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5 Social Media Strategies that Boost Your SEO

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5 Social Media Strategies that Boost Your SEO


Did you know that what you do on social media can have an impact on your efforts towards search engine optimization (SEO)? Developing an SEO-friendly social media strategy is a powerful way to drive up brand awareness and grow your business.

Here are 5 social media strategies as recommended by a leading SEO Perth agency.

1. Drive up brand awareness

Getting people to notice your brand and providing them with a positive experience can do wonders for your SEO efforts. Social media is a great place to foster that positive brand experience.

Invest in brand awareness and customer experience and you’ll see a rise in customer satisfaction. While these things might not have a huge impact on your Google rankings, they can affect what you show up for.

Google uses mentions of your brand across the web to determine what search queries you’re relevant for. Keeping the talk about your brand positive is key.

Best practices for increasing brand awareness on social media:

  • Use the platforms that perform best for your audience
  • Create lots of high quality visual content
  • Make the most of social media trends and trending topics
  • Engage with others and encourage people to share your content
  • Use relevant hashtags
  • Offer high quality, value-adding content
  • Be consistent with your visual and written brand messaging

Don’t overlook the fact that social media pages also show up in Google’s search results. That means people searching for your brand might end up clicking on your Facebook page or LinkedIn profile rather than your website.

The takeaway? Make sure your social accounts are also optimised to engage your target audience in the right way.

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2. Form and strengthen partnerships

Most social media platforms offer good opportunities to connect with new people and strengthen existing relationships.

Using social media in this way can be beneficial for your SEO too. The more people talking about your brand, sharing your content and promoting your products, the better.

Try fostering a range of different types of relationships to reach different audiences and achieve a range of goals. Some good examples include:

  • Brand advocates – These are loyal followers of your brand who engage with your content and promote your brand for free. To turn customers into advocates, focus on great customer service and personalising your interactions with them. You can also try asking for feedback and inviting customers to have their say.
  • Influencers – Influencers have a large and loyal following as well as a lot of authority in their niche. Be sure to partner with influencers who share your target audience and your core brand values.
  • Partners and co-creators – Try developing reciprocal relationships with other businesses in your field or a complementary field. Look for opportunities to co-create content, write guest posts or cross market each other’s products.

3. Build authority and trust

To perform well on Google, you need to work on E-A-T (expertise, authoritativeness, trustworthiness). Working on onpage E-A-T for your website is essential, but you can also use social media to make your efforts go further.

It’s like this: if you’re constantly putting out high quality content on your social channels, over time people will come to associate your brand with expertise in the field.

If you’re fostering positive interactions and engaging in a personal way with your customers, over time you’ll build a loyal following.

Here are some great tips for building authority and trust on social media:

  • Keep your content high quality and value-adding.
  • Ask for reviews – social proof goes a long way.
  • Encourage user generated content like photos and videos with your products.
  • Keep your branding consistent across all channels – your audience should know what to expect, wherever they are engaging with you.
  • Respond to customers and reward engagement – show people you love it when they reach out.

4. Increase content engagement

Content that you create for your website may be discovered through Google and other search engines if you’ve done a good job. But to really boost engagement with your content, it’s best to promote it across your social channels as well.

Not only will a social media content strategy boost engagement and longevity of your content, it also has the potential to drive more people to your website and build your authority.

The key is to make sure your content is super engaging and shareable. That doesn’t mean creating clickbait – you still have to offer something valuable and meaningful to your audience.

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For example, you might educate your audience about a particular topic or you might offer a solution to a common problem people face.

Top tips for making your content more engaging:

  • Use visuals alongside your written content
  • Use headings and paragraphs to break up text
  • Use lists, tables and dot points
  • Keep your tone upbeat and lively
  • Use vocabulary and expressions that connect with your target audience

It’s hard to predict how well certain types of content will perform, so make sure you use a range of tools (such as Google Trends) to generate on-trend topics. Monitor the engagement that your content receives and knuckle down on what’s working.

5. Create link opportunities

One of the ways Google measures your brand’s authority and trustworthiness is through the links on other trustworthy websites that point back to your website.

Using social media can open the door to more link opportunities. For example, if you create high quality content, people are more likely to share it with others or reference your content when they’re creating their own content.

This tells Google you’re putting out high quality, trustworthy stuff.

