Social media marketing is one of the most important aspects of any online marketing strategy. It allows businesses to connect with current and potential customers in a way that wasn’t possible before.
With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media.
But, like any other marketing strategy, tracking your social media marketing campaigns and the associated ROI is much needed to determine their effectiveness.
In this guide, we will look at 15 social media marketing metrics you need to track and measure the success of your campaigns.
Why Metrics Are Important To Optimize Social Media Campaigns
Social media allows businesses to share content with a broad audience and build a connection with existing (and potential) customers. This content may range from blog posts to images to videos and beyond.
And by sharing this content, businesses will help their customers learn more about them, what they stand for, and what they have to offer.
Creating a rich and engaging social media presence helps amplify your brand in a way that other digital marketing campaigns, such as paid search, could never provide.
But it’s not easy.
There are many objectives of social media marketing. Still, some of the most important ones include increasing brand awareness, driving traffic to websites or landing pages, and increasing leads or sales. This can be done using organic social media or paid campaigns.
Beyond the noticeable budgetary differences, the main difference between organic and paid social media is that organic social media relies on the platform and the audience to amplify the content.
Of course, every brand wants its posts to go viral–in a good way. However, according to SocialInsider, organic reach continues to decline on some of the most popular platforms, such as Facebook and Instagram.
On the other hand, paid social media involves paying for ads to be placed in front of a specific audience. Although a cost is involved, it provides much more control over who and how many people see your posts or ads.
Like PPC vs. SEO, both paid and organic social media have advantages and disadvantages.
Organic social media marketing is less expensive, but it may be difficult to reach a large audience without paid promotions. In contrast, paid social media marketing allows you to target a specific audience with your ads, which often results in a higher conversion rate. However, it may be costly to maintain a paid social media campaign for the long haul, especially with multiple products to support.
Overall, the best approach is possibly a combination of organic and paid social media marketing. This will allow you to reach the largest audience possible while still targeting the right people with your ads.
However, publishing a few ads and building a social following is not enough to drive social success. To drive home your message, you need to understand more about who is seeing, engaging with, and clicking on your social content.
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But, regardless of whether you’re using organic, paid social media, or both, it’s crucial to track your metrics to optimize your campaigns and ensure they are successful. This information is beneficial for businesses to optimize their social media campaigns for even greater success.
But before we get into the specific social media metrics you should be tracking, let’s look at why tracking social media analytics is vital for optimizing your campaigns.
Tracking social media marketing metrics allows you to:
- Identify what content and strategies are performing well
- Make improvements to underperforming content and strategies
- Evaluate the overall success of your social media marketing efforts
- Justify the investment in social media marketing to stakeholders
Top 15 Social Media Metrics That Matter
Now that we understand the importance of tracking social media metrics, let’s dive into the 15 key metrics you should be monitoring, broken down by the customer lifecycle stage.
Awareness metrics are important because they help businesses track how well they achieve their goal of increasing brand awareness.
By tracking how many people see their posts and how much reach they get, businesses will see whether their social media marketing campaigns are even getting in front of their intended audience. After all, if people don’t see the ad, they have no way to engage with it.
Social media awareness metrics typically include:
- Reach: The number of unique users who saw your content
- Impressions: The number of times your content was displayed, regardless of whether it was clicked on or not
- Social media mentions: The number of times your brand was mentioned on social media
- Follower Growth Rate: The increase in the size of your social media following
These metrics give you insights into the visibility and reach of your content.
Consideration metrics are important because they help businesses track how well they achieve their goal of getting people to consider their product or service. This block of metrics takes the user one step further down the purchase journey and helps determine if what you share resonates with them.
By tracking how many people are clicking on their links, watching their videos, or reading their blog posts, businesses are in a better position to decipher whether their social media marketing campaigns are effective or not.
Social media consideration metrics typically include:
- Engagement: The number of interactions with your content, including likes, comments, shares, and clicks
- Engagement Per Follower: Breaking down the metric above by the followers of that particular channel. This will help show how engaged your following is.
- Website traffic from social media: This metric measures how much website traffic is driven to your site through social media channels.
