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9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon



In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this industry, it’s surprising at first to understand why so many are not taking advantage of the platform. I mean, it’s Amazon, why not right?

56% of Ecommerce Marketers are NOT advertising on Amazon

Hanapin’s 2019/2020 State of PPC Report

However, it’s not always that simple. If it makes sense for you, then you should definitely be advertising on Amazon. This behemoth of a platform is certainly not going anywhere soon and has only continued to grow every year. It would be wise to at least consider it, no matter how big or small your budget may be.

Here are reasons why some marketers aren’t advertising on Amazon:

Reason #1
Competition product copying on the platform at a cheaper price reduces the adoption rate of Amazon as a whole.

Reason #2
We’ve seen Google PPC revenue decrease (~20-30%) after launching campaigns for a brand’s top-performing website products on Amazon. Paid Amazon ads usually add around 10% of new revenue, leading to a loss in overall PPC revenue.

Reason #3
Amazon takes a huge cut of revenue despite the fact that brands already pay to advertise on the platform.

Reason #4
Because Amazon uses Dynamic Search Ads, once you add product to the platform, Amazon will start showing up for more branded product searches. Ultimately, this will impact your website revenue because more ads are showing for your product on Amazon than they are for your own website. 

Reason #5
Amazon Prime is a big deal to customers. If you don’t have it, customers may be less likely to buy from your brand, depending on the cost with shipping included. So, you’re then faced with the challenge of buying completely into Amazon and going after that Prime tag, or going the other direction and fighting a different uphill battle.

Reason #6
Logistics can also be an issue. Smaller brands especially may be finding it challenging to meet Amazon’s requirements around feed set up, fulfillment, inventory management, etc. Amazon has you send your products to warehouses all over the US to spread out product inventory. This means several boxes going to different places – some across the nation, which isn’t cheap. Also, the larger your product, the higher the fees.

Reason #7
You get better margins selling on your own website due to Amazon’s product fees. Also, Amazon’s agreement states that you can’t sell the same products on your website at a cheaper price – it must be the same or higher.

Reason #8
You don’t get customer emails to use for marketing efforts.

Reason #9 
You lose control of customer input – anyone can post a negative review even if it isn’t accurate. Some sellers will even go as far as to do this intentionally to competitors. Negative reviews hurt your ranking.

As we’ve seen recently, even major brands are starting to break-up with Amazon. So knowing that there are really good reasons why you wouldn’t advertise on Amazon, who is actually winning on Amazon?

New Amazon Report with Innovell

Hanapin partnered up with Innovell, who builds digital marketing insights from the best teams and top influencers, to help answer that question in a new report coming soon.

The Amazon report will be a 50 page printable PDF report. The experts we interviewed (including our own Amazon expert, Tanner Schroeder!) come from diverse backgrounds and provided a very broad insight into where Amazon advertising is headed. 

Stay Tuned, the report will be released soon!


Can Amber Mac explain WTF is happening in tech right now?



Amber Mac

Not quite the best start to 2023 for tech.

Hello and welcome to the BetaKit Podcast’s first AMA episode of 2023!

On these podcasts, we ask you—our listeners—for questions on Canadian tech or tech from a Canadian perspective, and then bring on a special guest to answer them for us.

“I honestly feel as though 2023 is going to be one of those years in Canadian tech where companies are going to have to be accountable.”

For this episode, we have a special special guest, one Amber Mac, host of basically every tech thing other than the BetaKit Podcast. But, importantly, also a Canadian Podcast Awards winner. If you might recall, the last time we had Amber on the podcast, we talked a lot of shit because we were also nominated for the Canadian Podcast Awards. And, well, she crushed us. So Amber is back on the pod, looking for revenge, apologies, and answers.

Certainly, she’s not the only one, as the submitted questions for this week’s episode could be broadly summarized like so: WTF is going on in tech right now?

We have mass layoffs across Big Tech, including Microsoft, Amazon, Salesforce, and Google. On the Canadian side, you have Lightspeed, Hootsuite, and Clearco—the latter two having replaced their CEOs (again), with Lightspeed swapping CEOs last year. Oh and then there’s news (exclusively from BetaKit) that VCs are killing or renegotiating funding rounds because LP investors can’t (or won’t) pay up. It’s a lot.

