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10 Instagram Bio Ideas to Help You Write an Impactful Bio



10 Instagram Bio Ideas to Help You Write an Impactful Bio

When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.

When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on.

Want to learn how to keep social media users on your Instagram profile once they discover you? Let’s dive into what makes a good Instagram bio and see brand examples.

What should your Instagram bio include?

Every Instagram profile should have the following:

  • Name – This is your business name, which will help your current and prospective customers easily find you.
  • Profile picture Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks.
  • Link – This could be a link to your website or a link tree leading to various pages.
  • Description This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words.
  • Call to action – Want to direct social media users to your products and/or services? Use the “Shop Now” CTA. You could also have a “Contact Us” CTA to direct users to your phone or email.

Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or industry. Now that you know what to include, let’s see some examples from real brands.

7 Instagram Bio Ideas for Business

1. Funny

Social media is a place to engage and have fun with your audience. So, if you’re struggling to come up with a bio, stop overthinking and consider going the funny route.

Take Skittles.

instagram bio idea: skittles example

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As a household brand, there are so many routes they could have taken for their Instagram bio. They chose to keep it lighthearted and funny, a great reflection of their brand voice.

Cards Against Humanity is another great example.

instagram bio idea: cards against humanity example

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Their Instagram bio is hilarious and straightforward. It tells users what their product is and pokes fun at their target audience.

2. Mission-Focused

Want a sure-fire strategy for your Instagram bio? Share your brand’s mission and/or values.

Sabai Design, a sustainable furniture brand, did just that.

instagram bio idea: sabai design example

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When a user lands on this brand’s profile, they’ll know exactly what they sell and what the company stands for. In today’s world, consumers want brands that champion social responsibility and are transparent about their practices.

Another thing Sabai Design does is include branded hashtags in their bio and invite users to use them when sharing their content. More on hashtags in the next section.

3. Hashtag Heavy

Hashtags help Instagram users find you more easily, so if you have the space in your bio, you definitely want to add relevant hashtags.

instagram bio idea: diarra blu example

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Lifestyle brand Diarra Blu included multiple hashtags in its bio, such as #BlackOwned, #Conscious, and #SizeInclusive — telling users a lot in just a few words.

So, in addition to improving discoverability, using hashtags also helps brands tell their story in a quick and succinct way.

4. Tagline or Slogan

Adding your tagline or slogan can be incredibly effective in attracting your target audience.

Take Fe Noel.

instagram bio idea: fe noel example

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Their tagline reads, “Women’s collection designed…for the leading woman.”

Any user who identifies with that will be interested in learning more about the brand. And that’s exactly the effect you want an Instagram bio to have.

Another example of this comes from home goods brand, Black Like I Never Left. instagram bio idea: black like i never left example

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In their bio, they explain what their brand is about and include relevant hashtags.

5. Emoji Heavy

Are you using social media right if you don’t include emojis?

Many brands run away from emojis because they believe it hurts their brand’s credibility. However, when used appropriately, it’s an eye-catching tool that can help you attract users.

There are two routes you can take with emojis in your bio.

You can use several emojis to highlight multiple things, or you can limit your use to one emoji that relates to your brand.

instagram bio idea: the jungalow example

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For instance, The Jungalow, a home decor brand, uses multiple emojis to emphasize its copy. It stands out without being distracting.

Sharlene Robertson Designs takes the uniform look by using the same emoji throughout its bio and using the pin emoji to designate its location.

instagram bio idea: sharlene robertson designs  example

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Both methods are effective, it’s just a matter of finding what works for your brand.

6. Offer Focused

Another great way to utilize your Instagram bio is by highlighting ongoing product offers.

Say you have a big sale going on or it’s the holiday season and you know consumers are looking for deals. Well, you can use your bio to share those offers and lead users to your website.

instagram bio idea: luvme hair example

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Hair brand Luvme Hair effectively uses the bio section to direct users to its sales, even using emojis to draw attention to their link tree.

This works great during the holiday season when promotions and deals are top of mind.

7. Call to Action

Social media is a major discovery point for most brands and many users find brands through hashtags.