- Click-through Rate (CTR): This measures the number of clicks a link in your social media content receives, divided by the number of impressions it receives.
These metrics show how well your audience connects with and considers your content.
Conversion metrics help businesses monitor how well they achieve their goal of converting leads into customers. By keeping an eye on the number of prospects or customers generated from social media, it’s easier to figure out whether social media marketing campaigns are attracting the right audience.
Social media conversion metrics typically include:
- Social media leads: The number of leads generated through social media channels.
- Social media sales: The number of purchases that are attributed to social media channels
- Goal Value: A monetary value assigned to each goal, which could include an estimated value per new lead or the revenue generated from an online transaction
- Return on investment (ROI): This metric measures the overall return on investment for your social media marketing efforts, taking into account all other metrics and their impact on sales and revenue.
These metrics demonstrate the impact of your social media efforts on achieving business goals.
Advocacy metrics are essential because they help businesses see how successful they have been in getting customers to become advocates for their products or service.
A social media report template helps monitor the following business metrics:
- The number of followers a business has,
- The number of shares a post has, and
- The amount of positive sentiment a post has received.
Tracking this data is essential for companies to understand whether their social media marketing campaigns effectively turn customers into loyal advocates for the brand.
Social media advocacy metrics typically include:
- Reviews: Social proof is still an essential part of any sales process, so the number of reviews (both positive and negative) on social platforms is worth tracking
- Customer satisfaction: The level of satisfaction expressed by customers on social media, such as adding reinforcing comments to posts
- Brand sentiment: The overall perception and sentiment towards your brand on social media
These metrics (although harder to measure) showcase how well your social media presence fosters brand loyalty and advocacy.
Summary & Key Takeaways
The 15 social media marketing metrics listed in this guide are crucial for businesses to measure the success of their social media marketing campaigns.
By tracking awareness, consideration, conversion, and advocacy metrics, businesses are more informed to understand what’s working well and what needs improvement or tweaks.
Additionally, connecting the dots between social media performance and the resulting web traffic, leads, and sales help businesses correlate social media marketing efforts with their bottom line.
11 Email Marketing Design Tips to Drive More Revenue
When you think about what factors and processes are needed to get the most out of your email marketing campaigns, you might consider these first: more sophisticated personalization, leveraging first-party data more effectively, or more precise targeting and timing.
While those are all important, there’s another more fundamental aspect of email marketing that’s just as critical to success: email design.
With more than 333 billion emails sent and received every day, and adults logging more screen time than ever before, it’s never been more crucial to have well-designed emails that can quickly cut through the overflowing inbox clutter, capture recipients’ attention and compel them to take the desired action.
Whether you’re looking to supercharge your email newsletter or inject new life into your lifecycle email campaign strategy, here are 11 email design tips and examples that can drive site traffic, purchase intent, conversions and revenue.
“All aspects of email design – including accessibility, readability, layout and responsiveness – have a huge impact on open rates and conversions. In reality, email marketing design is the gatekeeper to campaign success.”
— Samantha McGrady, Tinuiti Strategist, Lifecycle Marketing
Essential Elements of an Email
You might not consider all these quote-unquote “design” components, but they all play a central role in how an email is perceived and consumed.
- Subject line
- Pre-header text
- Color scheme
- Body copy
- Signature and footer
- Unsubscribe button
The Eleven Keys to Effective Email Design
All elements of an email come together to create an overall design. Whether that design is cohesive or advances the objectives of the email depends on how well the individual elements are executed. Here are 11 tips for making email design work for you.
1. Responsive Designs Pay Off
Mobile-friendly email design is a must. While the exact percentage of emails opened on mobile devices like smartphones and tablets vary by source, it’s estimated that over half of all emails are accessed on mobile. That means ensuring an email displays correctly and can be read easily across devices, screens and resolutions are essential. If an email displays poorly, it’s likely to be deleted in under three seconds.
Utilizing a responsive email template will automatically adjust your email to fit the screen it’s being viewed on, whether that’s a desktop, laptop, smartphone or tablet. Most drag-and-drop email builders feature built-in responsive design templates, but you’ll also want to keep mobile formatting in mind when considering image size and the length of copy blocks within the email.
