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Marcel Sattler is Empowering Businesses Through Robust Lead Generation Campaigns

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As an e-commerce business, it’s tempting to think your service and product can be of use to everyone, but the fact of the matter is—you can’t be everything to everyone. Even if the features you’re offering have a more general and broader appeal, it is their unique peculiarities that will attract the target audience you actually need. 

Sometimes the only thing it takes is a more narrow focus. Sure, casting a wider net through mass marketing campaigns might work short-term, but it still won’t get you the conversions you so desperately need in the long run. The number of ad agencies out there is endless, and only a selected few can genuinely help you generate those precious leads. One such agency is Online Marketing Agentur, spearheaded by digital marketing specialist and CEO Marcel Sattler.

Marcel has over nine years’ worth of experience navigating the dangerous waters of digital marketing. With an impressive record of running campaigns for numerous multinational brands across twenty-three countries, you can comfortably say that Marcel is sure no stranger to marketing. His digital marketing firm is one the largest in Austria, and it’s a highly recommended LinkedIn marketing agency on top. 

While other agencies like to present themselves as a jack of all trades when talking about different businesses, Marcel and his team only work with ones they find relatable. Marketing strategies are specifically tailored to best suit each client’s needs and particular niche. The list of industries that Marcel works with is continuing to grow, and as of now, it includes Insurance, Furniture, Telecommunications, Luxury Goods, Legal Services, Internet, Real Estate, Hotels, Health & Fitness, Finance, Energy Industry, E-Learning, and Coaching.

Marcel is also a full-fledged member of the Forbes Agency Council. He manages 8-figure ad expenditures yearly, with an impressive consistency of multiplying returns for his clients. Perhaps, however, what positively makes Marcel stand out, is that he doesn’t shy away from spending his own resources just to test out new strategies and figure out additional ways to invest your money a bit more efficiently.

Marcel’s agency gets most of its customers through recommendations, and if that’s not enough to assure you, then their ROI results practically speak for themselves. One thing is for sure—Marcel and his team of over 400 specialists aren’t just another Google ads agency. Each campaign has your target audience in mind, and they do everything in their power to put you one step ahead of the competition. They guarantee you powerful lead generation, scalable ad campaigns, and high-quality content creation. 

Clients that work with Marcus appreciate his holistic approach, from conception all the way to technical implementation. Personal commitment and efficiency are just a few of the things you’ll have to look forward to when working with him. The entire agency works like a swiss clockwork day and night, fitting everything together like a puzzle to deliver you the best possible result.

To find out more about Marcel, find him on LinkedIn, or visit his agency’s website.

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Published March 6th, 2021

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3 ways to recruit engineers who fly under LinkedIn’s radar

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Sergiu Matei is the founder of Index, a platform that helps teams find and hire world-class remote software developers and be globally compliant from the get-go.

We’ve recently been bombarded with news of job surpluses, including predictions that the number of software developer roles will increase 22% by 2030. With the need for nearly a quarter more developers, recruiters are having to scale their search and look under the stones that have previously been left unturned.

It’s easy to assume in the digital age that job candidates are waiting at the end of a mouse click, but the online hiring space isn’t as encompassing as we think. Less than 10% of people on LinkedIn don’t have an education that surpasses high school, despite 87% of developers having taught themselves a new coding language, framework or tool without formal education.

People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.

Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. This aversion makes sense considering engineers focus more on hard skills rather than their online personae.

This week, LinkedIn announced it would start offering its services in Hindi, which will allow the service to reach 600 million people globally. People who live in emerging markets use the platform less frequently, even though these locations harbor some of the world’s most promising tech talent.

Companies can’t let how they’ve hired in the past influence their approach today — doing so means missing not just the quantity of developers, but the quality and diversity of them. The remote revolution didn’t just broaden where we can recruit, it’s expanded who we can bring on board. With that in mind, these are the best ways to tap into the hidden developer gems.

Open up your content, chats and code

No recruiter should think of hiring a developer as the same process as selling a product or service. As Adam DuVander explains in “Developer Marketing Does Not Exist,” resonating with developers requires more education and less promotion than the majority of companies currently provide.

The content you publish can organically pique people’s interest, as long as it has a strategic purpose and doesn’t overly mention your brand or services; for example, blog posts about upskilling, industry trends and exclusive data insights. You could also host events like webinars, round tables, quizzes and hackathons that are less for recruitment purposes and more to showcase the team and culture. Don’t be afraid to be lighthearted with your content, either. Memes, GIFs and videos are a great way to demonstrate that you don’t take yourself too seriously. And once you remove the promotional positioning, developers in the shadows will start to come forward.

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