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8 Virtual Interview Tips to Help You Get The Job

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8 Virtual Interview Tips to Help You Get The Job

If you’ve landed on this post, it’s likely that your resume has impressed the hiring manager(s) at the company you’re applying to work for, and you’ve now been invited to a virtual interview. That’s a huge accomplishment.

8 Virtual Interview Tips to Help You Get The JobIf you’re looking for video interview tips, tricks, and best practices — or just want to know what in the world an automated interview is — you’ve come to the right place.

How to Prepare For Virtual Video Interviews

There’s something about remote interviews that can make the interview process more daunting. For some, it’s the risk of technical difficulties. For others, it’s the inability to read full body language.

However, virtual interviews can actually be better than face-to-face meetings. For one, you don’t have to travel, giving you more time to prepare and get yourself ready. Secondly, you can have some notes on your screen to help you hit some key points during your conversations.

Just like a traditional interview, a video interview is your moment to sell yourself to the interviewer and put a personality behind your amazing resume.

In fact, it’s what Shavon Bell, former executive recruiter at HubSpot, looks for when speaking with candidates.

“I recognize it can be challenging for a senior leader to fit all of their experience into a two-page document, so don’t leave anything to be assumed during exploratory conversations or an interview, tell your story the way you want it to be told — transparency is key,” she says.

Telling your story is what will set you apart from others – but that’s not all. It’s also important to know the story behind the company you’re interviewing with.

For Kate Kearns, one of HubSpot’s campus recruiters, showing that you’ve done your research on the company will make you stand out.

“Take some time to make sure you are prepared to answer questions testing your knowledge of the company and role,” she says.

Think about what hiring managers want to know about you during your short time talking. It’s not as easy to make a connection virtual, so finding ways to do so naturally will likely raise your interview score.

For example, explain how the role will help you reach your professional and personal goals. Identify what you can add to the company, and mention those superstar qualities about your talent that will make the hiring manager go to bat for you.

Next, we’re going to go over some tips you can follow for video interviews, but if you would like more information about preparing for an interview, check out this interview kit.

8 Virtual Video Interview Tips

It’s the big day. Or, as those in the theater call it, opening night.

The task at hand: sell yourself. Don’t let the screen interrupt the purpose of the interview. You know you have what it takes to land that role, and with these tips, you’ll knock that interview out of the park.

1. Dress to impress your interviewer.

As The Office character Michael Scott says, “I’m not superstitious, but I am a little stitious.”

That’s where my lucky interview blazer comes in. Every time I have a video interview so does my blazer: I never start one without it.

Even though your interview will be through a screen, dressing for the interview communicates to the interviewer that you still know how to maintain professionalism in a virtual setting.

So, even though you might be in your bedroom, or sitting at your kitchen table, make sure you’re in your business best. This can be a button-down shirt, a blazer, a suit, or simple jewelry.

2. Keep your notes accessible.

If you’re someone who finds it helpful to refer to notes when interviewing, keep them in front of you.

For me, it’s helpful to have my LinkedIn profile and resume open in another window, with sections I know I want to mention highlighted or bolded. This helps to make a quick reference.

Why it works: By already having those reference points accessible, you won’t forget anything important.

3. Test your technology beforehand.

You will be notified of the software you need to have in order to successfully complete your interview well in advance. Maximize this time, download the software if you haven’t already, and make sure you understand the basics of how it works.

This is also a great time to test how your webcam interacts with the software. No two video technology services are the same. So, you’ll want to test:

  • Microphone
  • Lighting
  • Camera

Pro-tip: Frame your camera so that the interviewer can see your face down to your shoulders and that there are a few inches of room above your head.

4. Maintain eye contact with your interviewer.

Remember: The only difference between a video interview and a traditional interview is that you aren’t in the same room as your interviewer. That said, be sure to maintain eye contact with your interviewer.

You might have other distractions, things that are unavoidable when working from home, such as family or roommates. The best way to maintain professionalism regardless of the outside environment is to keep eye contact and make sure the interviewer knows you are engaged. After all, they will be keeping eye contact with you.

Pro-tip: If you’re using two monitors, be sure to talk and look at the screen with the camera. Otherwise, the interviewer will look at your profile and be wondering what else you’re looking at.

5. Minimize possible distractions.

Even though there might be uncontrollable distractions, there are distractions that you can control. For instance, keep your phone away from you. Turn it over and put it on silent or in another room.

Additionally, if you plan to conduct your interview outside of an office setting, like a kitchen or a bedroom, be sure there’s nothing distracting in the background like a mess or people walking by.

Be sure to clean up your background so that the focus stays on you or use a background blur filter if your software allows.

Lastly, inform any roommates that you will be in a meeting during the time so that you’re not interrupted.

6. Set up proper lighting.

Because you won’t be meeting your interview in person, it’s important that they can clearly see you on video.

When you’re testing your technology, this is the perfect time to also test your lighting. Ideally, you can sit in front of a window to benefit from natural lighting.

If that’s not possible, you may need to buy a desk lamp to help illuminate your full face.