And then you have generative AI like ChatGPT, which continues to be a source of endless conversation—either as the Next Big Thing, or just another on a long list of Might Be Things (including AR/VR, Web3, and the Metaverse).

But it’s not all doom and gloom. In fact, things seem to be booming in Atlantic Canada, and who better to speak to the opportunities there for innovation, talent, and access to funding than PEI’s native daughter?

Let’s dig in.

The BetaKit Podcast is sponsored by AWS.
From Ada Support to Neo Financial, Canada’s top startups build on AWS.
But they didn’t do it alone. So whether you’re looking for help solving a technical challenge, hiring the right engineers, or finalizing a fundraising round, we have all the resources you need to get started. There’s a reason more startups build on AWS than any other provider: we’re here to help you succeed, from inception to IPO.

To learn more, or to start your cloud journey, go to

Subscribe via: RSS, Apple Podcasts, Spotify, Stitcher, Google Podcasts, YouTube

The BetaKit Podcast is hosted by Douglas Soltys & Rob Kenedi. Edited by Kattie Laur. Sponsored by Amazon Web Services.

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Thalapathy Vijay’s Varisu to release on Amazon Prime Video on Feb 10: Reports



India Today Web Desk

Varisu, starring Vijay, is set to make its way to OTT. The film may premiere on Amazon Prime Video on February 10.

Mumbai,UPDATED: Jan 27, 2023 20:17 IST

By India Today Web Desk: Thalapathy Vijay’s Varisu opened in theatres on January 11 and emerged as a blockbuster despite facing competition from Ajith Kumar’s Thunivu. The film received good reviews with many praising the mass hero’s performance. Varisu is now set to make its way to OTT. According to reports, the flick will be available on Amazon Prime Video in February. Varisu is a family entertainer, directed by Vamshi Paidipally.


Varisu emerged a winner this Pongal, giving Vijay fans a reason to rejoice. The biggie is now set to arrive on OTT. According to reports, it will premiere on Amazon Prime Video on February 10. There’s, however, no official word on the same. An announcement can be expected in the days to come. That said, if this is indeed the case, the film will be available on OTT nearly a month after its theatrical release.

ALSO READ | Will SRK’s Pathaan affect box office collection of Varisu and Thunivu in South market? Trade expert reveals


Varisu is an emotional entertainer, directed by Vamshi Paidapally. The ‘proper Tamil padam’ is produced by Dil Raju, one of Tollywood’s biggest producers. The film features Rashmika Mandanna as the leading lady and marks her first collaboration with Thalapathy Vijay. Varisu opened in theatres this Pongal. It was Vijay’s first release after the Nelson-directed Beast, directed by Nelson Dilipkumar, which underperformed at the box office. Post Varisu, Vijay has now turned his attention to Lokesh Kanagaraj’s Thalapathy 67. Thhe film is part of the Lokesh Cinematic Universe.

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BenQ GS50 Review | Trusted Reviews



BenQ GS50 Review | Trusted Reviews

Thanks to its splashproof and drop-proof body, the BenQ GS50 is a little hardier than much of the competition, making it a good choice for carrying around (particularly as it has a bundled bag). It ships with an Android TV streaming dongle, although, like so many of its competitors, this doesn’t support Netflix natively. Image quality is good, with a Full HD image resolution and HDR supported, but the low brightness of this model means that it needs to be used in as dark a condition as you can manage.


  • Splashproof
  • Good range of inputs
  • Loud speakers


  • Doesn’t support Netflix natively
  • Not very bright


  • UKRRP: £729
  • USARRP: $749
  • EuropeRRP: €799
  • CanadaRRP: CA$999
  • AustraliaRRP: AU$1599

  • Full HD pictureUses XPR technology to upscale to 1080p.

  • Media streamingShips with an Android TV streaming stick that supports most of the main streaming apps, bar Netflix.

  • SpeakersDual 5W speakers and a 10W woofer provide loud and detailed sound.


One of the fun things about having a portable projector is taking it outside for some backyard cinema. Most portable projectors aren’t specifically designed for the great outdoors, though, which can be an issue if it starts to rain.

With the BenQ GS50, you don’t have to worry so much, as it’s built to be used outside and is splash- and drop-proof (within limits).

A neat cubic package with a built-in battery and smarts via Android TV, this is a well-priced and decent portable projector, but it’s not that bright.


