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16 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

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16 hidden facebook marketing tools that will increase your engagement by 154

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

For example, I once spent $400,000 on Facebook fan page likes.

I still feel dumb for that one.

The engagement just wasn’t there. I had a large number of fans, but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, and insights (and a few external tools) could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

That’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154 percent, as I did.

Before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free).

Some of the hidden tools I’ll share are within Facebook; you just don’t know about them.

Hidden Facebook Tool #1: Facebook Messenger Marketing

This one is hiding in plain sight: Facebook Messenger marketing.

Hidden Facebook Marketing Tools That Will Increase Your Engagement

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

The best way to get started with Facebook Messenger marketing is with MobileMonkey.

MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.

And best of all, it’s free.

Hidden Facebook Tool #2: Comment Guard (Private Reply via Messenger)

A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.

Here’s how it works:

  1. You post something on Facebook as usual.
  2. People comment on your post.
  3. Anyone who comments on the post gets your automatic private reply in Messenger.
  4. When they engage with this reply, they are added to your Facebook Messenger contact list.

The mobile screenshot below displays exactly what happens.

Hidden Facebook Marketing Tools That Will Increase Your Engagement messenger tool

Say you post something on your Facebook page that has high engagement potential, such as a meme, a quiz, a contest, a question, whatever. All the comments aren’t just comments anymore; they’re warm leads.

You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.

  1. Just click the “FB comment guard” button using the MobileMonkey app.
  2. Create an autoresponder message.
  3. Point them to your Messenger chat landing page.
  4. Add the comment guard to your selected Facebook post.
Hidden Facebook Marketing Tools That Will Increase Your Engagement comment guard from mobile monkey

Hidden Facebook Tool #3: Click to Messenger Ads

A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.

It looks like this:

Hidden Facebook Marketing Tools That Will Increase Your Engagement messenger bot example

Once the person starts the Facebook Messenger sequence, they are a lead. Then, the chatbot takes over to bring them through the conversion funnel.

For example, you could have your chatbot ask users questions, and send them offers based on their responses.

It can be hard to manually respond to thousands of messages. Instead, you can direct those chat from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.

Facebook strategies messenger bot sequence

Check out this article, for step by step instructions on leveraging this strategy.

Hidden Facebook Tool #4: Chat Blaster

Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.

I’ve managed chat blasting campaigns that scored a 96.9 percent open rates in just sixty minutes.

facebook hidden strategies chat blasting

With MobileMonkey, you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.

To start, just click “Chat Blaster” in the app.

facebook hidden tools chat blaster from mobile monkey

Chat Blaster also has the ability to segment audiences. Many of the campaigns I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.

Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.

facebook hidden tools segment audience for chat blast

Your audience can perform self-segmentation when the chat blast sends.

example of audience segmentation mobile monkey chat blast hidden facebook tools

Hidden Facebook Tool #5. Warm Engaged Invites

One tactic that I’ve used to build my Facebook audience is by personally inviting people who engage with my Facebook page to become a page fan.

From your business Facebook page (desktop), find a post that has engagement.

hidden facebook tools facebook fan ask

Using this tool, you view the people who engaged with your post and can invite people to like the page.

The reason why this is valuable is that you’re able to target engaged fans. If you have a lot of Facebook fans, but not a lot of engagement, Facebook’s algorithm will punish you.

Instead, identify those people who will be engaged and manually invite them.

Hidden Facebook Tool #6: Send Personal Invites in Messenger

Another strategy is inviting your friends to like your business page, and also sending the invite in Messenger.

This allows you to personalize the message and give them two touches instead of just one.

Click on the “Community” button on your Facebook page, then click “Invite Friends to Like Your Page.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

invite friends to like your facebook page

Hidden Facebook Tool #7: Competitor Ad Espionage

I’m a huge fan of ethical espionage.

In the world of SEO, it’s not that hard.

Just plug in a URL to something like RankSignals.

hidden facebook tools rank checker

Boom, you have intel.

rank checker hidden facebook tools

A lot of this data is really helpful.

rank signals back link checker

With so many brands now spending millions of dollars on Facebook ads, how do you get a handle on that kind of information?

