MARKETING
20 Best Webinar Software Platforms of 2022

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software.
In a blind test run by the team at Business2Community, it was discovered that live webinars got 2.3x the number of registrants than an on-demand video, and had 23% more.
In addition, live attendants were also more attentive as participants viewed an average of 80% of the live webinar content. That type of turnout can aid your business in lead generation and more conversions if they’re immersed in what you have to say.
To better engage with your audience and meet your marketing objectives, you have to choose the best software to host your webinars. In this post, we’ve listed our favorite webinar software platforms. If you’re in a pinch, we’ve divided them by category for easy research.
The Best Webinar Software Platforms
- WebinarNinja
- WorkCast
- LiveWebinar
- Demio
- WebinarGeek
- Accelevents
- WebinarJam
- ClickMeeting
- Loom
- Adobe Connect
- Zoom
- Freeconferencecall.com
- Zoho Meeting
- Zuddl
- Riverside
- On24
- BigMarker
- Jumbo
- GoToWebinar
- Webinar.net
Best Webinar Software for Marketers
1. WebinarNinja
Optimizing for the customer journey is crucial and WebinarNinja knows it. The team of WebinarNinja focused Its tool development on making it easy to track and customize according to a prospect’s position in the funnel. We love how this platform:
- Integrates with CRMs like HubSpot so you can easily track your leads.
- It offers a gated landing page option to charge for events, which is an excellent option for hosting online conferences or other high-value content alongside regular webinar programming.
- Provides more targeted, customized tracking with a Facebook Ad tracking pixel on webinar attendees.
2. WorkCast
As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has many helpful features. Whether you’re offering live or on-demand webinars, creating evergreen content, or a combination of all three, WorkCast has your back with:
- Integrations with all of the most popular CRMs, including HubSpot, so you can track your leads and follow up automatically.
- No downloads or plugins are required to host, attend, or present at webinars.
- The option for simulative webinars uses pre-recorded video combined with a live Q&A session or presentation.
- All of the benefits of viewer engagement, without the stress of organizing a live webinar.
3. LiveWebinar
When you’re looking for a powerful webinar platform, LiveWebinar is one of the most versatile options available on the market today. Whether you’re someone who regularly hosts webinars, a teacher, a recruiter, or anyone else who can make use of an online communication tool, LiveWebinar can be a good option for you.
The platform works right from your browser and is free from plugins or downloads. It works on all major browsers, as well as mobile devices.
LiveWebinar is reliable and has been proven in action time and again. Here are some of the platform’s key features:
- Customize the logo and background, ads banner, and the colors of windows and fonts to create a room that reflects your brand fully.
- Use the whiteboard and screen sharing features to illustrate your ideas, or use features like polls & tests, and breakout rooms to start discussions.
- Integrate the marketing, education, or email tools that you use daily, such as MailChimp, Zapier, Integromat, HeySummit, and plenty more.
4. Demio
Demio is a great webinar platform for both PC and mobile devices with a sleek design and intuitive user interface. It’s an effective live video tool for marketers looking to host live or automated events that can assist in lead and demand generation goals. Our favorite features are:
- Material sharing like slides and videos can be done on the platform while streaming.
- The ability to give attendees permission to use their microphones and webcams for a more interactive experience.
- Poll presentations, handouts, and call to action on the platform to further engage your audience.
Best Webinar Software for Small Businesses
5. WebinarGeek
An easy-to-use platform that provides live, on-demand, and hybrid webinar features. With Its smart marketing features, you’ll be able to attract viewers and convert them to customers within the same platform. Priced reasonably for small businesses, WebinarGeek has several great tools, including;
- No downloads are required for your audience, which makes it easy for non-tech audiences to attend.
- Create your webinar channel to showcase all your on-demand and future webinars in one place.
- Highly rated customer support (9.8/10 on G2) that will help you set up and deliver seamless webinars.
6. Accelevents
Accelevents is a virtual event platform that’s easy to use and truly moves the needle. This platform can help you build and manage online events that engage, make an impact, and drive growth for your small business. Outstanding features include:
- Live streaming that can support over 100,000 attendees.
- Community building opportunities with the ability to enact breakout sessions.
