Connect with us

GOOGLE

Google’s Mueller Offers Two Tips for Getting Indexed

Published

on

Google’s Mueller Offers Two Tips for Getting Indexed

Google’s John Mueller answered a question from an e-commerce publisher whose pages were not being indexed. Mueller suggested specific diagnostic tips then recommended the value in promotion for getting a site indexed. According to Mueller, Google sometimes needs encouragement to index an entire site.

Then the site publisher revealed an important detail about the site.

Website Inadequately Indexed

The person asking the question explained the situation of the site not being indexed. They noted how a site colon (site:) search showed only a few pages indexed.

Of interest, is that he was leaving out an important clue about the problem, which was only revealed after John had offered an extensive amount of advice.

John addressed this issue but somewhat dismissed it as an ongoing factor.

Here is the question asked (minus a super important detail):

“So there’s a website… that is taking… longer to index. And the current situation is, I have 170 valid pages in Search Console.

But when I check it through site colon (site:), it just says three, four, sometimes five pages.

So that has been happening for three to four months now.

I’m not sure what the correct way to go from now on.

It’s …an e-commerce website. And it has about less than 500 product pages.”

Google’s Mueller addressed the shortcomings of the site colon search, saying it’s not a diagnostic tool and explained why it’s not good for diagnosing site indexing issues.

Screenshot of John Mueller Offering Site Indexing Advice

Screenshot of John Mueller offering site indexing tips

Mueller:

“So, in general, I would not worry about the difference between a site/colon query shows and what Search Console shows.

In practice, the site/colon query is not meant to be used for diagnostic purposes.

So sometimes you do see quite different numbers.

And for some sites, you see much lower numbers. For other sites you see 100 times larger numbers.

And essentially, the numbers we show in the site query result are optimized for speed and to give (kind of) a sense of the website.
But they’re not optimized to be comprehensive.

So that’s where the Search Console numbers would come in.”

In this next part, Mueller explained the background information about what it takes to index a smaller site (not much but something) and offered encouraging site promotion advice.

But first he suggested specific diagnostic tests.

Mueller:

“I think in general, if you’re talking about a site that is about 500 pages or so and after a period of several months only like 100 are indexed, that seems like something where probably you could do a lot better with minimal extra effort.

So that could be something where, what I would first of all check is just the technical side of things to make sure that technically everything is okay, that the website can be crawled.

There are some website crawling tools available, I think they’re even free for very small websites, where you can check your site to see if it’s crawlable or not.”

Mueller is correct, many site auditing tools offer free versions for smaller sites and that’s something any site should take advantage of.

Google Sometimes Needs a Hint to  Encourage Full Indexing

Next Mueller explained why site promotion was important for a smaller site that needs to be indexed, explaining that sometimes Google needs encouragement.

Mueller:

“And if it’s well crawlable then the next thing I would consider trying to figure out is what you can do to promote your website a little bit better.

And that could be something like encouraging users to come to visit, maybe by buying ads, maybe by working together with someone else for a while just to (kind of) get the ball rolling.

It could also be if you’re an e-commerce site or especially if you’re a small local business site, maybe there are local chambers of commerce that would be interested in linking to your website to give you a little bit of extra information.

So that when our systems look at your website, they say, oh this is actually a legitimate small business. We should try to index everything.

Because especially if you’re talking about a smaller website with a couple hundred pages, that feels like something where if we have a little bit of a hint then we’ll go off and get all of that.

If you’re talking about an e-commerce site that has 500,000 pages then obviously (like) if we get all of those pages or not, that’s a totally different story.

But with 500 pages it feels like something that with a little bit of extra incentive to say that we should at least check it out, we should be able to get a significant part of those indexed.”

The Important Detail that Was Left Out

Now we get to the part where the publisher asking the question does the “oh and one more thing” bit and drops a bombshell revelation that should have been mentioned at the very beginning.

The person asking the question next added that search console is reporting several hundred errors that are related to having previously noindexed the site in January.

He removed the noindex several months ago from the product pages and left it on what he called “unwanted pages” but that now it keeps failing validation in Google Search Console.

John Mueller said that he believes the transition from noindex to getting content indexed could by the reason for current issues the publisher was having in getting product pages adequately indexed.

He also noted that the validation tool did not reflect Google’s ability to index pages but rather it’s just a way to provide information to the publisher.

Mueller explained:

“So just because the validation fails for that and the other URLs are okay, I don’t think that would be holding your website’s indexing back.

