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5 Foolproof Tips on Successfully Managing Your Remote Teams



5 Foolproof Tips on Successfully Managing Your Remote Teams

It’s a total nightmare to run a remote team if your workflows aren’t organized or streamlined.

You’ll spend countless hours answering the same questions over and over because your team members don’t have access to your project wikis.

You’ll miss deadlines because your team doesn’t have a clear sense of your projects’ progress.

Or worse, you’ll lose clients because of how poorly your team is performing.

TL;DR: You need a clear game plan and great execution when running a remote team.

To help increase your chances of running a remote team successfully, we share six tried and tested tips below.

1. Provide technology options for communication

Sending emails is an excellent way to communicate with your team, but it isn’t the only channel that can facilitate effective online communication.  

Provide richer technology such as using video conferencing software.  

For instance, going on video conference meetings allows you to see visual cues vital for effective communication. It also reduces the sense of isolation your remote team members might be feeling.

Video meetings are also useful when having sensitive and complex conversations since they feel more personal than audio or written messages.

Plus, message delivery and response are faster in video calls, making your communication process more efficient.

Video communications software Zoom, for instance, offers high-quality audio and video, real-time content sharing functionalities, and other web meeting features that make it easy to connect with your team and customers.

The platform lets you schedule meetings with ease, share your screen, create private groups for chat and instant messaging, create breakout rooms, and more.

Offering mobile-enabled instant messaging options also allows your team to have less formal conversations and share time-sensitive information with ease.

Another benefit of using the right software, especially for remote teams, is when you run large-scale online events, such as a virtual summit.

When interviewing applicants remotely, leverage reliable video interviewing platforms with robust features such as time control options and written and recorded  questions to streamline the process.  

2. Use the right team collaboration tools

Effective team collaboration is crucial to meeting deadlines, accomplishing tasks efficiently, producing results faster, and more.

Use powerful project management software such as Teamwork to help your team prioritize and manage your tasks, gain visibility through work progress tracking, and visualize your ongoing and completed projects.

The software lets you create task lists and subtasks that you can break down into action items for your team members.

Add due dates to each task, tag jobs with custom statuses and descriptions (i.e., priority, productivity, collaboration), include supporting documents, and more.

The tool also offers a team calendar feature to let you set schedules, meetings, and events, helping your team track important deadlines.  

With the right tool, you’ll collaborate with your remote team seamlessly, improving your accountability and visibility.

This allows everyone to handle each task efficiently, such as buying an Instagram account as on Social Tradia part of your social media marketing strategy.

It also helps you manage your entire project’s lifecycle from beginning to end more efficiently. Remember, not having the right tools is among the common collaboration mistakes when working online. It ruins your productivity, cost-efficiency, and revenue-generating efforts. By contrast, collaboration tools reduce the endless back and forth process among your team members and bolster their performance..

3. Manage expectations

Manage both yours and your remote team’s expectations by establishing the scope, deliverables, and deadlines for each of your tasks to ensure smooth work processes.

Establish the potential costs related to the scope of, let’s say, your omnichannel marketing strategy, its limitations, and proper communication protocols to manage your operational budget and expectations. This allows you to set realistic project timelines and delegate tasks.

You can find and analyze the best digital marketing channels for your website and customer touchpoints for your omnichannel marketing strategy, including optimizing your site for mobile-first indexing.  

Additionally, set a communication procedure that helps ensure a timely and proper response from team members, including using video conferencing for your daily meetings and check-ins and using instant messaging for urgent matters.

Doing so ensures that your team members promptly share the right information to keep your workflows and processes moving forward.    

4. Conduct performance and team health reviews

Running project or campaign performance reviews, such as assessing the impact of purchasing articles online, is crucial to help you know if and where your efforts are succeeding.

Checking on your remote team’s performance and health can be just as important.

Conduct quarterly or bi-annual team performance and health reviews to learn your employees’ challenges, uncover potential issues with your processes and tools, and even know how they’re feeling about the current work setup.

