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10 Proven Strategies to Stand out on Social Networks

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10 Proven Strategies to Stand out on Social Networks

Social networks are one of the most powerful branding and marketing strategy tools. But for every effort and every action taken on social media to be effective, brands must constantly seek new ways to stand out in an already crowded landscape. Sometimes just listening to your audience or looking at what is happening with other brands in other industries can help you find the right ideas and strategies that will help you stand out.

10 proven strategies to stand out on social networks

1. Show your expertise with educational content

Most consumers do not want to be sold a product or service but prefer to be educated on the same product to make a more thoughtful purchasing decision without feeling like they have been duped.

Actually, most Internet users prefer to discover a product through content rather than traditional advertising. All brands have the expertise for which they can be recognized by their consumers as well as by their competitors.

By sharing your expertise, you will more easily gain the trust of your subscribers, who will no longer see you simply as a brand that promotes its products, but as an altruistic brand that is committed to educating them and sharing its knowledge.

In fact, consumers who watch videos are 1.81 times more likely to buy a product compared to those who don’t. With this in mind, you can enhance your expertise by creating informative explainer videos or tutorials that will inspire your subscribers and precisely meet their expectations.

2. Tell your story

Your brand’s story is what makes it unique because no other brand has the same thing to tell. You can talk about your values and what you are proud of, what you stand for and what you believe in. Talk about what inspires you to do what you do. Talk about the people who make your brand what it is. In short, enhance your brand heritage. It will help your audience identify with your brand by making it more human.

You can bring your brand to life on social media by giving an inside perspective and showing what you’re working on right now. You will give it more soul by showing that your brand is more than just a business and based on real people.

3. Show your personality

Brands that speak like automatons have little chance of really engaging their audience on social networks. To show off your brand’s personality, start by using social media to talk to your fans instead of talking to your fans.

If you respond to every comment or every solicitation with the same copy-paste message, your subscribers will see you as a simple automaton. To avoid this, show your human side and take care to develop a brand personality. Make your brand speak like a real person speaking.

4. Make your audience laugh

When a brand makes us laugh, we can easily create a connection like we would with a friend. Using humor on social media makes your brand more human by talking about topics that your audience can easily relate to. In addition to creating positive feelings in your community, humor has strong viral potential.

5. Be consistent and consistent

For your fans and targets to recognize your brand regardless of which social network you post to or what type of content you create, it’s essential to maintain visual consistency and consistency in tone.

To be identifiable, you can define graphic guidelines applicable to each post. You can also define your brand’s voice and the language and tone it uses on social media. Start by taking stock of your social media presence. Do all your branding elements form a unified and coherent brand image?

Set a posting schedule for your social networks and stick to it to keep a steady pace. Create appointments with your fans by posting your contests on the first Thursday of each month.

6. Share videos on social networks

In recent years, video content has been increasingly present on social networks. Video changes how brands express themselves and how Internet users discover a brand and its products. Video is popular content with Internet users that easily captures attention and arouses emotions, sometimes more quickly than other formats.

Video is also the most engaging content. Indeed, according to a study by Small Business Trends, video generates 13 times more shares than text and images collected on social networks. With video, you can show a new product or service on Facebook or Instagram. You can go behind the scenes and show all of your business.

Keep in mind that your videos should be tailored to each social network. Each platform has its own formats, uses and codes. On YouTube, for example, most videos are watched with sound, which is not the case with Facebook, where 85% of videos are watched without sound.

7. Make your fans brand ambassadors

To stand out on social networks, you can promote your subscribers by giving them the floor. You can ask your fans to share their stories or experiences of using your products.

To do this, create hashtags and encourage your fans to use them in their posts. Help them feel close to your brand and show them that they are part of a community, that of your brand. By leveraging the content generated by your subscribers, you can develop more meaningful relationships with them. You show that you trust them.

8. Ask your subscribers for their opinion

Your followers want to feel valued. Do ask them questions and challenge them. Their opinion can give you essential information about the perception of your brand and your products.

Be proactive on social media and don’t stop at just looking for engagement with your fans. Make them feel valued and respected by asking for their opinion or advice. By polling on topics specific to your industry, you can quickly generate conversations between you and your followers and even directly between your followers.

9. Focus on the right platforms

With the proliferation of social networks, it is easy to want to ensure a presence on every one. But you don’t have to. Besides, you shouldn’t force yourself to do it.

Determine which social networks your target audiences use and ensure a presence there only if you have a real strategy. Being on a platform just to be there will get you nowhere and may even harm you.

10. Partner with influencers

Working with influencers can be a great way to promote your products or services. Influencers are not just a promotional tool but are also a way of convincing people of the value of your products. In fact, according to a study conducted by Twitter, nearly 40% of users have made a purchase following a tweet from an influencer.

Suppose the influencers you target have an engaged and qualified audience. In that case, no matter how small, you will have a good chance of setting yourself apart from your competitors on social media, who will sometimes be content to promote their brand only on their own social media.

To conclude

If you follow at least one of these strategies, you will be well on your way to greatly improving your social media strategy. The main thing in a social media strategy is not to completely break with your brand’s personality and its values. Your brand must respect its tone and identity to be recognized by its community. In a word, create happy moments and a pleasant experience for your subscribers, do not make more noise on social networks than there already is.


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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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