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A Powerful Clean Room Solution [Updated]

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A Powerful Clean Room Solution [Updated]

Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud, a measurement and analytics solution designed to help marketers measure performance across different media channels. As an Amazon Ads Advanced Partner, Tinuiti teams were eligible to take part in the AMC alpha program, and have now had more than a year to familiarize themselves with the platform, strategically experiment, and experience its many impressive and game-changing capabilities firsthand.

In this article, we’ll share everything you need to know about the Amazon Marketing Cloud.
 

What is the Amazon Marketing Cloud?

 
The Amazon Marketing Cloud (AMC) is a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution.

“AMC is a clean room solution that advertisers can access, and essentially structure custom queries to explore specific questions that help address top business priorities and measurement challenges. Allowing brands to access incredibly detailed data that is specific to their audiences’ journey. AMC gives us the ability to understand what is working and what is the connectedness between “events” – going beyond what traditional reports provide.”

Nancy McLaughlin, Senior Director, Marketplaces at Tinuiti

Built on Amazon Web Services (AWS), AMC’s flexible environment supplies advertisers with customizable reporting on event-level data, across multiple data sets. Those data sets can include both advertiser data and Amazon Advertising data, offering advertisers a more holistic view of campaign performance. 

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In other words, AMC gives advertisers the transparent, cross-channel data they need to make more informed decisions about their marketing. 

And today’s marketers need that transparent, actionable data more than ever before. 

It can be a challenge for advertisers to access the information they need for in-depth analysis. In fact, when it comes to programmatic advertising, more than 1 in 4 advertisers name supply transparency as their biggest challenge.

The problem is, as marketers, we’re data-obsessed — and rightfully so. For the past several years, marketers have expected that cross-channel measurement and attribution activities will remain their highest priority, occupying most of their time and resources.

But as browsers begin blocking third-party cookies, advertisers are struggling to measure conversions and access the information needed for in-depth reporting. And as the industry continues to change, it’s getting more complex and challenging to measure attribution and campaign performance across channels.

AMC aims to help advertisers overcome that challenge by offering analytics beyond what traditional reports can provide. Advertisers can generate aggregated reports based on both their own data sets and their Amazon Advertising campaign events.

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“If you find yourself looking at reports trying to string together various metrics—especially if it’s across search and display—and really trying to make a story out of it when it’s not clear, this could be a great indicator that you simply need more than what’s available to you. This is where AMC can come in and provide a huge variety of reporting and metrics that just aren’t available in the standardized reporting we have today.”

Portrait of Jen Acosta

Jen Acosta, Senior Strategist, Marketplaces at Tinuiti
 

How does Amazon Marketing Cloud work?

 
Amazon Marketing Cloud is designed to maintain end-customer privacy, so it only returns aggregate analytics. No individual user data is ever returned from the Amazon Marketing Cloud.

To protect customer privacy, all aggregations must contain a minimum of one hundred users. Advertisers cannot access Amazon Advertising event-level data directly. Aggregating over a minimum number of users gives advertisers significant, actionable reporting while maintaining end-customer privacy.

How Amazon Marketing Cloud Works infographic

“Each Amazon Marketing Cloud account is scoped per advertiser, and uses AWS for storage. All results from AMC are aggregates that need to exceed minimum thresholds that typically require over 100 unique users. Advertisers cannot access Amazon’s Advertising event-level data, so aggregating over this minimum number really allows us to understand the paths while still protecting that customer data.”

Nancy McLaughlin, Senior Director, Marketplaces at Tinuiti

Amazon Marketing Cloud also lets marketers join advertiser data to Amazon events data, creating an even more robust opportunity for cross-channel analytics, as well as the option to enable custom attribution. Like user data, advertiser data is protected, meaning neither the advertiser nor Amazon can access each other’s event-level data.
 

Amazon Marketing Cloud’s top reporting abilities

 
With AMC you can create custom analytics based on advertisers’ campaign objectives, tactics, and channels.

