “Status: 503” confuse you – here are some expert tips for dealing with them.

After that, make it a habit to scan your site regularly (once a week is fine), and tend to errors in a timely manner.

5. Make Your Site Load Quickly

You visit your site, and it’s taking too long to load. Oh no!

Is the Internet down? No? Unfortunately, now your user may decide that your website never works and never return.

So, it’s important to do everything in your power to make sure your site loads quickly at all times.

How To Make Your Website Load Faster

Follow these six tips to make your website load faster:

  • Optimize your images. Minimize their file size by tweaking their height and width, save them in the right format, and compress them.
  • Enable compression (if it isn’t enabled yet). GZIP compression is among the most popular methods.
  • Use browser caching. Find your domain’s .htaccess file and set the expiration times for your page elements.
  • Use lazy loading. Like compression, it’s often already active. If you don’t have it, you can insert the loading=”lazy” attribute into the HTML tags of the elements you want to lazy load. Or just use a plugin like Smush.
  • Optimize your pages’ code. If you have sufficient knowledge of HTML, Javascript, and other languages forming your site, you can try and trim the code. Be careful not to break anything.
  • Merge elements where appropriate. For example, if you have two images right next to each other, merging them into a single image will help the page load faster.

Check your current loading speed with WebCEO’s Speed Optimization tool. It will point out the speed-related problems that are plaguing you right now.

Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from WebCEO, January 2023

6. Optimize Your Website For Local & Voice Search

Smartphones are easy to carry around, which makes them a perfect tool for online browsing on the streets.

Does the user need to find something nearby? Their goal is merely one question away.

And since the question will likely contain the word “where,” your website needs to be ready for it. That’s done through optimization for local search – and, combined with mobile SEO, it becomes surprisingly effective for voice search at the same time!

Just do these things:

  1. Use location-based keywords and phrases in your content. They usually contain words like where, nearest, closest, near me, or in “name of your location”. For example: car wash near me.
  2. Have an FAQ page on your site. Make your answers concise and straight to the point.
  3. Put your business’ name, address, and phone number on your website’s home page. Better yet, put them in the footer.
  4. Create a listing on Google Business Profile, and fill it out with as much information as you can. This is necessary if you want to appear in Google Maps.
  5. Collect positive customer reviews – the more the better.

7. Make Your First Scroll Efficient

Ideally, you should be able to captivate the visitor as soon as they see your website. But there is only so much they can see on a small screen. So, what do you do?

Make your site’s “above the fold” (what users see in the first scroll) is a total knockout.

What are the must-haves you must put in there?

  • Descriptive, eye-catching title.
  • Navigation menu.
  • Search bar.
  • Call-to-action.

But those are just the basics.

Here are a couple of expert-level ideas:

  • An interactive element (like a panoramic photo, a 3D model, or a simple game). Even an ordinary video works.
  • A floating CTA that always stays on the screen no matter how far down you scroll.
Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from Leadferno.com, January 2023

8. Make Your Search Results Attractive

As the saying goes, the best place to hide secrets is on page 2 of Google.

However, that’s true only for the desktop version.

Mobile Google comes with infinite scrolling, which presents the top 40 results instead of 10 before you find the “See More” button.

However, top 10 or not, your search results will never get any clicks if they don’t stand out.

And, just like with anything else, you need to stand out well. How do you apply this principle to your search results?

How To Make Your Search Results Stand Out

There are three great ways to make your search results more exciting for your future visitor:

  • Use the best keywords. Not just in terms of search volume – use the keywords which capture users’ search intent better than others. To figure out which keywords those are, you need to put yourself in the users’ shoes. Or just ask the users you know about their search preferences.
  • Use eye-catching titles and descriptions. Keywords are one main ingredient; the other ingredient is power words that stir the users’ emotions. Do you know which emotions are appropriate for your content?
  • Add structured data. Mark up your page elements to create oh-so-clickable rich snippets.
Mobile SEO: How To Optimize Your Site For Any DeviceScreenshot from search for [learn German], Google, January 2023

Years ago, Google saw the potential in mobile devices – and, as it turns out, they were completely right.

The search giant invested greatly in mobile friendliness, and there’s no doubt: the Internet is so much better for it. Online content has become much easier on the eyes and simpler to use.

But does your site match the gold standard? Do your users get the same great experience across all of their devices?

If you have even a shadow of doubt, it’s time to employ every tool at your disposal to make sure your site meets the mark. Sign up now and let WebCEO help you sort things out.

Start boosting your search rankings and user engagement with a responsive website today!



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LinkedIn’s New Feature Can Help You Find Must-Read Newsletters

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LinkedIn's New Feature Can Help You Find Must-Read Newsletters

LinkedIn is rolling out a new feature that allows users to see which newsletters other users are subscribed to.

Starting February 11, when someone visits your profile, they’ll be able to see all of your LinkedIn newsletter subscriptions.

In a message sent to users, LinkedIn says it’s making this change to help people discover new content and stay up-to-date with industry trends.

This change of making all newsletter subscriptions public on LinkedIn is mandatory, and users cannot opt out of it, even if they prefer to keep their subscriptions private.

The only option to prevent a newsletter subscription from being publicly visible on LinkedIn is to unsubscribe.

Per a screenshot shared on Twitter by Matt Navarra, LinkedIn’s message regarding newsletter subscriptions reads:

“We’ve heard from members like vou that newsletters on Linkedin are a great way to gather new insights and ideas on professional topics they care about. We’ve also heard that members are looking for better ways to discover even more
newsletters that would be relevant to them.

To aid in this discovery, we are making newsletter subscriptions visible to others, including on profiles. Starting February 11, 2023, you’ll be able to see which newsletters members find value in, the same way you can see your shared interests, pages, and groups. With this improved visibility, there will be new opportunities for members to get inspired, collaborate, and gain knowledge to advance their careers.

This change will apply to any of your current and future subscriptions, unless you unsubscribe. If you’d rather opt-out of showing other members your newsletter subscriptions, you can review your full list of newsletters by visiting the My Network page at the bottom of this email. Simply unsubscribe from the newsletters you do not want to be made public.”

Seeing which newsletters your peers are subscribed to can be an excellent way to get a sense of the most relevant content in your field.

For job seekers, keeping up with popular newsletters can help them stay up-to-date on industry trends and job opportunities.

For businesses and content creators, being aware of the newsletters well-liked by a specific group of people can assist in developing new marketing plans to target them.

LinkedIn’s new feature of allowing users to see which newsletters other users are subscribed to is a welcome addition to the platform. It will enable users to discover new content and can help boost subscriptions for newsletter publishers.


Featured Image: Inspiring/Shutterstock



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