2. Keep Accessibility Top-of-Mind
One key aspect of email design that goes hand-in-hand with responsiveness is accessibility. Accessibility refers to an email’s ability to be received and understood by persons with disabilities or using assistive devices. So just as responsive design ensures that emails can be accessed across device formats, good accessibility practices preserve an email’s usability regardless of the recipient’s circumstances.
An accessible email will have a logical flow and high readability in terms of descriptive subject lines, links and headers, and larger and well-spaced typefaces. It will also use high color contrast and utilize alt-text liberally. Perhaps most importantly, an accessible email will not lean too heavily on visuals or hide information in images, as adaptive tools like screen readers can struggle to convert them.
Keeping accessibility top-of-mind is important for reaching the maximum percentage of your subscribers or target audiences and contributes to good overall email marketing usability.
3. Customize Your Pre-Header Text
Pre-header text used to be an afterthought, and many marketers defaulted to the first few words of email body copy. Now, because of the way emails are displayed in mobile and desktop inboxes, pre-headers are widely recognized as the second-most important text element after the subject line. Pre-header text indicates to the reader what the email is about; it’s essentially a visible meta-description of the email.
As such, the pre-header text should complement the subject line and reinforce the critical call-to-action within the email. It should, like the subject line, entice the recipient to open the email and keep reading while also reading while offering an informative preview of the email itself. And it needs to accomplish all of this concisely in an abbreviated space.
Crafting a compelling subject and pre-header pair can feel like writing poetry, but getting it right can significantly impact open rates and conversions.
4. Use an Effective Layout
The layout is the most recognizable aspect of email design and likely what most people think of first when considering the design elements of an email. Layout determines the flow of your content and the order in which your readers consume information. The most basic principles of email layout are maintaining organization and logical consistency, capturing attention through aesthetics, and manipulating the recipient’s eye where you want it to go.
- Organization: In essence, this means establishing a clear visual hierarchy. Try to display the most important information and convey essential details early on (higher) in the email.
- Aesthetics: incorporate white space to give your content breathing room and lend a more elevated look. Clutter and “walls” of text are difficult to read and lead to email abandonment. Instead, utilize negative space to accentuate key points and keep the recipient reading.
- Guiding the eye: Use directional cues to draw attention to the most essential part of your email. Effective layout templates leverage natural reading and eye movement patterns to focus the recipient on desired email elements.
Many email templates use the following common layout patterns, each of which guides the reader’s attention in specific ways:
- Z-pattern layouts place a zig-zag of content within the reader’s typical sight line, starting at the upper left corner.
- F-pattern layouts emphasize the left side of the email, inviting readers to return their eyes to that side for most information.
- Inverted pyramid layouts, perhaps the most familiar layout, load critical information at the top and create a visual funnel toward a CTA at the bottom.
These principles are laid out in the following two wireframe examples of common email layouts. Notice how both lean on the reading path of the human eye while maintaining a recognizable hierarchy and putting vital information up top:
5. Choose Colors Strategically
Color scheme is an essential element in any design, and emails are no exception. The right combination of colors – or the strategic limitation of a color palette – can elicit emotion, direct attention to important content, reinforce brand image or distinguish a single email from a series or campaign.
There is plenty of room for experimentation with color in email marketing. Still, good general rules of thumb are to avoid clashing colors or using too wide a variety of colors, use bright colors sparingly, and stay consistent with color usage across branded marketing assets. And as with accessibility and responsiveness, it’s also important to consider how an email is being viewed; for example, if being read on a mobile device in “dark” mode, pure black text can appear illegible.
It’s important to remember that color isn’t limited to graphical elements or iconography in the email; the text color used and dominant color in embedded images or photographs should also be considered. These colors should work in harmony to support your content, brand and the purpose of the email.
6. Use Clean and Clear Text
An organized layout and strategic use of color will go a long way toward making an email readable and effective. Ultimately, though, the information you want to communicate stems from the email copy itself. One hard and fast rule for text in an email is to be clear and concise.
