Connect with us

MARKETING

47 of the Best Affiliate Programs That Pay the Highest Commission

Published

on

47 of the Best Affiliate Programs That Pay the Highest Commission

Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.

Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for your audience — all while earning you more money.

There are many types of affiliate programs, ranging from online courses to website builders to marketing and business affiliates. Here, we’re going to explore the best affiliate programs with the highest earning potential to ensure you can make money off the content you provide.

But first — what exactly is an affiliate program?

Advertisement

To further understand affiliate programs, let’s consider an example. Wirecutter.com, a New York Times company, is a website that lists product recommendations for shoppers. Wirecutter largely earns commission based on affiliate relationships with retailers.

Advertisement

The publication’s affiliate monetization model might make you doubt the legitimacy of its recommendations — but, in fact, it’s quite the opposite.

Wirecutter only makes commission when a reader purchases a product from an affiliate retailer and doesn’t return the product. Wirecutter, then, has no incentive to promote inferior products. If they did, they’d make less money and turn away readers.

How do affiliates make money?

The affiliate gets a unique link (an “affiliate link”) from which clicks can be tracked — typically using cookies. The cookie then tracks the user to see if they make a purchase. If they do within an allotted amount of time, then the affiliate will earn commission.

Each cookie has a “length” or “cookie life”, which simply define how long the cookie will be tracking the user’s online activity.

For example, if a cookie has a 30-day life, your referral needs to make a purchase within 30-days of clicking your affiliate link in order for you to get paid — otherwise the lead will no longer be trackable.

If you’re interested in starting an affiliate program, there are different types of affiliate programs, and you’ll want to pick the one best-suited for your business. Let’s dive into the types of affiliate programs, next.

Advertisement

Types of Affiliate Programs

If you’re looking to promote your products or services, there are a few affiliate programs you can consider. When choosing an affiliate program, you’ll want to keep in mind the avenues or platforms where your audience spends the majority of their time. For instance, does your buyer persona typically read blog posts, scroll Facebook, or use search engines when researching new products?

Alternatively, is your buyer persona someone who’s always looking for a good deal, and would appreciate a link on a coupon site? Or are they more interested in doing tons of research before purchasing, making your promotion efforts more worthwhile on a review site?

While those are questions you’ll have to consider for yourself, let’s take a look at some general types of affiliate programs so you can begin brainstorming potential avenues for your own marketing efforts:

Search Affiliates

With this program, you’ll have freelancers or entrepreneurs pay their own money to promote your offer on search results or other online advertising platforms like Facebook Advertising. While you’ll want to ensure your partner is following search and advertising guidelines, this could work in your favor if your partner has an SEO background and wants to A/B test to see which ads result in the most referrals for you — and most ROI for them.

Bloggers and Influencers

If there are impressive bloggers or social media influencers in your industry who engage with your ideal buyer persona on a regular basis, you might consider partnering with them. For instance, if you sell kitchen appliances, it might be good to reach out to bloggers or YouTube influencers who post recipes, and ask if they’d feature your product as a “recommended tool” in their next recipe post. Ideally, this would result in your target audience taking a look at your website, and if they like the products you offer, could provide additional revenue for the influencer.

Review Sites

If you offer a product or service that is more expensive or niche, it’s likely that most of your buyers need to conduct research on that topic before purchasing. If that’s the case, it might be a good idea to research the top review sites related to your product or service. Reach out to the business or writer who published the piece, asking whether they’d be interested in providing an affiliate link to your product or service in the text.

Advertisement

Coupon Sites

If you’re offering a new product or service that isn’t popular in the marketplace, you might try creating an affiliate partnership with a coupon site for a limited time. While you don’t want to lose money by giving your product away at a discount, it could be effective at getting some first-time buyers to check out your website and become brand advocates.

Email Marketing

This is best in small doses. You don’t want any partners sending out bulk emails to customers who aren’t interested in your products or services, but with proper consideration for who’s receiving the email, this could be an effective method. For instance, if you sell design tools, you might partner with marketing agencies and ask them to include a link to your site within emails they send to design clients. This could help their clients leverage your tools to create higher-quality content, while giving agencies an added source of income.

Are you a blogger or small business who would like to join an affiliate program to generate income? Below, we’ll explore the top affiliate programs that you can join in your industry.

If you’re planning to launch an affiliate program, you can use the following examples as inspiration. Plus, you’ll get guidance on how much you should pay your partners and affiliates.

Don’t have time to look through all of the programs? We’ve divided this list into several subsections:

Advertisement

Let’s get started.

Best Marketing and Business Affiliate Programs

1. HubSpot

best affiliate marketing program: hubspot

Commission:15% recurring or 100% of the first month’s revenue

Cookie life: 90 days

Commission: 15% recurring or 100% of the first month’s revenue

Cookie life: 90 days

HubSpot’s mission is to help millions of organizations grow better. HubSpot’s award-winning CRM platform — which is comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub, and a powerful free CRM — gives thousands of companies the tools they need to manage the customer experience — all the way from awareness to advocacy.

Advertisement

As a HubSpot affiliate, you have the choice between a 15% recurring rate for up to one year or a flat rate corresponding to 100% of the first month’s revenue.

HubSpot’s plans range from $50 all the way up to $3,000+ per month. And it is not uncommon for customers to purchase more than one product at a time. So these payouts could quickly add up.

When you join HubSpot’s affiliate program, you gain access to a large creative inventory, including demo videos, banners, and copy examples, all designed to help you earn the most commission possible. Plus, you can cultivate a one-on-one relationship with the HubSpot affiliate team, whose members are all dedicated to helping you succeed.

If you have a large business audience or want to monetize your content, then our affiliate program is likely well-suited for you. (You can learn more about HubSpot by reading HubSpot reviews.)

2. AWeber

best affiliate marketing program:  aweber

Commission: 30% recurring

Cookie life: One year

AWeber has been the autoresponder of choice for over one million businesses and entrepreneurs since 1998. It’s a great tool for newsletter and email drip campaigns.

Advertisement

Affiliates of AWeber can earn substantial income through two different channels:

  • Their in-house program offers a lifetime 30% commission. Plans typically range from around $20 to $150 per month, so the payout can add up.
  • Alternatively, you can earn up to $300 per account through CJ Affiliate. However, the cookie life with this option is only 45 days, rather than one year.

3. Sendinblue

best affiliate marketing program: sendinblue

Commission: €5 when a referred user creates a free account + €100 if that user buys a subscription

Cookie life: 90 days

Sendinblue is an all-in-one digital marketing platform that helps businesses connect with customers via email marketing, SMS, chat, marketing automation, CRM, and more. This user-friendly tool is rapidly growing in popularity with over 175,000 users worldwide.

The affiliate program has two different streams: one for agencies and one for bloggers.

Sendinblue’s free and affordable pricing plans make it a very attractive revenue opportunity for bloggers and publishers in the email marketing space. You’ll get €100 every time you refer a paying customer and join a network of top affiliates like WPBeginner, Capterra, CodeinWP, emailvendorselection, emailtooltester, and many more.

Note: Even though the payout is in euros, the program is open to the United States and your commission will be converted based on currency rates at the time of the payment.

Advertisement

4. ConvertKit

best affiliate marketing program: convertkit

Commission: 30% recurring

Cookie window: 30 days

A new up-and-comer in the email marketing field, ConvertKit helps its customers grow their customer-base via landing pages, forms, and email drip campaigns. (You can learn more about ConvertKit by reading reviews.)

ConvertKit’s affiliate program is primarily addressed to existing ConvertKit users who feel their audience could benefit from email marketing products. The program offers a lifelong 30% commission for every referred paying customer or webinar subscriber.

With plans ranging anywhere from $29 per month all the way to $2,000+, the income potential is a very attractive offer, and it costs you absolutely nothing to join the program. The program does not, however, offer any special deals or discounts for any product the affiliate might promote.

