Ian Stewart will lead customer experience at WordPress.com, utilizing his 14 years of experience on the WordPress.com team and a passion for themes.
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Choosing The Right E-Commerce Platform
Robert Giovannini, CEO, IronPlane.
As the CEO of an e-commerce development agency, I have witnessed firsthand the transformative power of selecting the right e-commerce platform—and the issues that can bring a company down if they select the wrong one.
With so many options available, understanding the key differences and factors to consider is crucial for any business. This article will explore these aspects in detail and provide the tools needed to help you make an informed decision.
E-Commerce Platform Options
The e-commerce landscape is rich with diverse platforms, each designed to cater to different business needs. Among the most popular are Shopify, Magento, WooCommerce and BigCommerce—though there are many others that I won’t cover here. (Full disclosure: My company is a provider of development services for companies like Magento, BigCommerce and Adobe/Magento.)
With about 32% e-commerce platform market share in the U.S., Shopify is renowned for its ease of use, scalability and robust app ecosystem, making it a favorite among small to medium-sized businesses and those new to e-commerce. Magento, on the other hand, is celebrated for its flexibility and extensive customization capabilities, which appeal to larger businesses with specific requirements and technical resources.
I think WooCommerce, one of the largest e-commerce platforms worldwide, stands out for its seamless integration with WordPress, offering a highly customizable and cost-effective solution; this is particularly attractive to content-driven sites. BigCommerce is appreciated by many users for its comprehensive built-in features and scalability, suitable for businesses with ambitious growth plans.
Understanding the key differentiators among these platforms is essential. Platforms like Squarespace, Wix, Shopify and BigCommerce are particularly user-friendly, which can be ideal for businesses that lack extensive technical expertise. These platforms provide a straightforward, intuitive interface that allows users to set up and manage their stores with ease.
Magento, while offering extensive customization, requires a higher degree of technical know-how, often necessitating a dedicated development team. I find it well-suited for businesses that need a tailored solution and have the resources to support ongoing development and maintenance. WooCommerce offers a middle ground in many respects, providing significant customization options through plug-ins and themes but requiring additional management for hosting and security.
Factors To Consider When Choosing An E-Commerce Platform
Several key factors should be considered when choosing an e-commerce platform.
Firstly, the size of your business and its growth projections are crucial. A platform should not only meet your current needs but also scale with your business as it grows. Shopify and BigCommerce excel in scalability, allowing businesses to expand without worrying about outgrowing their e-commerce solution.
Secondly, budget constraints play a significant role. While some platforms may have lower upfront costs, they might incur higher long-term expenses due to additional plug-ins, themes and hosting fees. It’s essential to evaluate both the initial investment and the ongoing costs associated with each platform.
The technical expertise within your team is another crucial consideration. As outlined earlier, some platforms are more accessible for nontechnical users, whereas others may require substantial technical skills and a development team to manage effectively—but the rewards for doing so can be high. The need for customization also influences your choice.
Certain platforms offer extensive customization options, enabling you to tailor the platform to your specific needs. In contrast, others, while customizable, have more predefined structures that can also be helpful depending on your needs.
I’ve found that integration with existing systems, such as CRM, ERP and marketing tools, is vital for streamlining operations and improving efficiency. Ensuring that your chosen platform integrates seamlessly with your current systems can save time and reduce operational headaches.
Additionally, effective SEO and marketing features are critical for driving traffic and conversions. Evaluate the SEO capabilities and available marketing plug-ins of each platform to ensure they align with your business goals.
Reliable customer support and an active community can be invaluable when issues arise. Look into the reputations of the support systems and for evidence of an active community of users who can provide a wealth of resources and assistance.
What To Do When You Make A Decision
When making a decision, it’s essential to follow a structured approach. Start with a thorough needs assessment to identify your business requirements, goals and challenges. This assessment will serve as a foundation for evaluating potential platforms. Research each platform’s features, strengths, and weaknesses, and create a shortlist based on your needs assessment and the critical factors discussed earlier.