  • Small cube with splashproof exterior
  • Android TV via dongle
  • Decent array of ports

Most portable projectors aren’t that exciting to look at, but the BenQ GS50 is different. Decked out in soft-touch plastic in a combination of green, orange and white, this projector looks more fun than much of the competition.

More than just fun, the projector is IPX2 rated, meaning it’s splashproof, so the rain won’t affect it. And it can survive a drop, too. Handy if someone clumsy knocks the projector over while it’s outside.

At 2.35kg and 186 x 154 x 146mm, the GS50 isn’t the lightest of portable models. It’s good, then, that BenQ provides a rigid carrying case for it. Doubling up as storage, it gives a good deal of protection to the projector, protecting its lens while not in use.

BenQ GS50 carry case
Image Credit (Trusted Reviews)

With any portable projector, how easy it is to set up is key, and in that regard, the GS50 is very good. It has an adjustable stand at the front that provides various degrees of tilt (a step up from the one-position kickstand on the XGIMI Halo+).

BenQ GS50 adjustable stand
Image Credit (Trusted Reviews)

There’s also a standard screw thread, so you can mount it on a tripod, too.

BenQ GS50 screw thread
Image Credit (Trusted Reviews)

The range of inputs is good, with HDMI, USB-C (DisplayPort) and USB all available. Technically, there are two HDMI inputs, with the second one hidden underneath a cover at the back of the projector. 

BenQ GS50 inputs
Image Credit (Trusted Reviews)

This port is designed to take the BenQ QS01 Android TV dongle, which is provided in the box. Install this, and the projector gets Wi-Fi, streaming and apps. It’s a bit odd that these features aren’t built-in, particularly as the dongle is a little fiddly to get into place. I had to give my dongle a firm push to lock it into place and get the projector to recognise it.

BenQ GS50 streaming dongle
Image Credit (Trusted Reviews)

Bluetooth is available, both in (using the GS50 as a speaker) and out (for connecting to an external speaker), plus there’s HDMI ARC and a 3.5mm audio output.

A Bluetooth remote is provided in the box, which has a simple layout, supports voice control of the Google Assistant and has responsive buttons.

BenQ GS50 remote control
Image Credit (Trusted Reviews)

Volume controls are also provided on the top of the projector, along with the power button and the button to turn the projector into Bluetooth speaker mode.

BenQ GS50 controls
Image Credit (Trusted Reviews)


  • Auto vertical keystone and autofocus
  • Amazon Prime and Disney+ are supported, but Netflix is not

Once the BenQ GS50 is turned on and pointed at a screen, it will run through its autofocus routine, which works very well. There’s also an automatic vertical keystone, for getting a square picture if the projector is angled up.

This automatic correction isn’t so good. Initially, the projector ‘corrected’ itself, but left horizontal lines looking jagged and broken. In the end, I turned off the automatic mode and manually set the projector up. The full automatic keystone correction on the XGIMI Halo+ is better, as it does both vertical and horizontal correction, and the obstacle avoidance on the XGIMI Horizon Pro is even better.

Android TV is available via the dongle, giving access to the Google Play Store. Here, you can get Disney+, Amazon Prime Video and Paramount Plus, but there’s no Netflix app, as it’s not certified to run on this device. That’s quite a common restriction on portable projectors, although the Philips PicoPix MaxTV bucks this trend by supporting it.

BenQ GS50 Android TV
Image Credit (Trusted Reviews)

I didn’t find the interface so smooth on this projector, with some lag. Both XGIMI and Philips seem to be more responsive.


  • Not that bright
  • Decent audio
  • Good picture quality
  • Occasionally jumpy picture

BenQ doesn’t disclose the size of the DMD chip in this DLP projector. Given the choices available, it’s unlikely that the chip is natively Full HD. Instead XPR technology steps in, shifting the DMD chip around to build up a higher resolution image in layers.

This tech works well, and the image looks nice and sharp, especially when compared to an older, lower resolution projector, such as the Nebula Capsule Max.

Brightness is rated at 500-lumens, which is not that bright, especially compared to the Philips PicoPix MaxTV or XGIMI Horizon+, both of which are rated at 900-lumens. The difference is more noticeable in bright rooms, and the BenQ needs to have blinds pulled shut to project an image any bigger than that of a small TV.

