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8 Perfect Choices to Pick When You Run Out of Reels Content Ideas



8 Perfect Choices to Pick When You Run Out of Reels Content Ideas

If you need to develop your business online, Instagram is the best place to start. Instagram growth has been increasing every day and provides more opportunities for businesses to increase their popularity. You could use all the Instagram features to enhance engagement and lay more focus on Reels which is a smart way to attract more audiences on Instagram. Reels is a short-form video format that allows users to post videos up to 60 seconds which is similar to TikTok. Create unique content to post on Instagram reels to signal the relevancy of your post to the algorithm. In this article, you could come to know the best content ideas for reels.

Show Your brand

Use Instagram reels to show the real side of your brand to audiences. When you showcase your brand and product people could admire to start following you. Your followers are not only numbers, they are part of your social media community. Show the products by creating videos and posting on reels to reach more people in a short period. Upload videos like expectation and reality to show your audiences how you work. If you still have not experimented with this type of content now you can start creating videos for your niche.


Take your followers behind the scenes to show how your employees work to produce a product. The emotions of your employees and the infrastructure of your company to the audiences. For example, if you’re a photographer you could show how much effort you put into shooting videos or photos. Creating behind-the-scenes videos is an effective way to attract more audiences and increase your engagement. Start shooting videos with mobile phones while you and your employees working in the industry and post on Instagram reels to grab more traffic and engagement.

Tell A Story

To receive more engagement on Instagram you could tell a story about yourself. How you started the brand and the struggles you faced to start the company. Neither you gained popularity nor not on Instagram people just know only your brand they don’t know how hard you worked to start. So, tell a story by creating videos and posting them on reels with some clips to build curiosity on your brand to gain more engagement and new followers. You might also add text on your content to easily understand by the audiences who turned off their sounds and people with hearing def.

Before & After Videos

Use Instagram reels to post before and after videos to increase the interaction and traffic to your profile. Audiences take interest in watching those kinds of videos because it helps to build trust in your brand. For example, if your product is skincare cream, show audiences how it works and how to use it. Then ask your customers to shoot a video before using the cream and after using the cream to show the difference. There are more ways to create before and after videos like home decors, recipes, hair, and more. This is one of the best ways to get more engagement on Instagram.

Sneak Peek

Post sneak peek videos on your Instagram reels to get more interactions. Sneak peek is known as the main part of videos to showcase your content succinctly. This could help to trigger the audiences to visit and watch your videos on your account. You will reach more people in a short time to gain more engagement and traffic to your profile by uploading these videos. When your video reaches fewer people, create unique content with given effects and filters to grab more audiences’ attention and get instant fame on Instagram.

Focus On Trend

When you aim to get more engagement on Instagram you should focus on trending once. Check Instagram to know what is trending because when you use the trends in your content your video will also appear on more users’ screens. Analyse the trending hashtags, and captions to use in your content if it is related to your niche. Use all the trending features to grow your Instagram account and go viral with huge engagement. While the engagement and traffic are high your video will appear on the Instagram explore page and the visibility of the video increases.

How-To Videos

Create how-to videos by explaining your product or anything. While you post these kinds of tutorial videos audiences will comment on your videos to ask any questions. People will spend more time pausing and playing when you create how-to videos. After creating tutorial videos you need to initiate gathering likes for your reels content leading to more audiences and wider popularity on Instagram.Several brands which are now popular posted reel videos frequently.

Answer FAQ

You can also answer the frequently asked question from your audiences by creating reels. When you create videos by answering the questions people who have the same question will also get clarity about it. Before creating a video use a call to action keyword in your previous post which triggers them to interact with your posts. Take a look at your comments, and DMs to know what question is asked most frequently and create a video for them. Posting reels by answering the questions is an effective way to communicate with audiences and to increase Instagram engagement.


There are many ideas to create reels videos. The above-mentioned content ideas will definitely work out when you use them perfectly. Create more reels videos by experimenting with these ideas and know which one works out and make use of them in your future content to receive more engagement.

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Drive Conversions and Generate Engagement With Instacart Promotions



Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.


What are Instacart Promotions?


Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”


– Ali Miller, VP of Ads Product at Instacart


Source: Instacart


How Do Instacart Promotions Work?


Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  


Example of Instacart Promotions

Source: Instacart


Instacart Promotions Benefits


Deliver Value and Savings to Consumers


With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.


Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  


Tailor Your Campaigns to Specific Objectives


With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 


Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 


Access Real-Time Performance Insights 


The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.


Hot tip: Make sure your budget matches your discount and objectives.


“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti


Interested in Instacart Promotions?


With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.


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(Re)Introducing your favorite Optimizely products!



