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How to Redesign Your Website Without Damaging Its SEO




Search Engine Optimization (SEO) is an integral part of digital marketing and it’s inevitable for business owners to have a solid SEO foundation. As their website grows, the SEO packages become critical to take care of SEO parameters while redesigning the website.

Redesigning the website can harm the SEO if not done correctly. If you are new to SEO and want to know how to maintain your site’s organic performance while revamping the design, we have you covered.

List down all pages

The first thing you do is list down all the pages that your old website has. You can download the XML sitemap or the URL structure of the website and keep it for further reference to map the pages. As you keep redesigning the pages one by one, you can take all the metadata from older pages and paste them into the new pages. It will reduce the on-page work while redesigning the website. You can utilize any free plugins to prepare the URL structure.

If you use the Yoast SEO plugin, you can crawl your site and then download the latest sitemap. By doing this, you will not miss any important page while redesigning the website and all the pages will have full-optimized meta tags.

Use a staging website

While redesigning the website, never do the changes on the main site as it will damage the current user experience for the visitors that are coming on the site. You can create an exact replica of the website and copy everything on a temporary URL. Once you copy the complete website, you can start making the changes and it will not damage the SEO of your current site.

You can create a subdomain and host the staging website to make all the needed changes. If you don’t have an in-house team to do this, you can hire a developer and get everything managed seamlessly. One thing to keep in mind while creating a replica is that you are not permanently moving any page or resource of your website.

Minimum redirects

Too many redirects can hurt your website’s SEO and you need to handle all the redirections carefully. Make sure there are minimum redirects while you redirect your pages and blogs. Having too many redirects will increase the loading speed and hence increase the bounce rate. So, once you are done with the redesigning of the website, open the XML sitemap and check each URL path to ensure everything is fine.

If you are using a WordPress website, then you can use a plugin to map redirects that are very important for your website. Once you cross-check all the URLs and make the necessary 301s, then you can assure that the SEO is going to be intact and it will remain unaffected by the site revamp.


Test the new site

Now, the next step is to test the new website before migrating it to the main domain of your company. Check all technical and SEO points that are important. From site’s loading speed to mobile-friendliness, and on-page SEO factors, check everything that is related to search optimization. If you are using WordPress, then ensure that the indexing is on and so that the crawlers can scan and index pages of the new website.

While testing if you found some pages that are less relevant, you can remove them from your site as it will improve the overall site’s performance. You can create a spreadsheet and mark down all the action items that you need to check while you live your website.

Run an in-depth SEO audit

Once the new website is ready, it’s time to run a comprehensive SEO audit on the website and check for all possible glitches. You can take help from an SEO reseller. From redirects to images, meta tags, and linking structure, check for all important things. You can use tools like Screaming Frog to scan the website for technical analysis and make the needed changes.

Along with this, also check the Google Analytics and Google Search Console are properly running and they are tracking the right property. It is a vital step and most people overlook it while redesigning the website.

If you don’t have an in-house developer, you can hire an SEO company that can handle all the technical work. With these steps, you can easily revamp the website and keep improving the website’s SEO performance.

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How to Manage Your Online Brand?



You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.


A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.


Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.


7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.


6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.


3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

Oscar is a passionate full-time blogger and a part-time author. In his personal blog, he writes about software, online influence, and different business models.

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