You will not be able to get your competitor’s targeting info and ad spend but you can find out where, how often, and what the competition is advertising.

Hidden Facebook Tool #8. View Competitor’s Ads

Ever wish you could see exactly what ads your competitors are running? Actually, you can — right in Facebook.

Let’s say I’m the competition and you want to spy on me. First, find my Facebook page and tap the “i” button. (It might be on the right or under the “Details” tab, depending on the device you’re using.)

I to spy on competitors Neil Patel facebook hacks.

On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. This can be handy intel.

facebook hidden tool access ad library

Tap on “Go to Ad Library.”

If the page is (or has) run ads, you’ll be able to see them here. This means you can see the ads they are running now and see what they have run in the past.

facebook hidden tools view ads

Granted, you don’t have access to insights about how well ads performed, but you can see if they tend to use the same ad copy or types of images and use those strategies for your own page.

Hidden Facebook Tool #9:  Page Competition Gauge

I like to have a solid understanding of who my competition is and what they’re up to.

How do I know who my competition is? Thankfully, Facebook’s algorithm has figured it out for me.

To use this feature, go to your Facebook Page Insights. From Insights, scroll down until you see “Pages to Watch.”

hidden facebook tools pages to watch

By default, Facebook shows you five potential competitors, but you can view more by clicking “See More Suggested Pages.”

When you add a competitor to your watched pages, you’ll be able to keep up with their activity, growth rates, total likes, and the frequency of their posts.

This information will help you understand how you’re doing and what you might need to change.

Hidden Facebook Tool #10: Find Where Your Followers Are Coming From

It is important to figure out where your followers are coming from so you can know how to get more.

One helpful way to get this information is again through Page Insights.

facebook hidden tools insights
Then look for “Where your page follows happen.”
facebook hidden tools where your page follows happen

Facebook shows you follow quantities according to five locations:

  1. Uncategorized Desktop
  2. On Your Page
  3. Search
  4. Page Suggestions
  5. Ads

If a particular source shows large follow rates, try to reverse engineer what happened, then do it again.

Hidden Facebook Tool #11: Identify Audience Signals on Page Insights

One way that I use metrics to improve my targeting is to view my Facebook page insights, particularly the demographic information.

When viewing this information, I’m looking for strong positives — indications that my audience favors a particular demographic.

For example, this page demonstrates a strong positive for men and women between the ages of 25-44.

Facebook page insights demographics

If you’re 21, there’s only a small chance you’re going to be interested in my page. By contrast, if you’re a 30-year old male, there is a far stronger likelihood that you will have an interest in this page.

This information helps me know how, where, and upon whom to focus my marketing and advertising efforts.

Hidden Facebook Tool #12: Pull Email Addresses

Building an email list is tough these days. No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

Here’s what the bot looks like in MobileMonkey.

facebook hidden tools ask for email address

As long as you set the input type as email, Facebook will know to pull the user’s email address as they’ve entered it when creating a Facebook account. No typos, nothing.

facebook hidden tool use mobile monkey to ask for email addresses

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

Hidden Facebook Tool #13: Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

facebook hidden tool get phone numbers with mobile monkey

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform

Understandably, people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your website, for instance.

It’s quite a different comfort level when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

All that your contact has to do is tap their phone number.

facebook hidden tool ask for phone number

Hidden Facebook Tool #14: Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a chat widget on nearly every page.

facebook hidden tool chat widget

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the brand and the marketing funnel.

Hidden Facebook Tool #15: Track Specific Facebook Conversions

The good thing about Facebook Ads Manager is that you have access to a ton of information.

The bad thing about Facebook Ads Manager is that you also have access to a ton of information.

Take conversions, for example.

If you’re tracking them, good for you. But which conversions are you tracking? Here are the options:

Hidden facebook tools conversions

I call this one “hidden” because true conversions are essentially in Ad Manager underneath a lot of other noise.

You have to narrow down your conversion tracking to just the conversions that you need to know about.

