As we are already more than half-way through the year 2020 and are amidst rapid technological advancements, it is time we stay updated with the trends related to businesses and business strategies. With the lockdown and less social activity, many businesses had to turn towards e-commerce and online marketing. Here, we are going to discuss about some benefits of having a website for small businesses in this dynamic digital age.
- Establish Credibility
Having a website for businesses in this digital age plays an important role in establishing the credibility of your business in the minds of potential clients or consumers. A website can help give an interesting first impression to the customers and pique their interest in your products and services.
Having a website in today’s time is a smarter and cost-effective solution for a small business. The development and updating of a website is cheaper for a business rather than printing out new posters and brochures with the slightest change in the dates, products, names and the costs accumulated so forth.
- Easy Access to new customers
Having a website means that the business can get easy access to new customers. By the use of digital marketing and modern marketing strategies, a business can easily reach new customers and attract them to its website easily. A regularly updated website is more likely to attract the interest of new customers interested in the products and services offered by the business.
- Effective Advertising and Marketing
The digital age has the focus of advertising shifted from the local to the global market. To keep up with the needs of the global market, advertising needs to be at par where the role of websites come in for a business. A website along with a social media presence of a business helps in effective advertising and marketing for your products and services. Advertising through the website also helps your customers stay informed about new products being introduced by the brand.
- Expand your market
Effective brand promotion and advertising are not only helpful for a business in order to reach the local market but break all geographical barriers and make a firm presence in the global market. Every business has the potential for exponential growth if the branding and marketing of the products are effective enough.
- Effective communication and customer service
A website for a business ensures an effective way of communicating with potential buyers and customers. It helps in getting honest reviews of customers and helps businesses to identify and implement solutions to their problems. This way, the business also improves its customer service and ensures customer loyalty.
These are some of the major benefits of developing a website for a small business or an established business. If you are also looking for an advertising agency in Delhi to develop your website, then you can count on Kreative Captains, the best advertising agency where your passion meets our creativity.
B2B Marketing Trends That Are Set to Rule in 2022
The best trends in B2B marketing will help you stand out from the crowd in search engines. You can attract new leads and start increasing your sales. As a result, your ROI can start to improve in no time! It’s amazing that B2B marketing has gotten complicated over the past few years. The market is constantly evolving, new competitors appear. In addition, everyone wants to make a mark in their industry and become a leader.
Well-crafted, personalized content that targets your target audience will positively impact lead generation and conversion rates. Carefully promoting your brand on LinkedIn, Instagram, Facebook and other social media marketing is a smart move taken by brands around the world.
Marketers see great value in this tool as it gives us more information about our customers and their needs. Alexa and Google Home have both significantly increased the use of voice search. It is imperative to make sure your company is ready and has the tools it needs to compete successfully with other businesses using this cutting edge technology tool.
Explore Marketing Automation
Marketing automation automates and streamlines sales and marketing workflows and processes. The goal of using marketing automation is to avoid repetitive tasks, put them on autopilot, and focus on more important things.
For this to happen, you need to practice targeted and retention marketing. You can use actions such as email and advertising to maintain relationships with your existing customers. Your job doesn’t end on the day of the sale, it starts from here, and in order to build strong bonds with your customers, you need to practice marketing tactics that will help you retain them.
A stable customer base is always beneficial for a business because it covers the enormous costs, resources and time required to acquire new customers and build relationships.
Focus on the Buyer and the Customer Journey
Everything you do, every marketing campaign or content you produce, must benefit the buyer. It needs to be tailored to their concerns and needs so that you can start a conversation, build trust, and turn them into customers.
Further acquaintance with the customer requires you to go beyond the purchase and address pain points up to the neck. To sell to them, you need to gain trust, which is impossible without understanding them.
Google Ads New Conversion Goals, Tag Assistant Conversion Support & New Explanations
Google announced a few new Google Ads features aimed at helping you manage your conversions and drive performance. This includes new conversion goals, tag assistant support for conversion troubleshooting and new conversion value change explanations for Target ROAS and Maximize conversion value.
Conversion Goals in Google Ads
Google Ads now has “conversion goals” which is a new “way to optimize towards your objectives at the account or campaign level,” the company wrote. This will allow you to tell Google Ads which specific business goals your campaigns should optimize for. Google’s example was “let’s say you’re an online clothing retailer. Going forward, you can set a purchase as your account default goal so that all of your campaigns can optimize for that outcome. Within this purchase goal, you’ll also be able to define which specific conversion actions, such as “completed sale”, should be used for bidding. These controls give you the flexibility to optimize for what you care about while unlocking new bidding opportunities.”