Take advantage of demos and free trials offered by many platforms. These opportunities allow you to explore the platform’s functionality and user experience firsthand. Engage stakeholders, including your technical team, marketing department and key decision makers, to gather their input and ensure the platform meets cross-functional needs. Consider both upfront and ongoing costs and assess the potential return on investment by estimating how the platform will support your business goals and growth.
Consulting with an e-commerce development agency or industry experts can also provide additional perspectives and recommendations based on your specific needs. Once you’ve gathered all the necessary information, carefully select your option and create a comprehensive implementation plan that can help ensure a smooth transition.
Making The Right Choice
By understanding the key differences between popular platforms, considering essential factors and following a structured decision-making process, you can choose a platform that aligns with your business needs and goals.
I encourage all businesses I speak with to take this strategic approach and leverage expert insights and thorough research to make the best possible choice.
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What is PHP? A Thorough Explanation for Absolute Beginners – WordPress.com News
If you find yourself diving deeper into the topic of WordPress, content management systems, and websites, a term you will quickly stumble upon is “PHP.” You will likely hear how crucial PHP is for the Internet and that it is what’s powering WordPress websites.
However, what exactly is PHP, and why is it so important?
The short answer is that it’s a general-purpose, server-side scripting language. That said, unless you are already knowledgeable in programming and web development, that probably doesn’t make things much clearer.
In order to help you better understand this topic, we’ll cover PHP in detail below. You’ll learn what PHP is, why it matters, and how it relates to WordPress and pretty much everything you do online. We promise you’ll be surprised to hear how much you likely rely on PHP every day.
- What is PHP? History, features, and benefits
- How PHP works: Creating dynamic web content
- PHP and WordPress: The CMS’ heart and soul
- PHP in everyday life: You rely on it more often than you think
- What is PHP? It is the web’s backbone
What is PHP? History, features, and benefits
The original developer of PHP was a Danish-Canadian programmer named Rasmus Lerdorf. He first created the language in the mid 1990s to build tools for his own website; that’s why PHP originally stood for “Personal Home Page.” Today, it stands for the recursive acronym “Hypertext Preprocessor” and development and support has been taken over by the PHP Group.
PHP features
PHP has some notable features, many of which are applicable to the way WordPress works:
Open Source: The first thing that is important to note is that, like WordPress, PHP is open source. That means it does not belong to any one business entity. It also means that it’s free to download and use for any purpose.
Also like WordPress, PHP is maintained by a number of volunteers around the world. The next major release, 8.4, will be available November 21, 2024.
Finally, both WordPress and PHP are community-funded––while WordPress has the WordPress Foundation, The PHP Foundation’s mission is to “ensure the long-term prosperity of the PHP language.” Automattic is a proud Platinum Sponsor of The PHP Foundation.
Server Side: PHP is a server-side language, which means it executes on the server and not in the user’s browser.
For example, PHP’s most frequent application is for creating HTML documents for websites. Even though there are PHP files on the server, the browser does not receive the PHP code; instead, it receives the finished HTML documents for display. This is different from client-side languages like JavaScript where the processing happens directly in the user’s browser after downloading the JavaScript files.
To make things clearer, server-side languages are a bit like going to a restaurant. You send an order to the kitchen, they prepare the meal, and it arrives at your table ready to eat. Client-side languages, on the other hand, are like meal-delivery services. While they provide you with all the necessary ingredients, you still have to put them together in your own kitchen.
General Purpose: PHP is also a general-purpose programming language. You can use it for command-line scripting, creating desktop applications, and more. However, its primary application is in web development.
Ubiquitous: According to W3Techs, the language is present on 75.7% of all websites. That includes some famous ones, as you will see below.
In addition, it forms the backbone of many content management systems like Drupal, Joomla!, and—the most popular of them all—WordPress.
PHP is one of the biggest open source success stories, as much of the modern Internet depends on it to work.