5. GetResponse

best affiliate marketing program: getresponse

Commission: $100 for every sale referred, or 33% of recurring subscriptions

Cookie length: 120 days

Along with email marketing, GetResponse offers landing pages, opt-in forms, webinar hosting, a CRM tool, and plenty of other marketing automation tools. (You can learn more about GetResponse by reading reviews.)

Advertisement

Just like AWeber, GetResponse has two affiliate programs you can choose from (or, you can join both!):

  • Their self-hosted program offers a 33% recurring commission. With plans ranging anywhere from $15 to $1,200/month, the payout can be pretty substantial.
  • You can also earn $135 for every sale referred through CJ Affiliate. However, the cookie life is only 30 days, rather than 120 offered in the in-house program.

6. Fiverr

best affiliate marketing program: fiverr

Commission: $15-50 for Fiverr CPA, $10 CPA + 10% RevShare for Fiverr Hybrid, or 30% of every Fiverr Learn course order

Cookie life: 30 days

Fiverr has a few products you might promote on your own website or blog — including Fiverr (the freelance marketplace with digital services for everything from marketing to tech), Fiverr Pro (access to hand-vetted talent trusted by major brands), and Fiverr Learn (courses for freelancers and businesses looking to expand their skills).

If you work with clients who might need to hire a freelancer for marketing, design, or tech skills, or you write a blog for entrepreneurs and want to promote Fiverr Learn, you might want to consider partnering with Fiverr. The popular site, with over 5.5 million users, offers affiliates a dashboard to manage and monitor campaigns, and creative assets to help you promote their services. Of course, commission varies depending on the service you want to promote. Take a look at their full offerings here.

7. Pabbly

best affiliate marketing program: pabbly

Commission: 30% recurring

Advertisement

Cookie life: 30 days

Pabbly is an online platform that offers multiple marketing and business management tools for email marketing, form building, subscription-billing, email verification, workflow automation, and app integration. The most popular package is Pabbly Plus — a cost-effective bundle of all the Pabbly applications.

Unique features of their affiliate program include:

  • You can promote all or any of their products to get a 30% commission within 40 days of the sale.
  • They track sales of all their products using a single cookie. So whatever product you promote, it will get you a commission on the sale of all the products purchased through your affiliate link. Also, this will save you from referring each product separately to your audience.
  • A single sale of Pabbly products can provide you the minimum commission of $183.

Additionally, they provide a single dashboard for monitoring sales, allowing you to view all your commission-related details — such as sales, referrals, and payouts — in a single place.

8. Unbounce

best affiliate marketing program: unbounce

Commission: 20% of recurring revenue for every customer you refer

Cookie life: 90 days

This popular landing page platform — used by brands such as Campaign Monitor and Zola — helps users design high-converting landing pages for SaaS businesses, ecommerce sites, and agencies. Unbounce’s affiliate program is impressive, giving you the opportunity to earn 20% of the recurring revenue for every customer you refer.

Advertisement

Plus, your site visitors or social media followers get 20% off their first three months using Unbounce, making the exchange valuable for them, as well. Unbounce provides you with plenty of tools to succeed using their affiliate program, including a Partner coach, custom dashboard to track progress, and training and promotional materials to ensure you’re promoting their business as effectively as possible. If you’re a marketer hoping to help clients increase conversions on their landing pages, this partnership could be a win-win for you both.

9. Constant Contact

best affiliate marketing program: constant contact

Commission: $5 for each referral that signs up for a free trial, and $105 when your referrals pay for a new account

Cookie life: 120 days

Constant Contact offers powerful email marketing tools for small businesses, bloggers, and entrepreneurs. Among other things, users of Constant Contact can create Instagram and Facebook Ads, automate their email marketing campaigns, target new ecommerce customers, and send follow-up emails to increase revenue to their online stores.

The company’s affiliate program enables you to earn $5 for all qualified leads, and $105 when the referral becomes a customer of Constant Contact.

Additionally, you’ll receive promotional materials, a tracking dashboard, and personalized support to help you succeed with the affiliate program. Constant Contact is used by major brands including Facebook, WordPress, and Shopify. If you believe your clients or prospects could benefit from email marketing tools, this is a good partnership to consider.

Advertisement

10. Typeform

best affiliate marketing program: typeform

Commission: 20% recurring

Cookie life: Unknown

Typeform, which offers conversational forms and surveys including Contact Forms, Employee Satisfaction Surveys, and Event Lead Capture Forms, offers a 20% recurring commission on referrals. That means you’ll earn up to 20% of a referred customers’ subscription to Typeform, as long as the subscription remains active.

This adds up quickly, and the service is relatively cheap, making it easy for your referrals to make a purchase. If you refer 100 customers who sign up for a monthly basic plan, you would bring in $580 every month.

Best Online Course Affiliate Programs

11. Thinkific

best affiliate marketing program:  thinkific

Commission: 30% recurring

Cookie life: 90 days

Advertisement

Thinkific’s powerful all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. The platform enables users to create, market, and sell online courses and membership sites under their own brand.

You’re an ideal candidate for Thinkific’s affiliate program if your audience is made up of any of the following:

  • Content creators with skills and knowledge to share;
  • Business leaders who want to create courses for customers; or
  • Entrepreneurs who want to add new revenue streams

As an affiliate partner, your perks include a 30% lifetime recurring commission, a competitive 90-day cookie window, and access to ready-to-post creative and promotional content. Thinkific affiliate partners earn up to $1,700 per referral every year.

12. Kajabi

best affiliate marketing program: kajabi

Commission: 30% recurring

Cookie life: 30 days

Kajabi is an all-in-one platform that lets users create online courses, launch marketing campaigns, build landing pages, and design the perfect website.

The Kajabi Partner Program is currently only open to Kajabi users. As an affiliate, you’ll receive a 30% lifetime commission for any new member you bring to Kajabi that stays active past their trial period. What’s more, you will be treated to special rewards as you progress. Each level unlocks exciting bonuses only available to Kajabi Partners.

13. Teachable

best affiliate marketing program: teachable

Commission: 30% recurring, with the ability to earn up to 50% commission through monthly bonuses

Cookie life: 90 days

Advertisement

Teachable helps you create and sell beautiful online courses. With over 18 million students and 186 thousand active courses, Teachable is one of the most reputable e-learning platforms. Plus, it’s heavily endorsed by Pat Flynn from Smart Passive Income.

Ranging from Facebook ads to cake decorating tips, Teachable is suited for a variety of niche subjects. Teachable’s affiliate program pays a recurring 30% commission on the referral’s monthly subscription fee. Plans can go anywhere from $29 to $499 per month, meaning you’ll be able to earn up to $150 a month per sale.

14. iSpring

best affiliate marketing program: ispring

Commission: 10% per sale

Cookie life: 90 days

iSpring is an international software development company that produces tools for eLearning content authoring and online training. Their flagship product is iSpring Suite, an award-winning authoring tool that allows the creation of interactive online courses, quizzes, video tutorials, role-plays, and ebooks.

iSpring Suite has an intuitive interface that is familiar to everyone (the tool works as a PowerPoint add-in) and offers solutions for any learning need. And that’s why it has become popular among people from different fields: from university professors to corporate instructional designers.

Advertisement

The affiliate program includes iSpring Suite and iSpring Suite Max, which cost $770 and $970, respectively. Thus, you can earn from $77 to $97 from a single purchase and around $1000/month if you provide 10+ customers monthly. You will receive verified commissions quarterly.

