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10 Best AI Tools to Boost Productivity in 2023

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10 Best AI Tools to Boost Productivity in 2023

Artificial intelligence (AI) has emerged as a transformative technology, driving innovation across industries. The role of artificial intelligence (AI) is becoming increasingly significant as individuals and businesses strive for greater agility and efficiency. Advances in machine learning, deep learning, and natural language processing have made AI tools essential for businesses, researchers, and developers In this article, we will explore the top 10 leading AI tools the face of the charge to change the future.

10 Best AI Tools for Productive Tasks

We have covered the best 10 AI tools which can help you with your productivity. The ranking of each tool is totally based on my personal opinion and experience which might differ from person to person. If a tool is on this list, it means that it can help you streamline your processes and increase overall productivity. Let’s look at these high-quality AI solutions to determine which one meets your requirements best.

1. ChatGPT

Many of the other tools on this list are powered by the revolutionary AI chat assistant known as ChatGPT. It is intended to assist users with text-based tasks in a chat dialogue application that is simple to use. If you ask it to perform a text-based task, it will use its highly trained LLM. It even edits blogs and writes code.

Key Features:

Conversational AI that can talk about any subject and perform complicated tasks Choose from a variety of models depending on your requirements (multiple GPT 3.5 versions and GPT 4) GPT 4 API that connects to thousands of services to bring the Large Language Model’s power into your workflows and tasks.

ChatGPT is suitable for both individuals and businesses because it excels at increasing productivity, streamlining communication, and providing instant support for a variety of tasks. For more options, look into alternatives to ChatGPT.

Pricing

With Plus it cost $20, but you can also use the free version.

2. WriteSonic

WriteSonic is an all-purpose AI content creation tool that also offers AI writing assistance, AI-generated art, and a chat assistant modeled after ChatGPT. On this list, it is most similar to Jasper and has distinguishing characteristics. For content creators who want to use AI in multiple ways, WriteSonic is the tool of choice.

Key Features:

One of the best AI writing tools for creating AI-generated art with Photosonic ChatSonic is a GPT-4-powered AI chatbot with access to live internet data and an easy-to-use UI for content creation. WriteSonic is the go-to tool for AI enthusiasts looking for a flexible solution that can produce a wide range of AI outputs and open up a world of creative possibilities.

Pricing:

Monthly payments for paid plans start at $19 and also have a free option.

3. Midjourney

Midjourney is an AI text-to-image generator that lets users create one-of-a-kind, eye-catching images for social media, websites, and marketing materials. By creating an account on their discord server, users can begin using Midjourney.

Key Features:

Generation of AI images from text prompts Endless potential with four images per prompt and high-resolution output. Midjourney is the best option for people who want to create stunning AI-generated images that people will remember for a long time.

Pricing:

Plans cost $10 per month.

4. Surfer SEO

An AI-driven search engine optimization tool called Surfer SEO aids users in analyzing and optimizing their content for higher search rankings and more organic traffic. Utilize it to begin researching search engine results pages (SERPs) and creating content briefs with comprehensive outlines. Surfer uses natural language processing (NPL) to compare your content to the top articles in the SERPs and offers advice on how to outperform them. Key

Features:

In the Surfer editor, enhance blog posts through real-time content optimization and analysis.

Grow Flow is a keyword research tool that continuously analyzes your website in search of content decay and quick wins. It is suited for Digital marketers, content creators, and website owners who want to optimize their content, improve search engine rankings, and outperform rivals in search results will benefit greatly from Surfer SEO.

Pricing:

Monthly premium plans start at $59.

5. Grammarly

Grammarly is a writing and grammar assistant powered by AI that identifies and corrects spelling, punctuation, grammar, and style errors to help users improve their writing. Marketing, business communication, and everything in between all rely on content. It is now error-free and ready to be read by your most important audiences thanks to Grammarly.

Key Features:

Style and tone suggestions, real-time grammar and spelling checker, plagiarism detection, and GrammarlyGO’s ability to produce content that is in line with your writing style. Students, professionals, and writers who want to improve their writing skills and produce error-free content will benefit from using Grammarly. We recommend trying the free version, all users can benefit from the useful features included in the free version.

Pricing:

Everyone ought to get the free plan, and paid plans start at $12 per month.

6. Quillbot

Quillbot is a paraphrasing and rewriting tool powered by AI that enables users to rephrase and restructure their text while maintaining its original meaning. As a result, it is ideal for producing original content that is free of plagiarism. If used ethically, it is an excellent tool for rewriting.

Key Features:

Multiple rewriting modes for a refined output Multiple settings to preserve original meaning and context Advanced paraphrasing Add-on plagiarism detection tool. Quillbot is ideal for content creators who need to rephrase text, produce original content, and avoid issues with plagiarism to guarantee the quality and originality of their work.

Pricing:

Premium plans start at $19.95 per month, with a free plan.

7. Resume.io

Resume.io is a resume builder powered by AI that enables users to create polished and professional resumes that are tailored to specific job openings. It helps you secure the bag by taking care of resume templates and providing professional writing assistance.

Key Features:

Reliable resume templates that can be exported as Word or PDF AI summary and cover letter generator Simple job tracking to keep track of applications that have been submitted. Resume.io is made for people who want to make their resumes stand out for job applications and has an easy-to-use interface that helps them shine.

Pricing:

The free plan is limited, and paid plans start at $24.95 per month.

8. Pictory AI

Pictory AI is a video generator powered by artificial intelligence that uses long captions to create stunning brand videos. It can incorporate your published content into its AI model by providing a URL for it. The best content can then be chosen, a soundtrack made, and rich media hired to make a video that can be shared.

Features:

Create short videos for longer videos He uses stock footage, AI-generated soundtracks, and background music to create his videos. A fantastic blog-to-video project editor Automatic caption generator Artists, product developers, and business owners looking for automated ways to turn long-form text and video into engaging video content will appreciate Pictory AI’s improved visual storytelling capabilities.

Price:

Plans with a monthly fee start at $23.

9. Lovo AI

Lovo AI is an AI-powered text-to-speech generator that allows users to convert text to natural sound audio in voice languages Simply load written content, and Lovo converts it into AI-generated audio using TTS technology.

Special Features:

400+ natural sound tones in a variety of price ranges 100+ languages are supported Customizable voice settings and granular voice control. Lovo AI is ideal for content producers, educators, and businesses that require high-quality audio content for applications such as audiobooks, podcasts, and e-learning materials, and simplifies audio creation.

Price:

 Free plans are available with paid plans starting at $25/month

10. Looka

Looka is a brand guide and logo maker powered by AI. Using the power and efficiency of AI, it can assist in the creation of brand colors, logos, and other marketing collateral. Give Looka a shot if the idea of creating an entire brand seems daunting.

Key Features:

Choose from dozens of AI logo designs and download your favorite (in SVG, PNG, and EPS). Match your logo to the colors and font of your brand to create a well-rounded visual brand. Apply your brand to more than 300 templates for easy collateral creation (such as invoices, email signatures, and business cards).

Without advanced design skills, small businesses and entrepreneurs who want to create eye-catching logos and brands can use Looka, which frees them up to concentrate on growing their businesses.

Pricing:

You can get logos for as little as $20 (.png only) or spend $96 a year building ongoing brand assets.

Wrapping Up

These were the top 10 best AI tools by which you can boost your productivity and can directly influence your efficiency. No matter what your profession is all these tools will directly help you to finish your task with ease and the end motive of an AI is to improve human efficiency.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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