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LinkedIn Adds Ratings & Reviews to User Profiles



An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers.

Reviews will be will be displayed in a new section on user profiles that have the services listings option enabled.

LinkedIn’s services listings feature lets service providers and SMBs highlight the skills they can offer to prospective clients.

It launched in 2019 and until now was only a static list of different names of services.

Now the Services section of LinkedIn profiles will house reviews from past clients, which can be an effective way to stand out and sell yourself in a competitive field.

Users who have the Service page enabled on their profile have been receiving an email from LinkedIn that reads:

“We’re excited to share that you can now receive and view reviews as a service provider on LinkedIn. To see reviews you’ve received from past clients or to manage your reviews, simply go to your Service Page. If you haven’t received any reviews on your Service Page, be sure to start growing reviews by sending out review invites.”

In an apparent effort to prevent abuse on both sides, LinkedIn reviews can only be left on an invite-only basis. This should protect users from being attacked with negative reviews.

To prevent users from spamming contacts with review invitations, each user will have 20 invite credits. This strict limit should encourage users to think carefully about who the invites are sent to.

If you haven’t yet created a services page on your LinkedIn profile, now is the perfect time to do it. See instructions in the next section.

How to Create A Services Page on LinkedIn

Individual users and SMBs can create dedicated landing pages on their LinkedIn profiles to showcase their services.

Follow the steps below to create a Service page:

  • Click the profile icon at the top of your LinkedIn homepage.
  • Click the Open to button.
  • Select Providing services.
  • Click the Continue button after reviewing How it works.
  • Complete the Service Page set up information.
  • Click the Next button.
  • Preview the information that will appear on your Service Page.
  • Click the Make changes button to adjust your Service Page or click the Publish button to make your Service
  • Page viewable by members.

Once a Service page is created, you can invite up to 20 past clients to write a review. The clients must be first-degree connections.

Here’s how to invite clients to review your service:

  • Click the profile icon at the top of your LinkedIn homepage.
  • Click the View Profile button.
  • Click the Providing services module at the top of your profile.
  • Click the Invite to review button.
  • Select a service category.
  • Click the Next button.
  • Click the checkbox next to the relevant past client(s).
  • Click the Invite button.

This feature is gradually rolling out and is available on desktop only. Reviews can be collected while it is rolling out but they won’t be displayed immediately.

Source: Matt Navarra on Twitter



3 ways to recruit engineers who fly under LinkedIn’s radar




Sergiu Matei is the founder of Index, a platform that helps teams find and hire world-class remote software developers and be globally compliant from the get-go.

We’ve recently been bombarded with news of job surpluses, including predictions that the number of software developer roles will increase 22% by 2030. With the need for nearly a quarter more developers, recruiters are having to scale their search and look under the stones that have previously been left unturned.

It’s easy to assume in the digital age that job candidates are waiting at the end of a mouse click, but the online hiring space isn’t as encompassing as we think. Less than 10% of people on LinkedIn don’t have an education that surpasses high school, despite 87% of developers having taught themselves a new coding language, framework or tool without formal education.

People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.

Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. This aversion makes sense considering engineers focus more on hard skills rather than their online personae.

This week, LinkedIn announced it would start offering its services in Hindi, which will allow the service to reach 600 million people globally. People who live in emerging markets use the platform less frequently, even though these locations harbor some of the world’s most promising tech talent.

Companies can’t let how they’ve hired in the past influence their approach today — doing so means missing not just the quantity of developers, but the quality and diversity of them. The remote revolution didn’t just broaden where we can recruit, it’s expanded who we can bring on board. With that in mind, these are the best ways to tap into the hidden developer gems.

Open up your content, chats and code

No recruiter should think of hiring a developer as the same process as selling a product or service. As Adam DuVander explains in “Developer Marketing Does Not Exist,” resonating with developers requires more education and less promotion than the majority of companies currently provide.

The content you publish can organically pique people’s interest, as long as it has a strategic purpose and doesn’t overly mention your brand or services; for example, blog posts about upskilling, industry trends and exclusive data insights. You could also host events like webinars, round tables, quizzes and hackathons that are less for recruitment purposes and more to showcase the team and culture. Don’t be afraid to be lighthearted with your content, either. Memes, GIFs and videos are a great way to demonstrate that you don’t take yourself too seriously. And once you remove the promotional positioning, developers in the shadows will start to come forward.

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