It’s more, Search Console is a little bit confused because you said you fixed the issue but you didn’t really fix the issue.”

Mueller Recommends Site Promotion to Get the Site Indexed

Mueller said that switching the noindex to index could slow the indexing down but that it’s been a couple of months since the noindex was removed. So he returned to recommending that the publisher consider actively promoting the site, including leveraging their social media followers to promote the site.

He reiterated that it doesn’t take a lot to encourage Google to index a smaller website like that.

Site Promotion and Indexing

Google crawls websites through the links that connect one website to another website. And according to Mueller it doesn’t take much in the way of links to get Google to index more of the website.

Citation

Watch Mueller answer question at the 21:14 minute mark

Searchenginejournal.com

GOOGLE

Google to pay $391.5 million settlement over location tracking, state AGs say

Published

on

Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

Source link

Continue Reading

GOOGLE

5 Tips to Boost Your Holiday Search Strategy

Published

on

Student writing on computer

With the global economic downturn, inflation, ongoing supply chain challenges, and uncertainty due to the Ukraine war, this year’s holiday shopping season promises to be very challenging. Will people be in the mood to spend despite the gloom? Or will they rein in their enthusiasm and save for the year ahead?

With these issues in mind, here are five considerations to support your search engine optimization strategy this holiday shopping season:

1. Start early.

Rising prices are likely to mean shoppers will start researching their holiday spending earlier than ever to nab the best bargains. Therefore, retailers must roll out their holiday product and category pages — and launch any promotions — sooner to ensure their pages get crawled and indexed by search engines in good time.

Some e-commerce stores manage to get their pages ranking early by updating and reusing the same section of the website for holiday content and promotions, rotating between content for Christmas, Mother’s Day, Valentine gifts, Fourth of July sales, etc. This approach can help you retain the momentum, links and authority you build up with Google and get your holiday pages visible and ranking quickly.

2. Make research an even bigger priority.

With all the uncertainty this year, it’s vital to use SEO research to identify the trending seasonal keywords and search phrases in your retail vertical — and then optimize content accordingly.

With tools such as Google Trends you can extract helpful insights based on the types of searches people are making. For example, with many fashion retailers now charging for product returns, will prioritizing keywords such as “free returns” get more search traction? And with money being tighter, will consumers stick with brands they trust rather than anything new — meaning brand searches might be higher?

3. Make greater use of Google Shopping.

To get the most out of their holiday spending, consumers are more likely to turn to online marketplaces such as Google Shopping as they make it easier to compare products, features and prices, as well as to identify the best deals both online and in nearby stores.

Therefore, take a combined approach which includes listing in Google Shopping and at the same time optimizing product detail pages on your e-commerce site to ensure they’re unique and provide more value than competitors’ pages. Be precise with product names on Google Shopping (e.g., do the names contain the words people are searching for?); ensure you provide all the must-have information Google requires; and set a price that’s not too far from the competition. 

4. Give other search sources the attention they deserve.

Earlier this year Google itself acknowledged that consumers — especially younger consumers — are starting to use TikTok, Instagram and other social media sites for search. In fact, research suggests 11 percent of product searches now start on TikTok and 15 percent on Instagram. Younger consumers in particular are more engaged by visual content, which may explain why they’re embracing visually focused social sites for search. So, as part of your search strategy, create and share content on popular social media sites that your target customers visit.

Similarly, with people starting their shopping searches on marketplaces such as Amazon.com, optimizing any listings you have on the site should be part of your strategy. And thankfully, the better optimized your product detail pages are for Amazon (with unique, useful content), the better they will rank on Google as well!

5. Hold paid budget for late opportunities.

The greater uncertainty and volatility this holiday season mean you must keep a close eye on shopper behavior and be ready to embrace opportunities that emerge later on. Getting high organic rankings for late promotions is always more challenging, so hold some paid search budget back to help drive traffic to those pages — via Google Ads, for example. Important keywords to include in late season search ad campaigns include “delivery before Christmas” and “same-day-delivery.” For locally targeted search ads, consider “pick up any time before Christmas.”

The prospect of a tough, unpredictable holiday shopping season means search teams must roll out seasonal SEO plans early, closely track shoppers’ behavior, and be ready to adapt as things change.

Marcus Pentzek is chief SEO consultant at Searchmetrics, the global provider of search data, software and consulting solutions.

Source link

Continue Reading

GOOGLE

Google Home App Gets an Overhaul, Rolling Out Soon

Published

on

Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

Source link

Continue Reading

Trending

en_USEnglish