Benefits of PHP
You might be asking yourself why the usage of PHP is so widespread. There are many good reasons for that, but here are just a few:
- Beginner-Friendly: PHP is relatively easy for beginners to learn due to its intuitive syntax. There are also plenty of tools and frameworks available to make coding easier.
- Wide Community: The language has a vast and active community of developers worldwide. This means there are loads of online resources, forums, and other places where users can seek help and find ready-made solutions to common problems.
- Cross-Platform Compatibility: PHP is compatible with popular operating systems, including Windows, MacOS, Linux, and Unix. It also works on various web servers such as Apache, NGINX, and Microsoft IIS.
- Database Connectivity: In addition, it works with a number of different database formats, such as MySQL, MongoDB, PostgreSQL, SQLite, Oracle, and more. PHP can execute SQL queries, retrieve, update and delete data, and handle database connections and transactions.
- Cost-Effective: As we have already learned, the programming language is free to use, distribute, and modify. That eliminates the need for expensive licensing fees and reduces development costs, making it an economical choice for web development projects.
- Scalability: PHP is capable of handling high traffic loads and can easily scale. You can use it together with caching techniques and other optimization strategies to enhance performance. Plus, it’s generally faster than some other programming languages, such as Python.
How PHP works: Creating dynamic web content
One of the main reasons why PHP is so popular for web development is that it seamlessly integrates with various technologies and services commonly used in this area. Examples include HTTP, POP3, IMAP, and more.
One of its main advantages is that it is highly compatible with HTML, the main language used to create and display websites. In fact, it’s possible to use PHP code in HTML files and vice versa.
Above you can see how both languages appear in the same file. The PHP markup is delineated by opening and closing brackets ( and
?>
) so that the server knows where it ends and begins. However, the PHP code itself is inside an HTML element. The
_e
function is a WordPress function used for localization, which allows for easy translations across the WordPress software.
The main benefit of this is that using PHP allows web developers to display dynamic content in otherwise static web pages. For example, PHP is able to pull content directly from databases, making it great for templating. You can create a fixed layout for all web pages but then display different content depending on the page a user is on.
This is vastly different from pure HTML, where the content needs to be hard-coded in the page file in order for the browser to show it. PHP, on the other hand, can add it on the fly as needed. That’s one of the main benefits of this programming language—the ability to dynamically combine and display content from different sources and of different kinds according to what the user requests.
PHP and WordPress: The CMS’ heart and soul
As a WordPress user, PHP is especially important. The programming language forms the basis of much of what WordPress can do. It’s what allows you to create, edit, and delete pages, posts, media, and other content. That’s why you see that a lot of files that end in .php
when you look in the directory of any WordPress installation.
It’s also why, when installing WordPress on a server, the system requirements insist that PHP be present. In recent years JavaScript has been playing a bigger and bigger role in the WordPress ecosystem, mainly because of the adoption of the Gutenberg editor. That said, PHP is still the main workhorse in the background.
Powering themes and plugins
What are some of WordPress’ main tasks powered by PHP? Before the advent of block themes, WordPress themes were all written mostly in PHP, especially page template files. In fact, if you look at the template hierarchy, you can see that WordPress has PHP files for pretty much all pages and theme components.
Why? So we have the ability to create a single layout for one type of content and then dynamically display what’s saved in the database for a particular piece of content.
That way, if you have 300 pages of the same kind on your site, you don’t need a file for each as you would on a pure HTML website. Instead, you just need one single page template file; PHP can then populate each individual page with its specific content.
PHP also makes it easy to compartmentalize different parts of your theme. For example, it’s very common to not have the markup for a footer in each file. Instead you can create a separate footer.php
file and call it into your templates where needed. That way, if you want to modify the footer layout, you only have to make changes in a singular place—the footer.php
file.
The same is true for plugins, aka collections of PHP files that contain the necessary markup for adding extra functionality to your WordPress site. When you activate a plugin, it gets added to the rest of your website code and can provide the functionality you are looking for.