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Some examples of what this data and reporting can help illuminate include:

  • Total reach and performance across channels
  • Path-to-conversion analysis, including multiple attribution models and cross-campaign data aggregation
  • Custom reporting beyond what’s currently available in Amazon DSP
  • Custom attribution analysis to measure how different media channels impact audience discovery, research, and purchase behavior
  • Enhanced audience insights to inform decisions about how, when, and where to best engage potential customers

 

“With AMC, we’re able to unlock efficiencies through click pathing, attribution transparency, and full-funnel attribution. We can also understand the ideal media mix and how to best reach an audience. There are transparency challenges within the advertising world, and AMC is a great tool that can be leveraged to help break down these barriers.”

Madalyn Kaseeska

Madalyn Kaseeska, Associate Director, Marketplaces at Tinuiti

All in all, Amazon Marketing Cloud offers reporting and analytics unique to each advertiser’s goals, channels, audience, and messaging. With AMC, advertisers can measure advertising performance impact across channels both on and off Amazon, creating a truly holistic reporting environment.
 

Amazon Marketing Cloud Provides the Whole Story

 
Simply put, Amazon Marketing Cloud helps provide the whole story—tangents, footnotes, and all. Historically, brands and advertisers have had to take the information they were given and ‘fill in the gaps,’ relying on their expertise and understanding of the brand to build the connective tissue between A, B, and C. 

AMC offers reliable answers to important questions that were previously difficult to answer—and may become otherwise impossible to answer with the same reliability and durability AMC offers—in the increasingly privacy-focused future

The queries themselves are limitless, and our teams have mastered custom query creation in the past 12+ months. If there is a question you’re trying to answer, and the data is available to produce that answer, our team will get to word determining the ‘best way to ask’ to get you the answers you need.

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The broader categories for which AMC can provide actionable insights include:

  • Performance deep dives
  • Audience insights
  • Consumer journey analysis
  • Media mix analysis
  • Purchase pattern analysis
  • Omnichannel impact analysis

Some common questions brands and advertisers turn to AMC to answer within those categories include:

  • Who are my most engaged audiences?
  • In what geographies is my brand or product most viewed and purchased?
  • What devices are most shoppers purchasing my products using?
  • What media mix will be most impactful in reaching my goals?
  • How are my upper-funnel advertising tactics driving brand loyalty and repeat purchases?
  • How do my Amazon ad campaigns impact my conversions outside of Amazon? 

Amazon Marketing Cloud is poised to help answer the limitless advertising versions of the age-old question: “Which came first, the chicken or the egg?” It just looks more like: “Which came first in this conversion journey, the streaming ad or the display ad?”
 

Is Amazon Marketing Cloud worth it?

 
The short answer: Yes.

AMC is a worthwhile tool for advertisers looking for more in-depth, actionable reporting across channels, especially as policies continue to be enforced on third-party cookies and other potential privacy concerns. One of AMC’s biggest benefits is that it is privacy-first by design and will provide insights across various ad platforms. Ultimately, this is going to be more user-friendly in the long-term.

“AMC gives brands the opportunity to develop a deeper understanding of how they’re engaging with audiences across Amazon platforms and devices today. At Tinuiti, we’ve seen the impact of using this data to supplement campaign planning and in-flight optimizations for our clients, and it’s a powerful asset to have. Clean rooms, like AMC, will play an important role in helping brands navigate and succeed in a cookieless world so they need to begin familiarizing themselves with its capabilities today, and incorporate AMC into discussions regarding future data strategy as well.” 

Portrait of David Weichel

David Weichel, VP, Product Development at Tinuiti

 

Getting Started with Amazon Marketing Cloud

Graphic titled “Who is the right fit?” outlining “Amazon Ads Investment of $50k+ per month,” “Media mix maturity,” “Specific business needs,” and “Ready to take action based on results.”

Interested eligible advertisers can reach out to their Amazon Ads account executive to learn more about getting AMC set-up via web-based UI and API. Your account leader will help you weigh the associated costs and benefits of AMC to determine if it is the right fit for your needs.