Pro-tip: When using a desk lamp, don’t aim the lamp right on your face. Instead, direct it to the wall and let the light reflect back to your face. This will give you more natural, diffused light instead of a harsh light with hot spots.

7. Be early to each round.

This is a chance to go over notes and take a few deep breaths to stay calm and motivated. It makes a big difference to go into an interview calmly and composed, rather than rushing to join the video call after a quick bathroom break.

This doesn’t mean that you have to sit around on Zoom or Skype 20 minutes prior to your interview start time. However, do try to be five minutes early for each interview round.

8. Speak loudly and clearly.

If you have a soft voice, be mindful of speaking loudly enough so your microphone will pick up your voice. Video interviewers have a little less to go from, and if they can’t hear you, they won’t be able to assess your answers.

To prepare for this, record yourself saying the lyrics to your favorite song with the video software you will be using. Take time to separate the words, and listen back for volume control.

In essence, a traditional video interview is one that you can complete from your own space. Fixing up this space to be interview-ready can be a challenge, but you don’t have to completely alter the functionality of the room. Just be sure you’re communicating yourself and your professionalism.

Now, what if your interview doesn’t include an interviewer? That means it will likely be automated. Let’s go over what that means, and provide tips on how to master them.

These interviews take an in-person interviewer out of the equation. Instead, your interviewer will be a series of questions that you’ll have an allotted amount of time to read and comprehend. Then, you will record your responses via video or text, depending on the instructions.

How do you successfully complete one? Let’s cover some best practices.

When the interviewer is merely represented by words on a screen, it can be an unnerving experience trying to prepare for the interview questions. But don’t fear, these tips will help you make sure you have all your bases covered to ace your automated interview.

1. Test your technology in advance.

When you receive your automated interview invitation, make sure you have the correct software needed. For instance, if your automated video is hosted using a third-party app that you have to download, make sure you have it beforehand.

Additionally, test your tools:

  • Is your webcam working?
  • Is your microphone turned on?
  • Is your keyboard properly working?
  • Is your face illuminated or do you need better lighting?

All of these questions will be imperative to your success in an automated interview — there’s nothing worse than realizing something’s wrong once the timer starts.

2. Do a trial run beforehand.

Think about the questions you might be asked during the interview. Then, record yourself answering them on a time limit. Note: this will feel weird and unnatural.

However, timing your answers and analyzing your body language will help avoid those intrusive interview thoughts of, “Will I have enough time?” and “How am I coming across?”

Treat the trial as if it’s a real interview: dress for the occasion and rehearse earnestly.

3. Speak steadily and concisely.

My biggest fear when I was interacting with my first automated video interview was having enough time to get all of my thoughts out. My advice is to trust the time limit. Chances are, most of your in-person interview responses take the same amount of time the automation allows.

That said, you’ll have more than enough time to speak steadily. When you practice, take note of your sentence flow and be mindful of how fast you’re speaking.

On the other hand, your answers should get to the point — avoid fluff so you can get to all the points of the question.

4. Be cognizant of body language.

During in-person interviews, you’re likely hyper-focused on body language. Automated interviews should be no different, especially if you are recording your answers with video.

Remember to treat these interviews as if they’re with another person (More often than not, real people will be assessing your answers.)

Make eye contact with the web camera or the screen in front of you and maintain a professional posture.

5. Don’t overthink the interview.

Automated interviews usually provide clear instructions and more than enough time to answer the question.

In fact, automated interviews can be quite fun; you’ll have the opportunity to present yourself in a new way, and to do so within the comfort of your own space.

6. Make sure you understand the prompts.

Once you receive your prompts, take the time to read, comprehend, and form your answer before you record.

You won’t be able to ask the prompt for clarification and you may not be able to re-record your answer once you send it in. With this in mind, don’t rush into recording. Take the time to ensure you understand the question and know how you will deliver your answer.

However, just like in in-person interviews, mistakes happen. If you flub a word, misspeak, or want to change your answer mid-way, it’s not the end of the world. Continue on confidently.

You’re human and the person reviewing your interview is too.

7. Give it your best shot.

One of the biggest mistakes you can make during an automated interview is not answering a question. Even if you are unsure of what the question is asking, take your best shot. You can always restate what you believe the question is asking in the interview to clear up confusion.

If the prompt asks you to detail a situation you’ve never been in before, instead of leaving the answer field blank, or answering the question by saying, “I don’t know, I’ve never encountered that,” explain how you would approach the situation instead.

It looks way better hiring managers for an answer to start with, “I’ve never come across this situation in particular, but if I had, this is how I would approach it,” other than no answer at all. Remember, these situational questions are to demonstrate your problem-solving skills in a work environment.

Overall, take a deep breath. Your resume has already impressed the company, and the purpose of the interview is to make sure you can back up your experience. Give the interviewer, whether automated or in-person, a chance to get to know you, your personality, and your professionalism.

Good luck!

Editor’s Note: This post was originally published in May 2020 and has been updated for comprehensiveness.

Apply for a job, keep track of important information, and prepare for an  interview with the help of this free job seekers kit.


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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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Why The Sales Team Hates Your Leads (And How To Fix It)

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Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.

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via GIPHY

To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

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Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

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So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

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  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

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So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

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The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.


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