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LinkedIn Launches Native Video Meetings



LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app.

Since last year, LinkedIn has allowed users to initiate video meetings with each other.

However, the call would take place on another app, like Zoom, as LinkedIn didn’t have the technology for facilitating video calls.

Owned by Microsoft, LinkedIn has leveraged Azure to create a native solution for connecting users through video.

Here’s more about LinkedIn’s native video messaging, which is now available to everyone.

Free Video Meetings on LinkedIn

LinkedIn users can now meet virtually without leaving the app.

In an announcement, LinkedIn explains what native video messaging can do for users:

“From an initial job search to a 1:1 conversation, we wanted to drive the productivity of our members end to end while keeping them safe.

By adding video conferencing as a part of the messaging experience, members can connect virtually while maintaining the context of their existing conversation.


Now, members can easily schedule free video meetings with their network without the need to download a client or sign up to any service.”

In addition, a native video call will include LinkedIn-specific profile information, which provides members with useful context about who they’re meeting with.

The next section goes over how to initiate a native video call.

How to Start a Video Meeting on LinkedIn

LinkedIn’s new video meeting feature can be accessed from any chat window by tapping the “create video meeting” button.

LinkedIn Launches Native Video Meetings

LinkedIn will default to using the native video conferencing option, though users can still select a different service if they prefer.

At times LinkedIn may prompt you to start a video meeting if it detects the conversation is headed in that direction.

More About Native Video Meetings on LinkedIn

Native video conferencing is powered by Azure Communication Services, which is built on the same technology that powers Microsoft Teams.

LinkedIn created video meetings as a brand-new service, and it sounds like the company has big plans for it in the future.


The company states:

“Now that we have built the foundations of video conferencing, we have many exciting features ahead as we continue to make LinkedIn video meetings even better…

Our investment in video meetings has opened innovation for video conferencing across the LinkedIn ecosystem, with potential use cases ranging from messaging peers to interviewing candidates.”

Several features planned for future updates include:

  • A calendar integration so that a scheduled meeting sends an email with an ICS to both parties
  • Allowing for messaging chat while you are in a video conversation
  • Screen sharing and virtual backgrounds

For now, the feature is limited to basic one to one video calls, though that’s a significant step up from what was available before.

It’s interesting the social network that specializes in connecting professionals is lagging so far behind on video calling, considering how it’s become integral to the workplace over the past year.

LinkedIn was keen to send users to other services, but now it’s investing in its own. With Microsoft behind it there’s a lot of potential for the future of video calling on LinkedIn.

Source: LinkedIn Engineering




3 ways to recruit engineers who fly under LinkedIn’s radar




Sergiu Matei is the founder of Index, a platform that helps teams find and hire world-class remote software developers and be globally compliant from the get-go.

We’ve recently been bombarded with news of job surpluses, including predictions that the number of software developer roles will increase 22% by 2030. With the need for nearly a quarter more developers, recruiters are having to scale their search and look under the stones that have previously been left unturned.

It’s easy to assume in the digital age that job candidates are waiting at the end of a mouse click, but the online hiring space isn’t as encompassing as we think. Less than 10% of people on LinkedIn don’t have an education that surpasses high school, despite 87% of developers having taught themselves a new coding language, framework or tool without formal education.

People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.

Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. This aversion makes sense considering engineers focus more on hard skills rather than their online personae.

This week, LinkedIn announced it would start offering its services in Hindi, which will allow the service to reach 600 million people globally. People who live in emerging markets use the platform less frequently, even though these locations harbor some of the world’s most promising tech talent.

Companies can’t let how they’ve hired in the past influence their approach today — doing so means missing not just the quantity of developers, but the quality and diversity of them. The remote revolution didn’t just broaden where we can recruit, it’s expanded who we can bring on board. With that in mind, these are the best ways to tap into the hidden developer gems.

Open up your content, chats and code

No recruiter should think of hiring a developer as the same process as selling a product or service. As Adam DuVander explains in “Developer Marketing Does Not Exist,” resonating with developers requires more education and less promotion than the majority of companies currently provide.

The content you publish can organically pique people’s interest, as long as it has a strategic purpose and doesn’t overly mention your brand or services; for example, blog posts about upskilling, industry trends and exclusive data insights. You could also host events like webinars, round tables, quizzes and hackathons that are less for recruitment purposes and more to showcase the team and culture. Don’t be afraid to be lighthearted with your content, either. Memes, GIFs and videos are a great way to demonstrate that you don’t take yourself too seriously. And once you remove the promotional positioning, developers in the shadows will start to come forward.

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