Best Website Builder Affiliate Programs

15. Shopify

best affiliate marketing program: shopify

Commission: 200% commission after a referral has been an active subscriber for 2 months

Cookie life: 30 days

With nearly 2 million merchants worldwide, Shopify has truly proven itself as a market leader in the drop-shipping industry. Shopify has everything you need to start your online store, including website builders, shopping carts, web hosting and store management tools, analytics features, payment processing, and much more.

If your audience is all about e-commerce and needs help setting up an online store, Shopify’s affiliate program might be for you. Affiliates earn a whooping 200% commission on the cost of a monthly subscription (that’s up to $2,400!). Additionally, when a referral signs up for a Shopify Plus account, you get paid a flat $2,000 bounty payment.

On top of the money, as a Shopify affiliate, you get priority support for your own Shopify store, as well as free Shopify content to promote to your audience.

Advertisement

Joining the program is absolutely free. The main drawbacks may be that the target for this program is quite niche, since you’ll need an audience that sells products online and doesn’t already have a solid e-commerce platform.

16. Leadpages

best affiliate marketing programs: leadpages

Commission: Up to 50% commission

Cookie life: 30 days

Leadpages is an online tool that lets you create easy-to-customize landing pages to collect contact information and boost your conversion rates. (You can learn more about LeadPages by reading reviews.)

Their affiliate program is only open to Leadpages customers. Each paying customer referred brings in a lifetime commission of 30%. Membership prices range from $25 to $200 per month.

Leadpages will sometimes run special offers, such as a $5,000 bonus for affiliates who drive 10+ sales by a given date. All affiliates get access to banners, sidebar images, and social media-friendly links. You also have the option to share a unique link to a free content page (like a blog post or video) rather than a product page.

17. Wix

best affiliate marketing programs: wix

Commission: $100 per Premium sale

Advertisement

Cookie life: 30 days

If you’re interested in unlimited payouts with minimal effort, Wix could be for you. The web development company is one of the most popular web hosting platforms, and offers $100 per Premium referral with no limit on the amount of people you can refer (which means, if you refer 10 people, you’ve already made $1,000). Additionally, Wix provides links and creatives, including banners and landing pages in all languages, to make it easy for you to include their link on your site.

However, it’s important to note that there is a minimum sales target you need to reach to get paid — $300 per month (if you make less than that, your earnings will stay in your account until you reach that benchmark). If you feel your website, blog, or social channel is visited on a regular basis by prospects who might be interested in creating their own website on a hosting platform, this could be a good program for you, but if you’re unsure if you can meet the minimum sales target for a while, you might want to reconsider.

Best Web Hosting Affiliate Programs

18. WP Engine

best affiliate marketing programs: wp engine

Commission: $200+ per signup

Cookie window: 180 days

Advertisement

There are millions of websites on the internet, and more than 40% are built on WordPress. WP Engine provides super-fast web hosting for thousands of WordPress websites around the world.

WP Engine’s affiliate program runs on the ShareASale network. By promoting WP Engine plans, you can earn $200 per signup or 100% of the customer’s first monthly payment — whichever one is higher. You gain access to exclusive affiliate discounts you can offer to your audience.

You can also promote StudioPress themes and earn 35% of the sales generated. These purchases get 60 days of cookie tracking.

It’s important to note — WP Engine’s affiliate program is two-tiered, which means that you’ll get paid not only for referring customers, but also for referring affiliates. You get $50 for each of their referrals.

While it may not be easy to find an audience looking to build a new WordPress website, when you do find those users, the profits can be huge.

19. Kinsta

best affiliate marketing programs: kinsta

Commission: Up to $500 per referral + 10% recurring

Cookie life: 60 days

Advertisement

Kinsta was founded in 2013 by veteran WordPress developers “with a desire to create the best WordPress hosting platform in the world.” They strive to offer WordPress hosting that is fast, secure, and reliable.

Kinsta’s affiliate program pays an initial commission, followed by a recurring 10% monthly payment. Affiliates can earn up to $500 initially, depending on the type of plan the referral has purchased:

  • Starter: $30
  • Pro: $100
  • Business: $150
  • Enterprise: $500

While 10% may not seem like much, your referrals are likely to have a high lifetime value, thanks to Kinsta’s high customer retention rate of 95%.

20. Bluehost

best affiliate marketing programs: bluehost

Commission: $65 per sale

Cookie life: 45 days

Bluehost, a web hosting platform that supports more than 2 million websites, offers a phenomenal affiliate program for any business or entrepreneur looking to monetize their blog or website. If you promote Bluehost’s products or services on your own blog or website (either through custom banners or links), you can earn anywhere from $65 to $130 per sale generated from your website — an incredibly high fee.

Best of all, it’s free to join their affiliate program, and Bluehost offers reliable tracking to ensure you get credit for each lead you provide them. Plus, Bluehost offers affiliate managers who can offer support or personalized advice.

Advertisement

21. Hostgator

best affiliate marketing programs: hostgator

Commission: $65 to $125 per signup

Cookie life: 60 days

Hostgator offers both web hosting and building tools, and is incredibly low-cost for startups or ecommerce businesses with limited budgets — for instance, a starter plan costs only $3.84/month.

It’s free to become a Hostgator affiliate, and their tiered payouts are substantial — you can make $65 per signup if you provide Hostgator with 1-5 signups per month, and up to $125 per signup if you provide Hostgator with over 21 signups. You can either embed tracking links on your site or create a custom coupon code. Since Hostgator provides a 45-day money-back guarantee, it’s low-risk for your website visitors to try it out.

22. GreenGeeks

best affiliate marketing programs: greengeeks

Commission: $50 for one sale; up to $100 for six sales

Cookie life: 30 days

Advertisement

GreenGeeks, an eco-friendly, secure web hosting platform, allows you to earn up to $100 per sale. They have a tiered program that pays generously — including $50 for just one sale, and $100 for six or more. Additionally, the company provides a selection of creative assets, content, and banners to ensure you’re proud of the link or banner you include on your website or blog.

If you believe your blog readers or website visitors are interested in exploring web hosting platforms (for instance, if you write content for freelancers), this could be a good option to explore. Best of all, the company promotes eco-friendly alternatives, so you can feel good knowing you’re spreading a positive, “green message” to your site visitor

Best Retail Affiliate Programs

Disclaimer: Commissions for retail stores are much smaller because the purchase price is much smaller. But this also means that it’s easier to get your audience to buy those items (low price = low commitment), which could translate into high conversion rates and higher returns.

23. Amazon Associates

best affiliate marketing programs: amazonCommission: 1-10% (depending on the product category)

Cookie life: 24 hours

Amazon is one of the most popular online shopping platforms, so if you’re looking to buy something, chances are you’ll find it on Amazon.

Advertisement

Amazon Associates get commissions between 1% and 10%, depending on the category the product purchased falls under. The most valuable items to promote are clothes and luxury beauty products, both of which can earn you a 10% cut on the price.

One of the main advantages of doing affiliate marketing with Amazon is that people already know the company and love to shop there, so it’s not a hard sell. The company has very high conversion rates, especially around the holidays. And because the product selection is so vast, it fits most kinds of businesses.

If you write about animals, for instance, you can promote cat treats or dog toys. If your audience is interested in cars, you can recommend jumper cables — you get the idea.

Additionally, if someone ends up on Amazon through your link and buys something other than what your content links to, you still get commission on the user’s entire cart.

Ultimately, the only downside is some categories have particularly low commissions, such as video games and electronics.

For businesses with large audiences, Amazon recently launched their new Amazon Influencer Program as an extension to the Associates program for social media influencers. You get similar benefits to the online Associates program, as well as your own page on Amazon with a unique URL to showcase the products you recommend to your followers.

Advertisement

Currently, you must have a YouTube, Instagram, Twitter, or Facebook account to qualify. Amazon looks at the number of followers and other engagement metrics of your social media accounts to determine whether you’re eligible for the program.

