MARKETING

9 Best SMS Marketing Software in 2022

Published

2 years ago

April 19, 2022

Introduction

Over the years, marketing has become a very crucial activity liable for branding and increased sales revenue.

One such part of marketing activity is SMS marketing. SMS marketing got popular in 2002 and has proven to be an evergreen medium of communication.

It is observed that 64% of customers prefer to receive text messages from business and what’s more thrilling is, SMS have 209% of higher response in comparison with Phone calls, emails or any social media communication.

Now, you know how significant SMS marketing software is to let you scale your marketing efforts and get the best results.

Moving ahead, here’s a quick understanding of what exactly SMS Marketing tool is and how it helps your business and finally a list of best SMS Marketing Software in 2022.

What is SMS Marketing software?

SMS marketing software is an automated platform allowing you to send bulk text messages to your subscribers or customers.

SMS marketing is basically sending text messages to your subscribers or customers about your business updates, transaction details and offers.

SMS Marketing software helps you automate and design a number of text message campaigns to achieve various marketing goals like promotions, sales, brand recognition and many more.

The software comes with a bouquet of features. However, an ideal SMS marketing software allows you to send automated messages as per your triggers, desired actions and conditions.

Hence, in order to get an edge over your competitors you need to implement an ideal SMS marketing software for your business.

After, learning about the basics of SMS marketing software. Here’s a list of the best tools to be used in your business in 2022.

X Best SMS Marketing Software in 2022

1. Omnisend-

Omnisend is one of the finest SMS marketing software in today’s world.

Its automated text message features allow you to send personalized and customized experiences to your users and customers.

It has its own library which comes with created workflows for major events like birthdays, anniversaries, and other special occasions.

It allows you to connect with your customers worldwide and comes with no limited number of messages.

Features:

Integrate your SMS along with emails.
Build a contact base using integrated web forms
SMS campaigns made easy with the help of Marketing automation.

Pricing:

Having certain numbers of messages free, the plans start from $16/month depending upon the volume of SMS you send.

2. Salesmate-

Salesmate is a CRM that automates your sales, marketing and customer service journeys.

Amongst its various super-efficient features, it has built-in calling and text messages features. This lets you send personalized texts for your campaigns with just a few clicks.

In addition to this, a salesmate automated journey-based feature allows you to finely combine SMS and email in a mega plan.

This tool can be a great addition to your marketing strategy.

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Features:

Text Sequencing feature lets you schedule your text messages campaigns.
Offers text templates and inbox usage.
The chat history feature helps you track your conversation and have a clear contextual concept with your prospects.
Send bulk messages to your customers including regular information on promotional discounts, coupon codes, events and many more.
Integrate your SMS and emails using sequencing and automation journeys.
Mobile phone application for iOS & Android to communicate with your prospects through text messages.
Create a unique template for your campaigns and save them for further usage.
Salesmate CRM allows you to get reports on each template and plan your text campaigns accordingly.

Pricing:

The salesmate CRM is a one stop solution, having plans starting with just $12/month.

3. SlickText-

SlickText is one of the popular SMS marketing software having rich features that allows you to send multiple forms of messages.

It offers a wide range of varieties to send quick messages to your customers.

SlickText can be used by many industries like eCommerce business, schools, restaurants, churches and so on.

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Features:

QR opt-in feature
A messaging software offering both ways of communication.
Integrate your email and eCommerce platforms.
Create web opt-in forms and links.
Easy execution of marketing campaigns through series-based text messages.

Pricing:

Allowing 500 messages per month, the plans start at $29.

4. Trumpia-

Trumpia is an all-rounded SMS marketing software offering text and voice enabling messaging features.

It allows mass texting capability. It is known to be one of the best tools for systemizing all the processes in a singular platform.

From mobile functioning to automated text features, it too offers a bouquet of services.

1650376250 414 9 Best SMS Marketing Software in 2022

Features:

Custom flow of messages through workflow automation.
Integrate various tools via Zaiper.
Automation features let you streamline the process.

Pricing:

The pricing structure, though confusing, starts at $76/month with 3000 text messages.

5. Sakari-

Sakari is a SMS marketing software that is cloud-based and allows you to manage your entire text in one place.

It is a business text messaging service that allows businesses to send SMS reminders, alerts, confirmations and marketing campaigns.