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Amazon outlines AMC requirements as such:

“Advertisers need to have an executed Amazon DSP Master Service Agreement (MSA), planned campaigns or campaigns live in the last 28 days at Amazon DSP and a technical resource familiar with SQL. For AMC API users, advertisers should also have an Amazon Web Services (AWS) account.”

 

Amazon Marketing Cloud Examples: How Tinuiti Uses AMC

Graphic titled “Why is AMC Important?” explaining “Understanding advertising efforts,” “Increase testing,” “cross-team collaboration and data trends,” “meaningful strategy sessions and narratives,” “wealth of knowledge from customized queries.”

Amazon Marketing Cloud is instrumental in understanding how all your advertising efforts align with your goals, and ultimately impact your business. The wealth of privacy-compliant data enables us to ramp up our test-and-learn optimizations with the necessary confidence that we’ll be able to realize concrete findings from those investments.

Our teams are better equipped to collaborate internally, breaking down silos to determine the ideal media mixes across platforms. These thoughtful conversations lead to clearer narratives about how active campaigns interact with, and influence each other—that ‘whole story’ we talked about earlier.

Let’s look at a few ways our teams have used AMC to find the specific data they needed to make the most informed and effective decisions for their clients’ Amazon campaigns…

Example 1: Create Gateway ASIN (Amazon Standard Identification Number) Query

New to brand purchases infographic where client has 103% increase in New to Brand order and 11% increase in total orders

Scenario: One of our clients in the CPG space wanted to identify which of their products was most commonly the “gateway ASIN”—the ASIN that drove consumers to purchase from the brand for the first time. They also wanted to know which new-to-brand ASIN drove the highest repeat purchases. We did not have a query to support this question, and it wasn’t available in the UI.

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Solution: We built a custom query to identify gateway products that drive new-to-brand purchases.

Outcome:

“Once we were able to determine the ASIN with high repeat purchases, we were able to push additional media behind it to see how it impacted new-to-brand orders. By launching media to expand targeting into adjacent categories, we saw over a 100% increase in new-to-brand orders when media dollars were running for that particular product. We also saw this strategy impact total business with an 11% increase in total orders.”

Madalyn Kaseeska

Madalyn Kaseeska, Associate Director, Marketplaces at Tinuiti

Example 2: Identify Top Amazon Fresh DMAs (Designated Market Areas)

CPG brand sees 145 percent increase in new to brand ROAS

Scenario: A client in the CPG space wanted to identify their top DMAs for acquiring new Amazon Fresh (a grocery delivery service) customers so they could be more strategic and efficient with their targeting.

Solution: Use AMC data to determine the geographic areas with the highest number of repeat Amazon Fresh shoppers.

Outcome:

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“By using AMC, the client was able to identify new shoppers who continued to buy after their first purchase, and narrow down to their top 5 performing locations. When comparing to all other available DMAs at the time, the top 5 selected DMAs outperformed by not only increasing their return on new-to-brand purchasers by 145%, but they also saw a 54% decrease in the cost to acquire this new customer. This process was then adopted as a best practice for identifying where it made sense to advertise for Fresh through DSP, which wouldn’t have been possible without the aggregated data available through AMC.”

Jen Acosta

Jen Acosta, Senior Strategist, Marketplaces at Tinuiti

Example 3: Conversion Rate Analysis by Ad Exposure Mix

automotive accessories brand sees purchase rate increase using enhanced amazon advertising tools

Scenario: An automotive accessories brand client wanted to measure the impact different campaigns had on their purchase rate. The advertiser was running a full-funnel strategy across Sponsored Products, Display, and OTT/Streaming TV.

Solution: Use AMC data to see how conversion rates are impacted by which ads, and combination of ads, shoppers are shown.