24. Target

best affiliate marketing programs: targetCommission: 1-8% (depending on the product category and sales volume)

Cookie life: 7 days

While it doesn’t offer as wide a selection as Amazon or eBay, Target remains a highly recognizable brand with a variety of different products.

Target’s affiliate program operates on a volume-based commission structure, meaning that your commission increases as the number of items purchased increases. Sadly, a product category that does not benefit from this model is the Health and Beauty products — the commission on this category caps at 1%, regardless of volume.

It’s also critical to note — most people tend to prefer buying Target products in-person, rather than online, so this could have an impact on your returns.

25. Hammacher Schlemmer

best affiliate marketing programs: hammacherCommission: 8% on any sale

Cookie life: 30 days

Advertisement

Hammacher Schlemmer is America’s longest-running catalog with a lifetime of over 150 years, and continues to successfully sell items ranging from electronics to outdoor living gear. Additionally, the company offers an impressive affiliate program with the potential to earn incredibly high commissions.

They offer 8% commission on any product you’re able to sell through your own website or blog. While 8% might not sound like a lot, consider some of the higher-priced items they sell, including a Muhammad Ali Autographed Photo Collage for $5,000, or the Full Immersion Professional Racer’s Simulator for $65,000.

Ultimately, if you’re able to find products or services on Hammacher Schlemmer’s website that align well with your own core offerings or might interest your buyer persona, you might consider partnering with the brand.

Additionally, this affiliate program could be a good idea for an ecommerce business interested in expanding their offerings. Hammacher Schlemmer provides tools (including password-protected online reports) and content to help your online store succeed.

26. Spocket

best affiliate marketing programs: spocket

Commission: 20% per Bronze subscriber; 25% per Silver subscriber; 30% per Gold subscriber (up to 445.50 per subscriber)

Cookie life: 90 days

Advertisement

Spocket, a dropshipping supplier, wholesaler, and distributor of high-quality American and European products, enables entrepreneurs to sell products from thousands of dropshipping suppliers around the world. They also offer an incredibly impressive affiliate program — you can make up to $450 for each customer you refer to Spocket, and you’ll continue to collect commission off your referral’s Spocket account as long as they remain a customer.

Their program will also provide you with the tools and resources you need to successfully promote their business. If your website visitors are entrepreneurs or ecommerce businesses, this is a good affiliate program to explore.

27. eBay Partner Network

best affiliate marketing programs: ebay

Commission: 1-4%, depending on category

Cookie life: 24 hours

With over one billion listings from a wide range of product categories, eBay’s affiliate program shares a lot of the same advantages as Amazon’s — well-known brand, high conversion rates, and a diverse selection of products.

The eBay Partner Network pays a commission of 1% to 4%. You earn a percentage of the revenue eBay earns from that purchase, based on the product category.

High-ticket items you can promote fall under Parts & Accessories, or Fashion. You can have a look at the complete rate card here. The one downside of this program is that it offers a cap for each category — with most falling well under $1,000. Your earning potential is thus limited.

Advertisement

Best Beauty and Cosmetic Affiliate Programs

28. Ulta

best affiliate marketing programs: ulta

Commission: 1-5%

Cookie life: 30 days

Ulta is a go-to brand for beauty enthusiasts who want both affordable and prestige skincare, makeup, and personal care products. Ulta is popular for its diverse offerings, which can cater to the tastes of a large readership.

Ulta’s affiliate program pays 1-5% in commissions. While this number may seem low, the company is ranked #2 in the beauty and cosmetics online space, meaning that your readers have likely heard of it and could even be current customers. You are provided with dynamic banners and text links to promote Ulta’s products. The company has ongoing promotions, including free shipping and free products, to help you drive more sales.

29. Sephora

best affiliate marketing programs: sephoraCommission: 5%

Cookie life: 24 hours

Advertisement

If you serve a more affluent readership, Sephora is the affiliate program for you. The retailer offers a wide selection of prestige beauty products, including skincare, body care, makeup, and fragrances. Additionally, they offer a superior customer experience — for instance, they offer a free gift with any purchase and have a strong rewards program.

Sephora’s affiliate program offers a 5% commission rate on all sales, which is higher than Ulta’s and most online retailers’ commission rates. Like most programs, Sephora gives affiliates access to promotional banners and other creative assets, which you can use on your site and social media accounts.

The only downside to this program is that the cookie length is uncommonly short: The cookie will expire just 24 hours after the user clicks on the affiliate link.

30. FragranceNet.com

best affiliate marketing programs: fragrancenet.com

Commission: 1-5%

Cookie life: Unknown

A leader in the online perfume space, FragranceNet.com gives you access to hundreds and thousands of top designer fragrances and aromatherapy products. It sells other products, too, such as skincare and makeup. However, due to its specialization in fragrances, we recommend it for bloggers who primarily write about fragrances.

Advertisement

Affiliates earn 1-5% for every purchase generated through their link. The brand gives you access to links and banners, fresh blog content, seasonal ads, and coupon codes to drive your referral to a conversion. The program is run through the Rakuten platform.

31. BH Cosmetics

best affiliate marketing programs: bh cosmetics

Commission: 8%

Cookie life: 60 days

Born and raised in LA, BH Cosmetics is one of the leading companies in the beauty industry. They are passionate about creating new and innovative beauty trends and dedicated to bringing customers the best in cruelty-free cosmetics. They also run promotions and sales regularly to help convert those leads.

BH Cosmetics affiliates receive an 8% commission on purchases made within 60 days of the user’s visit. The site has an average order value of $38 and an on-site conversion rate of 6.46%.

As an affiliate, you’ll get exclusive access to coupons and banners you can use on your website, blog, or emails. You’ll also receive monthly affiliate newsletters. Plus, their dedicated in-house affiliate team runs monthly incentives and affiliate contests to encourage you to promote your affiliate link.

Advertisement

Best Travel Affiliate Programs

32. Boatbookings

best affiliate marketing programs: boatbookings

Commission: 20% + 10% for returning customers

Cookie life: 30 days

If you think your website visitors might be interested in chartering yachts, you might want to join Boatbookings’ affiliate program. Boatbookings specializes in luxury yacht chartering, boat rentals, and sailing and motor yacht vacations.

On the charter value of a boat, Boatbookings receives commission on the net charter value (not including APA or any additional items ordered). On this commission, affiliates will earn 20% as a base rate, with a possibility for escalating rates if referring multiple clients. When customers return to Boatbookings, affiliates receive an additional 10% commission on that second purchase.

33. Cheapflights

best affiliate marketing programs: cheapflights

Commission: Flat rate — up to $0.45 per click-out

Cookie life: Session

Cheapflights is a travel comparison site that helps users find the cheapest plane tickets.

Cheapflights is another company that rewards its affiliates not for bringing paying customers, but for sending traffic to their partners.

Advertisement

Affiliates are paid a flat fee when a user clicks through — $0.45 per click-out for desktop and tablet, and $0.25 for mobile.

As an affiliate, you get access to various creative assets, ranging from banners to search boxes and travel widgets, that allow your visitors to conduct a search on your site and display flights results on Cheapflights’ page. This is their most popular travel affiliate tool and generates the highest revenue per visit.

34. Momondo

best affiliate marketing programs: momondo

Commission: Flat rate — up to $0.65 per click-out

Cookie life: Session

Momondo is a global travel search site that compares cheap flights, hotels, and car rental deals.

Each time someone clicks on a flight on Momondo’s website from your site’s link, you will earn $0.65 for desktop and tablet users, and $0.45 for mobile users.

35. Sandals Resorts

best affiliate marketing programs: sandals

Commission: 4%

Cookie life: 60 days

Advertisement

Sandals is one of the most well-recognized names in Caribbean resort travel. All Sandals Resorts offer luxurious vacations for couples and families traveling to Jamaica, The Bahamas, Barbados, and more.