- In-depth analytics reporting on engagement insights and lead reports.
7. WebinarJam
Marrying a simple interface with comprehensive tools makes WebinarJam an easy favorite for small businesses looking to run live webinars, even on the go. We love Its:
- Customizable templates, such as waiting room graphics and emails, for an on-brand experience.
- Ability to add up to six co-presenters, making it easy to produce a collaborative and high-value presentation. You can even inject pre-recorded video for additional presentation options.
- Automatic recording function, which makes it easy to follow up with registrants who missed the live recording.
Best Webinar Tools for Training and Classroom Sessions
8. ClickMeeting
ClickMeeting offers webinars and video conferencing in one tool. Schedule meetings or webinars easily, and scale your webinar program with ClickMeeting’s 5000 attendance capacity.
ClickMeeting is particularly useful for running training and classroom-style presentations because of its:
- Customizable waiting rooms with agenda layouts, file delivery, and presenter information.
- Full suite of webinar tools including additional rooms, whiteboards, and polls.
- Ability to join and deliver webinars on the go with the ClickMeeting mobile apps.
9. Loom
Loom is a screen recording software platform that allows users to share webinars, instructional videos, and other presentations to audiences asynchronously. Trusted by over 14 million people, some favorited features include:
- Speakers can record both their screens and webcams for a more intimate experience.
- While asynchronous, recipients can use emoji reactions, time-stamped comments, and interactive features to respond to videos and keep your team connected.
- Easy access to Loom recordings without logins or passwords, recipients can access your recordings with a link.
10. Adobe Connect
Adobe Connect is ideal for guided training and seminars where you need to “set the stage” for your audience. Its classroom tools enable students to work together effectively. You can also:
- Create breakout sessions, whiteboards, and teaching aids to help you deliver your message effectively.
- Set up multiple “topic chats” to keep discussions on track.
- Read your audience’s digital body language with advanced analytics to help you improve your delivery.
Best Free Webinar Software
11. Zoom
While many of us may have used Zoom for meetings, it’s also a great choice for webinars.
Because so many people are familiar with Zoom, hosts, and attendees both find it easy to use. Plus, if you’re on a tight budget, you can use Zoom’s video conferencing platform for small, free webinars (up to 100 participants).
Some of the benefits of Zoom include:
- Keeping the focus on the presenter’s video, rather than slides, makes for more human interaction.
- Leveraging virtual backgrounds, studio effects, and background noise suppression.
- Dedicated live event support, including monitoring and moderation.
12. Freeconferencecall.com
One of the only wholly free webinar platforms, Freeconferencecall.com is still a powerful solution. It’s completely browser-based (which means no downloads for you or your guests), and:
- Offers one-click recording so you never miss out on saving your webinar.
- Has screen- and file-sharing capabilities so you can share your presentation materials effectively.
- Allows you to host up to 1000 guests.
13. Zoho Meeting
Zoho Meeting is a free online meeting platform that allows you to hold online meetings with real-time audio, video, and screen sharing at zero costs. Some features unique to ZoHo include:
- Secure moderator controls like the ability to lock meetings, seamlessly switch presenters and properly hand control of screen presentation options to different collaborators.
- Offers online and dial-in attendance for people with different devices or mediums.
- Co-branding in meeting invites and reminders for attendees to see.
Best Live Webinar Software
14. Zuddl
Zuddl is a live webinar platform like no other. With its software, your audience can feel like they’re walking into a virtual convention with unique widgets, hotspots, buttons, and iFrames to create an experience just like a physical event. Along with these capabilities, other standout features include:
- Zuddl’s inbuilt ticketing and email tools let you create customized registration pages and disburse paid or unpaid event passes through automated emails.
- Android and iOS-based mobile apps that help attendees join the event while being on the move.
- 50+ pre-built 3D themes for more intuitive sessions to better serve the purpose of your webinars.
15. Riverside
For businesses looking to engage wide audiences in real-time, Riverside is a wonderful resource. This remote platform doesn’t skimp on quality, in fact, it offers users clear and uncompressed audio and supports up to 4K video resolution. What we like most about it is:
- Users can simultaneously stream webinars on other channels like YouTube, LinkedIn, and more.
