MARKETING

130 Instagram Influencers You Need To Know About in 2022

Published

2 years ago

June 28, 2022

130 Instagram Influencers You Need To Know About in 2022

In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022.

But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand?

Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level:

Top Food Influencers on Instagram

Jamie Oliver (9.1M followers)
ladyironchef (620k followers)
Megan Gilmore (188k followers)
Ashrod (104k followers)
David Chang (1.7M followers)
Ida Frosk (299k followers)
Lindsey Silverman Love (101k followers)
Nick N. (60.5k followers)
Molly Tavoletti (50.1k followers)
Russ Crandall (39.1k followers)
Dennis the Prescott (616k followers)
The Pasta Queen (1.5M followers)
Thalia Ho (121k followers)
Molly Yeh (810k followers)
C.R Tan (59.4k followers)
Michaela Vais (1.2M followers)
Nicole Cogan (212k followers)
Minimalist Baker (2.1M followers)
Yumna Jawad (3.4M followers)

Top Travel Influencers on Instagram

Annette White (100k followers)
Matthew Karsten (140k followers)
The Points Guy (668k followers)
The Blonde Abroad (520k followers)
Eric Stoen (330k followers)
Kate McCulley (99k followers)
The Planet D (203k followers)
Andrew Evans (59.9k followers)
Jack Morris (2.6M followers)
Lauren Bullen (2.1M followers)
The Bucket List Family (2.6M followers)
Fat Girls Traveling (55K followers)
Tara Milk Tea (1.3M followers)

Top Fashion & Style Influencers on Instagram

Alexa Chung (5.2M followers)
Julia Berolzheimer (1.3M followers)
Johnny Cirillo (719K followers)
Chiara Ferragni (27.2M followers)
Jenn Im (1.7M followers)
Ada Oguntodu (65.1k followers)
Emma Hill (826k followers)
Gregory DelliCarpini Jr. (141k followers)
Nicolette Mason (216k followers)
Majawyh (382k followers)
Garance Doré (693k followers)
Ines de la Fressange (477k followers)
Madelynn Furlong (202k followers)
Giovanna Engelbert (1.4M followers)
Mariano Di Vaio (6.8M followers)
Aimee Song (6.5M followers)
Danielle Bernstein (2.9M followers)
Gabi Gregg (910k followers)

Top Photography Influencers on Instagram

Benjamin Lowy (218k followers)
Michael Yamashita (1.8M followers)
Stacy Kranitz (101k followers)
Jimmy Chin (3.2M followers)
Gueorgui Pinkhassov (161k followers)
Dustin Giallanza (5.2k followers)
Lindsey Childs (31.4k followers)
Edith W. Young (24.9k followers)
Alyssa Rose (9.6k followers)
Donjay (106k followers)
Jeff Rose (80.1k followers)
Pei Ketron (728k followers)
Paul Nicklen (7.3M followers)
Jack Harries (1.3M followers)
İlhan Eroğlu (852k followers)

Top Lifestyle Influencers on Instagram

Jannid Olsson Delér (1.2 million followers)
Oliver Proudlock (691k followers)
Jeremy Jacobowitz (434k followers)
Jay Caesar (327k followers)
Jessie Chanes (329k followers)
Laura Noltemeyer (251k followers)
Adorian Deck (44.9k followers)
Hind Deer (547k followers)
Gloria Morales (146k followers)
Kennedy Cymone (1.6M followers)
Sydney Leroux Dwyer (1.1M followers)
Joanna Stevens Gaines (13.6M followers)
Lilly Singh (11.6M followers)
Rosanna Pansino (4.4M followers)

Top Design Influencers on Instagram

Marie Kondo (4M followers)
Ashley Stark Kenner (1.2M followers)
Casa Chicks (275k followers)
Paulina Jamborowicz (195k followers)
Kasia Będzińska (218k followers)
Jenni Kayne (500k followers)
Will Taylor (344k followers)
Studio McGee (3.3M followers)
Mandi Gubler (207k followers)
Natalie Myers (51.6k followers)
Grace Bonney (840k followers)
Saudah Saleem (25.3k followers)
Niña Williams (196k followers)

Top Beauty Influencers on Instagram

Michelle Phan (1.9M followers)
Shaaanxo (1.3M followers)
Jeffree Star (13.7M followers)
Kandee Johnson (2M followers)
Manny Gutierrez (4M followers)
Naomi Giannopoulos (6.2M followers)
Samantha Ravndahl (2.1M followers)
Huda Kattan (50.5M followers)
Wayne Goss (703k followers)
Zoe Sugg (9.3M followers)
James Charles (22.9M followers)
Shayla Mitchell (2.9M followers)

Top Sport & Fitness Influencers on Instagram

Massy Arias (2.7M followers)
Eddie Hall (3.3M followers)
Ty Haney (92.6k followers)
Hannah Bronfman (893k followers)
Kenneth Gallarzo (331k followers)
Elisabeth Akinwale (113k followers)
Laura Large (75k followers)
Akin Akman (82.3k followers)
Sjana Elise Earp (1.4M followers)
Cassey Ho (2.3M followers)
Kayla Itsines (14.5M followers)
Jen Selter (13.4M followers)
Simeon Panda (8.1M followers)

Top Instagram Influencers

Jamie Oliver
David Chang
Jack Morris and Lauren Bullen
The Bucket List Family
Chiara Ferragni
Alexa Chung
Jimmy Chin
Jannid Olsson Delér
Grace Bonney
Huda Kattan
Zoe Sugg
Sjana Elise Earp
Massy Arias

1. Jamie Oliver

Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers.

top instagram influencers: jamie oliver

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2. David Chang

Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool.

3. Jack Morris and Lauren Bullen

Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)
have dream jobs — the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations.

4. The Bucket List Family

The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers.

5. Chiara Ferragni

Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year.

6. Alexa Chung

Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers.

top instagram influencers: alexa chung

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7. Jimmy Chin

Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent.

top instagram influencers: jimmychin

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8. Jannid Olsson Delér

Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations.

top instagram influencers: jannid

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9. Grace Bonney

Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed.

10. Huda Kattan

Huda Kattan took the beauty world by storm — her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle.

11. Zoe Sugg

Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits.

12. Sjana Elise Earp

Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT.

top instagram influencers: sjanaelise

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13. Massy Arias

Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life.

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MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

3 months ago

June 30, 2024

Entireweb News Bot

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

Description: These play before, during, or after a YouTube video on computers or mobile devices.
Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

Description: These appear in different spots on YouTube and usually use text or static images.
Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

Description: Appears to the right of the YouTube player on desktop.
Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

Placement: Before, during, or after a YouTube video.
Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds

Non-skippable In-stream Video Ads

Description: Must be watched completely before the main video.
Length: 15 seconds (or 20 seconds in certain markets).
Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1

Bumper Ads

Length: Maximum 6 seconds.
File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px

In-feed Ads

Description: Show alongside YouTube content, like search results or the Home feed.
Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line

Display Ads

Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
Image Size: 300×60 pixels.
File Type: GIF, JPG, PNG.
File Size: Max 150KB.
Max Animation Length: 30 seconds.

Outstream Ads

Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.

Masthead Ads

Description: High-visibility ads at the top of the YouTube homepage.
Resolution: 1920 x 1080 or higher.
File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

MARKETING

Why We Are Always ‘Clicking to Buy’, According to Psychologists

Published

4 months ago

May 28, 2024

Entireweb News Bot

Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

MARKETING

A deeper dive into data, personalization and Copilots

Published

4 months ago

May 27, 2024

Entireweb News Bot

A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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