The Sandals affiliate program pays you a commission for referring users to book either a stay in one of the Sandals Resorts, or booking an activity. While 4% might seem like a small percentage, these luxury resorts have daily rates that range from $150 to over $2,000 per person — which means, if a couple were to book a romantic week in a Sandals Resort at $500 per person per night, you would earn a commission of $280!

This program is only worthwhile, however, if your site and audience has a true interest in luxury travel to the Caribbean.

Best Personal Finance and Investment Affiliate Programs

36. Acorns

best affiliate marketing programs: acornsCommission: $10 per qualified lead

Cookie life: 30 days

Acorn is a “micro-investing” mobile app that helps people between the ages of 25 and 35 invest their money wisely. If you own a financial advice blog that serves this demographic — especially if they haven’t yet accrued capital or assets — this is the affiliate program for you.

Advertisement

Affiliates receive $10 for every referred customer. You’ll receive a wide variety of creative assets to help you promote the app and a dedicated account manager to help you boost your marketing efforts.

37. Sage Financials

best affiliate marketing programs: sage

Commission: 7% per sale and $5 per free trial

Cookie life: 30 days

Sage Financials — a cloud accounting solution built on Salesforce that provides accounting, analytics, and reporting tools for small and mid-sized businesses — has an impressive affiliate program that includes a dedicated support team, commission paid directly into your bank account (and currency of choice), and detailed reporting on your performance and earnings.

Best of all, you’re able to receive commission even from free sign-ups Sage receives from your website or blog. If you feel your website visitors or blog readers are interested in accounting tools, this could be a good partnership to explore.

When you’re looking for affiliate programs, you might want to consider affiliate networks like LinkShare or CJ Affiliate that offer many different programs to choose from. There are no limits to the number of affiliate programs you can join.

Advertisement

Now that we’ve gone over some of the best affiliate programs overall, let’s go over the programs that pay the highest commission.

1. Elementor: 50% Per Sale

best affiliate marketing programs: elementor

Commission: 50% per sale

Cookie life: 45 days

Elementor is a dynamic drag-and-drop website builder used to create 6% of all the world’s websites. With hundreds of widgets, integrations, website templates, and design tools, Elementor users can customize and scale their WordPress website-building process without writing a single line of code.

Yet, Elementor is more than simple software — it has 100k members in its online community where web creators share advice, host meetups, and push each other to professional growth.

Elementor affiliates earn 50% per sale. The software has five pricing packages, ranging from $49 to $999 per year. This broad array of pricing tiers makes it easier for affiliates to strategically market various plans to specific audiences.

Advertisement

With notable affiliates earning north of $10,000 a month, Elementor is an attractive option to consider.

2. Semrush: $200 per Subscription

best affiliate marketing programs: semrush

Commission: $200 per subscription, $10 per free trial, and $0.01 per new sign up

Cookie life: 10 years

Semrush is a SaaS company that specializes in SEO and competitive analysis tools for digital marketers. Its affiliate program offers $200 per subscription, so if you refer 10 people only, you’ll be bringing in $2,000 per month. Plus, they offer a very generous 10-year cookie life.

Since Semrush’s affiliate program functions under a first cookie attribution model, if a referral were to cancel their subscription and sign up again in the future (within 10 years), you still get commission on that second subscription.

Exclusive Semrush promotional material is available in five different languages, and applicants are automatically pre-approved, so the sign-up process is only a few minutes, enabling you to get started right away.

3. Coursera: Up to 45% Per Sale

best affiliate marketing programs: coursera

Commission: 10-45%

Cookie life: 30 days

Advertisement

Coursera offers over 1,000 courses and specializations ranging anywhere from Digital Marketing to Applied Data Science and Personal Development. Each course consists of pre-recorded videos, puzzles, and assignments.

Coursera’s affiliate program runs on the Linkshare network and offers a commission ranging from 10% to 45% with bonuses for strong performance. Courses and Specializations are generally priced between $29 and $99. As a Coursera affiliate, you get access to professionally-designed banners and a monthly affiliate newsletter with curated content recommendations.

4. BigCommerce: 200% per Sale

best affiliate marketing programs: bigcommerce

Commission: 200% or $1,500 per enterprise customer

Cookie life: 90 days

Founded in 2009, BigCommerce is an online store builder that powers thousands of e-commerce stores in over 150 countries. It serves a wide variety of industries, including

fashion, automotive, manufacturing, food, and health.

When you refer visitors to BigCommerce, you earn 200% of the customer’s first monthly payment (that’s up to $500 per referral!), or $1,500 per enterprise customer.

Advertisement

5. 3dcart: $100 per Signup

best affiliate marketing programs: 3dcart

Commission: $100 per signup, including free trials

Cookie life: 45 days

3dcart is an e-commerce platform with a high focus on SEO. It provides you with all the tools you need to build, promote, and grow your online store. Users can use 3dcart to start an online business, add a shopping cart to an existing site, or replace their current shopping cart platform.

Affiliates earn a $100 commission on each referred customer. Their affiliate program runs on both the Commission Junction and ShareASale networks, and both offer the same commission and cookie life, so it’s up to you to decide which platform you like best.

6. Flywheel: 300% per Signup

best affiliate marketing programs: flywheel

Commission: 300%, up to $500 per referral

Cookie life: 90 days

As another dedicated WordPress hosting solution, Flywheel aims to take away all the hassle that comes with web hosting so users can focus on doing what they do best — creating and designing websites.

Flywheel affiliates can earn up to $500 per referral. You get access to tons of creative assets, from banners to co-branded landing pages to stylish social images. The Flywheel team will even work with you to create custom images that can take your commissions to the next level.

Advertisement

It’s worth noting that there is no minimum threshold limit to receive a payment.

7. TripAdvisor: Minimum 50% per Booking

best affiliate marketing programs: tripadvisor

Commission: Minimum 50% per booking

Cookie life: 14 days

Crowned the “world’s largest travel site”, TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do, and where to eat. The site helps you compare prices from 200+ hotel booking sites so you can find the lowest price on the hotel that’s right for you.

Powered by Commission Junction, TripAdvisor’s affiliate program pays a 50% commission off the revenue generated from a user clicking on links and/or ads that send them to a TripAdvisor partner site. Which means, unlike most other affiliate programs in this list, you don’t have to wait for your referral to make a purchase to earn your commission. As soon as someone comes from your website and clicks on one of the ads or links on the TripAdvisor website, you get paid.

On average, affiliates will earn between $0.15-$0.75 per click-out. While it may not seem like a lot, since your revenue is only dependent on clicks (and not purchase), this can add up quite nicely.

8. Volusion: 200% per Signup

best affiliate marketing programs: volusion

Commission: 200% per Signup

Cookie life: 45 days

Advertisement

Volusion is an e-commerce solution that enables small businesses to create, manage, and expand their online stores. They provide customers with exports to help them every step of the way, including help with domain purchase, web design, cart integration, SEO, and security.

Affiliates get paid a 200% commission on the referred customer’s first monthly payment, which can range anywhere from $29 to $299 (or even higher with their Prime custom tier). As an affiliate, you get access to marketing material to assist in your promotional efforts.

9. Invoice Ninja: 50% per Signup

best affiliate marketing programs: invoiceninja

Commission: 50% on all referrals for four years

Cookie life: N/A; instead of cookie, Invoice Ninja tracks by account creation from referral URL (for four years)

Invoice Ninja, a free open-source invoicing app for freelancers and businesses, offers a Ninja Pro Plan for just $10 a month — and, as an affiliate partner, you can make 50% on all referrals for four years. That means, if you refer 100 Pro users, you’ll receive $5,000 every year for the next four years.