This allows you to regularly gain insights into your team’s opinions and ideas on their remote work experience and identify problematic areas for improvement.

Here are some essential tips when running your performance and health team review.

  • Communicate the why, when, how, and who of your review process to your team ahead of schedule.
  • Focus your review questions on soft skills, learnings, and output instead of just figures and action points to meet your goals.
  • Consider using a flexible system that acknowledges your team’s challenges with remote work instead of the standard rating process.

Adopt a more narrative assessment that gives your employees helpful and specific details about what they’ve done well and where they can improve.

Additionally, use tools such as the Atlassian Team Playbook, which offers a set of health checks and “plays” that your team can follow to assess your work together and address deficiencies.

The tool’s plays are free workshop resources to help you address common team challenges and start important conversations.

You can adapt these team health monitor plays for your remote team using a template from Trello, a project and task management software.

Use the template to assess your team against eight attributes commonly found in healthy teams, and at the end of the session, you’ll discover strengths to exploit and challenge areas to refine and grow.  

5. Establish trust with your employees

Setting expectations and tracking your remote team’s work progress is crucial to stay on top of your workflows and tasks.

However, you don’t need to micromanage every single task. Instead, suspend your disbelief, put your utmost confidence in your team, and trust that they will do their work excellently.  

Focus on providing a supportive structure and equip your employees to help them work together more efficiently without the need for constant supervision.

Avoid fixating on perceived performance problems and save your in-depth analyses of improvement areas during your regular assessment and review sessions.    

Additionally, besides your collaboration tool, leverage other apps that streamline your remote teams’ workflows and tasks, without constant policing from managers. This includes marketing planning software, task automation apps, and other tools.

6. Create an app to enhance internal collaboration.

Companies often vary in their collaboration demands due to differences in their dynamics, among other factors. If the collaboration tools available on the market don’t align with the functionalities you seek, consider creating your own app.

This way, you can tailor the features to fit what your organization requires and how your team works. You can also include some much-needed capabilities that other tools lack.

When developing your app, keep user experience in mind and create a simple interface. Put lots of negative space around essential elements, and use an organized layout and navigation system. Make it easy and quick for your team to perform actions and move to different destinations.

Security is another critical thing to ensure. Left unprotected, your app’s code and data can permanently disappear due to accidental deletion, system failure, and cybercriminal activity. If you build your app on Microsoft’s Azure DevOps, back them up regularly with robust tools such as Backrightup.

Backrightup is an automated backup tool specifically designed for Azure DevOps. It runs daily automatic backups of repositories, work items, wiki items, etc., and gives updates on your dashboard. It also lets you perform manual backups if you wish so, among other functions.

With your own secure collaboration app, you can meet your remote employees’ teamwork needs and help them reach their productivity goals.

Final thoughts

Finding the best methods, workflows, processes, and tools to ensure your remote team works effectively and efficiently takes time and effort.

Start by following the tips in this guide, and you’ll be on your way to developing a remote team management process that works best for you and your employees.

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27 Best About Us and About Me Page Examples [+Templates]



Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand


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MarTech’s marketing operations experts to follow



MarTech's marketing operations experts to follow

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Darrell Alfonso

Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. He’s a regular and popular contributor both to MarTech and the MarTech conference; you can find all of his articles at this link.

Eddie Reynolds

Eddie has been in business a long time, starting his first company when he was 14. “A pretty minimal enterprise,” he told one interviewer. “I had a tax ID number, a legal entity, and a company name. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Today he is CEO and revenue operations strategy consultant of Union Square Consulting. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on  sales, marketing, service, and admin roles. 

Sara McNamara

Sara is an award-winning marketing and sales operations professional whose work has been recognized by awards from the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts.

Ali Schwanke

Ali is the CEO and founder of Simple Strat. The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation. She is also host of HubSpot Hacks, “the #1 Unofficial YouTube show for HubSpot Tutorials” and has been a guest speaker at the MarTech conference.