- Live audience members can chime in or leave feedback during broadcasts.
- You can hold dynamic discussions with up to eight participants.
16. On24
On24 is the enterprise platform that does it all, as noted in Its positive reviews on G2: “We had a wide variety of needs for a service like this — internal training, external publications, panel forums, expert-led seminars, and more. We felt that ON24 checked every box.”
On24 specializes in live broadcasts and has a host of features designed to increase customer engagement with your video presentations. We love Its:
- Enterprise-level streaming quality. They’re built for big events that need to stream smoothly.
- Engagement analytics that integrate with your business intelligence platforms for better audience segmentation.
- Engagement hub that stores past webinars for an “always-on” experience.
17. BigMarker
BigMarker is the world’s most customizable platform for webinars and virtual events. This browser-based platform is easy to access for audience members, with no downloading needed and has extensive third-party app integrations.
- Engage with up to 10,000 audience members in one webinar.
- No limits to the number of presenters in a discussion.
- Includes the tools you need to promote your content, monetize your webinars, and measure everything to grow your audience
18. Jumbo
Jumbo is a newer webinar software platform that simplifies the live-streaming process. Made to be compatible for PC and mobile devices, it provides a no-fuss webinar service that customers can enjoy with features such as:
- White label formatting to let your brand be the main focus of any webinar.
- Interactive features such as live chat, breakout sessions, polls, trivia, and user profiles help your audience engage deeper with your content.
- Intuitive user interface that is easy to use, even for those who aren’t tech-savvy.
19. GoToWebinar
A best-in-class option that makes running a live webinar feel positively smooth. Equipped with the greatest hits of live webinar management like engagement tools, automatic recording, and excellent integrations, GoToWebinar goes the final mile by offering:
- 24/7 customer service, which is essential in times of live webinar panic.
- Source tracking to help determine the most effective sign-up strategies.
- Truly excellent analytics that allows you to keep iterating and improving.
20. Webinar.net
This is an easy-to-use webinar platform that looks good. Webinar.net might be one of the newest platforms on the market, but they’re starting strong with a 4.7 out of 5 stars rating on G2. Its customers love them because:
- They’re browser-based, so there are no downloads required for presenters or attendees.
- You can upload a background template and pick your colors and font so that your webinar matches your company’s branding.
- Broadcasts can be launched in under 60 seconds with Its five-step wizard.
Host Your Webinars in the Best Platform for You
There are so many different webinar platforms available to help you reach your audience. Choosing the right one for your needs depends on your budget and your goals, so we hope you found the one you were looking for with the help of this post.
Editor’s note: This article was originally published in April 2021 and has been updated for comprehensiveness.
MARKETING
AI driving an exponential increase in marketing technology solutions

The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, while that will get the headline, the report contains much more.
Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% increase. Of those, 1,498 (73%) were AI-based.

“But where did it land?” said Frans Riemersma of Martech Tribe during a joint video conference call with Scott Brinker of ChiefMartec and HubSpot. “And the usual suspect, of course, is content. But the truth is you can build an empire with all the genAI that has been surfacing — and by an empire, I mean, of course, a business.”
Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. U.S. companies were responsible for 61% of these tools — not surprising given that most of the generative AI dynamos, like OpenAI, are based here. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools. That’s significantly ahead of fourth place India (3.5%), whose population is 1.4 billion and which has a significant tech industry.
Dig deeper: 3 ways email marketers should actually use AI
The global development of these tools shows the desire for solutions that natively understand the place they are being used.
“These regional products in their particular country…they’re fantastic,” said Brinker. “They’re loved, and part of it is because they understand the culture, they’ve got the right thing in the language, the support is in that language.”
Now that we’ve looked at the headline stuff, let’s take a deep dive into the fascinating body of the report.
The report: A deeper dive
Marketing technology “is a study in contradictions,” according to Brinker and Riemersma.
In the new report they embrace these contradictions, telling readers that, while they support “discipline and fiscal responsibility” in martech management, failure to innovate might mean “missing out on opportunities for competitive advantage.” By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. That seems like a lot of time.
Similarly, while you mustn’t be “carried away” by new technology hype cycles, you mustn’t ignore them either. You need to make “deliberate choices” in the realm of technological change, but be agile about implementing them. Be excited by martech innovation, in other words, but be sensible about it.