As such, brands like Lulu and Georgia, use their Instagram bios to use their hashtags to invite users to engage.

instagram bio idea: lulu and georgia example

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This not only invites users to explore the brand’s hashtag but it’s also a great way for Lulu and Georgia to collect user-generated content that they can reshare on their page. A win-win!

Short Instagram Bio Ideas

Your Instagram bio doesn’t need to be long.

In fact, in some cases, it’s best to keep it short and sweet. Here are examples of brands that did this well.

1. NPR

short instagram bio idea: npr example

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Media organization NPR tells you everything you need to know about its platform in less than 10 words. It gives the page a clean look and remains consistent across all social platforms, which helps with brand recognition..

2. Malenki Shoes

short instagram bio idea: malenki example

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This brand, which offers stylish shoes for petite women, gets straight to the point and tells users who its target audience is, what it offers, and where it’s located.

It tells a compelling story while including information that will promote easy discoverability.

3. Mangishi Doll

short instagram bio idea: mangishi example

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Here’s another great example of a short, but effective Instagram bio. When you read this bio, you know what the brand is about and what they offer.

At the end of the day, if your bio doesn’t do either of these, that’s when you’re in trouble and should reassess. Otherwise, longer isn’t always better.

What The Best Instagram Bio Ideas Have in Common

In this article, we’ve covered a wide range of Instagram bio ideas. So how do you choose one for your brand?

Well, as long as it meets these criteria, you are set:

  • It tells a story.
  • It reflects your brand voice.
  • It complements other elements on your page.

There isn’t a single right way to write your Instagram bio. You can try a combination of these tactics and or stick to one method and find great success with both.

In addition, don’t be afraid to switch up your strategy during different times of the year, based on your marketing goals.

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Amazon announces AWS Clean Rooms



Elon Musk has acquired Twitter

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights.

“Using AWS Clean Rooms, customers can collaborate on a range of tasks, such as more effectively generating advertising campaign insights and analyzing investment data while improving data security,” said Dilip Kumar, vice president of AWS Applications, in a company release.

AWS Clean Rooms will become available in early 2023 in some U.S. markets, as well as in Europe and Asia Pacific markets.

Why we care. Through a number of partnerships over the last year, clean rooms have become more widely available for campaigns on the open web, as well as within “digital giants” (aka walled gardens) such as Amazon.

By including partners across identity, measurement and media, AWS can provide clean rooms for advertisers to execute campaigns outside of Amazon while gaining intelligence on campaign performance, all while keeping customer data secure.

Media partnerships. For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It can be challenging for our advertising clients to determine how to best leverage our deep, differentiated set of data sources to optimize their media spend across our combined portfolio of entertainment, sports, and news brands, which reach hundreds of millions of monthly viewers,” said Lindsay Silver, senior vice president of data and commercial technology at Fox Corporation, in a release. “AWS Clean Rooms will enable data collaborations easily and securely in the AWS Cloud, which will help our advertising clients unlock new insights across every Fox brand and screen while protecting consumer data.”

Additionally, DISH Media will allow advertisers and agencies to run their own analysis in AWS Clean Rooms to optimize future campaigns across their audience of 31 million consumers.

Identity. Amazon says new identity capabilities will roll out to advertisers in the coming months to help brands match and link customer records across channels without compromising anonymity. They’ve announced information services company Experian as an AWS Clean Rooms partner in helping brands enrich their first-party data.

“By combining Experian’s identity resolution capabilities with AWS Clean Rooms, customers can securely unify and analyze their collective data to derive deeper insights and deliver more personalized customer experiences,” said Aimee Irwin, senior vice president of strategy and partnerships at Experian, in a statement.

Measurement and analytics. Comscore is also signed on as an AWS Clean Rooms partner. This means that they will be using the AWS cloud to host brands and connect them to Comscore’s Media Metrix suite, powered by Unified Digital Measurement 2.0 and Campaign Ratings.

These partnerships insert the AWS Advertising and Marketing cloud into the digital ad ecosphere at a time when privacy and first-party enrichment are top priorities for brands.

Dig deeper: Why we care about data clean rooms

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About The Author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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