Google’s algorithm has consistently taken the user experience into account. For example, Google doesn’t rank directories because sending users from a page of 10 links to...
Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online. It may not be a...
Recent discussions on social media indicates there is considerable disagreement in how to use Heading (H1, H2) elements. Despite guidance from Google about the use of...
Google updated the requirements for the logo structured data for AMP articles. The update is a clarification of how publishers can display the structured data for...
In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold....
Google’s Mueller answered a quest from someone whose site was deindexed and lost their rankings. John Mueller offered a list of technical issues that can cause...
I can’t imagine an army general ever won a battle by simply “winging it.” Military leaders study their adversary, tracking their patterns and plotting their course....
Google announced the introduction of new artificial intelligence (AI) tools to help fight against a range of spam. Internal estimate calculates that the AI has the...
A search marketer in India noticed what looked like a test in Featured Snippet. One search marketer called it “shady as hell.” But according to a...
80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy. That said, if you’re unsure which backlinking strategies...