For one of my businesses, I only focus on five types of conversions.

facebook hidden tools ad conversions

Everything else is useless.

I’ve written about this before; when you get clarity on what to track, you’ll do a lot better at making real progress with your Facebook advertising.

Hidden Facebook Tool #16: Messenger Drip Campaigns

If you’ve been in internet marketing for any amount of time, you know how potent a good drip campaign can be.

Imagine increasing this potency by 10x.

That’s exactly what a Facebook Messenger drip campaign can do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get started.

hidden facebook tool drip campaign

Unlike an email drip campaign, which can take days or weeks to complete, a Facebook Messenger drip campaign can be completed in a matter of minutes or hours.

Plus, when you use a chatbot, the entire sequence can be interactive. You can create choices and engage the user on a far deeper level.

Facebook Hidden Marketing Tools FAQs

How can I use Facebook as a marketing tool?

You can use Facebook to run ads, create and promote your own Facebook business page, join groups related to your industry and post your promotional content there.

Why is Facebook a great marketing tool?

As of 2021, there are about 2.85 billion Facebook users, meaning you have access to an unbelievably huge audience.

What are some Facebook marketing tools?

Facebook offers content curation, ad builders and campaign building, A/B testing, campaign measurement and reporting, hashtag targeting, and more.

How do I start marketing on Facebook?

If you want to market on Facebook, your first step should be to perform competitor research. Look into how your competition uses it to market their products or services, and figure out what they are doing well, and go from there.

Hidden Facebook Marketing Tools Conclusion

There’s way more to Facebook than meets the eye.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

  • Interactivity and dialogue: Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do buy, read, visit, or watch, you are opening up a conversation.
  • Speed of engagement: Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a Pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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Christian family goes in hiding after being cleared of blasphemy

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Christian family goes in hiding after being cleared of blasphemy

LAHORE, Pakistan — A court in Pakistan granted bail to a Christian falsely charged with blasphemy, but he and his family have separated and gone into hiding amid threats to their lives, sources said.

Haroon Shahzad (right) with attorney Aneeqa Maria. | The Voice Society/Morning Star News

Haroon Shahzad, 45, was released from Sargodha District Jail on Nov. 15, said his attorney, Aneeqa Maria. Shahzad was charged with blasphemy on June 30 after posting Bible verses on Facebook that infuriated Muslims, causing dozens of Christian families in Chak 49 Shumaali, near Sargodha in Punjab Province, to flee their homes.

Lahore High Court Judge Ali Baqir Najfi granted bail on Nov. 6, but the decision and his release on Nov. 15 were not made public until now due to security fears for his life, Maria said.

Shahzad told Morning Star News by telephone from an undisclosed location that the false accusation has changed his family’s lives forever.

“My family has been on the run from the time I was implicated in this false charge and arrested by the police under mob pressure,” Shahzad told Morning Star News. “My eldest daughter had just started her second year in college, but it’s been more than four months now that she hasn’t been able to return to her institution. My other children are also unable to resume their education as my family is compelled to change their location after 15-20 days as a security precaution.”

Though he was not tortured during incarceration, he said, the pain of being away from his family and thinking about their well-being and safety gave him countless sleepless nights.

“All of this is due to the fact that the complainant, Imran Ladhar, has widely shared my photo on social media and declared me liable for death for alleged blasphemy,” he said in a choked voice. “As soon as Ladhar heard about my bail, he and his accomplices started gathering people in the village and incited them against me and my family. He’s trying his best to ensure that we are never able to go back to the village.”

Shahzad has met with his family only once since his release on bail, and they are unable to return to their village in the foreseeable future, he said.

“We are not together,” he told Morning Star News. “They are living at a relative’s house while I’m taking refuge elsewhere. I don’t know when this agonizing situation will come to an end.”

The Christian said the complainant, said to be a member of Islamist extremist party Tehreek-e-Labbaik Pakistan and also allegedly connected with banned terrorist group Lashkar-e-Jhangvi, filed the charge because of a grudge. Shahzad said he and his family had obtained valuable government land and allotted it for construction of a church building, and Ladhar and others had filed multiple cases against the allotment and lost all of them after a four-year legal battle.