Additionally, any user can start free and upgrade when they decide it’s worthwhile, so it’s easy for your site visitors to give the tool a try. You can provide their affiliate link in your email signature, on a blog post, or in an email newsletter, and Invoice Ninja provides both logos and ads to make it easy to promote their tool. If your social media followers or website visitors are typically online entrepreneurs or freelancers, this could be a good partnership to consider.

Advertisement

10. Capitalist Exploits: 50% per Sale

best affiliate marketing programs: capitalist exploits

Commission: 50%

Cookie life: 365 days

Capitalist Exploits provides trade recommendations for investors and anyone looking to outperform the market by sharing only the best low-risk/high-reward opportunities to subscribers.

If your target audience consists of investors, high net-worth individuals, people interested in investment, financial advisors, or wealth managers, then this program might be for you.

Capitalist Exploits pays a 50% commission on any referred sale with absolutely no limits. Their products range from $1,575 to $3,499. This means each referral brings you a minimum of $787.50. Affiliates also receive exclusive access to paid membership trials for your audience.

Ultimately, when deciding which program to choose, there are many key elements to keep in mind, including how established your online following is, and how much you want to earn.

And, most importantly — who is your audience, and what are they interested in?

Advertisement

Think about what your website visitors or your social media followers need and could benefit from, and choose an affiliate marketing program that will let you promote products in support of that. Once you do that, you’ll be well on your way to exponentially multiplying your affiliate income.

Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Free Resource: How to Reach & Engage Your Audience on Facebook


Source link
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Should Your Brand Shout Its AI and Marketing Plan to the World?

Published

on

Should Your Brand Shout Its AI and Marketing Plan to the World?

To use AI or not to use AI, that is the question.

Let’s hope things work out better for you than they did for Shakespeare’s mad Danish prince with daddy issues.

But let’s add a twist to that existential question.

CMI’s chief strategy officer, Robert Rose, shares what marketers should really contemplate. Watch the video or read on to discover what he says:

Advertisement

Should you not use AI and be proud of not using it? Dove Beauty did that last week.

Should you use it but keep it a secret? Sports Illustrated did that last year.

Should you use AI and be vocal about using it? Agency giant Brandtech Group picked up the all-in vibe.

Should you not use it but tell everybody you are? The new term “AI washing” is hitting everywhere.

What’s the best option? Let’s explore.

Dove tells all it won’t use AI

Last week, Dove, the beauty brand celebrating 20 years of its Campaign for Real Beauty, pledged it would NEVER use AI in visual communication to portray real people.

Advertisement

In the announcement, they said they will create “Real Beauty Prompt Guidelines” that people can use to create images representing all types of physical beauty through popular generative AI programs. The prompt they picked for the launch video? “The most beautiful woman in the world, according to Dove.”

I applaud them for the powerful ad. But I’m perplexed by Dove issuing a statement saying it won’t use AI for images of real beauty and then sharing a branded prompt for doing exactly that. Isn’t it like me saying, “Don’t think of a parrot eating pizza. Don’t think about a parrot eating pizza,” and you can’t help but think about a parrot eating pizza right now?

Brandtech Group says it’s all in on AI

Now, Brandtech Group, a conglomerate ad agency, is going the other way. It’s going all-in on AI and telling everybody.

This week, Ad Age featured a press release — oops, I mean an article (subscription required) — with the details of how Brandtech is leaning into the takeaway from OpenAI’s Sam Altman, who says 95% of marketing work today can be done by AI.

A Brandtech representative talked about how they pitch big brands with two people instead of 20. They boast about how proud they are that its lean 7,000 staffers compete with 100,000-person teams. (To be clear, showing up to a pitch with 20 people has never been a good thing, but I digress.)

Advertisement

OK, that’s a differentiated approach. They’re all in. Ad Age certainly seemed to like it enough to promote it. Oops, I mean report about it.

False claims of using AI and not using AI

Offshoots of the all-in and never-will approaches also exist.

The term “AI washing” is de rigueur to describe companies claiming to use AI for something that really isn’t AI.  The US Securities and Exchange Commission just fined two companies for using misleading statements about their use of AI in their business model. I know one startup technology organization faced so much pressure from their board and investors to “do something with AI” that they put a simple chatbot on their website — a glorified search engine — while they figured out what they wanted to do.

Lastly and perhaps most interestingly, companies have and will use AI for much of what they create but remain quiet about it or desire to keep it a secret. A recent notable example is the deepfake ad of a woman in a car professing the need for people to use a particular body wipe to get rid of body odor. It was purported to be real, but sharp-eyed viewers suspected the fake and called out the company, which then admitted it. Or was that the brand’s intent all along — the AI-use outrage would bring more attention?

To yell or not to yell about your brand’s AI decision

Should a brand yell from a mountaintop that they use AI to differentiate themselves a la Brandtech? Or should a brand yell they’re never going to use AI to differentiate themselves a la Dove? Or should a brand use it and not yell anything? (I think it’s clear that a brand should not use AI and lie and say it is. That’s the worst of all choices.)

I lean far into not-yelling-from-mountaintop camp.

When I see a CEO proudly exclaim that they laid off 90% of their support workforce because of AI, I’m not surprised a little later when the value of their service is reduced, and the business is failing.

I’m not surprised when I hear “AI made us do it” to rationalize the latest big tech company latest rounds of layoffs. Or when a big consulting firm announces it’s going all-in on using AI to replace its creative and strategic resources.

I see all those things as desperate attempts for short-term attention or a distraction from the real challenge. They may get responses like, “Of course, you had to lay all those people off; AI is so disruptive,” or “Amazing. You’re so out in front of the rest of the pack by leveraging AI to create efficiency, let me cover your story.” Perhaps they get this response, “Your company deserves a bump in stock price because you’re already using this fancy new technology.”

Advertisement

But what happens if the AI doesn’t deliver as promoted? What happens the next time you need to lay off people? What happens the next time you need to prove your technologically forward-leaning?

Yelling out that you’re all in on a disruptive innovation, especially one the public doesn’t yet trust a lot is (at best) a business sugar high. That short-term burst of attention may or may not foul your long-term brand value.

Interestingly, the same scenarios can manifest when your brand proclaims loudly it is all out of AI, as Dove did. The sugar high may not last and now Dove has itself into a messaging box. One slip could cause distrust among its customers. And what if AI gets good at demonstrating diversity in beauty?

I tried Dove’s instructions and prompted ChatGPT for a picture of “the most beautiful woman in the world according to the Dove Real Beauty ad.”

It gave me this. Then this. And this. And finally, this.

She’s absolutely beautiful, but she doesn’t capture the many facets of diversity Dove has demonstrated in its Real Beauty campaigns. To be clear, Dove doesn’t have any control over generating the image. Maybe the prompt worked well for Dove, but it didn’t for me. Neither Dove nor you can know how the AI tool will behave.

Advertisement

To use AI or not to use AI?

When brands grab a microphone to answer that question, they work from an existential fear about the disruption’s meaning. They do not exhibit the confidence in their actions to deal with it.

Let’s return to Hamlet’s soliloquy:

Thus conscience doth make cowards of us all;

And thus the native hue of resolution

Is sicklied o’er with the pale cast of thought,

And enterprises of great pith and moment

Advertisement

With this regard their currents turn awry

And lose the name of action.

In other words, Hamlet says everybody is afraid to take real action because they fear the unknown outcome. You could act to mitigate or solve some challenges, but you don’t because you don’t trust yourself.

If I’m a brand marketer for any business (and I am), I’m going to take action on AI for my business. But until I see how I’m going to generate value with AI, I’m going to be circumspect about yelling or proselytizing how my business’ future is better.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

HANDPICKED RELATED CONTENT:

Cover image by Joseph Kalinowski/Content Marketing Institute

Advertisement



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

Published

on

How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

It’s the age of AI, and our job as marketers is to keep up.

My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace.