Remember the 333 billion emails sent and received last year? Your target audience received some of those, and they almost certainly didn’t read every word of every email they received. So many of those emails were probably never opened, thanks to poor subject lines.
Emails should draw the eye with an attractive design but be easy to skim. Get to the point quickly, or risk ending up in the trash.
When in doubt, follow these guidelines:
- Maintain a good text-to-image ratio
- Keep the headline to two lines or less
- Keep text on a simple background so that it’s easy to read
- Bold or highlight keywords or phrases
“Reduce the cognitive load. We really want to create our emails to be clean and concise.”
— Sammi Nutsongtat, Klaviyo Design Specialist
7. Treat Email as a Brand Opportunity
Of all the potential touchpoints a recipient might have with your brand, the email you just sent them is unlikely to be their first. That makes it very important to keep email design consistent with your overall brand design.
Incorporating strong branding – not just a logo or a tagline, but brand-specific colors, imagery, typography and content tone – helps email recipients identify the message’s source and provides a more cohesive experience from the inbox to the landing page. That can reduce your bounce rate as users interact with your brand across different channels.
A good branding evaluation question to ask: If I removed our logo from these email designs, would our subscribers identify our company?
Your brand’s identity tells your story, so it’s important to be conscious of your email branding. Branding should remain consistent across all channels, whether email-to-email or email-to-website.
8. Your Typography Style Matters
Using a consistent typeface in email design can reinforce your brand image and identity, though, like color, there is some opportunity for experimentation. The most important thing to remember about typography is that it should be easy to read at a skimming pace and shouldn’t detract or add confusion to the message.
Emails can also contain more than one kind of typeface, for example, one font that looks better at a larger size for headers and another that looks cleaner for entire sentences of body copy. That said, too many different fonts in an email can make it hard to read. A limit of three fonts per email is a good common-sense rule. Again, a drag-and-drop email builder usually has several typeface options and suggestions for specific email elements or sections.
9. Personalize Elements of Your Emails
Personalization is one of the dominant themes across the marketing and advertising industries right now, as technological advancements and the rise in importance of zero- and first-party customer data have made true one-to-one, brand-to-customer engagement possible. Email marketing, which was perhaps the first marketing vector to make widespread use of basic personalization (think mail merge and auto-filled salutation lines), can also incorporate more sophisticated personalization techniques – and should.
The goal of personalization should be to make an email meaningful and valuable to the recipient. That means incorporating bespoke, custom content blocks based on customer data, including insights like purchase history or position in the customer lifecycle or buying journey. Narrow segmentation can help target specific customers, and personal touches like incorporating profile information or preferences can help humanize your brand and create stronger relationships.
In short, you should seize every opportunity to include more personalized elements in your emails.
10. Always Use a CTA
This might seem like email marketing 101, but no list of email marketing optimization tips would be complete without addressing calls to action or CTAs. Usually rendered graphically as a button, a good CTA should concisely describe the exact action the email reader can expect upon clicking and be placed at a point in the layout where the next step is logically implied.
Effective CTAs typically appear at the bottom of a section in a contrasting color to the email’s overall color scheme. Multiple CTAs can be used – some research suggests that having more than one CTA increases click-through rates – but only where the natural progression of the content suggests they appear. As with many of the design tips presented here, CTAs should be used in a cohesive, consistent manner.
11. Avoid Abrupt Design Changes
Consistency isn’t just important within an email; it’s also important across campaigns. Design shock, or suddenly presenting drastically different creative to an existing audience like your subscriber base, can impact the success of an individual email or an entire campaign.
When updating your email designs, consider rolling out the changes in an iterative fashion or testing the new creative out on a small group of subscribers before rolling it out to your entire audience.
As the example above illustrates, gradually transitioning to a new layout while keeping many other design elements consistent helps minimize the effect of design shock. Keep this in mind as you embark on new email campaigns or make universal changes to your email marketing approach.
How to Use A/B Testing to Improve Your Email Design
You can put as much thought and preparation into email design as possible, and the email might still fall short of performance expectations. The only way to ensure a successful campaign and maximize conversions is to engage in A/B testing by sending slightly different versions of an email to distinct segments of your audience. It’s a straightforward process that many email platforms support, but sadly, nearly 42.9% of marketers don’t know what to test.
