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Some File Extensions Can Confuse Google Search



Some File Extensions Can Confuse Google Search

Technically, when it comes to using file extensions in your URLs, it doesn’t really make a difference which one you use for ranking purposes. .PHP, .HTML, .ASP, etc – it doesn’t matter. But if you use image based file extensions for web page based file extensions, that might end up confusing Google Search for a period of time.

So if you use .GIF for an .HTML web page, that can end up confusing Google said John Mueller of Google. John wrote on Twitter “The only SEO effect I can think of is accidental file extensions that confuse things. Eg a web page that ends in “.gif” … probably will have trouble being picked up for web-search. If UX says “no” & there’s no SEO advantage, I’d skip it anyway.”

Here is that tweet:

I mean, that makes sense. Don’t use a .JPG file extension for your .PHP web pages.

I do assume Google would figure it out over time but still, it just doesn’t make sense.

Forum discussion at Twitter.




Google Workspace vs. Microsoft 365: What’s the best office suite for business?



Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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