Without PHP, there would be no WordPress
All of the above is only made possible by the flexibility that PHP offers. Besides the benefits we have discussed before, this is the main reason why WordPress relies on PHP to the extent that it does; PHP offers a ton of flexible functionality specifically for web development. PHP’s capabilities in content management, working with databases, and its modularity all make it a perfect candidate for powering the most popular website builder there is.
This also means that if you know PHP, it opens up a lot more possibilities to modify your WordPress website. You can write custom plugins, make changes to (non-block) themes and page templates, introduce functionality to functions.php, and so much more. So, if you want to improve your WordPress skill set, learning PHP is not a bad place to start.
PHP in everyday life: You rely on it more often than you think
Besides WordPress, you might actually be unaware how much of your general everyday online interactions are enabled by PHP. There are a number of very well-known websites that use PHP to run and many common processes that the programming language performs online:
- Facebook: The largest social network in existence was initially built using PHP. While they have moved away from the programming language over time, it still plays a significant role in their infrastructure.
- Wikipedia: The world’s biggest online encyclopedia also relies heavily on PHP for its back end operations, content management, and user interactions.
- Tumblr: This microblogging and social networking platform employs PHP to power its vast network of user-generated content and social interactions. We’re actually in the process of migrating Tumblr’s backend to run on WordPress; if you’re interested in being a part of this exciting project, leave your information here.
- Slack: This widely-used team collaboration and communication platform utilizes PHP for its back-end operations, real-time messaging, and API integrations.
And this is just the tip of the iceberg. There are countless other examples of well-known web staples that exist in part because of PHP.
Other abilities of PHP
Up until this point, we’ve mostly talked about PHP in the context of creating and outputting HTML markup; however, the programming language is involved in a lot more that you probably take advantage of on a daily basis:
- Form Processing: PHP can process and validate data submitted by users via forms. It’s also capable of performing actions such as storing data in a database, sending email notifications, or generating dynamic responses based on user input. Plus, it comes with encryption to keep the submitted data safe.
- User Authentication: It can also handle user authentication by verifying login credentials. PHP allows you to implement user registration and login/logout functionality, and it can control access to different areas of your website or application. For example: user roles.
- Session Management: PHP can also manage user sessions, store session data, and track user activity. Among other things, this allows you to save user preferences. PHP can also set cookies and receive cookie data.
- File Manipulation: The programming language provides a wide range of functions for file manipulation, such as reading and writing files, uploading files from forms, creating directories, and modifying file permissions. This comes in handy for managing files on the server through other applications (like WordPress).
- Email Handling: PHP comes with functions to send emails from a server. This allows you to build features like contact forms, email notifications, and automated email responses.
- Third-Party Communication: With PHP you can interact with external APIs and web services. It makes it possible to integrate with other applications, retrieve data from remote servers, and perform actions like posting to social media platforms.
What is PHP? It is the web’s backbone
If you’re an everyday WordPress user or non-developer, you probably don’t spend a lot of time thinking about how much of your online experience is possible thanks to the humble PHP. However, the more you dive into this topic, the more you’ll realize how much you rely on it.
Who knew an open source solution was at the heart of what makes the World Wide Web tick? From the largest content management system in the world to well-known web entities, so much of what we take for granted exists because of it.
There are good reasons why it’s so widespread; from its powerful capabilities over its wide support system to ongoing development and support, there is a lot that speaks for PHP as the go-to solution for web projects.
Since it’s also beginner friendly, learning some PHP skills is definitely a good place to start if you want to dive deeper into the technical aspects of WordPress and web development.
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Ian Stewart to Lead WordPress.com – WordPress.com News
We are pleased to announce that Ian Stewart (blog, LinkedIn, GitHub, X) has been chosen to lead end-to-end customer experience for WordPress.com as its Artistic Director and product lead.
In a nod to LVMH’s organizational structure, Ian will lead in the style of a maison head, ensuring that every part of WordPress.com remains the best managed WordPress experience available. He has been a part of the WordPress.com team for over 14 years, and we’re excited to see what changes he will implement on WordPress.com in this new role.