Outcome:

“We were able to use AMC data to understand the impact, and ensure our strategy was driving meaningful results. We found that audiences exposed to Sponsored Products and Display campaigns had a purchase rate that was 3-4 times higher than just Sponsored Products or Display alone. Additionally, our continued investment in OTT over the year showed a growing increase in purchase rate when exposed to an OTT, Display, and Sponsored Product ad. Ultimately, we saw that not only was our purchase rate higher, but we were also able to see an even higher new-to-brand purchase rate, which was 2.5x higher when a shopper was exposed to all 3 campaign types.”

Karen Hopkins

Karen Hopkins, Strategist, Marketplaces at Tinuiti

 

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AMC Reporting: Tinuiti’s Custom Amazon Marketing Cloud Reports

 

Thanks to Tinuiti’s status as an Amazon Ads Advanced Partner, our teams’ eligibility to take part in the AMC alpha program gave them a head start on mastering the foundation of the platform’s capabilities so they could move into strategic experimentation with custom query creation and more.

With custom, individual SQL queries Tinuiti’s teams created based on common questions we experience as advertisers, we are able to offer our clients several unique, insight-packed reports that help in better understanding campaign performance and recommended next steps.

Some of our most popular reports include:

1. Media Mix Analysis Report: This report evaluates user behavior in a weekly or monthly snapshot, grouping users by the ad types they were exposed to during that time frame. This view allows our clients to understand how exposure to different ad combinations impacts key metrics, including: Customer reach, engagement, acquisition, and purchase behavior.

2. New-to-Brand Report (NTB): The NTB report illustrates what type of customer—new or returning—is purchasing a tracked ASIN(s) over a one-month period. These metrics are aggregated by two customer groups: new-to-brand and repeat customers.

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3. Tentpole Event Analysis: This report is used to analyze the impact of advertising during Prime Day, and the halo effect. Metrics including customer reach, engagement, acquisition, and purchase behavior are aggregated by the following three time periods: before Prime Day, during Prime Day, and after Prime Day.

4. Pathing Analysis: This model is used to analyze the typical path a client’s customer takes to convert. It illustrates what paths have the best results when trying to reach new-to-brand customers. The report can also be used to demonstrate how the first or last touch point in the path can affect metrics as well. Customer reach, engagement, acquisition, and purchase behavior can all be analyzed in this model.

5. Dayparting Analysis: This model helps clients understand how their campaigns are performing at different hours of the day. The model includes high-level metrics at the hour and day breakdown. Additionally, clients can see their advertising cost compared to different metrics by hour or by day.

6. Impression Frequency Analysis: This model helps clients understand how heavily they need to target customers before a conversion takes place. The report is broken out by impression frequency bucket, showcasing the optimal amount of targeting to drive conversion metrics. The report also demonstrates how often new vs. repeat customers need to be targeted, and how those customers’ yield changes as they are continually targeted.

 

Subscription-based Amazon Marketing Cloud

 
Amazon recently unveiled a new subscription-based version of Amazon Marketing Cloud. These subscription or paid features (although currently in beta) allows brands and advertisers to access their retail data within Amazon, providing insights into how shoppers are interacting with their products in relation to their advertising efforts.

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“Thanks to our AMC alpha and beta access, our teams have had ample time to familiarize themselves with Amazon Marketing Cloud, and have been watching its evolution in real time. We’re so excited about the launch of AMC’s subscription-based features because it truly fills in all the gaps, providing valuable organic retail data and paid data. These comprehensive insights enable our team to make the most informed, strategic decisions in crafting a holistic marketing plan.”

Portrait of Aly Fields
Aly Fields, Associate Director, Strategic Services at Tinuiti
 

What data is available in AMC’s subscription-based reports?

 
It’s important to note that the advertising data that has historically been available within Amazon Marketing Cloud is still accessible for free; AMC’s subscription-based feature is not replacing AMC. The difference is that AMC’s subscription-based feature also offers organic, product-level retail data in addition to that freely available advertising data. This makes for more robust reports detailing brand engagement, shopping trends, shopping engagement, and more.