The growing landscape
Consolidation for the martech space is not in sight, Brinker and Riemersma say. Despite many mergers and acquisitions, and a steadily increasing number of bankruptcies and dissolutions, the exponentially increasing launch of new start-ups powers continuing growth.
It should be observed, of course, that this is almost entirely a cloud-based, subscription-based commercial space. To launch a martech start-up doesn’t require manufacturing, storage and distribution capabilities, or necessarily a workforce; it just requires uploading an app to the cloud. That is surely one reason new start-ups appear at such a startling rate.
Dig deeper: AI ad spending has skyrocketed this year
As the authors admit, “(i)f we measure by revenue and/or install base, the graph of all martech companies is a ‘long tail’ distribution.” What’s more, focus on the 200 or so leading companies in the space and consolidation can certainly be seen.
Long-tail tools are certainly not under-utilized, however. Based on a survey of over 1,000 real-world stacks, the report finds long-tail tools constitute about half of the solutions portfolios — a proportion that has remained fairly consistent since 2017. The authors see long-tail adoption where users perceive feature gaps — or subpar feature performance — in their core solutions.
Composability and aggregation
The other two trends covered in detail in the report are composability and aggregation. In brief, a composable view of a martech stack means seeing it as a collection of features and functions rather than a collection of software products. A composable “architecture” is one where apps, workflows, customer experiences, etc., are developed using features of multiple products to serve a specific use case.
Indeed, some martech vendors are now describing their own offerings as composable, meaning that their proprietary features are designed to be used in tandem with third-party solutions that integrate with them. This is an evolution of the core-suite-plus-app-marketplace framework.
That framework is what Brinker and Riemersma refer to as “vertical aggregation.” “Horizontal aggregation,” they write, is “a newer model” where aggregation of software is seen not around certain business functions (marketing, sales, etc.) but around a layer of the tech stack. An obvious example is the data layer, fed from numerous sources and consumed by a range of applications. They correctly observe that this has been an important trend over the past year.
Build it yourself
Finally, and consistent with Brinker’s long-time advocacy for the citizen developer, the report detects a nascent trend towards teams creating their own software — a trend that will doubtless be accelerated by support from AI.
So far, the apps that are being created internally may be no more than “simple workflows and automations.” But come the day that app development is so democratized that it will be available to a wide range of users, the software will be a “reflection of the way they want their company to operate and the experiences they want to deliver to customers. This will be a powerful dimension for competitive advantage.”
Constantine von Hoffman contributed to this report.
Get MarTech! Daily. Free. In your inbox.
MARKETING
Mastering The Laws of Marketing in Madness


Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time.
However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change.
In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any market landscape. Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing. Oh yeah, and don’t forget to integrate these insights into your career. Follow the implementation steps!
Law 1: Success in Marketing is a Marathon, Not a Sprint
Navigating the tumultuous seas of digital marketing necessitates a steadfast ship, fortified by a strategic long-term vision. It’s a marathon, not a sprint.
Take Apple, for instance. The late ’90s saw them on the brink of bankruptcy. Instead of grasping at quick, temporary fixes, Apple anchored themselves in a long-term vision. A vision that didn’t just stop at survival, but aimed for revolutionary contributions, resulting in groundbreaking products like the iPod, iPhone, and iPad.
In a landscape where immediate gains often allure businesses, it’s essential to remember that these are transient. A focus merely on the immediate returns leaves businesses scurrying on a hamster wheel, chasing after fleeting successes, but never really moving forward.


Want to get certified in Content Marketing?
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing. Click Here
A long-term vision, however, acts as the north star, guiding businesses through immediate challenges while ensuring sustainable success and consistent growth over time.
Consider This Analogy:
Building a business is like growing a tree. Initially, it requires nurturing, patience, and consistent care. But with time, the tree grows, becoming strong and robust, offering shade and fruits—transforming the landscape. The same goes for business. A vision, perseverance, and a long-term strategy are the nutrients that allow it to flourish, creating a sustainable presence in the market.
Implementation Steps:
- Begin by planning a content calendar focused on delivering consistent value over the next six months.
