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20 Best Webinar Software Platforms of 2022



20 Best Webinar Software Platforms of 2022

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software.

In a blind test run by the team at Business2Community, it was discovered that live webinars got 2.3x the number of registrants than an on-demand video, and had 23% more.

In addition, live attendants were also more attentive as participants viewed an average of 80% of the live webinar content. That type of turnout can aid your business in lead generation and more conversions if they’re immersed in what you have to say.

To better engage with your audience and meet your marketing objectives, you have to choose the best software to host your webinars. In this post, we’ve listed our favorite webinar software platforms. If you’re in a pinch, we’ve divided them by category for easy research.

Best Webinar Software for Marketers

1. WebinarNinja

best webinar software for marketers: webinarninja

Optimizing for the customer journey is crucial and WebinarNinja knows it. The team of WebinarNinja focused Its tool development on making it easy to track and customize according to a prospect’s position in the funnel. We love how this platform:

  • Integrates with CRMs like HubSpot so you can easily track your leads.
  • It offers a gated landing page option to charge for events, which is an excellent option for hosting online conferences or other high-value content alongside regular webinar programming.
  • Provides more targeted, customized tracking with a Facebook Ad tracking pixel on webinar attendees.

2. WorkCast

best webinar software for marketers: workcast

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As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has many helpful features. Whether you’re offering live or on-demand webinars, creating evergreen content, or a combination of all three, WorkCast has your back with:

  • Integrations with all of the most popular CRMs, including HubSpot, so you can track your leads and follow up automatically.
  • No downloads or plugins are required to host, attend, or present at webinars.
  • The option for simulative webinars uses pre-recorded video combined with a live Q&A session or presentation.
  • All of the benefits of viewer engagement, without the stress of organizing a live webinar.

3. LiveWebinar

best webinar software for marketers: livewebinar

When you’re looking for a powerful webinar platform, LiveWebinar is one of the most versatile options available on the market today. Whether you’re someone who regularly hosts webinars, a teacher, a recruiter, or anyone else who can make use of an online communication tool, LiveWebinar can be a good option for you.

The platform works right from your browser and is free from plugins or downloads. It works on all major browsers, as well as mobile devices.

LiveWebinar is reliable and has been proven in action time and again. Here are some of the platform’s key features:

  • Customize the logo and background, ads banner, and the colors of windows and fonts to create a room that reflects your brand fully.
  • Use the whiteboard and screen sharing features to illustrate your ideas, or use features like polls & tests, and breakout rooms to start discussions.
  • Integrate the marketing, education, or email tools that you use daily, such as MailChimp, Zapier, Integromat, HeySummit, and plenty more.

4. Demio

best webinar software for marketers: demio

Demio is a great webinar platform for both PC and mobile devices with a sleek design and intuitive user interface. It’s an effective live video tool for marketers looking to host live or automated events that can assist in lead and demand generation goals. Our favorite features are:

  • Material sharing like slides and videos can be done on the platform while streaming.
  • The ability to give attendees permission to use their microphones and webcams for a more interactive experience.
  • Poll presentations, handouts, and call to action on the platform to further engage your audience.

Best Webinar Software for Small Businesses

5. WebinarGeek

best webinar software for marketers: webinargeek

An easy-to-use platform that provides live, on-demand, and hybrid webinar features. With Its smart marketing features, you’ll be able to attract viewers and convert them to customers within the same platform. Priced reasonably for small businesses, WebinarGeek has several great tools, including;

  • No downloads are required for your audience, which makes it easy for non-tech audiences to attend.
  • Create your webinar channel to showcase all your on-demand and future webinars in one place.
  • Highly rated customer support (9.8/10 on G2) that will help you set up and deliver seamless webinars.

6. Accelevents

best webinar software for marketers: accelevents

Accelevents is a virtual event platform that’s easy to use and truly moves the needle. This platform can help you build and manage online events that engage, make an impact, and drive growth for your small business. Outstanding features include:

  • Live streaming that can support over 100,000 attendees.
  • Community building opportunities with the ability to enact breakout sessions.
  • In-depth analytics reporting on engagement insights and lead reports.

7. WebinarJam

best webinar software for marketers: webinarjam

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Marrying a simple interface with comprehensive tools makes WebinarJam an easy favorite for small businesses looking to run live webinars, even on the go. We love Its:

  • Customizable templates, such as waiting room graphics and emails, for an on-brand experience.
  • Ability to add up to six co-presenters, making it easy to produce a collaborative and high-value presentation. You can even inject pre-recorded video for additional presentation options.
  • Automatic recording function, which makes it easy to follow up with registrants who missed the live recording.

Best Webinar Tools for Training and Classroom Sessions

8. ClickMeeting

best webinar tools for training and classroom sessions: clickmeeting

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ClickMeeting offers webinars and video conferencing in one tool. Schedule meetings or webinars easily, and scale your webinar program with ClickMeeting’s 5000 attendance capacity.