As mentioned above, social media is also a great way to build strategic partnerships. You might use social media to find a non-competitive business that you can do cross promotion with.

For example, they might promote your products in exchange for you doing the same for their products. Or you could offer to write a guest post for them that links back to your website.

When looking for link opportunities, make sure you stay away from any black hat tactics as these can end up having a negative impact on brand reputation and SEO.

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Final thoughts

Nowadays, it’s not enough to focus on one marketing strategy. People engage with brands across multiple platforms in a variety of ways. Integrating your SEO strategy with your social media marketing tactics is the best way to boost your online performance.



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MARKETING

8 Best Tactics to Lead a Team with Zero Experience

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8 Best Tactics to Lead a Team with Zero Experience

‘How to lead a team?’

This is a burning question for team leads, especially first-time managers.

The ultimate purpose of team leads is to encourage and help their team deliver peak performance while nurturing their skills. They need to establish clear expectations and supervise their team to achieve business goals efficiently.

However, developing effective leadership skills requires considerable experience. To lead a team with zero experience can be thus daunting and overwhelming.

If you are a first-time manager, you should embark on your journey by understanding your role and responsibilities. Taking small yet thoughtful steps will help you develop essential leadership skills.

In this post, we will share the eight best tactics that will help you lead a team with zero experience.

Key Tips to Lead a Team with No Experience

Here’s the comprehensive list of best tips and practices to help you lead a team successfully.

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#1: Admit Experience Limitations to Your Team

Helen Hayes once quoted –

“The expert at anything was once a beginner.”

These words accurately describe the fact that one cannot earn expertise overnight. It takes determination, time, and hard work to sail through the process.

So, if you want your team to thrive, you need to be honest with your team. Don’t conceal the fact that you lack leadership experience. Admitting experience limitations to your team will make them considerate of your situation. This will create a bond of understanding between you and your teammates.

Here are a few tips that’ll help you overcome your experience limitations.

  • Stay Focused: Unless you understand the client’s requirements, you won’t be able to guide your team. So, keep a sharp focus on everyday tasks.
  • Be Proactive: Participate actively in all the tasks to keep your team engaged and motivated.
  • Embrace Humility: Be open to listening to your team’s perspective. Embracing different viewpoints will help you deal with tricky situations with ease.

#2: Have the Confidence to Lead a Team

According to Gallup, managers that lead a team successfully have the following traits.

  • Ability to motivate and engage their team
  • Assertiveness to drive outcomes
  • Confidence to overcome adversity
  • Ability to build transparent relationships

Out of these traits, confidence is the most pivotal.

The reason? A leader’s confidence impacts their team’s confidence.

While it’s true that you lack experience, it doesn’t mean you can’t lead a team and make it big.

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Don’t let your experience impact your confidence.

Develop a constructive mindset to empower your team. Focus on improving your problem-solving skills and get involved with your team in the projects. Understand your teammates’ strengths and weaknesses to gauge their potential, thereby delegating tasks to the right people.

Show your human side and stay honest about everything to be approachable. If you commit a mistake, accept it openly in front of everyone. This will make your teammates comfortable working with you.

The key is to lead by example. This will help you stay confident and increase your chances of achieving desired business outcomes.

#3: Create Open Door Communication Policy

An open-door policy signifies a set of protocols encouraging employees to discuss their queries, challenges, or suggestions with their senior-level managers.

Since communication is a key to building efficient teams, an open-door policy can be a game-changer for you. It can help create and maintain a transparent and unbiased work environment by improving the communication between you and your team.

No wonder, leading companies like IBM follow an open-door policy to promote effective communication at the workplace.

Here are a few tips to consider.

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  • Communicate Expectations: Create a brief outline stating the communication rules. Further, educate your team about how it works and its benefits.
  • Set Boundaries: Providing a solid communication ground to your team is good, but without boundaries, it can lead to the loss of valuable time.

For instance, you can allow your employees to walk in the cabin at any instant. If this doesn’t seem feasible, you can standardize the process. Ask your team to book an appointment for the discussion.

#4: Reach Out to Experts for Assistance

Dealing with conflicts, doubts, and distractions may seem draining as you progress in your managerial journey.

Take the help of a mentor to cope with tricky situations.

