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10 Best Online Payment Methods for Businesses

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10 Best Online Payment Methods for Businesses


Online payment solutions are essential for just about any type of business. Booking and making payments online is convenient for many consumers, so it’s important to make sure your business is keeping up.

Small businesses, startups, and even massive corporations can all benefit by offering online payments to consumers, but how can you securely accept different forms of payments? For global businesses, what if you need to accept multiple currencies?

The solution is to find a trusted, reliable online payment method platform that makes the customer experience seamless while giving you more control over and insight into your income.

For many online businesses, payments can be accepted from credit cards, debit cards, or a direct connection to one’s bank account.

Benefits of Online Payments

Taking payments online can help you reach a wider audience, and many online payment methods will also offer data analysis to give you a better idea of what your consumers are most interested in from your business. Online payments can also offer a layer of security for consumers and businesses alike.

Many online payment solutions will offer post-payment workflows, so your business will automatically send emails to follow-up with clients after their purchases. These methods will keep payments together in one spot, which is easier to manage than stacks and files of receipts in an office.

There are many online payment solutions for business owners these days, but you’ll want to work with ones that fit your business needs. Plus, you should consider options that can scale as your business grows and methods that offer security and great customer service.

1. DepositFix

DepositFix makes it easy to integrate other business resources, including HubSpot forms, Stripe, and PayPal. That means you can seamlessly accept payments through HubSpot forms, and the payment information will send directly to your business’ Stripe or PayPal accounts. This technology allows you to create workflows following customers’ payments, so they’ll automatically receive follow-up emails, receipts, upsells, or requests for product or service reviews after their purchases.

DepositFix works best for businesses that sell digital products or services. It also allows you to collect donations or send invoices. It offers top-notch security for peace of mind for you and your clients. If you need to get in touch, this platform offers a Help Library for self-service, or you can reach customer service via phone or email.

In one case study, The Ceramic Tile Education Foundation was able to move from offline, over-the-phone payments to a more secure, streamlined system online thanks to DepositFix. Online payments went from about 10% to over 53% and are still growing after the company implemented the online payment solutions from DepositFix.

2. Stripe

A great payment method for small businesses and large corporations alike, Stripe offers payment processing services for businesses. This comprehensive platform allows both online and in-person businesses to accept payments digitally, all while preventing fraud with its Radar protection. Stripe integrates with popular online shopping systems like WooCommerce and Shopify.

Stripe is popular globally, and it supports over 135 currencies and payment methods. It’s easy to start using, too; you can have it ready to go for your business in about 10 minutes. In addition to robust documentation, you can get 24/7 support from their customer service team.

Slack, a major communication platform for businesses, uses Stripe in 15 countries for payments. Even when it saw a surge in use during the pandemic, Stripe offered 100% uptime and boosted company earnings globally by optimizing online payments.

3. One Page Pay

One Page Pay works with several different CRMs, including HubSpot, as well as different payment platforms like Stripe, PayPal, Take Payments, and GoCardless. It creates a dedicated payment form page and sends sale details straight to email or your CRM. This platform offers bank-level security for your consumers’ data, and you can set up your first payment form in under five minutes.

Choose from a single or two-column form, or work with One Page Pay to create a custom payment form that suits your exact needs. You can generate reports based on the transactions, and because this service integrates with HubSpot, it will automatically follow up with consumers with things like surveys or digital product delivery after their purchases. 

4. Square

Square is a popular payment solution and one of the best online payment methods for small businesses. Whether you want to offer appointments, sell physical or digital products, or run a restaurant that takes orders online, Square has you covered. You can send invoices and/or collect payments all from this platform, and it even offers a free eCommerce service to help you get your business up and running.

Square offers everything from hardware for brick-and-mortar retailers to e-gift cards and a dashboard with analytics to track your success. With Square, you can also manage your payroll — from inputting time cards to automatically paying employees — and open a Square checking account without fees for your business. With its online payment solution, you can also easily add shopping cart buttons, purchase links, and QR codes to help direct clients to your products and services.

5. Checkout HQ

Imagine being able to create a searchable database of your products, create personalized payment and quote forms, and access attribution reports to see how your marketing efforts impact revenue. This is all the reality with Checkout HQ, which integrates with HubSpot to make online payments a breeze. 

The platform automatically works with your current HubSpot theme, so it’ll fit into your brand right out of the box. It also integrates with Stripe for payments, and you can customize the checkout experience to boost the customer experience.

6. Collect

Start accepting credit card payments online with Collect, which will work right on your HubSpot pages rather than sending clients to a different window. It’s easy to install, requiring no coding knowledge to set it up, and it makes the client experience seamless from the time they visit your site to when they make the purchase.

Take secure payments right on your website, plus add pricing tables, buy buttons, and payment forms. You can even allow customers to make one-time purchases or subscribe to your products or services.

Collect currently integrates with Stripe but also plans to work with other payment services in the future. There’s no per-transaction fee, so you simply pay for the Collect subscription without the added cost for every sale.

7. Authorize.net

Authorize.net has been in the online payments game since 1996, and it’s trusted by nearly 450,000 merchants. The service helps businesses handle over $149 billion in payments each year. 