ClickMeeting is particularly useful for running training and classroom-style presentations because of its:

  • Customizable waiting rooms with agenda layouts, file delivery, and presenter information.
  • Full suite of webinar tools including additional rooms, whiteboards, and polls.
  • Ability to join and deliver webinars on the go with the ClickMeeting mobile apps.

9. Loom

best webinar tools for training and classroom sessions: loom

Loom is a screen recording software platform that allows users to share webinars, instructional videos, and other presentations to audiences asynchronously. Trusted by over 14 million people, some favorited features include:

  • Speakers can record both their screens and webcams for a more intimate experience.
  • While asynchronous, recipients can use emoji reactions, time-stamped comments, and interactive features to respond to videos and keep your team connected.
  • Easy access to Loom recordings without logins or passwords, recipients can access your recordings with a link.

10. Adobe Connect

best webinar tools for training and classroom sessions: adobe connect

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Adobe Connect is ideal for guided training and seminars where you need to “set the stage” for your audience. Its classroom tools enable students to work together effectively. You can also:

  • Create breakout sessions, whiteboards, and teaching aids to help you deliver your message effectively.
  • Set up multiple “topic chats” to keep discussions on track.
  • Read your audience’s digital body language with advanced analytics to help you improve your delivery.

Best Free Webinar Software

11. Zoom

best free webinar software: Zoom

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While many of us may have used Zoom for meetings, it’s also a great choice for webinars.

Because so many people are familiar with Zoom, hosts, and attendees both find it easy to use. Plus, if you’re on a tight budget, you can use Zoom’s video conferencing platform for small, free webinars (up to 100 participants).

Some of the benefits of Zoom include:

  • Keeping the focus on the presenter’s video, rather than slides, makes for more human interaction.
  • Leveraging virtual backgrounds, studio effects, and background noise suppression.
  • Dedicated live event support, including monitoring and moderation.


best free webinar software:

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One of the only wholly free webinar platforms, is still a powerful solution. It’s completely browser-based (which means no downloads for you or your guests), and:

  • Offers one-click recording so you never miss out on saving your webinar.
  • Has screen- and file-sharing capabilities so you can share your presentation materials effectively.
  • Allows you to host up to 1000 guests.

13. Zoho Meeting

best free webinar software: Zoho meeting

Zoho Meeting is a free online meeting platform that allows you to hold online meetings with real-time audio, video, and screen sharing at zero costs. Some features unique to ZoHo include:

  • Secure moderator controls like the ability to lock meetings, seamlessly switch presenters and properly hand control of screen presentation options to different collaborators.
  • Offers online and dial-in attendance for people with different devices or mediums.
  • Co-branding in meeting invites and reminders for attendees to see.

Best Live Webinar Software

14. Zuddl

best live webinar software: zuddl

Zuddl is a live webinar platform like no other. With its software, your audience can feel like they’re walking into a virtual convention with unique widgets, hotspots, buttons, and iFrames to create an experience just like a physical event. Along with these capabilities, other standout features include:

  • Zuddl’s inbuilt ticketing and email tools let you create customized registration pages and disburse paid or unpaid event passes through automated emails.
  • Android and iOS-based mobile apps that help attendees join the event while being on the move.
  • 50+ pre-built 3D themes for more intuitive sessions to better serve the purpose of your webinars.

15. Riverside

best live webinar software: riverside

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For businesses looking to engage wide audiences in real-time, Riverside is a wonderful resource. This remote platform doesn’t skimp on quality, in fact, it offers users clear and uncompressed audio and supports up to 4K video resolution. What we like most about it is:

  • Users can simultaneously stream webinars on other channels like YouTube, LinkedIn, and more.
  • Live audience members can chime in or leave feedback during broadcasts.
  • You can hold dynamic discussions with up to eight participants.

16. On24

best live webinar software: on24

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On24 is the enterprise platform that does it all, as noted in Its positive reviews on G2: “We had a wide variety of needs for a service like this — internal training, external publications, panel forums, expert-led seminars, and more. We felt that ON24 checked every box.”

On24 specializes in live broadcasts and has a host of features designed to increase customer engagement with your video presentations. We love Its:

  • Enterprise-level streaming quality. They’re built for big events that need to stream smoothly.
  • Engagement analytics that integrate with your business intelligence platforms for better audience segmentation.
  • Engagement hub that stores past webinars for an “always-on” experience.

17. BigMarker

best live webinar software: bigmarker

BigMarker is the world’s most customizable platform for webinars and virtual events. This browser-based platform is easy to access for audience members, with no downloading needed and has extensive third-party app integrations.