AMC’s subscription-based feature leverages data presently available via the Amazon Selling Partner API. It provides reporting stats that highlight how shoppers interact with your products, including data on:

  • Total browse
  • Add-to-cart
  • New Subscribe and Save (SNS)
  • Added to gift list, wish list, or watch list
  • Added to baby registry or wedding registry
  • Customer review page visits
  • Product detail page views
  • Amazon Store visits (brand store engagement)
  • Non-ad attributed purchase metrics for products (including product purchased and product purchased using one-click)

 

How do you sign-up for AMC’s subscription-based feature?

Amazon Marketing Cloud Infographic AMC Core vs. Premium
Amazon is currently offering a 30-day free trial. Once the free trial has expired, brands will pay a monthly subscription fee to continue accessing AMC’s subscription-based data and features. This monthly fee is determined and set by Amazon, and paid directly to Amazon; the cost considers how much data exists in the brand’s retail database.

  • AMC’s subscription-based feature is currently available in the US; registered AMC brand owners in the US who sell on Amazon are eligible. AMC subscription-based feature can be cancelled at any time
  •  

  • We encourage all of our eligible clients to consider the free trial to determine if the additional insights are worth the cost. If your AMC instance (connection) is already created, we can work with Amazon to get your free trial started. As the new feature is still in beta, Amazon requires that your AMC account has been in place (and acquiring data) for at least a few months before upgrading
  •  

  • If you are currently working with Tinuiti for your Amazon advertising efforts, be sure to schedule some time with your AM to discuss AMC and AMC’s paid option. Our team of Commerce experts can help you launch a full-funnel Amazon strategy with AMC and guide you through the reports and recommended next steps that come from these richer insights

If you aren’t working with us yet, drop us a line! Also be sure to check out our recent webinar focused on using Amazon DSP and AMC to drive measurable, full-funnel results.

Editor’s Note: This post was originally published by Tara Johnson in February 2021 and has been regularly updated for freshness, accuracy, and comprehensiveness.

 

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Tinuiti Marketing Analytics Recognized by Forrester

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Tinuiti Marketing Analytics Recognized by Forrester

News


By Tinuiti Team

Rapid Media Mix Modeling and Proprietary Tech Transform Brand Performance

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Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Marketing Analytics Landscape, Q2 2024.” This report comprehensively overviews marketing analytics markets, use cases, and capabilities. B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. Moffett describes the top marketing analytics markets as advertising agencies, marketing dashboards and business intelligence tools, marketing measurement and optimization platforms and service providers, and media analytics tools.

As an advertising agency, we believe Tinuiti is uniquely positioned to manage advertising campaigns for brands including buying, targeting, and measurement. Our proprietary measurement technology, Bliss Point by Tinuiti, allows us to measure the optimal level of investment to maximize impact and efficiency. According to the Forrester report, “only 30% of B2C marketing decision-makers say their organization uses marketing or media mix modeling (MMM),” so having a partner that knows, embraces, and utilizes MMM is important. As Tina astutely explains, data-driven agencies have amplified their marketing analytics competencies with data science expertise; and proprietary tools; and tailored their marketing analytics techniques based on industry, business, and data challenges. 

Our Rapid Media Mix Modeling sets a new standard in the market with its exceptional speed, precision, and transparency. Our patented tech includes Rapid Media Mix Modeling, Always-on Incrementality, Brand Equity, Creative Insights, and Forecasting – it will get you to your Marketing Bliss Point in each channel, across your entire media mix, and your overall brand performance. 

As a marketing leader you may ask yourself: 

  • How much of our marketing budget should we allocate to driving store traffic versus e-commerce traffic?
  • How should we allocate our budget by channel to generate the most traffic and revenue possible?
  • How many customers did we acquire in a specific region with our media spend?
  • What is the impact of seasonality on our media mix?
  • How should we adjust our budget accordingly?
  • What is the optimal marketing channel mix to maximize brand awareness? 

These are just a few of the questions that Bliss Point by Tinuiti can help you answer.

Learn more about our customer-obsessed, product-enabled, and fully integrated approach and how we’ve helped fuel full-funnel outcomes for the world’s most digital-forward brands like Poppi & Toms.