When assessing an email design’s impact on an audience, there are various things you can test to help drive higher clicks, conversions, or overall performance. These include:
- Call to action button styling
- Overall layout
- Number of products featured
- Lifestyle vs. product imagery
- Cheeky vs. simple copy
- Animation vs. static
Once you know what to test for and have identified what you’re trying to prove, run a few test emails to sample groups, isolating one variable at a time over a series of weeks. Evaluate which works best for reaching, resonating with, and converting the most recipients, and you’ll gradually improve your conversion rates.
Resources & Tools to Improve Your Email Design Game
There is no shortage of email design tools available to help you get the most out of your email marketing strategy. Some are full-service email-building platforms, while others are helpful stock image sites or graphics libraries. Here are a few of our favorites:
Klayvio is a well-established, full-service email marketing platform optimized for ecommerce and featuring sophisticated personalization tools. Klaviyo’s robust library of customizable, responsive templates, support for A/B testing, and dynamic content capabilities can help users of all levels put email design optimization tips into action.
Need a more comprehensive and data-driven approach to email and lifecycle marketing? Our own Performance Creative offering is based on moments that matter and features integration with multiple channels and touchpoints throughout the customer journey.
It’s perhaps unsurprising that one of the biggest names in design software also has one of the most robust stock image catalogs available. Adobe Stock allows users to search for specific image types or browse by category, ensuring you’ll find the perfect photos or images for your email campaign.
Any design process – including email design – can be collaborative. Figma provides a platform to facilitate that collaboration that includes several email-specific features, including a library of visual assets teams can build themselves.
Design is a central aspect of email marketing performance, and getting it right can be the difference between a positive ROI campaign and a forgettable brand encounter. You can probably think of several marketing emails in your inbox that slapped a basic template together with uninspiring (and uninspired!) copy and called it a day. Or maybe not, because you deleted them without getting past the subject line.
Your email campaigns can help solidify customer relationships and prospects through accessible designs that embrace solid layout principles, on-brand typography and images, a concise and catchy subject and pre-header, logical CTAs and compelling copy. You’ll ultimately generate more opens, leads, conversions and revenue for your company, too.
Editor’s Note: This post was originally published by Greg Swan in August 2019 and has been updated for freshness, accuracy, and comprehensiveness.
How to choose a content marketing automation platform
A 1917 poster says in bold capital letters: “I WANT YOU FOR THE U.S. ARMY,” along with the famous image of Uncle Sam pointing at the viewer.
In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience.
One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. Today, businesses can automate many aspects of content marketing, and choosing the right platform for content marketing automation unlocks new efficiencies and return on investment for companies.
- Content marketing is a powerful way to reach customers by providing value through content.
- Automation makes content marketing efficient and convenient.
- Optimizely can help you take your content management to the next level.
What is content marketing?
Content marketing is a new strategy for reaching potential customers by delivering content they want to consume. Content marketing improves the brand’s image by providing useful or entertaining content which builds goodwill and brand recognition among potential customers.
Content marketing takes many forms: podcasts, digital video, webinars, articles, infographics and more. Creating and delivering quality content is difficult because it must deliver on multiple levels: it must be useful, entertaining and informative, but it must also inspire confidence and credibility. In other words, quality content marketing must be both good content and marketing material.
Why would a company spend its marketing dollars on content marketing instead of more direct forms of advertising? There are several reasons content marketing is a good choice for companies:
- Content marketing improves organic reach by delivering content that customers want to consume. This can range from entertainment like TikTok videos or online quizzes to more serious informative content like how-to guides and video conferences.
- Content marketing inspires confidence in your brand by establishing your company as an expert and key player in your industry.
- Content marketing improves goodwill by delivering personable, relatable content that meets customers where they’re at. Rather than trying to make customers interested in your company directly, content marketing capitalizes on the things your customer is already interested in.
How to automate content marketing
AI can’t host a podcast or present a webinar (at least not yet), but automation plays an important role in content marketing.