An experienced mentor can help you develop decision-making skills while gaining a new perspective on leading a team. With their guidance, you can move on an upward trajectory and establish yourself as a strong leader.

Here are a few ways to connect to an experienced mentor for guidance.

  • Professional Network: Reach out to people in your professional network with expertise, experience, and industry knowledge.
  • Social Media: Leverage the power of social media channels like LinkedIn, Reddit, and Quora. These platforms have a plentitude of subject matter experts and industry leaders.
  • Comprehensive Platforms: Count on platforms like GrowthMentor and TheMuse to discover the best leaders from your industry.

Pro Tip: Become a part of the About Leaders community, where industry leaders share valuable advice and tips on positive leadership. Reading researched and well-written blog posts shared by experts on About Leaders will help you develop a leader-like mindset, thereby preparing you for success.

Besides, you can enroll in leadership-building courses by About Leaders, trusted by 30,000 international leaders.

#5: Set Clear and Realistic Expectations

Setting clear and realistic expectations for your team reduces the chances of project failure. It helps the team members understand their responsibilities and create a solid strategy to meet the expectations.

Here are a few tips for setting clear expectations.

  • Emphasize Goals: Define actionable objectives for each member. The goals should be specific, measurable, attainable, relevant, and time-bound (S.M.A.R.T).
  • Make Employees Accountable: Set milestones according to your team members’ skills and experiences. Set realistic deadlines to ensure successful project completion.
  • Track Your Team’s Progress: Keep a tab on your team’s progress by implementing productivity tracking tools like Trello and Toggl. These project management platforms can help you monitor your team’s performance, thereby boosting the chances of your success.
  • Share Timely and Honest Feedback: According to ClearCompany, daily feedback improves employees’ engagement by 3x. So, try offering feedback at the end of the day or at least in a week to boost team collaboration.  

#6: Provide Resources to Help Your Team

To be a good leader, you should support your team with a well-constructed tech stack. This will not just simplify and streamline their tasks but also increase their trust in you as a leader.  

For instance, if you are leading a team of sales reps, implementing customer relationship management (CRM) software can help your team collect customers’ data. This can boost their work efficiency and help them achieve their goals.

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The key here is to talk to the team and understand their challenges. Based on pain points, offer resources like task automation tools, communication platforms, and CRMs. This will help your team communicate, collaborate, and stay organized and efficient.

Pro Tip: Create a culture of learning and knowledge-sharing by organizing brainstorming sessions. Allow your team to collaborate once a week and discuss innovative ideas. You can even arrange monthly webinars or seminars by inviting guest speakers. This will foster a happy and productive environment, thereby keeping your team motivated.

#7: Ask For Feedback at the End of the Project

As a first-time manager, you should keep learning and improving your leadership skills.

Your team’s feedback on your leadership can help you lead with high effectiveness.

So, ask your team what went right and wrong during the task.

Here are a few crucial questions to consider:

  • In what ways can I improve team communication and time management?
  • Did I do justice to my role?
  • What skills can help me lead a team efficiently?
  • Do you consider me a fair and unbiased leader?
  • Do you trust me for our upcoming projects?

Encourage them to offer honest feedback on your role as a leader. This can help you understand your team’s perspective on your leadership style.

#8: Reward Your Team for a Good Job

Acknowledge and reward your team for a job well done.

This will let your team know their contribution and effort are highly valued and appreciated.

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What’s more? Appreciation can boost their morale and motivate them to perform even better in the future.

Notice the following screenshot of a survey conducted by O. C. Tanner. As you can see, it reveals that employee recognition is the most vital driver of great work.

Here are a few tips to reward your team.

  • Offer Time-Off: Allow your team to take some time off and unwind. This will promote a healthy work culture.
  • Share Thoughtful Gifts: Give small gifts such as chair massages, movie tickets, and more.
  • Offer Non-Monetary Gifts: Rewards don’t need to be monetary always. You can give them a quick shoutout in an email with kind words. This will make them feel valued.

Summing Up

Team management is a challenging task.

Lack of experience can make it further difficult for first-time team leads to justify their role. They need skills, a learning attitude, and patience to develop a good rapport with their teammates.

The shared tips can boost your confidence and help you establish yourself as a trustworthy leader. So, follow these tactics to find your footing as a manager.

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