The Landscape report is available online to Forrester customers or for purchase here

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Ecommerce evolution: Blurring the lines between B2B and B2C

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Ecommerce evolution: Blurring the lines between B2B and B2C

Understanding convergence 

B2B and B2C ecommerce are two distinct models of online selling. B2B ecommerce is between businesses, such as wholesalers, distributors, and manufacturers. B2C ecommerce refers to transactions between businesses like retailers and consumer brands, directly to individual shoppers. 

However, in recent years, the boundaries between these two models have started to fade. This is known as the convergence between B2B and B2C ecommerce and how they are becoming more similar and integrated. 

Source: White Paper: The evolution of the B2B Consumer Buyer (ClientPoint, Jan 2024)

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What’s driving this change? 

Ever increasing customer expectations  

Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels.  They also prefer to research and purchase online, using multiple devices and channels.

Forrester, 68% of buyers prefer to research on their own, online . Customers today expect the same level of convenience, speed, and personalization in their B2B transactions as they do in their B2C interactions. B2B buyers are increasingly influenced by their B2C experiences. They want research, compare, and purchase products online, seamlessly transitioning between devices and channels.  They also prefer to research and purchase online, using multiple devices and channels

Technology and omnichannel strategies

Technology enables B2B and B2C ecommerce platforms to offer more features and functionalities, such as mobile optimization, chatbots, AI, and augmented reality. Omnichannel strategies allow B2B and B2C ecommerce businesses to provide a seamless and consistent customer experience across different touchpoints, such as websites, social media, email, and physical stores. 

However, with every great leap forward comes its own set of challenges. The convergence of B2B and B2C markets means increased competition.  Businesses now not only have to compete with their traditional rivals, but also with new entrants and disruptors from different sectors. For example, Amazon Business, a B2B ecommerce platform, has become a major threat to many B2B ecommerce businesses, as it offers a wide range of products, low prices, and fast delivery

“Amazon Business has proven that B2B ecommerce can leverage popular B2C-like functionality” argues Joe Albrecht, CEO / Managing Partner, Xngage. . With features like Subscribe-and-Save (auto-replenishment), one-click buying, and curated assortments by job role or work location, they make it easy for B2B buyers to go to their website and never leave. Plus, with exceptional customer service and promotional incentives like Amazon Business Prime Days, they have created a reinforcing loyalty loop.

And yet, according to Barron’s, Amazon Business is only expected to capture 1.5% of the $5.7 Trillion addressable business market by 2025. If other B2B companies can truly become digital-first organizations, they can compete and win in this fragmented space, too.” 

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If other B2B companies can truly become digital-first organizations, they can also compete and win in this fragmented space

Joe Albrecht
CEO/Managing Partner, XNGAGE

Increasing complexity 

Another challenge is the increased complexity and cost of managing a converging ecommerce business. Businesses have to deal with different customer segments, requirements, and expectations, which may require different strategies, processes, and systems. For instance, B2B ecommerce businesses may have to handle more complex transactions, such as bulk orders, contract negotiations, and invoicing, while B2C ecommerce businesses may have to handle more customer service, returns, and loyalty programs. Moreover, B2B and B2C ecommerce businesses must invest in technology and infrastructure to support their convergence efforts, which may increase their operational and maintenance costs. 

How to win

Here are a few ways companies can get ahead of the game:

Adopt B2C-like features in B2B platforms

User-friendly design, easy navigation, product reviews, personalization, recommendations, and ratings can help B2B ecommerce businesses to attract and retain more customers, as well as to increase their conversion and retention rates.  

According to McKinsey, ecommerce businesses that offer B2C-like features like personalization can increase their revenues by 15% and reduce their costs by 20%. You can do this through personalization of your website with tools like Product Recommendations that help suggest related products to increase sales. 

