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Google Will Deindex Pages If Site Is Down For Several Days

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Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime.

This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on December 10.

An SEO named Aakash Singh called in to the livestream to ask Mueller how he can minimize the impact on search rankings while his client’s website is down for over a week.

Unfortunately for Singh and his client, it’s not possible to take a website down for a week without any negative impact to its SEO and search rankings.

If a website’s pages become inaccessible then it will only take a matter of days before they start to get de-indexed, Mueller says.

Mueller goes on to suggest an alternative method for handling planned downtime, but it still doesn’t guarantee no harm will be done in the short term.

Read his full response in the section below.

Google’s John Mueller On The SEO Impact Of Website Downtime

If a website is down for longer than a few days, whether it’s planned or unplanned, it won’t be possible to prevent negative effects on search rankings.

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Mueller states:

“I don’t think you’ll be able to do it for that time, regardless of whatever you set up. For an outage of maybe a day or so, using a 503 result code is a great way to tell us that we should check back. But after a couple of days we think this is a permanent result code, and we think your pages are just gone, and we will drop them from the index.

And when the pages come back we will crawl them again and we will try to index them again. But it’s essentially during that time we will probably drop a lot of the pages from the website from our index, and there’s a pretty good chance that it’ll come back in a similar way but it’s not always guaranteed.”

A key takeaway here is that the impact of extended downtime will last longer than the duration of the outage.

Your pages won’t come back immediately, and when they do there will be strong fluctuations in search rankings before things settle down.

“So any time you have a longer outage, where I’m thinking more than a couple of days, I would assume that at least temporarily you will have really strong fluctuations and it’s going to take a little bit of time to get back in.

It’s not impossible because these things happen sometimes. But if there’s anything you can do to avoid this kind of outage, I would try to do that.”

What should a website do during an extended outage?

One way to handle it, Mueller says, is to set up a static version of the site that users can be directed to while the main site is down.

If possible, however, the best thing to do is make sure the outage lasts for less than a day.

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“… that could be something like setting up a static version of the website somewhere and just showing that to users for the time being. But especially if you’re doing this in a planned way I would try to find ways to reduce the outage to less than a day if at all possible.”

Hear Mueller’s full response in the video below:


Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, December 2021.

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GOOGLE

Google Home App Gets an Overhaul, Rolling Out Soon

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Google Home app

Google refreshes its Home app with a slew of new features after launching a new Nest gear. This makes it faster and easier to pair smart devices with Matter, adds customization and personalization options, an enhanced Nest camera experience, and better intercommunication between devices.

This revamped Home app utilizes Google’s Matter smart home standard – launching later this year – especially the Fast Pair functionality. On an Android phone, it will instantly recognize a Matter device and allow you to easily set it up, bypassing the current procedure that is often slow and difficult. Google is also updating its Nest speakers, displays, and routers – to control Matter devices better.

Google Home App New Features

  • Spaces: This feature allows you to control multiple devices in different rooms. Google has listed a few things by room: kitchen, bedroom, living room, etc., although it’s pretty limited right now. Spaces let you organize devices how you see fit. For instance, you can set up a baby monitor in one room and set a different room’s camera to focus on an area the baby often plays. With Spaces, you can categorize these two devices into one Space category called ‘Baby.’

Google Home app Spaces

  • Favorites: This one is pretty self-explanatory. It allows you to make certain gears as a favorite that you frequently use. Doing so will bring those devices into the limelight within the Google Home app for easier access. 

Google Home app

  • Media: Google adds a new media widget at the bottom of your Home feed. This will automatically determine what media is playing in your home and provide you with the appropriate controls as and when needed. There will be song controls if you listen to music on your speakers. There will be television remote controls if you’re watching TV. 

Google probably won’t roll out this Home app makeover anytime soon. But you can try it for yourself in the coming week by enrolling in the public preview, available in select areas.

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