It allows you to send messages to over 200 countries.

1650376251 603 9 Best SMS Marketing Software in 2022

Features:

Integrate your existing systems.
Mass messaging lets you send and receive SMS with thousands of contacts.
Manage your campaigns using our iOS and Android mobile apps.
Send multimedia messages with GIFS, audio, and videos

Pricing:

The plan for the United States region starts from $16/month.

6. TextMagic-

Textmagic is an easy-to-use text messaging platform that allows multiple messages with mass text messaging software to your customers.

It lets you send online messages to 190+ countries.

It allows you to integrate SMS API into your business and text directly from your app.

TextMagic is among the top SMS marketing software and suitable for marketing agencies, SaaS businesses, and SMBs.

1650376251 924 9 Best SMS Marketing Software in 2022

Features:

Let’s you convert your email to a text message.
Import your database from the excel and get started within minutes.
Schedule an SMS at your convenient time.

Pricing:

The prices cost $40 to the United States region offering 1000 SMS. Moreover, the price depends upon the number of text messages you send.

7. EZ Texting-

EZ Texting is a SMS marketing software widely used for scaling your business up through text messaging mode. It comes with a personalization feature that lets you edit the template and create image-based texts.

It too has automation and text scheduling features like other SMS marketing software.

The platform is easy to use and lets you manage your contacts and offers a resource center.

EZ Texting has a partnership with Shutterstock, you can find high-quality images for your text campaigns available in their higher plans.

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Features:

It has native and Zapier integration facilities.
It has a 2-way conversation feature for bulk messages.
A dedicated unique short code number is reserved for each business.
It offers a mobile application messages feature.

Pricing:

The plans start from $24/month/user. However, it has 200 credit points which means one can send 200 messages in any plans per month.

8. Clicksend-

Clicksend is marketing software that offers SMS, Voice, Email, Rich Media and many more.

The software offers robust services all over the globe. It is customer friendly software that lets you make online posts.

1650376251 828 9 Best SMS Marketing Software in 2022

Features:

It allows email to merge with messages.
The messages are easily delivered faster.
It offers 24/7 customer support.

Pricing:

The pricing comes in various packages and it depends upon the number of messages you send.

9. Podium-

Podium is a messaging platform combined with live chat, video chat, and text messages, where you can manage all your communication in one place.

It allows you to market specific groups with personalized content. This tool is easy to use.

1650376252 141 9 Best SMS Marketing Software in 2022

Feature:

Easier to build compelling text campaigns.
Automated workflows and readily available templates.
Offers 2-way conversations through text messages.

Pricing:

The essential plan is worth $189/month.

Make the right call

SMS Marketing is a powerful tool that drives your business into success. It helps to communicate better with you and your customer through two- way texting channels. SMS is the best way to opt new customers into a service or to send quick promotional deals to existing customers.

After going through all the tools, one thing is for sure that SMS marketing software is a must have tool for your marketing strategy.

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MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

Published

3 months ago

June 30, 2024

Entireweb News Bot

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

Description: These play before, during, or after a YouTube video on computers or mobile devices.
Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

Description: These appear in different spots on YouTube and usually use text or static images.
Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

Description: Appears to the right of the YouTube player on desktop.
Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

Placement: Before, during, or after a YouTube video.
Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds

Non-skippable In-stream Video Ads

Description: Must be watched completely before the main video.
Length: 15 seconds (or 20 seconds in certain markets).
Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1

Bumper Ads

Length: Maximum 6 seconds.
File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px

In-feed Ads

Description: Show alongside YouTube content, like search results or the Home feed.
Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line

Display Ads

Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
Image Size: 300×60 pixels.
File Type: GIF, JPG, PNG.
File Size: Max 150KB.
Max Animation Length: 30 seconds.

Outstream Ads

Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.

Masthead Ads

Description: High-visibility ads at the top of the YouTube homepage.
Resolution: 1920 x 1080 or higher.
File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

MARKETING

Why We Are Always ‘Clicking to Buy’, According to Psychologists

Published

4 months ago

May 28, 2024

Entireweb News Bot

Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

(more…)

MARKETING

A deeper dive into data, personalization and Copilots

Published

4 months ago

May 27, 2024

Entireweb News Bot

A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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