Social media is one of the largest opportunities for marketers. Social media is the second largest market within the world of digital advertising, second only to search marketing. Content marketing is uniquely poised to cover both categories as it can optimize content for organic search results and social media sharing.
This is where automation comes into the picture: automation can’t take over your social media presence for you, but it can take on some of the most tedious and error-prone aspects of your digital presence. Some key ways you can automate your social media content marketing are by scheduling posts, connecting various social media platforms to publish content on multiple platforms at once, regularly sharing your content, automatically promoting content and more.
Recently, AI has taken significant steps forward in Natural Language Processing (NLP), which makes AI chatbots a powerful way to connect with users on social media platforms (as well as on your platform).
A fan of the television show Arrested Development would finish the phrase “The money is in the…” with “banana stand,” but experienced marketers know that the right answer is “the money is in the list.”
This popular phrase refers to the fact that email marketing is one of the most important aspects of a marketing plan, and a longer list of quality leads is one of the most reliable ways to grow sales. Email newsletters are one of the most popular forms of content marketing but sending email after email is a tedious and treacherous process as it creates limitless opportunities for human error.
Automation revolutionizes email marketing by automatically sending emails. With a customer relationship management platform, email automation can automatically send emails based on milestones and timelines and personalize emails based on the customer’s name and history. This level of personalization is difficult for small businesses and impossible for large ones, but with automation, it’s straightforward and convenient.
One of the keys to marketing automation is tracking marketing communication performance. Marketers should be performing A/B testing to see which campaigns perform the best and merit further expansion, but tangibly measuring the outcome of these tests is difficult without the right tools.
Automation helps companies track the performance of their content marketing by collecting data from various platforms, bringing it all into one convenient place and providing metrics about the traffic and conversions coming from each piece of content.
Features of the right content marketing platform
Harnessing the value of these powerful automation options requires a quality content marketing platform. The right platform should include some qualities that maximize its usefulness.
- Flexibility. One of the essential functions of automation is the ability to share content on multiple platforms simultaneously. While this is already a powerful option, it becomes more powerful with a headless API that empowers you to deliver content on various platforms.
- Personalization. 71% of consumers expect companies to deliver personalized interactions, and 76% become frustrated when companies don’t personalize their communications. The right content marketing platform makes personalization second nature with robust personalization tools that go beyond copy-and-pasting names. Content marketing platforms like Optimizely target personalized digital experiences to dynamic customer segments.
- Capacity. Your business has unique needs, and your content platform shouldn’t hold you back. Rather than making your job harder, the right content marketing platform makes your job easier by offering a wide range of options and high-capacity storage for all your needs.
When it comes to content management, Optimizely is an industry leader. Optimizely’s advanced tools range from A/B testing, e-commerce support and headless digital experience management.
To learn how Optimizely can help you harness the power of automation and revolutionize your content marketing, request a meeting today to start the next chapter of your marketing journey.
Skills to Look for in a Freelance Software Developer
According to Statista, the number of software developers around the globe is expected to increase to 28.7 million by 2024.
Freelance software developers benefit companies because of the ease and speed with which they can be onboarded and used as project-specific resources. This blog will answer the most asked concerns about using contract services.
Benefits of Hiring Freelance Software Developers
When hiring a freelancer, your first expectation is impeccable skills and expertise, followed closely by cost savings, or vice versa. Here are the most popular reasons why companies choose to hire freelance talent.
Full-time employees cost an organisation a salary, as well as added investments in training, equipment, perks, overheads of utilities and rented space, and benefits such as healthcare and social security.
Freelancers work remotely using personal resources; businesses reduce investments without losing quality.
Businesses reduce financial risk by working with freelancers on an hourly, monthly, or project basis. Setting a clearly worded contract that the freelance software developer agrees to and signs, mitigates financial risk and clearly stipulates ownership of intellectual property.
Freelancers with niche expertise such as software development company in London, provide companies with the best talents for their projects. Hiring freelancers for different projects allows businesses to match the varying demands of each project, streamlines workflows and ensures productivity.