  • Engage with up to 10,000 audience members in one webinar.
  • No limits to the number of presenters in a discussion.
  • Includes the tools you need to promote your content, monetize your webinars, and measure everything to grow your audience

18. Jumbo

best live webinar software: jumbo

Jumbo is a newer webinar software platform that simplifies the live-streaming process. Made to be compatible for PC and mobile devices, it provides a no-fuss webinar service that customers can enjoy with features such as:

  • White label formatting to let your brand be the main focus of any webinar.
  • Interactive features such as live chat, breakout sessions, polls, trivia, and user profiles help your audience engage deeper with your content.
  • Intuitive user interface that is easy to use, even for those who aren’t tech-savvy.

19. GoToWebinar

best live webinar software: gotowebinar

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A best-in-class option that makes running a live webinar feel positively smooth. Equipped with the greatest hits of live webinar management like engagement tools, automatic recording, and excellent integrations, GoToWebinar goes the final mile by offering:

  • 24/7 customer service, which is essential in times of live webinar panic.
  • Source tracking to help determine the most effective sign-up strategies.
  • Truly excellent analytics that allows you to keep iterating and improving.


best live webinar software:

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This is an easy-to-use webinar platform that looks good. might be one of the newest platforms on the market, but they’re starting strong with a 4.7 out of 5 stars rating on G2. Its customers love them because:

  • They’re browser-based, so there are no downloads required for presenters or attendees.
  • You can upload a background template and pick your colors and font so that your webinar matches your company’s branding.
  • Broadcasts can be launched in under 60 seconds with Its five-step wizard.

Host Your Webinars in the Best Platform for You

There are so many different webinar platforms available to help you reach your audience. Choosing the right one for your needs depends on your budget and your goals, so we hope you found the one you were looking for with the help of this post.

Editor’s note: This article was originally published in April 2021 and has been updated for comprehensiveness.

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8 major email marketing mistakes and how to avoid them



8 major email marketing mistakes and how to avoid them

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization.

Instead, you’ll find statistics like these:

  • 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly SmarterHQ)
  • 70% of consumers say that how well a company understands their individual needs affects their loyalty (Salesforce)
  • 71% of customers are frustrated by impersonal shopping experiences (Segment)

But what marketers often don’t understand, especially if they’re new to personalization, is that personalization is not an end in itself. Your objective is not to personalize your email campaigns and lifecycle messages. 

Rather, your objective is to enhance your customer’s experience with your brand. Personalization is one method that can do that, but it’s more than just another tactic. 

It is both an art and a science. The science is having the data and automations to create personalized, one-to-one messages at scale. The art is knowing when and how to use it.

We run into trouble when we think of personalization as the goal instead of the means to achieve a goal. In my work consulting with marketers for both business and consumer brands, I find this misunderstanding leads to eight major marketing mistakes – any of which can prevent you from realizing the immense benefits of personalization.

Mistake #1. Operating without an overall personalization strategy

I see this all too often: marketers find themselves overwhelmed by all the choices they face: 

  • Which personalization technologies to use
  • What to do with all the data they have
  • How to use their data and technology effectively
  • Whether their personalization efforts are paying off

This stems from jumping headfirst into personalization without thinking about how to use it to meet customers’ needs or help them solve problems. 

To avoid being overwhelmed with the mechanics of personalization, follow this three-step process:

  • Start small. If you aren’t using personalization now, don’t try to set up a full-fledged program right away. Instead, look for quick wins – small areas where you can use basic personalized data to begin creating one-to-one messages. That will get you into the swing of things quickly, without significant investment in time and money. Adding personal data to the body of an email is about as basic as you’ll get, but it can be a start.
  • Test each tactic. See whether that new tactic helps or hurts your work toward your goal. Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen?
  • Optimize and move on. Use your testing results to improve each tactic. Then, take what you learned to select and add another personalization tactic, such as adding a module of dynamic content to a broadcast (one to everyone) campaign. 

Mistake #2. Not using both overt and covert personalization

Up to now, you might have thought of in specific terms: personalized subject lines, data reflecting specific actions in the email copy, triggered messages that launch when a customer’s behavior matches your automation settings and other “overt” (or visible) personalization tactics.

“Covert” personalization also employs customer preference or behavior data but doesn’t draw attention to it. Instead of sending an abandoned-browse message that says “We noticed you were viewing this item on our website,” you could add a content module in your next campaign that features those browsed items as recommended purchases, without calling attention to their behavior. It’s a great tactic to use to avoid being seen as creepy.

Think back to my opening statement that personalization is both an art and a science. Here, the art of personalization is knowing when to use overt personalization – purchase and shipping confirmations come to mind – and when you want to take a more covert route. 

Mistake #3. Not maximizing lifecycle automations

Lifecycle automations such as onboarding/first-purchase programs, win-back and reactivation campaigns and other programs tied to the customer lifecycle are innately personalized. 

