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Powerful AI and Machine Learning Technology Delivers Advertising and Marketing Results and Performance at Scale
SAN FRANCISCO–(BUSINESS WIRE)–
Quantcast, a global advertising technology company, today revealed the Quantcast Platform at its Virtual NOVA event, âAdvertising in 2021 and Beyond.â With the advertising industry at a critical juncture, the Quantcast Platform equalizes advertising on the open internet. This new and innovative, intelligent audience platform powered by the companyâs patented AI and machine learning engine, Araâ¢, empowers brands, agencies and publishers to know and grow their audiences by reaching the right person at the right time.
Drawing on data from more than 100M online destinations, the Quantcast Platform operates on one of the worldâs largest unique real-time data sets, delivering intelligent audience insights, advertising performance and results at scale. With consumer privacy and consent built in, the Quantcast Platform enables businesses to thrive in a privacy-first world and achieve time savings, cost efficiencies, deeper insights and outstanding business results.
âAs champions of a free and open internet, we believe in leveling the playing field for brands, agencies and publishers and eliminating the advantages currently wielded by the walled gardens,â said Konrad Feldman, co-founder and CEO of Quantcast. âWe are bringing together our technology leadership in measurement and insights, programmatic advertising, privacy and consent management into a single unified, easy-to-use platform to serve the needs of our customers around the world, and to benefit the open internet.â
Proven Impact for Brands, Agencies and Publishers
âQuantcast has been a valuable partner of Equifax in recent years, consistently delivering great results for our campaigns. With their unique data and modeling, theyâve earned the spot as the top performing partner for us,â commented Joella Duncan, Director of Media Strategy for Equifax Global Consumer Solutions. âWeâve been able to quickly optimize into valuable audiences who buy our products.â
âQuantcast has been a strategic partner of many of our clients at Dentsu Media. Across many campaigns and client categories, weâve found that by leveraging Quantcastâs data and the platformâs advanced AI technology, we can effectively identify predictive audiences who are more likely to take the desired campaign action,â said Jason Crawford, VP of Display Media at Dentsu Media. âAdditionally our teams find the audience and campaign performance insights provided by Quantcast are invaluable to our clientsâ success. In an increasingly complicated data and media ecosystem, we look forward to continuing to partner with Quantcast in 2021 and beyond.â
âThrough Quantcast insights, Forbes is driving real value and performance in new areas and influencing our clientsâ overall media strategies, ultimately driving new revenue and deeper partnerships for Forbes,â added Alyson Williams, senior vice president Digital Operations and Strategy at Forbes.
Ara, an AI and machine learning engine, delivers precision and performance
Ara creates unique predictive models that interpret live data to provide an up to-the-second understanding of audience insights and behaviors. It queries a trillion data points to deliver precise insights in a highly intuitive, interactive, and instantaneous experience. Ara automatically adjusts thousands of parameters to drive the best outcome for every ad. Essentially, Ara frees up marketersâ time to delve into audience psychographics, analyze campaigns with intuitive visualizations, and experiment with new audiences, creatives and campaign strategies.
Data diversity to drive audience intelligence
In addition to the data from more than 100M online destinations, the platform can be augmented with 1st-party data from customersâ marketing systems instead of relying on 3rd-party data that may be outdated and irrelevant.
Insights and actions in seconds, not hours
With the ability to intelligently plan, activate and measure campaigns in a single, unified and transformatively easy-to-use platform, advertisers gain valuable time to focus on marketing, not martech.
The Quantcast Platform is generally available globally to help brands, agencies and publishers thrive on the open internet.
Virtual NOVA: Advertising in 2021 and Beyond
Virtual NOVA, presented by Quantcast on March 3 and 4th (regional virtual events), includes participation by leading companies including Australian Life Tech, Bustle Digital Group, Carat USA, Christie’s, Dentsu Media, Equifax, Forbes, Forward PMX, G-Star Raw, Hilton Hotels, IMVU, Lloyds Banking Group, MediaCom, Microsoft, Reach plc, TD Bank, U of Digital, The Walt Disney Company, and Wavemaker. The speakers will engage in a discussion around the current state of advertising, including the end of the third-party cookies, walled gardens vs. open internet, and the importance of data privacy and consent, as well as discuss ideas and solutions for the industry. Join Virtual NOVA here.
Connect with Quantcast:
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Araâ¢, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. Learn more at www.quantcast.com and follow us on LinkedIn, Twitter, Instagram, and Facebook.
3 ways to recruit engineers who fly under LinkedIn’s radar
Sergiu Matei is the founder of Index, a platform that helps teams find and hire world-class remote software developers and be globally compliant from the get-go.
We’ve recently been bombarded with news of job surpluses, including predictions that the number of software developer roles will increase 22% by 2030. With the need for nearly a quarter more developers, recruiters are having to scale their search and look under the stones that have previously been left unturned.
It’s easy to assume in the digital age that job candidates are waiting at the end of a mouse click, but the online hiring space isn’t as encompassing as we think. Less than 10% of people on LinkedIn don’t have an education that surpasses high school, despite 87% of developers having taught themselves a new coding language, framework or tool without formal education.
People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.
Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. This aversion makes sense considering engineers focus more on hard skills rather than their online personae.
This week, LinkedIn announced it would start offering its services in Hindi, which will allow the service to reach 600 million people globally. People who live in emerging markets use the platform less frequently, even though these locations harbor some of the world’s most promising tech talent.
Companies can’t let how they’ve hired in the past influence their approach today — doing so means missing not just the quantity of developers, but the quality and diversity of them. The remote revolution didn’t just broaden where we can recruit, it’s expanded who we can bring on board. With that in mind, these are the best ways to tap into the hidden developer gems.
Open up your content, chats and code
No recruiter should think of hiring a developer as the same process as selling a product or service. As Adam DuVander explains in “Developer Marketing Does Not Exist,” resonating with developers requires more education and less promotion than the majority of companies currently provide.
The content you publish can organically pique people’s interest, as long as it has a strategic purpose and doesn’t overly mention your brand or services; for example, blog posts about upskilling, industry trends and exclusive data insights. You could also host events like webinars, round tables, quizzes and hackathons that are less for recruitment purposes and more to showcase the team and culture. Don’t be afraid to be lighthearted with your content, either. Memes, GIFs and videos are a great way to demonstrate that you don’t take yourself too seriously. And once you remove the promotional positioning, developers in the shadows will start to come forward.
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