MARKETING
5 Foolproof Tips on Successfully Managing Your Remote Teams
It’s a total nightmare to run a remote team if your workflows aren’t organized or streamlined.
You’ll spend countless hours answering the same questions over and over because your team members don’t have access to your project wikis.
You’ll miss deadlines because your team doesn’t have a clear sense of your projects’ progress.
Or worse, you’ll lose clients because of how poorly your team is performing.
TL;DR: You need a clear game plan and great execution when running a remote team.
To help increase your chances of running a remote team successfully, we share six tried and tested tips below.
1. Provide technology options for communication
Sending emails is an excellent way to communicate with your team, but it isn’t the only channel that can facilitate effective online communication.
Provide richer technology such as using video conferencing software.
For instance, going on video conference meetings allows you to see visual cues vital for effective communication. It also reduces the sense of isolation your remote team members might be feeling.
Video meetings are also useful when having sensitive and complex conversations since they feel more personal than audio or written messages.
Plus, message delivery and response are faster in video calls, making your communication process more efficient.
Video communications software Zoom, for instance, offers high-quality audio and video, real-time content sharing functionalities, and other web meeting features that make it easy to connect with your team and customers.
The platform lets you schedule meetings with ease, share your screen, create private groups for chat and instant messaging, create breakout rooms, and more.
Offering mobile-enabled instant messaging options also allows your team to have less formal conversations and share time-sensitive information with ease.
Another benefit of using the right software, especially for remote teams, is when you run large-scale online events, such as a virtual summit.
When interviewing applicants remotely, leverage reliable video interviewing platforms with robust features such as time control options and written and recorded questions to streamline the process.
2. Use the right team collaboration tools
Effective team collaboration is crucial to meeting deadlines, accomplishing tasks efficiently, producing results faster, and more.
Use powerful project management software such as Teamwork to help your team prioritize and manage your tasks, gain visibility through work progress tracking, and visualize your ongoing and completed projects.
The software lets you create task lists and subtasks that you can break down into action items for your team members.
Add due dates to each task, tag jobs with custom statuses and descriptions (i.e., priority, productivity, collaboration), include supporting documents, and more.
The tool also offers a team calendar feature to let you set schedules, meetings, and events, helping your team track important deadlines.
With the right tool, you’ll collaborate with your remote team seamlessly, improving your accountability and visibility.
This allows everyone to handle each task efficiently, such as buying an Instagram account as on Social Tradia part of your social media marketing strategy.
It also helps you manage your entire project’s lifecycle from beginning to end more efficiently. Remember, not having the right tools is among the common collaboration mistakes when working online. It ruins your productivity, cost-efficiency, and revenue-generating efforts. By contrast, collaboration tools reduce the endless back and forth process among your team members and bolster their performance..
3. Manage expectations
Manage both yours and your remote team’s expectations by establishing the scope, deliverables, and deadlines for each of your tasks to ensure smooth work processes.
Establish the potential costs related to the scope of, let’s say, your omnichannel marketing strategy, its limitations, and proper communication protocols to manage your operational budget and expectations. This allows you to set realistic project timelines and delegate tasks.
You can find and analyze the best digital marketing channels for your website and customer touchpoints for your omnichannel marketing strategy, including optimizing your site for mobile-first indexing.
Additionally, set a communication procedure that helps ensure a timely and proper response from team members, including using video conferencing for your daily meetings and check-ins and using instant messaging for urgent matters.
Doing so ensures that your team members promptly share the right information to keep your workflows and processes moving forward.
4. Conduct performance and team health reviews
Running project or campaign performance reviews, such as assessing the impact of purchasing articles online, is crucial to help you know if and where your efforts are succeeding.
Checking on your remote team’s performance and health can be just as important.
Conduct quarterly or bi-annual team performance and health reviews to learn your employees’ challenges, uncover potential issues with your processes and tools, and even know how they’re feeling about the current work setup.
This allows you to regularly gain insights into your team’s opinions and ideas on their remote work experience and identify problematic areas for improvement.
Here are some essential tips when running your performance and health team review.
- Communicate the why, when, how, and who of your review process to your team ahead of schedule.
- Focus your review questions on soft skills, learnings, and output instead of just figures and action points to meet your goals.
- Consider using a flexible system that acknowledges your team’s challenges with remote work instead of the standard rating process.
Adopt a more narrative assessment that gives your employees helpful and specific details about what they’ve done well and where they can improve.
Additionally, use tools such as the Atlassian Team Playbook, which offers a set of health checks and “plays” that your team can follow to assess your work together and address deficiencies.
The tool’s plays are free workshop resources to help you address common team challenges and start important conversations.
You can adapt these team health monitor plays for your remote team using a template from Trello, a project and task management software.
Use the template to assess your team against eight attributes commonly found in healthy teams, and at the end of the session, you’ll discover strengths to exploit and challenge areas to refine and grow.
5. Establish trust with your employees
Setting expectations and tracking your remote team’s work progress is crucial to stay on top of your workflows and tasks.
However, you don’t need to micromanage every single task. Instead, suspend your disbelief, put your utmost confidence in your team, and trust that they will do their work excellently.
Focus on providing a supportive structure and equip your employees to help them work together more efficiently without the need for constant supervision.
Avoid fixating on perceived performance problems and save your in-depth analyses of improvement areas during your regular assessment and review sessions.
Additionally, besides your collaboration tool, leverage other apps that streamline your remote teams’ workflows and tasks, without constant policing from managers. This includes marketing planning software, task automation apps, and other tools.
6. Create an app to enhance internal collaboration.
Companies often vary in their collaboration demands due to differences in their dynamics, among other factors. If the collaboration tools available on the market don’t align with the functionalities you seek, consider creating your own app.
This way, you can tailor the features to fit what your organization requires and how your team works. You can also include some much-needed capabilities that other tools lack.
When developing your app, keep user experience in mind and create a simple interface. Put lots of negative space around essential elements, and use an organized layout and navigation system. Make it easy and quick for your team to perform actions and move to different destinations.
Security is another critical thing to ensure. Left unprotected, your app’s code and data can permanently disappear due to accidental deletion, system failure, and cybercriminal activity. If you build your app on Microsoft’s Azure DevOps, back them up regularly with robust tools such as Backrightup.
Backrightup is an automated backup tool specifically designed for Azure DevOps. It runs daily automatic backups of repositories, work items, wiki items, etc., and gives updates on your dashboard. It also lets you perform manual backups if you wish so, among other functions.
With your own secure collaboration app, you can meet your remote employees’ teamwork needs and help them reach their productivity goals.
Final thoughts
Finding the best methods, workflows, processes, and tools to ensure your remote team works effectively and efficiently takes time and effort.
Start by following the tips in this guide, and you’ll be on your way to developing a remote team management process that works best for you and your employees.
Source link
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
-
SEO6 days ago
Google’s AI Overviews Avoid Political Content, New Data Shows
-
SEARCHENGINES6 days ago
Google Shopping Researched with AI
-
WORDPRESS7 days ago
5 Most Profitable Online Businesses You Can Start Today for Free!
-
WORDPRESS5 days ago
8 Best Banks for ECommerce Businesses in 2024
-
SEARCHENGINES7 days ago
Google AI Overview Ads, New Link Format, AI Organized Search Results & Plus More
-
AFFILIATE MARKETING7 days ago
Learn a New Language with This Fresh Approach
-
AFFILIATE MARKETING5 days ago
How to Choose Your Battles Wisely at Work
-
SEARCHENGINES4 days ago
Google Showing Competitor Ads Above Local Reviews
You must be logged in to post a comment Login