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8 Perfect Choices to Pick When You Run Out of Reels Content Ideas



8 Perfect Choices to Pick When You Run Out of Reels Content Ideas

If you need to develop your business online, Instagram is the best place to start. Instagram growth has been increasing every day and provides more opportunities for businesses to increase their popularity. You could use all the Instagram features to enhance engagement and lay more focus on Reels which is a smart way to attract more audiences on Instagram. Reels is a short-form video format that allows users to post videos up to 60 seconds which is similar to TikTok. Create unique content to post on Instagram reels to signal the relevancy of your post to the algorithm. In this article, you could come to know the best content ideas for reels.

Show Your brand

Use Instagram reels to show the real side of your brand to audiences. When you showcase your brand and product people could admire to start following you. Your followers are not only numbers, they are part of your social media community. Show the products by creating videos and posting on reels to reach more people in a short period. Upload videos like expectation and reality to show your audiences how you work. If you still have not experimented with this type of content now you can start creating videos for your niche.


Take your followers behind the scenes to show how your employees work to produce a product. The emotions of your employees and the infrastructure of your company to the audiences. For example, if you’re a photographer you could show how much effort you put into shooting videos or photos. Creating behind-the-scenes videos is an effective way to attract more audiences and increase your engagement. Start shooting videos with mobile phones while you and your employees working in the industry and post on Instagram reels to grab more traffic and engagement.

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Tell A Story

To receive more engagement on Instagram you could tell a story about yourself. How you started the brand and the struggles you faced to start the company. Neither you gained popularity nor not on Instagram people just know only your brand they don’t know how hard you worked to start. So, tell a story by creating videos and posting them on reels with some clips to build curiosity on your brand to gain more engagement and new followers. You might also add text on your content to easily understand by the audiences who turned off their sounds and people with hearing def.

Before & After Videos

Use Instagram reels to post before and after videos to increase the interaction and traffic to your profile. Audiences take interest in watching those kinds of videos because it helps to build trust in your brand. For example, if your product is skincare cream, show audiences how it works and how to use it. Then ask your customers to shoot a video before using the cream and after using the cream to show the difference. There are more ways to create before and after videos like home decors, recipes, hair, and more. This is one of the best ways to get more engagement on Instagram.

Sneak Peek

Post sneak peek videos on your Instagram reels to get more interactions. Sneak peek is known as the main part of videos to showcase your content succinctly. This could help to trigger the audiences to visit and watch your videos on your account. You will reach more people in a short time to gain more engagement and traffic to your profile by uploading these videos. When your video reaches fewer people, create unique content with given effects and filters to grab more audiences’ attention and get instant fame on Instagram.

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Focus On Trend

When you aim to get more engagement on Instagram you should focus on trending once. Check Instagram to know what is trending because when you use the trends in your content your video will also appear on more users’ screens. Analyse the trending hashtags, and captions to use in your content if it is related to your niche. Use all the trending features to grow your Instagram account and go viral with huge engagement. While the engagement and traffic are high your video will appear on the Instagram explore page and the visibility of the video increases.


How-To Videos

Create how-to videos by explaining your product or anything. While you post these kinds of tutorial videos audiences will comment on your videos to ask any questions. People will spend more time pausing and playing when you create how-to videos. After creating tutorial videos you need to initiate gathering likes for your reels content leading to more audiences and wider popularity on Instagram.Several brands which are now popular posted reel videos frequently.

Answer FAQ

You can also answer the frequently asked question from your audiences by creating reels. When you create videos by answering the questions people who have the same question will also get clarity about it. Before creating a video use a call to action keyword in your previous post which triggers them to interact with your posts. Take a look at your comments, and DMs to know what question is asked most frequently and create a video for them. Posting reels by answering the questions is an effective way to communicate with audiences and to increase Instagram engagement.

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There are many ideas to create reels videos. The above-mentioned content ideas will definitely work out when you use them perfectly. Create more reels videos by experimenting with these ideas and know which one works out and make use of them in your future content to receive more engagement.

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Martech failure? 50% say loyalty programs don’t offer much value



Martech failure? 50% say loyalty programs don't offer much value

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get?

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy. Customers who sign up for them engage with that brand 70% more than those who do not. 

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The gaps. So what is it customers want and aren’t getting?

  • 70% prefer to manage loyalty programs via app.
    • 26% Top 150 retailers and restaurant chains have a dedicated loyalty app.
  • 67% expect surprise gifts.
    • 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions
  • 75% prefer instant discounts/redemptions.
    • 16% Retailers and restaurant chains offer instant discount on purchases instead of reward points.
  • 72% expect personalized rewards.
    • 48% Retailers and restaurant chains offer some form of personalization.

Enough with the cards already. It’s 2022 and people have been irritated about physical loyalty cards for decades. In case your own experience isn’t proof enough: 43% of shoppers say physical cards are the biggest obstacles to claiming rewards. And, this shouldn’t be surprising, 57% of shoppers like to engage with loyalty programs on their mobile phones. This means a digital rewards card is the bare minimum if you don’t have an app. 

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Read next: Leaning on loyalty, Chipotle orchestrates engagement across channels

If you do have an app, it should clearly provide more functionality and benefits than a card. The more it does that, the more people are likely to use it. Over 70% of shoppers are more likely to participate in a loyalty program that provides access to loyalty cards and rewards via its mobile app. However, only 4% of grocery retailers offer enhanced rewards or benefits on their apps.

Make members feel special. Joining a loyalty program signals that a customer values your brand (37% of shoppers are willing to pay to join or upgrade to a higher tier of their loyalty membership). Make sure they know you feel the same about them. Nearly 60% say loyalty programs don’t make them feel they are a part of an exclusive group. How? Well, 46% want premier or exclusive access to sales and promotions.


Why we care. I can’t tell you how many websites I registered with and forgot about that send me an email on my birthday. I get them from a few loyalty programs as well. I’ve never gotten one with an offer or a discount. 

The bare minimum martech stack provides data unification, digitization and channel integration. A good one offers real-time analysis of customer behavior (past purchases, browsing history, etc.) combined with things like product attributes and availability to create an attractive personalized offering. For the customer, loyalty programs have to be more than a way to earn points. They have to give something unique and special. If your stack can’t tell you what that thing is, there’s something wrong with it.

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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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