This platform allows your business to collect money via credit card, contactless payment, and even electronic checks to better suit your customers’ needs. Authorize.net handles everything from authorizing, capturing, and settling payments securely.

8. PayPal

PayPal has rapidly become one of the top online payment methods, with the platform seeing an annual payment volume of over $930 billion in 2020. Consumers can pay you via their credit or debit cards, their PayPal balance, or their bank accounts. The platform allows customers to pay quickly with one click, and its innovative Store Cash feature helps convert users that have abandoned their carts into sales.

PayPal integrates with many major eCommerce platforms, so it can work with your existing systems. You can also add shopping cart, buy now, or donate buttons easily, or work with PayPal to create a more robust and custom online payment solution.

9. Intuit

Intuit offers a suite of tools for businesses, including flexible payment solutions for companies that want to accept online payments. You can offer credit cards, debit cards, eCheck, or ACH payments both online and in-person, making payments convenient for clients. 

The scheduling tool allows you to schedule automatic, recurring invoices, and the payments are integrated with your Quickbooks account for seamless bookkeeping, quick deposits, receipt capture and organization, bill pay, income, and expense tracking, and more.

10. Dwolla

Dwolla is an online payment solution that is scalable, so you can rely on it to accept payments as your business grows. You can tailor the payment platform to suit your business’ needs and match your branding, and it offers excellent security for sensitive data.

You can send or receive funds, perfect if you need to pay contractors or if you want to receive consumer payments. Payment methods for Dwolla include ACH, balance-to-balance between Dwolla users, real-time payments, push-to-debit, or wire transfers.

Boost Sales By Offering Online Payment Solutions

Offering online payments for consumers makes the shopping experience easier than ever. Plus, when your online payment solution offers extra benefits like automated follow-up emails or scheduled invoicing, you can further boost profits and customer satisfaction.

There are many online payment solutions out there, so find one with robust features that fit your needs, fees that work into your budget, and security and support to give you and your clients peace of mind.

ecommerce planning template



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Advocate | DigitalMarketer

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Advocate | DigitalMarketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you. This stage is all about learning your customer’s experience, and building up your testimonial database. 

The most important part of this step is asking these four questions. 

What Was Your Life Like Before Finding Our Solutions? What Challenges Were You Facing That Caused You to Consider Us? 

These questions are great not only because it gives you some really good stories, but because it gives you some insight on how you can provide similar prospects with that AHA moment. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors.

What Key Features Had the Biggest and/or Fastest Impact?

Not only is this going to get you to really specific stories, you will understand the specific things you provided that gave the biggest impact. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. This part is a new Entry Point Offer goldmine! 

What Has Been the Impact or Results in Your Life or Business Since Using Our Product or Service? 

This is a fairly broad question, and that’s why we put it after the others. You will have already gotten all of the specifics out of the way with #1 & #2. But when you ask this question, this is where you get the most valuable stories. You can use this part as testimonials, as an order form, as a sales page, this part is testimonial gold. 

If You Were Asked to Justify this Purchase to Your Boss or a Friend, What Would You Say? 

This is our favorite question by far. If you had to go back in time and justify this purchase, what would you say? I promise you what we’re going to find is a lot of great ideas for the jobs that your product or service has done. You’ll get a lot of great ideas for your core message canvas. This question is about backfilling all of the assets that you may not have. Here you’re going directly to the customer who are already happy, and using their justifications to help you sell to new customers. 

Hopefully you now understand just how valuable the Advocate stage could be, as well as the key questions you need to ask to get your customers talking. Here’s how it works for our example companies.

When it comes to fashion we all love to show off our outfits. So a good example for Hazel & Hems would be to have customers write reviews for a discount code or points towards their next purchase. 

Better yet, follow up with the customers to ask them to share and tag themselves wearing the items in a social media post and providing them with something valuable as a reward.

For Cyrus & Clark Media, hopping on zoom meetings or a streaming service for live talks about them and their business could generate valuable awareness for them, and a live case study for the agency. They can use the questions Ryan provided during this lesson to conduct the interview.



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Drive Conversions and Generate Engagement With Instacart Promotions

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Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.

 

What are Instacart Promotions?

 

Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”

 

– Ali Miller, VP of Ads Product at Instacart

 

Source: Instacart

 

How Do Instacart Promotions Work?

 

Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  

 

Example of Instacart Promotions

Source: Instacart

 

Instacart Promotions Benefits

 

Deliver Value and Savings to Consumers

 

With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.

 

Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  

 

Tailor Your Campaigns to Specific Objectives

 

With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 

 

Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 

 

Access Real-Time Performance Insights 

 

The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.

 

Hot tip: Make sure your budget matches your discount and objectives.

 

“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti

 

Interested in Instacart Promotions?

 

With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.

 

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(Re)Introducing your favorite Optimizely products!

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(Re)Introducing your favorite Optimizely products!



It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 

Meaning… 

DXP 

Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 

Welcome 

Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 

DAM 

Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 

PIM 

Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 

Web 

Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 

Personalization 

Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 

ODP 

Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 

 

So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  

 

Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  

 

Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 

 

Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 

 

Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | www.optimizely.com 

 

Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  


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