AI in the workplace data graphic, Foundation Labs

If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers.

Download Now: The 2024 State of Social Media Trends [Free Report]

In fact, I predict that the marketers not using AI in their workplace will be using it before the end of this year, and that number will move closer and closer to 100%.

Advertisement

Social media and AI are two of the most revolutionizing technologies of the last few decades. Social media has changed the way we live, and AI is changing the way we work.

So, I’m going to condense and share the data, research, tools, and strategies that the Foundation Marketing Team and I have been working on over the last year to help you better wield the collective power of AI and social media.

Let’s jump into it.

What’s the role of AI in social marketing strategy?

In a recent episode of my podcast, Create Like The Greats, we dove into some fascinating findings about the impact of AI on marketers and social media professionals. Take a listen here:

Let’s dive a bit deeper into the benefits of this technology:

Benefits of AI in Social Media Strategy

AI is to social media what a conductor is to an orchestra — it brings everything together with precision and purpose. The applications of AI in a social media strategy are vast, but the virtuosos are few who can wield its potential to its fullest.

Advertisement

AI to Conduct Customer Research

Imagine you’re a modern-day Indiana Jones, not dodging boulders or battling snakes, but rather navigating the vast, wild terrain of consumer preferences, trends, and feedback.

This is where AI thrives.

Using social media data, from posts on X to comments and shares, AI can take this information and turn it into insights surrounding your business and industry. Let’s say for example you’re a business that has 2,000 customer reviews on Google, Yelp, or a software review site like Capterra.

Leveraging AI you can now have all 2,000 of these customer reviews analyzed and summarized into an insightful report in a matter of minutes. You simply need to download all of them into a doc and then upload them to your favorite Generative Pre-trained Transformer (GPT) to get the insights and data you need.

But that’s not all.

You can become a Prompt Engineer and write ChatGPT asking it to help you better understand your audience. For example, if you’re trying to come up with a persona for people who enjoy marathons but also love kombucha you could write a prompt like this to ChatGPT:

Advertisement

ChatGPT prompt example

The response that ChatGPT provided back is quite good:

GPT response example

Below this it went even deeper by including a lot of valuable customer research data:

  • Demographics
  • Psychographics
  • Consumer behaviors
  • Needs and preferences

And best of all…

It also included marketing recommendations.

The power of AI is unbelievable.

Social Media Content Using AI

AI’s helping hand can be unburdening for the creative spirit.

Instead of marketers having to come up with new copy every single month for posts, AI Social Caption generators are making it easier than ever to craft catchy status updates in the matter of seconds.

Advertisement

Tools like HubSpot make it as easy as clicking a button and telling the AI tool what you’re looking to create a post about:

AI social media caption generator step 1

The best part of these AI tools is that they’re not limited to one channel.

Your AI social media content assistant can help you with LinkedIn content, X content, Facebook content, and even the captions that support your post on Instagram.

It can also help you navigate hashtags:

AI social media hashtags generator example, HubSpot

With AI social media tools that generate content ideas or even write posts, it’s not about robots replacing humans. It’s about making sure that the human creators on your team are focused on what really matters — adding that irreplaceable human touch.

Enhanced Personalization

You know that feeling when a brand gets you, like, really gets you?

Advertisement

AI makes that possible through targeted content that’s tailored with a level of personalization you’d think was fortune-telling if the data didn’t paint a starker, more rational picture.

What do I mean?

Brands can engage more quickly with AI than ever before. In the early 2000s, a lot of brands spent millions of dollars to create social media listening rooms where they would hire social media managers to find and engage with any conversation happening online.

Thanks to AI, brands now have the ability to do this at scale with much fewer people all while still delivering quality engagement with the recipient.

Analytics and Insights

Tapping into AI to dissect the data gives you a CSI-like precision to figure out what works, what doesn’t, and what makes your audience tick. It’s the difference between guessing and knowing.

The best part about AI is that it can give you almost any expert at your fingertips.

Advertisement

If you run a report surrounding the results of your social media content strategy directly from a site like LinkedIn, AI can review the top posts you’ve shared and give you clear feedback on what type of content is performing, why you should create more of it, and what days of the week your content is performing best.

This type of insight that would typically take hours to understand.

Now …

Thanks to the power of AI you can upload a spreadsheet filled with rows and columns of data just to be met with a handful of valuable insights a few minutes later.

Improved Customer Service

Want 24/7 support for your customers?

It’s now possible without human touch.

Advertisement

Chatbots powered by AI are taking the lead on direct messaging experiences for brands on Facebook and other Meta properties to offer round-the-clock assistance.

The fact that AI can be trained on past customer queries and data to inform future queries and problems is a powerful development for social media managers.

Advertising on Social Media with AI

The majority of ad networks have used some variation of AI to manage their bidding system for years. Now, thanks to AI and its ability to be incorporated in more tools, brands are now able to use AI to create better and more interesting ad campaigns than ever before.

Brands can use AI to create images using tools like Midjourney and DALL-E in seconds.

Brands can use AI to create better copy for their social media ads.

Brands can use AI tools to support their bidding strategies.

Advertisement

The power of AI and social media is continuing to evolve daily and it’s not exclusively found in the organic side of the coin. Paid media on social media is being shaken up due to AI just the same.

How to Implement AI into Your Social Media Strategy

Ready to hit “Go” on your AI-powered social media revolution?

Don’t just start the engine and hope for the best. Remember the importance of building a strategy first. In this video, you can learn some of the most important factors ranging from (but not limited to) SMART goals and leveraging influencers in your day-to-day work:

The following seven steps are crucial to building a social media strategy:

  1. Identify Your AI and Social Media Goals
  2. Validate Your AI-Related Assumptions
  3. Conduct Persona and Audience Research
  4. Select the Right Social Channels
  5. Identify Key Metrics and KPIs
  6. Choose the Right AI Tools
  7. Evaluate and Refine Your Social Media and AI Strategy

Keep reading, roll up your sleeves, and follow this roadmap:

1. Identify Your AI and Social Media Goals

If you’re just dipping your toes into the AI sea, start by defining clear objectives.

Is it to boost engagement? Streamline your content creation? Or simply understand your audience better? It’s important that you spend time understanding what you want to achieve.

Advertisement

For example, say you’re a content marketing agency like Foundation and you’re trying to increase your presence on LinkedIn. The specificity of this goal will help you understand the initiatives you want to achieve and determine which AI tools could help you make that happen.

Are there AI tools that will help you create content more efficiently? Are there AI tools that will help you optimize LinkedIn Ads? Are there AI tools that can help with content repurposing? All of these things are possible and having a goal clearly identified will help maximize the impact. Learn more in this Foundation Marketing piece on incorporating AI into your content workflow.

Once you have identified your goals, it’s time to get your team on board and assess what tools are available in the market.

Recommended Resources:

2. Validate Your AI-Related Assumptions

Assumptions are dangerous — especially when it comes to implementing new tech.

Don’t assume AI is going to fix all your problems.

Advertisement

Instead, start with small experiments and track their progress carefully.

3. Conduct Persona and Audience Research

Social media isn’t something that you can just jump into.

You need to understand your audience and ideal customers. AI can help with this, but you’ll need to be familiar with best practices. If you need a primer, this will help:

Once you understand the basics, consider ways in which AI can augment your approach.

4. Select the Right Social Channels

Not every social media channel is the same.

It’s important that you understand what channel is right for you and embrace it.

Advertisement

The way you use AI for X is going to be different from the way you use AI for LinkedIn. On X, you might use AI to help you develop a long-form thread that is filled with facts and figures. On LinkedIn however, you might use AI to repurpose a blog post and turn it into a carousel PDF. The content that works on X and that AI can facilitate creating is different from the content that you can create and use on LinkedIn.

The audiences are different.