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Focus on personalization and customer experience

B2B and B2C ecommerce businesses need to understand their customers’ needs, preferences, and behaviors, and tailor their offerings and interactions accordingly. Personalization and customer experience can help B2B and B2C ecommerce businesses to increase customer satisfaction, loyalty, and advocacy, as well as to improve their brand reputation and competitive advantage. According to a Salesforce report, 88% of customers say that the experience a company provides is as important as its products or services.

Related: Redefining personalization for B2B commerce

Market based on customer insights

Data and analytics can help B2B and B2C ecommerce businesses to gain insights into their customers, markets, competitors, and performance, and to optimize their strategies and operations accordingly. Data and analytics can also help B2B and B2C ecommerce businesses to identify new opportunities, trends, and innovations, and to anticipate and respond to customer needs and expectations. According to McKinsey, data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable. 

What’s next? 

The convergence of B2B and B2C ecommerce is not a temporary phenomenon, but a long-term trend that will continue to shape the future of ecommerce. According to Statista, the global B2B ecommerce market is expected to reach $20.9 trillion by 2027, surpassing the B2C ecommerce market, which is expected to reach $10.5 trillion by 2027. Moreover, the report predicts that the convergence of B2B and B2C ecommerce will create new business models, such as B2B2C, B2A (business to anyone), and C2B (consumer to business). 

Therefore, B2B and B2C ecommerce businesses need to prepare for the converging ecommerce landscape and take advantage of the opportunities and challenges it presents. Here are some recommendations for B2B and B2C ecommerce businesses to navigate the converging landscape: 

  • Conduct a thorough analysis of your customers, competitors, and market, and identify the gaps and opportunities for convergence. 
  • Develop a clear vision and strategy for convergence, and align your goals, objectives, and metrics with it. 
  • Invest in technology and infrastructure that can support your convergence efforts, such as cloud, mobile, AI, and omnichannel platforms. 
  • Implement B2C-like features in your B2B platforms, and vice versa, to enhance your customer experience and satisfaction.
  • Personalize your offerings and interactions with your customers, and provide them with relevant and valuable content and solutions.
  • Leverage data and analytics to optimize your performance and decision making, and to innovate and differentiate your business.
  • Collaborate and partner with other B2B and B2C ecommerce businesses, as well as with other stakeholders, such as suppliers, distributors, and customers, to create value and synergy.
  • Monitor and evaluate your convergence efforts, and adapt and improve them as needed. 

By following these recommendations, B2B and B2C ecommerce businesses can bridge the gap between their models and create a more integrated and seamless ecommerce experience for their customers and themselves. 

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Streamlining Processes for Increased Efficiency and Results

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Streamlining Processes for Increased Efficiency and Results

How can businesses succeed nowadays when technology rules?  With competition getting tougher and customers changing their preferences often, it’s a challenge. But using marketing automation can help make things easier and get better results. And in the future, it’s going to be even more important for all kinds of businesses.

So, let’s discuss how businesses can leverage marketing automation to stay ahead and thrive.

Benefits of automation marketing automation to boost your efforts

First, let’s explore the benefits of marketing automation to supercharge your efforts:

 Marketing automation simplifies repetitive tasks, saving time and effort.

With automated workflows, processes become more efficient, leading to better productivity. For instance, automation not only streamlines tasks like email campaigns but also optimizes website speed, ensuring a seamless user experience. A faster website not only enhances customer satisfaction but also positively impacts search engine rankings, driving more organic traffic and ultimately boosting conversions.

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Automation allows for precise targeting, reaching the right audience with personalized messages.

With automated workflows, processes become more efficient, leading to better productivity. A great example of automated workflow is Pipedrive & WhatsApp Integration in which an automated welcome message pops up on their WhatsApp

within seconds once a potential customer expresses interest in your business.

Increases ROI

By optimizing campaigns and reducing manual labor, automation can significantly improve return on investment.

Leveraging automation enables businesses to scale their marketing efforts effectively, driving growth and success. Additionally, incorporating lead scoring into automated marketing processes can streamline the identification of high-potential prospects, further optimizing resource allocation and maximizing conversion rates.