- Ensure regular reviews and necessary adjustments to your long-term goals, keeping pace with evolving market trends and demands.
- And don’t forget the foundation—invest in robust systems and ongoing training, laying down strong roots for sustainable success in the ever-changing digital marketing landscape.
Law 2: Survey, Listen, and Serve
Effective marketing hinges on understanding and responding to the customer’s needs and preferences. A robust, customer-centric approach helps in shaping products and services that resonate with the audience, enhancing overall satisfaction and loyalty.
Take Netflix, for instance. Netflix’s evolution from a DVD rental company to a streaming giant is a compelling illustration of a customer-centric approach.
Their transition wasn’t just a technological upgrade; it was a strategic shift informed by attentively listening to customer preferences and viewing habits. Netflix succeeded, while competitors such a Blockbuster haid their blinders on.
Here are some keystone insights when considering how to Survey, Listen, and Serve…
Customer Satisfaction & Loyalty:
Surveying customers is essential for gauging their satisfaction. When customers feel heard and valued, it fosters loyalty, turning one-time buyers into repeat customers. Through customer surveys, businesses can receive direct feedback, helping to identify areas of improvement, enhancing overall customer satisfaction.
Engagement:
Engaging customers through surveys not only garners essential feedback but also makes customers feel valued and involved. It cultivates a relationship where customers feel that their opinions are appreciated and considered, enhancing their connection and engagement with the brand.
Product & Service Enhancement:
Surveys can unveil insightful customer feedback regarding products and services. This information is crucial for making necessary adjustments and innovations, ensuring that offerings remain aligned with customer needs and expectations.
Data Collection:
Surveys are instrumental in collecting demographic information. Understanding the demographic composition of a customer base is crucial for tailoring marketing strategies, ensuring they resonate well with the target audience.
Operational Efficiency:
Customer feedback can also shed light on a company’s operational aspects, such as customer service and website usability. Such insights are invaluable for making necessary enhancements, improving the overall customer experience.
Benchmarking:
Consistent surveying allows for effective benchmarking, enabling businesses to track performance over time, assess the impact of implemented changes, and make data-driven strategic decisions.
Implementation Steps:
- Regularly incorporate customer feedback mechanisms like surveys and direct interactions to remain attuned to customer needs and preferences.
- Continuously refine and adjust offerings based on customer feedback, ensuring products and services evolve in alignment with customer expectations.
- In conclusion, adopting a customer-centric approach, symbolized by surveying, listening, and serving, is indispensable for nurturing customer relationships, driving loyalty, and ensuring sustained business success.
Law 3: Build Trust in Every Interaction
In a world cluttered with countless competitors vying for your prospects attention, standing out is about more than just having a great product or service. It’s about connecting authentically, building relationships rooted in trust and understanding. It’s this foundational trust that transforms casual customers into loyal advocates, ensuring that your business isn’t just seen, but it truly resonates and remains memorable.


Are You Ready to Master Social Media?
Become a Certified Social Media Specialist and learn the newest strategies (by social platform) to draw organic traffic to your social media sites.
For instance, let’s talk about Oprah! Through vulnerability and honest connections, Oprah Winfrey didn’t just build an audience; she cultivated a community. Sharing, listening, and interacting genuinely, she created a media landscape where trust and respect flourished. Oprah was known to make her audience and even guests cry for the first time live. She had a natural ability to build instant trust.
Here are some keystone insights when considering how to develop and maintain trust…
The Unseen Fast-Track
Trust is an unseen accelerator. It simplifies decisions, clears doubts, and fast-forwards the customer journey, turning curiosity into conviction and interest into investment.
The Emotional Guardrail
Trust is like a safety net or a warm embrace, making customers feel valued, understood, and cared for. It nurtures a positive environment, encouraging customers to return, not out of necessity, but a genuine affinity towards the brand.
Implementation Steps:
- Real Stories: Share testimonials and experiences, both shiny and shaded, to build credibility and show authenticity.
- Open Conversation: Encourage and welcome customer feedback and discussions, facilitating a two-way conversation that fosters understanding and improvement.
- Community Engagement: Actively participate and engage in community or industry events, align your brand with genuine causes and values, promoting real connections and trust.