(Re)Introducing your favorite Optimizely products!

It’s important to us that you, our valued customers and partners, can identify with the tools you use daily.  

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. That starts, first and foremost, with the words we use to refer to the technology.  

So, we’ve taken a hard look at everything in our portfolio, and are thrilled to introduce new names we believe are more practical, more consistent, and better representative of the technology we all know and love.  

You may have seen some of these names initially at Opticon 2022 as well as on our website. In the spirit of transparency, the team here at Optimizely wanted to make sure you had full visibility into the complete list of new names, as well as understand the context (and rationale) behind the changes. 

So, without further ado… 

Which names changed?  

Some, but not all. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.  

Used to be… 

Is now (or is still)… 



Optimizely Digital Experience Platform 

A fully-composable solution designed to support the orchestration, monetization, and experimentation of any type of digital experience — all from a single, open and extensible platform. 

Content Cloud 

Optimizely Content Management System 

A best-in-class system for building dynamic websites and helping digital teams deliver rich, secure and personalized experiences. 


Optimizely Content Marketing Platform 

An industry-leading and user-friendly platform helping marketing teams plan campaigns, collaborate on tasks, and author content. 


Optimizely Digital Asset Management 

A modern storage tool helping teams of any size manage, track, and repurpose marketing and brand assets (with support for all file types). 

Content Recs 

Optimizely Content Recommendations 

AI-powered and real-time recommendations to serve the unique interests of each visitor and personalize every experience. 

B2B Commerce 

Optimizely Configured Commerce 

A templatized and easy-to-deploy platform designed to help manufacturers and distributors drive efficiency, increase revenue and create easy buying experiences that retain customers. 

Commerce Cloud 

Optimizely Customized Commerce 

A complete platform for digital commerce and content management to build dynamic experiences that accelerate revenue and keep customers coming back for more. 


Optimizely Product Information Management 

A dedicated tool to help you set up your product inventory and manage catalogs of any size or scale. 

Product Recs 

Optimizely Product Recommendations 

Machine-learning algorithms optimized for commerce to deliver personalized product recommendations in real-time. 


Optimizely Web Experimentation 

An industry-leading experimentation tool allowing you to run A/B and multi-variant tests on any channel or device with an internet connection. 

Full Stack 

Optimizely Feature Experimentation 

A comprehensive experimentation platform allowing you to manage features, deploy safer tests, and roll out new releases – all in one place. 


Optimizely Personalization 

An add-on to core experimentation products, allowing teams to create/segment audiences based on past behavior and deliver more relevant experiences. 

Program Management 

Optimizely Program Management 

An add-on to core experimentation products, allowing teams to manage the end-to-end lifecycle of an experiment. 


Optimizely Data Platform 

A centralized hub to harmonize data across your digital experience tools, providing one-click integrations, AI-assisted guidance for campaigns, and unified customer profiles. 


So, why the change?  

 It boils down to three guiding principles:  

  1. Uniformity: Create a naming convention that can be applied across the board, for all products, to drive consistency 
  2. Simplicity: Use terms that are both practical and concise, ensuring the names are something that everyone can understand and identify with  
  3. Completeness: Develop a framework that showcases the full and complimentary nature of all the products and solutions within the Optimizely suite 

 As the Optimizely portfolio comes together as a complete, unified platform, it’s important that our names reflect this, as well as support our 3 key solutions (i.e. orchestrate amazing content experiences, monetize every digital experience, and experiment across all touchpoints).  

Other questions? We’ve got you covered. 

Q: Why have you made these product name changes? 

    • We wanted to simplify how we talk about our portfolio. The renaming applies a naming convention that is both practical and concise.  


Q: Do the new product name changes affect the products I own? 

    • No, there is no impact to product functionality or capabilities.  


Q: Do the new product name changes affect who is my Customer Success Manager or Account Manager?  

    • No, there are no changes to your Customer Success Manager or Account Manager. 


Q: Do the new product name changes affect the ownership of the company?  

    • No, ownership of the company has not changed. We have only made changes to the Product Names. 


Q: Have any contact details changed that I need to be aware of?  

    • Only contact details for former Welcome customers has changed. These are the new contact details you should be aware of: Optimizely, Inc.| 119 5th Ave | 7th Floor | New York, NY 10003 USA. Phone: +1 603 594 0249 | 


Q: Where can I send any follow up questions I might have?  

    • If you have any questions about the Product Names, please contact your Customer Success Manager or Account Manager.  

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Email Marketing Trends 2023: Predictions by the Industry Stalwarts



Email Marketing Trends 2023: Predictions by the Industry Stalwarts

Every year, we see new trends entering the world of email marketing.

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