Mike Rizzo

Mike’s career in marketing operations showed him that there is a real and significant MOps community. That’s why he founded MO Pros/, the fast-growing online community for people in marketing operations. He is also co-host of Ops Cast, a weekly podcast. 

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About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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Is a Marketing Degree Worth it in 2023?



Is a Marketing Degree Worth it in 2023?

If you’re thinking about getting a degree at any age, it makes sense to think about the value of that degree. Is the qualification needed for the career you want? Are there alternative paths to that career? Can you develop better skills by gaining experience in work? 

All of these are perfectly valid questions. After all, getting a degree requires a pretty large investment of both time and money. You want to know that you’ll get enough return on that investment to make it worthwhile.

Why marketing?

When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. 

Growth industry

Marketing skills are in demand in the current jobs market. According to a recent report from LinkedIn, marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued

Personal Development & Career Path

The reason for this increased demand for marketers is tied to the rise in digital marketing. New methods of marketing have continued to develop out of the digital sector. This means that marketers capable of creating engaging content or managing social media accounts are needed.

This leaves a lot of room for personal development. Young graduates who are well-versed in social media and community management can hit the ground running in digital marketing. Getting on this path early can lead to content strategist and marketing management positions.    

What are the Types of Marketing Degrees?

When we say marketing degree, the term is a bit too general. There are a lot of degree paths that focus on marketing in major or minor ways. The level of degree available will depend on your current education history, but the specific course will be down to your personal choice. 

Associate, Bachelor’s, or Master’s?

Recent statistics suggest that 74% of US marketing professionals hold a bachelor’s degree. 9% have an associate degree and 8% have a master’s degree. Here’s a quick overview of the differences. 

Associate degrees – 2-year courses that cover marketing and business in a more basic way than bachelor’s qualifications. They’re designed to give students the basic skills needed to apply for entry-level marketing jobs.   

Bachelor’s degrees – 3/4-year courses that cover business and economics. There is a range of bachelor’s courses with marketing at their core, but you’ll also cover wider business topics like management, communication, and administration. 

Master’s degrees – 2-year courses, usually only available if you’ve already completed a bachelor’s degree. MA or MBA courses are designed to develop a deep understanding of complex business topics. They are highly specific, covering areas like strategic marketing or marketing analytics. 

Free to use image from Pixabay

Marketing Specific or Business General? 

This is down to personal choice. There are general business degrees that will cover marketing as a module as well as marketing-specific degrees. There are also multiple universities and colleges, both offline and online, offering different course platforms

If you’re looking at a specific job role or career path, then research which type of degree is most relevant. Remember that you will need to add to your marketing skills if you intend to progress to management roles in the future. 

Check the Modules & Curriculum

This is important, and not only because it lets you see which courses align with your career goals. Marketing has changed significantly over the last decade, even more so if you go back to before the digital age. Many business courses are still behind on current marketing trends. 

What Jobs Look for a Marketing Degree?

Once you’ve got your marketing qualification, what jobs should you be looking for? Here are some job titles and areas you should watch out for, and what qualifications you’ll need for them.

Entry level

If you’re starting with a degree and no experience, or work experience but no degree, take a look at these roles. 

  • Sales/customer service roles – These are adjacent roles to marketing where most companies do not ask for prior qualifications. If you don’t have a degree, this is a good place to start.
  • Marketing or public relations intern – Another possibility if you don’t have a degree, or you’re still in education. 
  • Digital/content marketing associate – These roles will almost always require an associate’s or bachelor’s degree. A good grasp of new digital and social marketing techniques will be required to succeed. 
  • Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. These roles combine aspects of marketing, creative writing, and persuasive writing. 
  • SEO specialist – A more focused form of marketing centered on SEO content optimization. If you know how to optimize a blog post for search engine rankings, this role is for you. Bachelor’s or associate qualifications will be a minimum requirement. 
  • Social media/community manager – Since these are relatively new roles, we tend to see a mix of degree-qualified marketers and people who’ve had success fostering communities or online brands but don’t have on-paper credentials.  