Harnessing the power of marketing automation can revolutionize your marketing strategy, leading to increased efficiency, higher returns, and sustainable growth in today’s competitive market. So, why wait? Start automating your marketing efforts today and propel your business to new heights, moreover if you have just learned ways on how to create an online business

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How marketing automation can simplify operations and increase efficiency

Understanding the Change

Marketing automation has evolved significantly over time, from basic email marketing campaigns to sophisticated platforms that can manage entire marketing strategies. This progress has been fueled by advances in technology, particularly artificial intelligence (AI) and machine learning, making automation smarter and more adaptable.

One of the main reasons for this shift is the vast amount of data available to marketers today. From understanding customer demographics to analyzing behavior, the sheer volume of data is staggering. Marketing automation platforms use this data to create highly personalized and targeted campaigns, allowing businesses to connect with their audience on a deeper level.

The Emergence of AI-Powered Automation

In the future, AI-powered automation will play an even bigger role in marketing strategies. AI algorithms can analyze huge amounts of data in real-time, helping marketers identify trends, predict consumer behavior, and optimize campaigns as they go. This agility and responsiveness are crucial in today’s fast-moving digital world, where opportunities come and go in the blink of an eye. For example, we’re witnessing the rise of AI-based tools from AI website builders, to AI logo generators and even more, showing that we’re competing with time and efficiency.

Combining AI-powered automation with WordPress management services streamlines marketing efforts, enabling quick adaptation to changing trends and efficient management of online presence.

Moreover, AI can take care of routine tasks like content creation, scheduling, and testing, giving marketers more time to focus on strategic activities. By automating these repetitive tasks, businesses can work more efficiently, leading to better outcomes. AI can create social media ads tailored to specific demographics and preferences, ensuring that the content resonates with the target audience. With the help of an AI ad maker tool, businesses can efficiently produce high-quality advertisements that drive engagement and conversions across various social media platforms.

Personalization on a Large Scale

Personalization has always been important in marketing, and automation is making it possible on a larger scale. By using AI and machine learning, marketers can create tailored experiences for each customer based on their preferences, behaviors, and past interactions with the brand.  

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This level of personalization not only boosts customer satisfaction but also increases engagement and loyalty. When consumers feel understood and valued, they are more likely to become loyal customers and brand advocates. As automation technology continues to evolve, we can expect personalization to become even more advanced, enabling businesses to forge deeper connections with their audience.  As your company has tiny homes for sale California, personalized experiences will ensure each customer finds their perfect fit, fostering lasting connections.

Integration Across Channels

Another trend shaping the future of marketing automation is the integration of multiple channels into a cohesive strategy. Today’s consumers interact with brands across various touchpoints, from social media and email to websites and mobile apps. Marketing automation platforms that can seamlessly integrate these channels and deliver consistent messaging will have a competitive edge. When creating a comparison website it’s important to ensure that the platform effectively aggregates data from diverse sources and presents it in a user-friendly manner, empowering consumers to make informed decisions.

Omni-channel integration not only betters the customer experience but also provides marketers with a comprehensive view of the customer journey. By tracking interactions across channels, businesses can gain valuable insights into how consumers engage with their brand, allowing them to refine their marketing strategies for maximum impact. Lastly, integrating SEO services into omni-channel strategies boosts visibility and helps businesses better understand and engage with their customers across different platforms.

The Human Element

While automation offers many benefits, it’s crucial not to overlook the human aspect of marketing. Despite advances in AI and machine learning, there are still elements of marketing that require human creativity, empathy, and strategic thinking.

Successful marketing automation strikes a balance between technology and human expertise. By using automation to handle routine tasks and data analysis, marketers can focus on what they do best – storytelling, building relationships, and driving innovation.

Conclusion

The future of marketing automation looks promising, offering improved efficiency and results for businesses of all sizes.

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As AI continues to advance and consumer expectations change, automation will play an increasingly vital role in keeping businesses competitive.

By embracing automation technologies, marketers can simplify processes, deliver more personalized experiences, and ultimately, achieve their business goals more effectively than ever before.

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