The copy will be highly personal and the timing spot-on because they are based on customer actions (opting in, purchases, downloads) or inactions (not opening emails, not buying for the first time or showing signs of lapsing after purchasing). 

Better yet, these emails launch automatically – you don’t have to create, schedule or send any of these emails because your marketing automation platform does that for you after you set it up. 

You squander these opportunities if you don’t do everything you can to understand your customer lifecycle and then create automated messaging that reaches out to your customers at these crucial points. This can cost you the customers you worked so hard to acquire, along with their revenue potential.

Mistake #4. Not testing effectively or for long-term gain

Testing helps you discover whether your personalization efforts are bearing fruit. But all too often, marketers test only individual elements of a specific campaign – subject lines, calls to action, images versus no images, personalization versus no personalization  – without looking at whether personalization enhances the customer experience in the long term.

How you measure success is a key part of this equation. The metrics you choose must line up with your objectives. That’s one reason I’ve warned marketers for years against relying on the open rate to measure campaign success. A 50% open rate might be fantastic, but if you didn’t make your goal for sales, revenue, downloads or other conversions, you can’t consider your campaign a success.


As the objective of personalizing is to enhance the customer journey, it makes sense then that customer lifetime value is a valid metric to measure success on.  To measure how effective your personalization use is, use customer lifetime value over a long time period – months, even years – and compare the results with those from a control group, which receives no personalization. Don’t ignore campaign-level results, but log them and view them over time.

(For more detailed information on testing mistakes and how to avoid them, see my MarTech column 7 Common Problems that Derail A/B/N Email Testing Success.)

Mistake #5. Over-segmenting your customer base

Segmentation is a valuable form of personalization, but it’s easy to go too far with it. If you send only highly segmented campaigns, you could be exclude – and end up losing because of failure to contact – many customers who don’t fit your segmentation criteria. That costs you customers, their potential revenue and the data they would have generated to help you better understand your customer base.

You can avoid this problem with a data-guided segmentation plan that you review and test frequently, a set of automated triggers to enhance the customer’s lifecycle and a well-thought-out program of default or catch-all campaigns for subscribers who don’t meet your other criteria. 

Mistake #6. Not including dynamic content in general email campaigns

We usually think of personalized email as messages in which all the content lines up with customer behavior or preference data, whether overt, as in an abandoned-cart message, or covert, where the content is subtly relevant.

That’s one highly sophisticated approach. It incorporates real-time messaging driven by artificial intelligence and complex integrations with your ecommerce or CRM platforms. But a simple dynamic content module can help you achieve a similar result. I call that “serendipity.”  

When you weave this dynamic content into your general message, it can be a pleasant surprise for your customers and make your relevant content stand out even more. 

Let’s say your company is a cruise line. Customer A opens your emails from time to time but hasn’t booked a cruise yet or browsed different tours on your website. Your next email campaign to this customer – and to everyone else on whom you have little or no data – promotes discounted trips to Hawaii, Fiji and the Mediterranean.


Customer B hasn’t booked a cruise either, but your data tells you she has browsed your Iceland-Denmark-Greenland cruise recently. With a dynamic content module, her email could show her your Hawaii and Mediterranean cruise offers – and a great price on a trip to Iceland, Denmark and Greenland. Fancy that! 

An email like this conveys the impression that your brand offers exactly what your customers are looking for (covert personalization) without the overt approach of an abandoned-browse email.

Mistake #7. Not using a personal tone in your copy

You can personalize your email copy without a single data point, simply by writing as if you were speaking to your customer face to face. Use a warm, human tone of voice, which ideally should reflect your brand voice. Write copy that sounds like a one-to-one conversation instead of a sales pitch. 

This is where my concept of “helpful marketing” comes into play. How does your brand help your customers achieve their own goals, solve their problems or make them understand you know them as people, not just data points?  

Mistake #8. Not personalizing the entire journey

Once again, this is a scenario in which you take a short-sighted view of personalization – “How do I add personalization to this email campaign?” – instead of looking at the long-term gain: “How can I use personalization to enhance my customer’s experience?”

Personalization doesn’t stop when your customer clicks on your email. It should continue on to your landing page and even be reflected in the website content your customer views. Remember, it’s all about enhancing your customer’s experience.

What happens when your customers click on a personalized offer? Does your landing page greet your customers by name? Show the items they clicked? Present copy that reflects their interests, their loyalty program standing or any other data that’s unique to them?  

Personalization is worth the effort

Yes, personalization takes both art and science into account. You need to handle it carefully so your messages come off as helpful and relevant without veering into creepy territory through data overreaches. But this strategic effort pays off when you can use the power of personalized email to reach out, connect with and retain customers – achieving your goal of enhancing the customer experience.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Kath Pay is CEO at Holistic Email Marketing and the author of the award-winning Amazon #1 best-seller “Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers.”


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