Free to use image from Unsplash

Career Progression

If you have an MA or MBA, or significant experience in one of the above roles, then you can look at these more advanced roles for your career progression.

  • Digital Marketing Manager – A role for experienced marketers that involves running campaigns and coordinating marketing associates. 
  • Senior Marketing Coordinator – A department management level role. Responsible for overall marketing strategy and departmental performance.  
  • Content Strategist – A specialist role that focuses on content strategy. Designing content plans based on demographic and keyword research are a core aspect of this role. 
  • Marketing Analyst – This role involves analyzing customer behaviors and market trends. If you want to move into analysis from a more direct marketing role, you’ll likely need specific data analysis qualifications. 
  • Public Relations Specialist – The public voice of a large organization’s PR team. Managing a brand’s public perception and setting brand-level communication policies like tone of voice.   
  • Experiential Marketing Specialist – This area of marketing is focused on optimizing the customer experience. Experiential specialists have a deep understanding of customer psychology and behaviors. 
  • Corporate Communications Manager – Communications managers are responsible for company-wide communications policies. This is an executive-level role that a marketing coordinator or public relations manager might move up to. 

Average marketing salaries

Across all the roles we’ve discussed above, salaries vary widely. For those entry-level roles, you could be looking at anything from $25 – $40K depending on the role and your experience. 

When it comes to median earnings for marketers with a bachelor’s or master’s degree, we can get a bit more specific. Recent statistics from Zippia show us that $69,993 p/a is the average for bachelor’s degree holders and $80,365 p/a for master’s degree marketers. 

Image sourced from

Marketing Degree Pros and Cons

So, the question we asked above was “Is a marketing degree worth it?” Yet, in truth, it’s not a simple yes or no answer. The question you need to ask is “Is a marketing degree right for me?” Here’s a summary of the pros and cons that might give you some answers.  


  • Degree holders have better job prospects and higher earnings potential in marketing
  • You can study highly specific skills with the right courses
  • Gain soft skills like communication and collaboration


  • High time and money investment required 
  • Diminishing salary returns at higher levels
  • Can be a restrictive environment for self-starters and entrepreneurs

What are Marketing Degree Alternatives?

If you want to stick with education but don’t want to invest four years into a degree, then accredited online courses can provide an alternative. This can be your best choice if you wish to upskill in a specific area like running conference calls from Canada

If higher education really isn’t your thing, the other option is gaining experience. Some businesses prefer internships and training programs for entry-level roles. This allows them to train marketers “their way” rather than re-training someone with more experience.  

Free to use image from Unsplash

How to Decide if a Marketing Degree is Right for You

Ultimately, choosing to do a marketing degree depends on your goals, your preferences, and your talents. Consider all three factors before making your choice. 

Career Goals

Do you want a management position that needs marketing knowledge? What areas of marketing interest you? What skills do you already possess? Answering these three questions will help you define your career path. That will narrow down your course choices. 

If you want to get better at selling small business phone systems in Vancouver, you don’t need a four-year course for that. If you want to develop into high-level marketing roles, then you want that degree. 


You don’t need a specific personality type to work in marketing. Your personality and interests might determine what area of marketing would suit you best though. For example, if you’re outgoing and creative then public relations or social media management might be for you.    

Investment & Return

Money isn’t everything. But, if you’re going to put the resources into getting a degree, you want to know that you’ll get some return on your investment. From the figures we quoted above, it seems the “optimal” qualification in terms of salary return vs. time and money investment is a bachelor’s degree. 

Average earnings for marketers with a master’s qualification were only $10k higher. This suggests that you’re not really getting a significant financial return for the additional investment. Of course, if that master’s leads to your dream job, you might see it differently.  

Final Thoughts: Forge Your Own Path

Is a marketing degree worth it in 2023? The short answer is yes. Whether that means a marketing degree is right for you, we can’t tell you. Hopefully, though, this guide has given you the information you need to make that choice. 

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