Navigating through this law involves cultivating a space where authenticity leads, trust blossoms, and genuine relationships flourish, engraving a memorable brand story in the hearts and minds of the customers.
Guarantee Your Success With These Foundational Laws
Navigating through the world of business is a demanding odyssey that calls for more than just adaptability and innovation—it requires a solid foundation built on timeless principles. In our exploration, we have just unraveled three indispensable laws that stand as pillars supporting the edifice of sustained marketing success, enabling businesses to sail confidently through the ever-shifting seas of the marketplace.
Law 1: “Success in Marketing is a Marathon, Not a Sprint,” advocates for the cultivation of a long-term vision. It is about nurturing a resilient mindset focused on enduring success rather than transient achievements. Like a marathon runner who paces themselves for the long haul, businesses must strategize, persevere, and adapt, ensuring sustained growth and innovation. The embodiment of this law is seen in enterprises like Apple, whose evolutionary journey is a testament to the power of persistent vision and continual reinvention.
Law 2: “Survey, Listen, and Serve,” delineates the roadmap to a business model deeply intertwined with customer insights and responsiveness. This law emphasizes the essence of customer-centricity, urging businesses to align their strategies and offerings with the preferences and expectations of their audiences. It’s a call to attentively listen, actively engage, and meticulously tailor offerings to resonate with customer needs, forging paths to enhanced satisfaction and loyalty.
Law 3: “Build Trust in Every Interaction,” underscores the significance of building genuine, trust-laden relationships with customers. It champions the cultivation of a brand personality that resonates with authenticity, fostering connections marked by trust and mutual respect. This law navigates businesses towards establishing themselves as reliable entities that customers can resonate with, rely on, and return to, enriching the customer journey with consistency and sincerity.
These pivotal laws form the cornerstone upon which businesses can build strategies that withstand the tests of market volatility, competition, and evolution. They stand as unwavering beacons guiding enterprises towards avenues marked by not just profitability, but also a legacy of value, integrity, and impactful contributions to the marketplace. Armed with these foundational laws, businesses are empowered to navigate the multifaceted realms of the business landscape with confidence, clarity, and a strategic vision poised for lasting success and remarkable achievements.
Oh yeah! And do you know Newton’s Law?The law of inertia, also known as Newton’s first law of motion, states that an object at rest will stay at rest, and an object in motion will stay in motion… The choice is yours. Take action and integrate these laws. Get in motion!
MARKETING
Intro to Amazon Non-endemic Advertising: Benefits & Examples

Amazon has rewritten the rules of advertising with its move into non-endemic retail media advertising. Advertising on Amazon has traditionally focused on brands and products directly sold on the platform. However, a new trend is emerging – the rise of non-endemic advertising on this booming marketplace. In this article, we’ll dive into the concept of non-endemic ads, their significance, and the benefits they offer to advertisers. This strategic shift is opening the floodgates for advertisers in previously overlooked industries.
While endemic brands are those with direct competitors on the platform, non-endemic advertisers bring a diverse range of services to Amazon’s vast audience. The move toward non-endemic advertising signifies Amazon’s intention to leverage its extensive data and audience segments to benefit a broader spectrum of advertisers.
Endemic vs. Non-Endemic Advertising
Let’s start by breaking down the major differences between endemic advertising and non-endemic advertising…
Endemic Advertising
Endemic advertising revolves around promoting products available on the Amazon platform. With this type of promotion, advertisers use retail media data to promote products that are sold at the retailer.
Non-Endemic Advertising
In contrast, non-endemic advertising ventures beyond the confines of products sold on Amazon. It encompasses industries such as insurance, finance, and services like lawn care. If a brand is offering a product or service that doesn’t fit under one of the categories that Amazon sells, it’s considered non-endemic. Advertisers selling products and services outside of Amazon and linking directly to their own site are utilizing Amazon’s DSP and their data/audience segments to target new and relevant customers.
7 Benefits of Running Non-Endemic Ad Campaigns
Running non-endemic ad campaigns on Amazon provides a wide variety of benefits like:
Access to Amazon’s Proprietary Data: Harnessing Amazon’s robust first-party data provides advertisers with valuable insights into consumer behavior and purchasing patterns. This data-driven approach enables more targeted and effective campaigns.