The content formats are different.

So operate and create a plan accordingly.

Recommended Tools and Resources:

5. Identify Key Metrics and KPIs

What metrics are you trying to influence the most?

Advertisement

Spend time understanding the social media metrics that matter to your business and make sure that they’re prioritized as you think about the ways in which you use AI.

These are a few that matter most:

  • Reach: Post reach signifies the count of unique users who viewed your post. How much of your content truly makes its way to users’ feeds?
  • Clicks: This refers to the number of clicks on your content or account. Monitoring clicks per campaign is crucial for grasping what sparks curiosity or motivates people to make a purchase.
  • Engagement: The total social interactions divided by the number of impressions. This metric reveals how effectively your audience perceives you and their readiness to engage.

Of course, it’s going to depend greatly on your business.

But with this information, you can ensure that your AI social media strategy is rooted in goals.

6. Choose the Right AI Tools

The AI landscape is filled with trash and treasure.

Pick AI tools that are most likely to align with your needs and your level of tech-savviness.

For example, if you’re a blogger creating content about pizza recipes, you can use HubSpot’s AI social caption generator to write the message on your behalf:

Advertisement

AI social media generator example

The benefit of an AI tool like HubSpot and the caption generator is that what at one point took 30-40 minutes to come up with — you can now have it at your fingertips in seconds. The HubSpot AI caption generator is trained on tons of data around social media content and makes it easy for you to get inspiration or final drafts on what can be used to create great content.

Consider your budget, the learning curve, and what kind of support the tool offers.

7. Evaluate and Refine Your Social Media and AI Strategy

AI isn’t a magic wand; it’s a set of complex tools and technology.

You need to be willing to pivot as things come to fruition.

If you notice that a certain activity is falling flat, consider how AI can support that process.

Did you notice that your engagement isn’t where you want it to be? Consider using an AI tool to assist with crafting more engaging social media posts.

Advertisement

Make AI Work for You — Now and in the Future

AI has the power to revolutionize your social media strategy in ways you may have never thought possible. With its ability to conduct customer research, create personalized content, and so much more, thinking about the future of social media is fascinating.

We’re going through one of the most interesting times in history.

Stay equipped to ride the way of AI and ensure that you’re embracing the best practices outlined in this piece to get the most out of the technology.

New call-to-action

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Advertising in local markets: A playbook for success

Published

on

Advertising in local markets: A playbook for success

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. 

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale.  

1. Understand local vs. national campaigns

Local advertising differs from national campaigns in several ways: 

  • Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. This precision targeting ensures that your message resonates with the right target audience.
  • Budget friendliness: Local advertising is often more accessible for small businesses. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. As a result, testing budgets can be allocated across multiple markets to maximize learnings for further market expansion.
  • Channel selection: Selecting the correct channels is vital for effective local advertising. Local newspapers, radio stations, digital platforms and community events each offer advantages. The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement.
  • Flexibility and agility: Local campaigns can be adjusted more swiftly in response to market feedback or changes, allowing brands to stay relevant and responsive. 

Maintaining brand consistency across local touchpoints reinforces brand identity and builds a strong, recognizable brand across markets. 

2. Leverage customized audience segmentation 

Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. This marketing segmentation supports the development of targeted messaging and media plans for local markets. 

Advertisement

For example, a coffee chain might cater to two distinct segments: young professionals and retirees. After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle.

To reach young professionals in downtown areas, the chain might focus on convenience, quality coffee and a vibrant atmosphere that is conducive to work and socializing. Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends.

Conversely, for retirees in residential areas, the chain could highlight a cozy ambiance, friendly service and promotions such as senior discounts. Advertisements in local print publications, community newsletters, radio stations and events like senior coffee mornings would foster a sense of community and belonging.

Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing

3. Adapt to local market dynamics

Various factors influence local market dynamics. Brands that navigate changes effectively maintain a strong audience connection and stay ahead in the market. Here’s how consumer sentiment and behavior may evolve within a local market and the corresponding adjustments brands can make. 

  • Cultural shifts, such as changes in demographics or societal norms, can alter consumer preferences within a local community. For example, a neighborhood experiencing gentrification may see demand rise for specific products or services.
    • Respond by updating your messaging to reflect the evolving cultural landscape, ensuring it resonates with the new demographic profile.
  • Economic conditions are crucial. For example, during downturns, consumers often prioritize value and practicality.
    • Highlight affordable options or emphasize the practical benefits of your offerings to ensure messaging aligns with consumers’ financial priorities. The impact is unique to each market and the marketing message must also be dynamic.
  • Seasonal trends impact consumer behavior.
    • Align your promotions and creative content with changing seasons or local events to make your offerings timely and relevant.
  • New competitors. The competitive landscape demands vigilance because new entrants or innovative competitor campaigns can shift consumer preferences.
    • Differentiate by focusing on your unique selling propositions, such as quality, customer service or community involvement, to retain consumer interest and loyalty.

4. Apply data and predictive analytics 

Data and predictive analytics are indispensable tools for successfully reaching local target markets. These technologies provide consumer behavior insights, enabling you to anticipate market trends and adjust strategies proactively. 

  • Price optimization: By analyzing consumer demand, competitor pricing and market conditions, data analytics enables you to set prices that attract customers while ensuring profitability.
  • Competitor analysis: Through analysis, brands can understand their positioning within the local market landscape and identify opportunities and threats. Predictive analytics offer foresight into competitors’ potential moves, allowing you to strategize effectively to maintain a competitive edge.
  • Consumer behavior: Forecasting consumer behavior allows your brand to tailor offerings and marketing messages to meet evolving consumer needs and enhance engagement.
  • Marketing effectiveness: Analytics track the success of advertising campaigns, providing insights into which strategies drive conversions and sales. This feedback loop enables continuous optimization of marketing efforts for maximum impact.
  • Inventory management: In supply chain management, data analytics predict demand fluctuations, ensuring inventory levels align with market needs. This efficiency prevents stockouts or excess inventory, optimizing operational costs and meeting consumer expectations.

Dig deeper: Why you should add predictive modeling to your marketing mix

5. Counter external market influences

Consider a clothing retailer preparing for a spring collection launch. By analyzing historical weather data and using predictive analytics, the brand forecasts an unseasonably cool start to spring. Anticipating this, the retailer adjusts its campaign to highlight transitional pieces suitable for cooler weather, ensuring relevance despite an unexpected chill.

Advertisement

Simultaneously, predictive models signal an upcoming spike in local media advertising rates due to increased market demand. Retailers respond by reallocating a portion of advertising budgets to digital channels, which offer more flexibility and lower costs than traditional media. This shift enables brands to maintain visibility and engagement without exceeding budget, mitigating the impact of external forces on advertising.

6. Build consumer confidence with messaging

Localized messaging and tailored customer service enhance consumer confidence by demonstrating your brand’s understanding of the community. For instance, a grocery store that curates cooking classes featuring local cuisine or sponsors community events shows commitment to local culture and consumer interests. 

Similarly, a bookstore highlighting local authors or topics relevant to the community resonates with local customers. Additionally, providing service that addresses local needs — such as bilingual service and local event support — reinforces the brand’s values and response to the community. 

Through these localized approaches, brands can build trust and loyalty, bridging the gap between corporate presence and local relevance.

7. Dominate with local advertising 

To dominate local markets, brands must:

  • Harness hyper-targeted segmentation and geo-targeted advertising to reach and engage precise audiences.
  • Create localized content that reflects community values, engage in community events, optimize campaigns for mobile and track results.
  • Fine-tune strategies, outperform competitors and foster lasting relationships with customers.

These strategies will enable your message to resonate with local consumers, differentiate you in competitive markets and ensure you become a major player in your specific area. 



Dig deeper: The 5 critical elements for local marketing success

Advertisement

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS