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How To Go Beyond SEO In 2023

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How To Go Beyond SEO In 2023

Anne Moss (Anat El Hashahar) is the CEO of Moss Digital Publishing. She blogs about web publishing on Yeys.com.

The age-old strategy of relying solely on Google for website traffic is no longer enough.

As a web publisher who has owned multiple informational sites for over twenty years, I’ve seen the effects of industry shifts first-hand. While Google can still be a valued traffic source, focusing all your attention on SEO (search engine optimization) in 2023 is a risk you should avoid.

In this article, I’ll explain why diversifying the sources of traffic to your site is now more important than ever and show you how even small-business owners can utilize AI to craft a custom-tailored robust traffic strategy beyond Google.

The Risks Of Over-Reliance On Google

Relying on Google traffic has always been a double-edged sword. There’s no denying that Google is the gatekeeper of the majority of Internet traffic; however, its algorithm can be painfully capricious.

Every once in a while, Google rolls out what is known as a core algorithm update, drastically changing how it ranks websites. A single Google core algorithm update can instantly flush years of painstaking SEO work down the drain, leaving your website’s traffic in freefall.

But the risk to your Google traffic goes beyond core updates. The advent of GPT-4 in 2023 made quality AI-generated content ubiquitous, lowering the entry bar to creating web content. The result? More web pages compete over each search query, thus diminishing Google’s potential traffic numbers for each page. Smart business owners need to diversify and fast.

AI To Help Small-Business Owners Diversify Traffic

Fortunately, AI is not all bad news. You can harness the power of affordable AI tools such as ChatGPT or Anthropic’s Claude to diversify your site’s traffic sources, creating a more resilient and robust channel for acquiring new customers.

To pinpoint new traffic sources for your business, consider asking about it. You could use this prompt.

“I have a business in the [your industry]. What traffic sources other than Google would you suggest for my business website?”

If you have no experience working with AI, don’t worry. AI chatbots are very approachable. You only need to create an account and simply talk to them, utilizing a straightforward chat interface.

Discuss your overall traffic strategy with the AI of your choice. Use it as a sounding board to help you brainstorm other channels for acquiring traffic.

Be specific and detailed when describing your business goals; you might be surprised at the ideas that will come up during the conversation. Ask for pros and cons for each option, and weigh those against your business needs to come up with a solid plan. Remember to always verify and double-check an AI’s recommendations.

Once you have your strategy, the AI can also help you implement it. Here’s how you could use AI to get traffic from two different and very lucrative platforms: Facebook and Pinterest.

Using AI To Generate Organic Facebook Traffic

AI can help kick off a successful Facebook traffic strategy, whether you already have a page with followers or not.

Begin your journey with a general prompt, sharing your current situation. Describe your business, your current assets (i.e., a Facebook page or group) and your goals. Take some time to carry a conversation, and don’t be shy about asking for clarifications.

If your business has no Facebook presence, the AI can help you plan a Facebook page and explain how to set one up. You can ask for help at every stage. For example, you can ask for a list of suggested names for your page, including the pros and cons of each one.

Already have a Facebook page with followers? Great! You’re halfway there. AI can now help you create engaging Facebook posts that resonate with your potential customers. You could use a prompt like this one.

“My business is [business description]. Please suggest a content plan for my Facebook page that takes into account holidays and other events.”

Using AI To Get Pinterest Traffic

Pinterest is both a social network and a visual search engine. Your pins need to be not only visually appealing but also optimized for search using detailed text descriptions that include the right keywords.

In the past, I’ve had team members manually craft elaborate pin descriptions. Now, you can get AI to do that based on a simple description of the image and the page.

Here’s a step-by-step way to use AI for crafting effective pin descriptions.

1. Make sure your site pages include great vertical images, as those work best for Pinterest.

2. Choose the page you want to promote on Pinterest and pick your vertical image.

3. Go to the AI tool of choice and provide it with the page title, URL and a short description of the image using this prompt: “Create a title and description for my Pinterest pin. The pin will promote this page: [your page title and/or URL], and the image shows [short image description].”

If you’re technically inclined, you could even automate the process by connecting to ChatGPT’s API or by using online tools that can generate pins on the fly, including AI-generated titles and descriptions.

Diversifying Your Traffic And Getting New Customers

Staying ahead in today’s saturated online world involves looking beyond Google for your traffic strategy. With AI advances, you can more easily pinpoint alternative traffic sources and effectively implement a diversified approach.

I hope you can see how AI can help you generate traffic from social media platforms such as Facebook and Pinterest. The same principles can be applied to other platforms. You could also apply them to create a robust mailing list.

Use advanced AIs to safeguard against Google’s unpredictable algorithm changes, offering customized plans for traffic diversification and helping you implement them. It’s not as complicated as you might think.


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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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