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How Long it Takes to Re-rank a Site with Fixed Quality Issues

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How Long it Takes to Re-rank a Site with Fixed Quality Issues

Google’s John Mueller discussed how long it takes for Google to re-crawl and re-rank a site when significant changes to web page quality have been made.

In a Google SEO Office Hours hangout, someone asked John Mueller about unstable rankings in the Google search results pages (SERPs).

He related that the site in question was fluctuating from page one to page four then back to page one results to subsequently slipping back into the abyss of page four of Google’s search results again.

Mueller answered that maybe it was because there were quality issues that needed to be improved on the site.

In a follow up question the member who asked the SERP fluctuation question next asked how long it takes Google to take major changes in a website into account and then re-rank that site.

He asked:

“Could you please let me know how much time it takes?”

Google’s Mueller paused as if thinking and repeated the question as he presumably considered how to best answer the question.

Mueller said:

“How long that takes… yeah… it’s hard to say…it’s really hard to say…”

Screenshot of Google’s John Mueller Pausing to Answer a Question

Screenshot of Google's John Mueller thinking how to answer question about re-ranking a website

He then offered an answer comprised of a scenario where major changes were made and how Google would subsequently handle those changes.

Mueller first highlighted the first step of crawling the content and how long that would take.

Mueller answered:

“It’s like, on the one hand, we have to re-crawl the content… like if you make significant changes on your website we have to re-crawl that.

And to re-crawl that across a larger site that can take a bit of time, especially if you make bigger changes like across everything if you change the structure of your website.

I would assume something like that, just purely from a technical point of view would take… I don’t know… maybe a month.”

Mueller next answered how long it would take to then take that crawled content, make sense of it and then re-rank it.

John Mueller:

“And for understanding the quality changes overall, I would see that as something where it probably takes a few months on our side to actually understand that this website has significantly changed.

So not something that you can fix in a week. It’s probably more like… I don’t know… three, four months, something like that, if you make significant quality changes.”

Might Take Months to Fix Quality Issues

Google’s Mueller highlighted that improving a website (as opposed to a few pages) is a process that takes at least two time-consuming steps.

The first step is crawling the changed and updated site might take about a month. The second step of understanding the site and what all the pages are about takes even longer, up to approximately four months.

Mueller did not affirm a firm date for how long it would take to understand and re-rank a site that had fixed quality issues. His statement was accompanied with qualifying phrases like, “something like that” to indicate that this may be a generalized answer for a hypothetical website.

His answer is very helpful because it helps to contextualize what is happening on Google’s end and to be able to communicate that to a client or to understand it for oneself.

Citation

Watch the Google Office Hours hangout beginning at the 24 minute mark.

Searchenginejournal.com

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Google Implements Stricter Guidelines for Mass Email Senders to Gmail Users

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Beginning in April, Gmail senders bombarding users with unwanted mass emails will encounter a surge in message rejections unless they comply with the freshly minted Gmail email sender protocols, Google cautions.

Fresh Guidelines for Dispatching Mass Emails to Gmail Inboxes In an elucidative piece featured on Forbes, it was highlighted that novel regulations are being ushered in to shield Gmail users from the deluge of unsolicited mass emails. Initially, there were reports surfacing about certain marketers receiving error notifications pertaining to messages dispatched to Gmail accounts. Nonetheless, a Google representative clarified that these specific errors, denoted as 550-5.7.56, weren’t novel but rather stemmed from existing authentication prerequisites.

Moreover, Google has verified that commencing from April, they will initiate “the rejection of a portion of non-compliant email traffic, progressively escalating the rejection rate over time.” Google elaborates that, for instance, if 75% of the traffic adheres to the new email sender authentication criteria, then a portion of the remaining non-conforming 25% will face rejection. The exact proportion remains undisclosed. Google does assert that the implementation of the new regulations will be executed in a “step-by-step fashion.”

This cautious and methodical strategy seems to have already kicked off, with transient errors affecting a “fraction of their non-compliant email traffic” coming into play this month. Additionally, Google stipulates that bulk senders will be granted until June 1 to integrate “one-click unsubscribe” in all commercial or promotional correspondence.

Exclusively Personal Gmail Accounts Subject to Rejection These alterations exclusively affect bulk emails dispatched to personal Gmail accounts. Entities sending out mass emails, specifically those transmitting a minimum of 5,000 messages daily to Gmail accounts, will be mandated to authenticate outgoing emails and “refrain from dispatching unsolicited emails.” The 5,000 message threshold is tabulated based on emails transmitted from the same principal domain, irrespective of the employment of subdomains. Once the threshold is met, the domain is categorized as a permanent bulk sender.

These guidelines do not extend to communications directed at Google Workspace accounts, although all senders, including those utilizing Google Workspace, are required to adhere to the updated criteria.

Augmented Security and Enhanced Oversight for Gmail Users A Google spokesperson emphasized that these requisites are being rolled out to “fortify sender-side security and augment user control over inbox contents even further.” For the recipient, this translates to heightened trust in the authenticity of the email sender, thus mitigating the risk of falling prey to phishing attempts, a tactic frequently exploited by malevolent entities capitalizing on authentication vulnerabilities. “If anything,” the spokesperson concludes, “meeting these stipulations should facilitate senders in reaching their intended recipients more efficiently, with reduced risks of spoofing and hijacking by malicious actors.”

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Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

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Google AI Chatbot Gemini

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

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Google Brings Bard Students Math and Coding Education in the Summer

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Google Brings Bard Students Math and Coding Education in the Summer

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.

Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.

In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.

From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.

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