Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on the page, then it doesn’t help, John explained.
This came up at the 40:23 mark into the video where at the end, John said “So if you want to kind of like simplify it to to one word answer. Does bolding important points on a paragraph help the SEO? Yes it does.”
I like how John summed up his answer at the end, kinda like an audio based bold tag where he said bolding words or paragraphs does help with SEO in short.
Here is the video embed:
John also mentioned this Matt Cutts video from 2013 on bold and strong tag:
Here is the transcript from John’s answer in the new video above:
Someone was arguing that bolding important parts in a paragraph can boost your SEO does it?
Yeah. I think this is something that comes up every now and then I double checked before the session actually and Matt Cutts did a video I think in like 2012 or something around that. About bolding and strong in on pages. So usually we do try to understand what the content is about on a web page and we look at different things to try to figure out what is actually being emphasized here. And that includes things like headings on a page but it also includes things like what what is actually bolded or emphasized within the text on the page.
So to some extent that does have a little bit of extra value there in that it’s a clear sign that actually you think this page or this paragraph is about this this topic here. And usually that aligns with what we think the page is about anyway so it’s it doesn’t change that much.
The other thing is that this is to a large extent relative within the web page. A if you go off and say well I will just make my whole page bold and then Google think we’ll think my page is the most important one, then by making everything bold essentially nothing is bold because it’s all the same. Whereas if you take a handful of sentences or words within your full page where you say this is really important for me and you bold those then it’s a lot easier for us to say well here’s a lot of text and this is potentially one of the most important points of this page. And we can give that a little bit more value. And essentially what what that kind of goes into is everything around semantic HTML where you’re giving a little bit more meaning to a page by using the proper markup for the page. And from our point of view that’s good it helps us to understand the page a little bit better.
So if you want to kind of like simplify it to one word answer. Does bolding important points on a paragraph help the SEO? Yes it does. It does help us to better understand that paragraph or that page.
Here are some tweets John posted after this:
These things don’t make your site rocket up in rankings, but especially with regards to understanding pages better, small things can help. Think of it more as giving relative guidance within the page; if you have 5 “SEO-points”, what should they be used for on this page?
— 🧀 John 🧀 (@JohnMu) November 12, 2021
Forum discussion at Twitter.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
Continue Reading Below
Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
Continue Reading Below
But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
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