When it’s very dark, it’s easy to get a 100-inch plus image out of this projector, inside at dusk, you’re probably looking more at a big-TV-sized image of around 80-inches.

Although the projector is rated at 1080p, it will accept 4K inputs, and it supports HDR10 and HLG HDR. Both options are good to see: higher resolutions downscaled look better than a film at a lower native resolution, and HDR improves contrast, even if the projector’s maximum brightness isn’t enough to deliver the full searing brightness a decent TV deliver.

Overall, I was impressed with the image quality. Watching something bright and colourful, such as Coco, I found that hte image was bright and vibrant. More so than on the Philips PicoPix MaxTV, and similar to the Halo+.

BenQ GS50 Coco disney+
Image Credit (Trusted Reviews)

Watching something moodier, like Werewolf by Night, and the BenQ GS50 does a reasonable job. HDR helps level out the contrast, although detail is still lost in the darkest part of the image, and blacks are more grey than dark black, and there’s a slight green tinge to the image.

BenQ GS50 werewolf by night
Image Credit (Trusted Reviews)

There’s little control over the image, with a selection of preset picture modes (sports, movies, etc); when watching HDR, the picture mode is automatically set to HDR10. There are controls to adjust brightness, contrast, contrast, colour, sharpness and colour temperature, but that’s your lot.

BenQ GS50 settings
Image Credit (Trusted Reviews)

I noticed a small amount of judder on fast panning, but not enough to particularly cause concern. 

Sound quality is very good on this projector. It has dual 5W speakers and a 10W woofer that adds that extra thump into movie soundtracks. The BenQ GS50 isn’t going to outcompete a decent soundbar. Still, it’s loud and detailed enough and, importantly for a portable projector, doesn’t need to be connected to a set of external speakers.

The LED light source can’t be replaced but is under warranty for three years or 20,000 hours. Watching for eight hours a day, 20,000 hours would work out to almost seven years.

An integrated battery provides up to 2.5 hours of playback, although that depends on the mode the projector is in. It’s worth dropping it down to Low power mode to extend the run time, although this does reduce brightness – again, you’ll probably want to wait until it’s dark to use this projector. Overall, expect to watch a regular-length film on a single charge.

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Should you buy it?

If you want a tough portable projector that you can use inside or out: Then check out this versatile BenQ effort

If you want a smaller projector or a brighter model: Then look a closer look at the competition.

Final Thoughts

I like the splashproof body, and the carry case, making the BenQ GS50 a hardier travelling companion than much of the competition. Decent image quality and great sound help round out the package, but the Android TV dongle is fiddly and isn’t as smooth to use as some of the competition, and it doesn’t deliver Netflix.

If you want Netflix, the Philips PicoPix MaxTV is a better choice, and it’s brighter; if you want the best overall quality, the XGIMI Horizon+ is a better and has excellent automatic picture configuration, although it, too, doesn’t support Netflix natively.

How we test

We test every projector we review thoroughly over an extended period of time. We use industry standard tests to compare features properly. We’ll always tell you what we find. We never, ever, accept money to review a product.

Find out more about how we test in our ethics policy.

Test for more than a week

Tested with real world use

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What media streaming apps does the BenQ GS50 support?

It has Amazon Prime, Disney+, and Paramount+ but it doesn’t support Netflix natively.

Can you add Netflix to the BenQ GS50?

Yes, you can either try and side-load it onto Android TV, or you can use a different media streamer, such as a Fire TV stick.







Size (Dimensions)



Release Date

First Reviewed Date

Model Number


Projector Type

Brightness Lumens

Lamp Life

Max Image Size


Refresh Rate


Audio (Power output)

Display Technology

Projector Display Technology

Throw Ratio


Trusted Reviews’ holds the fact that global warming is not a myth as a core value and will continuously endeavour to help protect our planet from harm in its business practices.

As part of this mission, whenever we review a product we send the company a series of questions to help us gauge and make transparent the impact the device has on the environment.

We currently haven’t received answers to the questions on this product, but will update this page the moment we do. You can see a detailed breakdown of the questions we ask and why in our sustainability info page.

Jargon buster


The measure of the total amount of light visible from a lamp or light source


Judder is a visual phenomenon caused by inconsistency in the frame rate of video content

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