Increased Brand Awareness and Revenue Streams: Non-endemic advertising allows brands to extend their reach beyond their typical audience. By leveraging Amazon’s platform and data, advertisers can build brand awareness among users who may not have been exposed to their products or services otherwise. For non-endemic brands that meet specific criteria, there’s an opportunity to serve ads directly on the Amazon platform. This can lead to exposure to the millions of users shopping on Amazon daily, potentially opening up new revenue streams for these brands.
No Minimum Spend for Non-DSP Campaigns: Non-endemic advertisers can kickstart their advertising journey on Amazon without the burden of a minimum spend requirement, ensuring accessibility for a diverse range of brands.
Amazon DSP Capabilities: Leveraging the Amazon DSP (Demand-Side Platform) enhances campaign capabilities. It enables programmatic media buys, advanced audience targeting, and access to a variety of ad formats.
Connect with Primed-to-Purchase Customers: Amazon’s extensive customer base offers a unique opportunity for non-endemic advertisers to connect with customers actively seeking relevant products or services.
Enhanced Targeting and Audience Segmentation: Utilizing Amazon’s vast dataset, advertisers can create highly specific audience segments. This enhanced targeting helps advertisers reach relevant customers, resulting in increased website traffic, lead generation, and improved conversion rates.
Brand Defense – By utilizing these data segments and inventory, some brands are able to bid for placements where their possible competitors would otherwise be. This also gives brands a chance to be present when competitor brands may be on the same page helping conquest for competitors’ customers.
How to Start Running Non-Endemic Ads on Amazon
Ready to start running non-endemic ads on Amazon? Start with these essential steps:
Familiarize Yourself with Amazon Ads and DSP: Understand the capabilities of Amazon Ads and DSP, exploring their benefits and limitations to make informed decisions.
Look Into Amazon Performance Plus: Amazon Performance Plus is the ability to model your audiences based on user behavior from the Amazon Ad Tag. The process will then find lookalike amazon shoppers with a higher propensity for conversion.
“Amazon Performance Plus has the ability to be Amazon’s top performing ad product. With the machine learning behind the audience cohorts we are seeing incremental audiences converting on D2C websites and beating CPA goals by as much as 50%.”
– Robert Avellino, VP of Retail Media Partnerships at Tinuiti
Understand Targeting Capabilities: Gain insights into the various targeting options available for Amazon ads, including behavioral, contextual, and demographic targeting.
Command Amazon’s Data: Utilize granular data to test and learn from campaign outcomes, optimizing strategies based on real-time insights for maximum effectiveness.
Work with an Agency: For those new to non-endemic advertising on Amazon, it’s essential to define clear goals and identify target audiences. Working with an agency can provide valuable guidance in navigating the nuances of non-endemic advertising. Understanding both the audience to be reached and the core audience for the brand sets the stage for a successful non-endemic advertising campaign.
Conclusion
Amazon’s venture into non-endemic advertising reshapes the advertising landscape, providing new opportunities for brands beyond the traditional ecommerce sphere. The blend of non-endemic campaigns with Amazon’s extensive audience and data creates a cohesive option for advertisers seeking to diversify strategies and explore new revenue streams. As this trend evolves, staying informed about the latest features and possibilities within Amazon’s non-endemic advertising ecosystem is crucial for brands looking to stay ahead in the dynamic world of digital advertising.
We’ll continue to keep you updated on all things Amazon, but if you’re looking to learn more about advertising on the platform, check out our Amazon Services page or contact us today for more information.
-
SEO5 days ago
GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
-
SOCIAL7 days ago
Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
-
SEARCHENGINES6 days ago
Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search
-
TECHNOLOGY6 days ago
Next-gen chips, Amazon Q, and speedy S3
-
MARKETING6 days ago
The Complete Guide to Becoming an Authentic Thought Leader
-
WORDPRESS23 hours ago
8 Best Zapier Alternatives to Automate Your Website
-
SEO6 days ago
Firefox URL Tracking Removal – Is This A Trend To Watch?
-
PPC5 days ago
How to Get Clients for Your Agency (That You’ll Love Working With)
You must be logged in to post a comment Login