Google said it will provide tips on how to improve your overall measurement setup. You will start to see your conversion actions grouped by these new conversion goals when you create new campaigns over the next few weeks. Your existing conversion, conversion optimization, and bidding settings will not be changed. This means that no action needs to be taken on your part, Google explained.
Tag Assistant Support for Conversion
Google added Tag Assistant support for conversion that will show you that your conversion tags are working as intended. This is a troubleshooter tool that will help you diagnose any issues with your conversion actions and if there is an error such as unverified conversion actions, inactive tags, or no recent conversions. Google said you will also be able to see, in real time, which conversion actions are properly being measured.
Here is what that looks like:
Google Ads will now show you explanations for Target ROAS and Maximize conversion value in your campaigns page for Google Search campaigns. With explanations, you can view the reason for any change in conversion value in a single click.
Here is a screenshot of how this one looks:
Here is a summary of these changes:
New Google Ads Conversion Goals:
“For example, the ‘Purchase’ conversion goal would automatically contain all conversion actions (from purchasing online on select websites to purchasing via select apps) that fall under the ‘Purchase’ category type.”#ppcchat https://t.co/blr1U1f1Df
— Greg Finn (@gregfinn) November 1, 2021
Forum discussion at Twitter.
Free AI Content Optimization Tool by MarketMuse
MarketMuse has released a new free version of its AI-powered content writing tool. This tool automates content creation so that teams can concentrate on content. It also provides insights to optimize content for publication rather than reworking it after it has been published.
AI Content Optimization and Planning
A muse can be defined as someone who inspires an artist and encourages them to create great work.
MarketMuse, an AI- and machine learning-based tool, is the rightly named. It provides support and foundation for content creation strategies from beginning to end.
MarketMuse provides tools to help you develop topics and content briefs. It also offers machine learning and AI-based insight, including topic analysis and search intention related insights.
Firsthand Experience with MarketMuse
MarketMuse’s free version is very similar to its paid counterpart. MarketMuse’s primary features are available in the free version. Scale is the most important difference between these primary features. The paid version allows you to focus on more questions.
I asked MarketMuse users for feedback. Here’s what they had to say:
Israel Gaudette is a full-time affiliate marketer who also founded the Link Tracker Pro rank trackinger. He shared his professional experience with MarketMuse.
“MarketMuse has been, for me, a game-changer, thanks to the quality of its data.
In 2020, Google made tremendous improvements to its algorithm and can now recognize better content quality and relevance of search queries to web pages.
This is where MarketMuse is really helpful because it helps you to discover all the important topics that you should mention for your target keyword, making your content the most valuable in terms of information provided.
In my opinion, MarketMuse is useful for every business that is doing content marketing.
Using MarketMuse, you can create in-depth content that is valued by readers and considered authoritative.
I used MarketMuse as an experiment on one of my sites, and my organic traffic grew by 400% in less than 6 months.”
Screenshot of Traffic Metrics Showing Increase After Using MarketMuse
“Now MarketMuse is part of my SOP (Standard Operating Procedure).”
MarketMuse provided this description of what to expect from it:
“Tell MarketMuse what you’d like to write about and it will do the research for you. Analyzing thousands of pages on that subject, it returns a list of semantically related topics to cover in your article.
It also provides a list of relevant questions that you should consider answering.
Plus it analyzes the content on your site and suggests appropriate internal links and anchor text, enabling you to create clusters of content with every piece you write.
MarketMuse’s patented AI solution analyzes thousands of pages on a given topic and uses its proprietary semantic analysis capabilities to show you what it means to write like an expert on a given topic.
The data in a MarketMuse topic model helps you identify must-have related topics and gaps in your competitors’ content so you can write authoritative, differentiated content.”
MarketMuse free version
MarketMuse’s free version was created for smaller websites. It has the same functionality as the paid version, but you can make more queries.
These are the primary applications of MarketMuse’s free version:
The free version allows users to submit 35 queries per month.
Our Free Package will allow you to increase the quality of selected articles every month by:
- They will answer the right questions
- Find the right links
- Before publication, covering the relevant topics.”
Do You Want to Try MarketMuse Free?
Some content optimization tools claim to optimize content, but they only provide a basic analysis of search results that includes statistical data about keywords used by the top-ranked websites. This is not machine learning. This is not artificial intelligence.
MarketMuse automates the content creation process using AI and machine learning developed by data scientists, computer engineers, and SEO experts.
MarketMuse is trusted and used by major organizations such as Discover and The Motley Fool.
It was impossible to imagine that content optimization could be free two years ago.
MarketMuse is worth a shot for small publishers.
It seems simple.
Roger Montti is a search marketer with 20 years experience.
I offer site audits and link building strategies.
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