Businesses choose professional freelancers expecting them to complete any given task with minimum input from the organization. You can access talent from across the globe on platforms such as UpWork, People Per Hour, Fiverr, and Toptal, amongst others. Client reviews on such portals help in assessing proficiency and expertise.
A freelancer is as good as her or his portfolio. Successful freelancers achieve credibility by building long-term relationships and providing consistent quality. Freelancer work depends on referrals and good reviews, hence a potential contract employee’s work portfolio, and reviews showcase their abilities.
Skills of A High-Quality Freelance Software Developer
The first criterion for hiring a developer for your project is knowing what skill sets are needed. List your project specifications to customise your search and determine the expertise required for the project. Freelance developers may work on web development (front-end, back-end, or full-stack developers) or mobile application development.
Front-end freelance developers
Back-end freelance developers
Full-stack freelance developers
Mobile app developers
Mobile app developers develop, create, and test mobile applications for iOS and Android operating systems. Mobile app developers have programming language skills such as NodeJS, PHP, Python, or Ruby on Rails. They must also be proficient in back-end frameworks, database management and security, and hardware interaction. They need expertise in UI/UX design, security, and the Internet of things (IoT) for mobile devices.
How to Locate the Best Freelancers Online
Talent portals such as Upwork, People Per Hour, and Fiverr showcase many talented freelance software developers. Here are steps on how to hire talent from an online opportunity marketplace.
Set a Hiring Budget
Look for similar job postings to learn what are the current hourly rates for the work you require. Define a reasonable budget. Beware that a freelance software developer may have higher hourly rates than regular employees.
Clearly Define Project Requirements
Freelancers can be effective resources when you provide clear details about your project requirements. Be sure to mention the following
- Allocated Budget
- Payment terms
- Project start and end dates
- Clear job descriptions
- Project expectations
Shortlist and Assess Freelance Software Developers
Top software developers typically work harder and achieve results because client reviews are essential to their ongoing success. The details you post make it easier for them to determine if they fit your requirements. Once you begin receiving qualified responses, choose according to their ratings and reviews, your interview process, and any sample project to build software and check their skills.
Six Factors to Consider when Hiring Freelance Sofware Developers
Hiring a freelancer revolves around their technical skills, certifications and education, attitude towards work, and ability to deliver results. Here are some crucial pointers to help you find the most appropriate fit for your project.
Freelancers must be able to handle the technical requirements of the project. They should be well-versed in software stacks, coding, development and task management software, version control tools, and deployment processes. Freelance software developers may charge more for specific technical abilities such as mobile app development, web development, or project rescues.
Freelancers who have worked on similar projects will have come across pain points and solutions. Any relevant experience enhances their expertise for your project and boosts their ability to strategise toward productive outcomes. Note that a freelancer’s experience typically increases their pay rate.
Experience and expertise increase a freelancer’s worth, but their services must provide value for your money. Knowing current hourly or project rates ensures that you are connecting with the right candidates. Freelancers that accept less payment may be new to the market and want to create a client base. Or, are choosing to supplement their income with multiple projects, which may reduce their work quality.
Education and certifications improve a freelancer’s pay scale, but they do not signal a freelancer’s abilities. The easiest way to gauge work ethic is from social proof such as client endorsements and their portfolio. A professional freelance software developer will openly share these details, with their client’s approval, of course.
A reliable freelancer will have a long-standing client base, developed by consistent efforts and proven results. The more repeat customers a freelancer has, the better the chances of them being dependable. The following actions demonstrate the integrity of any freelance work and can be testified by customer reviews.
- Following instructions
- Regular updates
- Quickly responding to queries
- Willingly accepting critique
- Meeting deadlines consistently
One of the best features of acquiring freelance talent is access to global resources. Ensure that your communication skills match. Also, check that the culture and holidays in the freelancer’s location do not conflict with project development. Location can also affect fees, where freelancers in the USA charge the highest as compared to their Asian counterparts.
Finding and hiring the right freelance software developers is easy when you have the necessary checklists in place. Software development work is complex, make sure you are vetting your candidates carefully to get the best fit for your project. Good luck!
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