“I got involved with WordPress after growing tired of using Blogger for my personal blog,” Ian says. “This quickly led to the demise of my regular blogging habits as I spent most of my time messing around with my theme…My fooling around with WordPress themes quickly became a delightful obsession as I tried to publicly figure out what I thought about them.”
We’re grateful for your obsession with WordPress, Ian, and we certainly know the feeling.
Please join us in welcoming Ian in his new role.
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Automattic sends WP Engine its own cease-and-desist over WordPress trademark infringement
The brouhaha in the WordPress community looks likely to escalate into a legal battle around trademarks.
Just a day after WordPress hosting service WP Engine sent a cease-and-desist notice to Automattic asking its CEO to stop publicly trashing WP Engine, now Automattic has sent its own cease-and-desist letter to WP Engine, saying the latter has infringed several trademarks like WordPress and WooCommerce.
This comes after Matt Mullenweg, the CEO of Automattic and co-creator of WordPress, last week criticized WP Engine for profiteering off the open source WordPress project, calling it a “cancer to WordPress,” and accused the company of contributing very little to the community.
In its letter dated Monday, Automattic alleged that WP Engine has built a business of over $400 million in revenue based on unauthorized use of its WordPress trademark, which Automattic claims it has the exclusive commercial rights for from the WordPress Foundation. Automattic also said WP Engine has misled consumers into believing that there is a direct affiliation between the two companies.
“Your unauthorized use of our Client’s trademarks infringes on their rights and dilutes their famous and well-known marks. Negative reviews and comments regarding WP Engine and its offerings are imputed to our Client, thereby tarnishing our Client’s brands, harming their reputation, and damaging the goodwill our Client has established in its marks,” the letter read.
“Your unauthorized use of our Client’s intellectual property has enabled WP Engine to compete with our Client unfairly, and has led to unjust enrichment and undue profits,” it added.
Automattic is also demanding compensation for the profits made by WP Engine by using its trademarks and said that if WP Engine doesn’t amicably resolve the matter, the company has the right to file a civil injunction case.
For context, here’s a good summary of the WordPress community by my colleague Paul Sawers:
WordPress powers more than 40% of the web, and while any individual or company is free to take the open source project and run a website themselves, a number of businesses have sprung up to sell hosting services and technical expertise off the back of it. These include Automattic, which Mullenweg set up in 2005 to monetize the project he’d created two years earlier; and WP Engine, a managed WordPress hosting provider that has raised nearly $300 million in funding over its 14-year history, the bulk of which came via a $250 million investment from private equity firm Silver Lake in 2018.
In the cease-and-desist letter WP Engine sent to Automattic on Monday, the company defended its right to use the “WordPress” trademark under fair use laws. The company added that Automattic has “a profound misunderstanding of both trademark law and WordPress Foundation’s trademark policy.”
It also said Mullenweg demanded WP Engine pay Automattic “a significant percentage of its gross revenues — tens of millions of dollars in fact — on an ongoing basis” for a license to use trademarks like “WordPress.”
“When his outrageous financial demands were not met, Mr. Mullenweg carried out his threats by making repeated false claims disparaging WP Engine to its employees, its customers, and the world,” WP Engine’s letter said.
Notably, Automattic’s letter doesn’t mention Mullenweg’s remarks about WP Engine.
In the last week, Mullenweg has accused WP Engine of not contributing enough to the community and offering “a cheap knock-off” version of WordPress. WP Engine pushed back against this characterization and called out Mullenweg for launching a smear campaign against the company, saying it has already affected some of its business.
This might be the start of a long legal tussle between the two entities. A lot of folks also pointed out that this battle might be harmful for providers offering specialized WordPress hosting.
Earlier today, WordPress Foundation changed its Trademark Policy page, and it now calls out WP Engine, alleging the hosting service has confused users.
“The abbreviation ‘WP’ is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress,” the updated page reads.
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