“Another probable reason for Ladhar’s jealousy could be that we were financially better off than most Christian families of the village,” he said. “I was running a successful paint business in Sargodha city, but that too has shut down due to this case.”

Regarding the social media post, Shahzad said he had no intention of hurting Muslim sentiments by sharing the biblical verse on his Facebook page.

“I posted the verse a week before Eid Al Adha [Feast of the Sacrifice] but I had no idea that it would be used to target me and my family,” he said. “In fact, when I came to know that Ladhar was provoking the villagers against me, I deleted the post and decided to meet the village elders to explain my position.”

The village elders were already influenced by Ladhar and refused to listen to him, Shahzad said.

“I was left with no option but to flee the village when I heard that Ladhar was amassing a mob to attack me,” he said.

Shahzad pleaded with government authorities for justice, saying he should not be punished for sharing a verse from the Bible that in no way constituted blasphemy.

Similar to other cases

Shahzad’s attorney, Maria, told Morning Star News that events in Shahzad’s case were similar to other blasphemy cases filed against Christians.

“Defective investigation, mala fide on the part of the police and complainant, violent protests against the accused persons and threats to them and their families, forcing their displacement from their ancestral areas, have become hallmarks of all blasphemy allegations in Pakistan,” said Maria, head of The Voice Society, a Christian paralegal organization.

She said that the case filed against Shahzad was gross violation of Section 196 of the Criminal Procedure Code (CrPC), which states that police cannot register a case under the Section 295-A blasphemy statute against a private citizen without the approval of the provincial government or federal agencies.

Maria added that Shahzad and his family have continued to suffer even though there was no evidence of blasphemy.

“The social stigma attached with a blasphemy accusation will likely have a long-lasting impact on their lives, whereas his accuser, Imran Ladhar, would not have to face any consequence of his false accusation,” she said.

The judge who granted bail noted that Shahzad was charged with blasphemy under Section 295-A, which is a non-cognizable offense, and Section 298, which is bailable. The judge also noted that police had not submitted the forensic report of Shahzad’s cell phone and said evidence was required to prove that the social media was blasphemous, according to Maria.

Bail was set at 100,000 Pakistani rupees (US $350) and two personal sureties, and the judge ordered police to further investigate, she said.

Shahzad, a paint contractor, on June 29 posted on his Facebook page 1 Cor. 10:18-21 regarding food sacrificed to idols, as Muslims were beginning the four-day festival of Eid al-Adha, which involves slaughtering an animal and sharing the meat.

A Muslim villager took a screenshot of the post, sent it to local social media groups and accused Shahzad of likening Muslims to pagans and disrespecting the Abrahamic tradition of animal sacrifice.

Though Shahzad made no comment in the post, inflammatory or otherwise, the situation became tense after Friday prayers when announcements were made from mosque loudspeakers telling people to gather for a protest, family sources previously told Morning Star News.

Fearing violence as mobs grew in the village, most Christian families fled their homes, leaving everything behind.

In a bid to restore order, the police registered a case against Shahzad under Sections 295-A and 298. Section 295-A relates to “deliberate and malicious acts intended to outrage religious feelings of any class by insulting its religion or religious beliefs” and is punishable with imprisonment of up to 10 years and fine, or both. Section 298 prescribes up to one year in prison and a fine, or both, for hurting religious sentiments.

Pakistan ranked seventh on Open Doors’ 2023 World Watch List of the most difficult places to be a Christian, up from eighth the previous year.

Morning Star News is the only independent news service focusing exclusively on the persecution of Christians. The nonprofit’s mission is to provide complete, reliable, even-handed news in order to empower those in the free world to help persecuted Christians, and to encourage persecuted Christians by informing them that they are not alone in their suffering.

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Individual + Team Stats: Hornets vs. Timberwolves

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CHARLOTTE HORNETS MINNESOTA TIMBERWOLVES You can follow us for future coverage by liking us on Facebook & following us on X: Facebook – All Hornets X – …

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